BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210810T140000
DTEND;TZID=Australia/Melbourne:20210810T150000
DTSTAMP:20260424T132545
CREATED:20210625T074104Z
LAST-MODIFIED:20211204T072954Z
UID:19694-1628604000-1628607600@marketing.com.au
SUMMARY:Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]
DESCRIPTION:Innovation doesn’t just happen because you have the right tech stack and processes. You need the right team\, with the right mindset. Join world-renowned speaker and author\, Carla Johnson\, on August 10 for B2B Backstage to learn how to assemble and lead teams that get results. \nWe’re splendid at implementing tech stacks. We’ve got KPIs\, OKRs\, and NPS down pat. We’re working on digital transformation and change management. And yet\, we’re still struggling to break down silos\, create emotionally driven experiences\, and deliver high-caliber results. \nWhat if it’s not the tech and the processes that are the problem? What if it’s the blend of talent we have behind the scenes? \nIn this high-energy presentation\, you’ll learn the six archetypes every team needs to deliver truly innovative outcomes. Carla will show you how to go beyond tactics and put the spotlight on talent that consistently performs. \nYou’ll walk away ready to assemble and lead amazing teams. Teams that are able to easily identify customer opportunities\, deliver effective critical thinking\, and embrace the change mindset that underscores successful and rapid transformation.
URL:https://marketing.com.au/event/walking-the-tightrope-architecting-teams-to-deliver-the-talent-side-of-transformation-b2b-backstage/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210806
DTEND;VALUE=DATE:20210810
DTSTAMP:20260424T132545
CREATED:20210625T084722Z
LAST-MODIFIED:20211204T072950Z
UID:19719-1628208000-1628553599@marketing.com.au
SUMMARY:Digital Asia Summit - Asia's Biggest Virtual Digital Marketing Conference
DESCRIPTION:Digital Asia Summit | Asia’s Biggest Virtual Digital Marketing Conference | August 6-8\, 2021 \n\n\nDigital Asia Summit is a three-day event being curated by a group of digital marketing professionals. In our first edition\, we’re targeting an audience of about 10\,000 people including marketing professionals\, SMEs\, agencies\, CMOs\, and students. Our goal is to bring together some of the most influential minds of the digital world to hold dialogue on critical marketing topics\, and to inspire and inform young learners & professionals. \nAs we all know\, everything is going digital; technology has changed our lives\, and it is still evolving every minute slowly. In this changing world\, we acknowledge the digital power space plays in today’s business environment. We are always seeking to find new and exciting advancements from which we can grow into the industry leaders we aspire to be. Digital media is a marketers fantasy world because everyone has unlimited options\, opinions\, and ideas for literary everything. After all\, it’s a continuously evolving platform. \nAnd this pandemic was an excellent push for many people\, brands\, and companies to go digital\, take their business on the social platform\, especially sales and marketing. \nWe are having our speakers from worldwide\, name of our one of the most respected and astonishing speaker is Philip Kotler\, father of modern marketing our following few speakers are Perry Marshal\, Michael Janda\, Fernando Angulo\, David Fallarme\, Stefan Georgi\, Barry Schwartz\, Michael Antonicelli\, Utkarsh Amitabh and many more\, these digital marketing experts are going to speak about the topics like The future of SEO\, copywriting\, youtube growth\, finance\, education\, google ads\, etc.  \nHow is this conference beneficial for you? Well\, suppose you are a marketing professional\, corporate executives\, or business owners. In that case\, this conference will be very informative and advantageous for you; here\, you will learn something new and creative\, network with the best and the brightest\, gain a fresh perspective you will learn new tactics and strategies for your business. You will be learning from the people who live and breathe in this marketing environment. You will not only learn about the current state of marketing\, but you will also discover solid predictions about the market status. And if you are a student and are passionate about digital marketing\, desire to learn and be a professional one day\, this conference is perfect for you.
URL:https://marketing.com.au/event/digital-asia-summit-asias-biggest-virtual-digital-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210805T110000
DTEND;TZID=Australia/Melbourne:20210805T120000
DTSTAMP:20260424T132545
CREATED:20210625T073644Z
LAST-MODIFIED:20211204T072953Z
UID:19692-1628161200-1628164800@marketing.com.au
SUMMARY:Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]
DESCRIPTION:Join behavioral psychology and marketing automation expert\, Kenda Macdonald\, on August 5 to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning. \nHow do you make sure that your sales emails are valuable enough to be opened? And once opened\, that they serve their intended purpose and lead to conversions? \nJoin us for the Working Webinar to learn: \n\nHow buying decisions are made\nHow to build sales campaigns that are made to convert\nThe seven sales cycle stages in detail\nWhat tools help create the perfect sales pipeline\nHow to apply a methodology to your own process that’s tailored for your business\n\nTrue to the Working Webinar series name\, you’ll get more than just theory. You’ll walk away with a strategic sales campaign you can launch immediately!
URL:https://marketing.com.au/event/sales-campaigns-and-sales-pipelines-working-webinar-summer-series/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210729T080000
DTEND;TZID=Australia/Melbourne:20210729T103000
DTSTAMP:20260424T132545
CREATED:20210523T080337Z
LAST-MODIFIED:20210529T024126Z
UID:19438-1627545600-1627554600@marketing.com.au
SUMMARY:Digital Marketing 101
DESCRIPTION:Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.\n\n\n\n\n\n\n\nDo you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey\, understand the customer relationship lifecycle\, develop your marketing strategy\, and explore marketing channels and tools to increase your revenue. \n\n\nYou Will:  \n\nDevelop a clear value proposition\nIdentify your customer touchpoints\nChoose the right channel for your marketing message\nBuild a strategy to reach your customers across all touchpoints\n\n\n\nLeap Startup League Series \nThis series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. \nThe series includes: \n\nMarket Research \nPrototyping \nFinance 101 \nMarketing 101 \nSales Bootcamp \nStorytelling and Pitch Prep
URL:https://marketing.com.au/event/digital-marketing-101-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210728T090000
DTEND;TZID=Australia/Melbourne:20210728T103000
DTSTAMP:20260424T132545
CREATED:20210523T080152Z
LAST-MODIFIED:20210529T024126Z
UID:19435-1627462800-1627468200@marketing.com.au
SUMMARY:Back to Basics Business Marketing
DESCRIPTION:The Rural City of Wangaratta is running a free workshop to help our businesses with all things marketing. \n4 out of 5 small businesses fail in the first 5 years. So\, whether you’re new to business or been in business a while\, this webinar will help you with the fundamentals of marketing. Marketing being the lifeblood of any business. \nJoin us as the following topics are covered in this webinar: \n\nWhat is marketing?\nWho is my ideal customer / client and how can I target them better with my marketing?\nWhere should I be marketing and what should my marketing budget be?\nWhat does a marketing strategy / plan look like?\n\nWe will also look at different marketing strategies\, aside from social media\, including how email marketing\, list building\, SEO\, and Google My Business/Bing Places\, work for different businesses and different audiences and why it’s important that we have more than a social media presence to grow your business. This could be the best 90 minutes you spend working ON your business NOT IN your business. There’ll also be an opportunity to ask any questions you have. \nJenn Donovan is social media marketing speaker\, mentor and coach and has spent the past 12 years running her own business. She has a love of marketing and social media\, and taps into her decades worth of marketing knowledge to help small businesses thrive and grow their own businesses. \nJoin us and Jenn Donovan from Social Media and Marketing to learn about all the basics of marketing today! \nRegistrations are essential and spots are limited.
URL:https://marketing.com.au/event/back-to-basics-business-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210723T113000
DTEND;TZID=Australia/Melbourne:20210723T120000
DTSTAMP:20260424T132545
CREATED:20210625T083920Z
LAST-MODIFIED:20211204T072952Z
UID:19717-1627039800-1627041600@marketing.com.au
SUMMARY:Local Voice Marketing Introduction
DESCRIPTION:If your a local business trying to bounce back then you may not be aware of the massive changes that have taken place to Searching\n\n\n\n\n\n\n\nThis 30 minute introduction to Voice Marketing for local business owners outlines the challenges now facing local business with the move to Voice Search (50% of searches are now by Voice) \nThis webinar outlines why this had come about\, what the challenges are and how you can over come them within your website to recover 50% of your search traffic as part of your online marketing strategy. \nHosted by Andrew Thomas\, lead voice and digital assistants consultant at Smart Octopus Voice Agency with over 30 years of IT and Internet experience\, guides you through this new Voice First technolgy.
URL:https://marketing.com.au/event/local-voice-marketing-introduction/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Design,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210722
DTEND;VALUE=DATE:20210724
DTSTAMP:20260424T132545
CREATED:20210523T074048Z
LAST-MODIFIED:20210529T024126Z
UID:19428-1626912000-1627084799@marketing.com.au
SUMMARY:BrightonSEO Summer 2021
DESCRIPTION:Where search marketers go to learn to do their jobs better. \nWe’ve pulled together some of the best speakers in the field – here’s who’s lined up so far: \n\nAaron Barefoot\, London Stock Exchange Group (LSEG)\nBuilding SEO Client-Side From the Ground Up\, Amy Stamper\, Impression\nImproving Traffic Quality in A More Private World\, Alex Wright\, Clicky Media\nHeadless SEO – Optimising Next Gen Sites\, Allegra Chapman\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Alice Logan\, ROAST\nMergers\, acquisitions & SEO: how to get the most out of acquired digital assets\, Andrea Volpini\, WordLift\nSEO Automation using GPT3 and Transformer based language models\, Arpun Bhuhi\, Brainlabs\nPlaying Pac-Man: How to Identify and Fix Cannibalisation\, Azeem Ahmad\, Azeem Digital\nDiversity and Inclusion in Marketing: One Year On – Why Has Nothing Changed?\, Becky Simms\, Reflect Digital\nSupercharging SEO impact by understanding user intent\, Billie Hyde\, The SEO Works\nHow to cultivate a great relationship with developers\, Chris Czermak\, MacNaught Digital\nImage Link Building – Turning Your Smartphone Camera Into a Semi-passive Link Source\, ContentUK\nHow to create a community around your B2B niche\, Crystal Carter\, Optix Solutions\nMarkup Like You Mean It: Structured Data Tactics for SMEs\, Dan Smullen\, Mediahuis\nPaywall SEO: Digital First Print Second\, From 0 to 35k subscribers in a year\, Dan Taylor\, SALT.agency\nMigration Strategies For Merging Multiple Websites Into One\, Danny McMillan\, Seller Sessions\nGetting The Most Of A9 On Amazon\, Dave Peiris\, Propellernet\nBeyond Lighthouse: How To Improve Site Speed\, Emma Russell\, Slingshot Organic\nAutomated Content Generation at Scale\, Giacomo Zecchini\, Verve Search\nDebugging rendering problems at scale\, Grace Kindred\, News UK\nHow to inspire and motivate junior SEOs\, Helen Pollitt\, iTech Media\nHacking the SERPs with structured data\, Helene Klaustrup\, Anything is Possible\nYou are what you E-A-T\, Izabela Wisniewska\, Creatos Media\nHow JavaScript is preventing you from passing Core Web Vitals\, James Powley\, Blue Array\nProgrammed to be Irrational: The Psychology Behind Online Search Behaviour\, Jasmine Granton\, Absolute Digital Media\nMorals and ethics in Digital PR – why we need to check ourselves\, Jess Buckley\, Cornerstone Design & Marketing\nScalability\, overcoming resource and budget issues in SEO teams\, Jessica James\, Erudite\nThe Most Common Accessibility Pitfalls and How to Fix Them\, Joanna Beech\, Deloitte\nTailoring your SEO strategy around user search queries\, Kelly Johnstone\, Staysure Group\nUsing data to drive the decision to cull content\, Laura D’amato\, Verve Search\nDigital PR strategies on a global scale\, Laura Wilson\, Bednar Communications\nThe importance of changing up your pitches\, Leonie Mann\, Search Laboratory\nTechnical SEO for international markets\, Lisiane Ndong\, Searchmetrics\nContent marketing – a data driven approach\, Louise Parker\, Propellernet\nHow to build links with digital PR without launching a single campaign\, Maria G White\, Absolute Digital Media\nGMB content strategies to increase traffic and conversions in 2021\, Marcus Tober\, Searchmetrics\nAre you prepared\, or are Core Web Vitals still a mystery?\, Martin Fennon\, Ayima\nCrawling vs Indexing – What exactly is the difference\, and how do you win at both?\, Mindy Gofton\, I-COM\nWhy you might actually need to do less SEO for better results\, Miracle Inameti-Archibong\, Erudite\nLet the API do the heavy lifting – harnessing Natural Language API for keyword categorisation and sentiment analysis\, Mo Kanjilal\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Oliver Brett\, Screaming Frog\nSpilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks\, Rejoice Ojiaku\, Incubeta NMPi\nContentSEO: Keyword Mapping for User Intent\, Robin Allport\, Compare the Market\nAnd much more..
URL:https://marketing.com.au/event/brightonseo-summer-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210715T080000
DTEND;TZID=Australia/Melbourne:20210715T170000
DTSTAMP:20260424T132545
CREATED:20210410T015909Z
LAST-MODIFIED:20210410T092208Z
UID:18959-1626336000-1626368400@marketing.com.au
SUMMARY:Global Search Awards 2021
DESCRIPTION:The Global Search Awards will celebrate the very best in PPC\, SEO and Content Marketing from across the globe. Judges will be looking to acknowledge and reward the world’s best agencies\, campaigns and individuals working in the search industry. \nEntries are welcomed from companies and individuals based in any country or region working in the search industry and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nThe awards will feature a rigorous two step judging process by a panel of industry experts. Judges are not permitted to enter which ensures a highly ethical and transparent judging process. \nImportant Dates: \n\nEarly Bird Close: April 30\nEntry Deadline: May 14\nJudging Session: Jun 3\nShortlist Announced: June 5\nAwards Ceremony: July 15\n\nThe Global Search Awards 2021 is brought to you by We Are Search and British events agency\, Don’t Panic which is reputable\, ethical and credible awards organisers. Don’t Panic is founded in 2005 by Nicky Wake and based in Ramsbottom\, Greater Manchester. The company has developed an expertise in delivering events for the public relations and communications industry and also provides effective\, high quality events activity for retail and tourism destinations.
URL:https://marketing.com.au/event/global-search-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260424T132545
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210708T140000
DTEND;TZID=Australia/Melbourne:20210708T150000
DTSTAMP:20260424T132545
CREATED:20210622T100505Z
LAST-MODIFIED:20211204T072954Z
UID:19639-1625752800-1625756400@marketing.com.au
SUMMARY:The Future of Marketing In A Cookieless World
DESCRIPTION:Selling Simplified (SSG)\, a global leader in data-driven B2B demand generation\, \nis thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021\, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste\, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion\, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future. \nModerated by SSG’s Managing Director APJ\, Darren Brain\, together with key industry experts\, learn about: \n\nImplementing a successful ABM strategy\nInvesting in first-party data and thinking long-term\nAddressing privacy concerns and data ethics\nTypes of ABM & ABM Scaling\nHow to get started
URL:https://marketing.com.au/event/the-future-of-marketing-in-a-cookieless-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210705
DTEND;VALUE=DATE:20210710
DTSTAMP:20260424T132545
CREATED:20210523T072259Z
LAST-MODIFIED:20210529T024127Z
UID:19423-1625443200-1625875199@marketing.com.au
SUMMARY:IRX Engage Summit 2021
DESCRIPTION:With in-person events still some months away\, we are delighted to bring you the IRX Engage Summit from 5-9 July 2021. Packed with big-name speakers\, fascinating panel discussions\, and practical workshops\, the digital event has something for everyone. Whatever your role in the business\, you need to find out how eCommerce affects you\, what you should do to embrace it\, ensure you are one step ahead of your competitors and thrive in the digital world. \n\n\n\n\n\nHours of free content\n\n\nThe IRX Engage Summit 2021 will bring you hours of free content on all the issues you are facing today\, tomorrow and next year. \n\n\n\n\n\n\n\n\n\n\nSuperstar speakers\n\n\nOur line-up of inspirational speakers\, industry experts and entrepreneurs will give you insight into real-life challenges from some of the biggest online retailers. \n\n\n\n\n\nSerious networking\n\n\nNetwork with over 4\,000 senior retail professionals from across UK\, Europe and the world. Meet innovative start-ups as well as the the biggest industry names. \n\n\n\n\n\n\n150+ leading suppliers\n\n\n\n\nDiscover cutting-edge technology and innovative services to create seamless customer experiences\, increase sales and deliver efficiencies across your online and in-store operations. \n\n\n\n\n\n\n\n\n\n\nMatchmaking by AI\n\n\nThe IRX Engage digital platform uses the most advanced and powerful type of AI to give you a personalised experience and unlock business opportunities that would have otherwise been impossible. \n\nPractical workshops\n\n\nLearn from world leading retail experts at IRX’s training focused workshops – an essential watch for any retailer.
URL:https://marketing.com.au/event/irx-engage-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210702T193000
DTEND;TZID=Australia/Melbourne:20210702T193000
DTSTAMP:20260424T132545
CREATED:20210523T080620Z
LAST-MODIFIED:20210529T024127Z
UID:19440-1625254200-1625254200@marketing.com.au
SUMMARY:Why Every CEO Needs To Double Down On Marketing
DESCRIPTION:There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year.\n\n\n\n\n\n\n\nThere is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year. If your marketing team hasn’t evolved its approach to the growing smartphone usage and the massively changing online habits\, then this webinar is for you. \nWhy attend the event? \nAs an official Facebook Partner Agency\, Gather Social have had access to continued high-level training & Global insights from Facebook and Instagram. In this session\, these insights will be shared with attendees as well as the following topics: \n\nWhy you need to think differently about social media\, and the content you are putting out\nHow much do we use our smartphones and what’s the opportunity created for my business?\nWhat data is my company collecting and how do we use it?\n“My customers are on Linkedin!” Yes\, they are and they are also on the rest of the internet. Usage rates will be analysed and first-mover advantage opportunities discussed\nWhy not adopting a digital-first strategy could mean you are a sitting duck\nWhy now is the time to build your brand for the next 10 years of growth\nLet your marketing be the disruption tactic for your industry.
URL:https://marketing.com.au/event/why-every-ceo-needs-to-double-down-on-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210629T080000
DTEND;TZID=Australia/Melbourne:20210701T170000
DTSTAMP:20260424T132545
CREATED:20210501T065233Z
LAST-MODIFIED:20210529T024127Z
UID:19286-1624953600-1625158800@marketing.com.au
SUMMARY:eTail
DESCRIPTION:For over 20 years\, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. \nAt the eTail Virtual Summit & Expo\, you’ll get action-packed stories\, disruptive strategies\, strategic conversations\, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business. \nDuring months of research\, we designed an agenda featuring curated themes and topics based on the issues that mattered most to you. You won’t get lost amongst a sea of sessions- our streamlined agenda will highlight the following: \n\n\n\neCommerce 2021: Charting Your Post-Pandemic Growth Path\nAchieving CX and UX Success\nThe Future Of Omnichannel\nDigital Marketing Trends and Tactics\nAligning With the New Consumer Mindset\nCreative\, Content and Brand Strategies\nInsights\, Data and Personalization Strategies\nCustomer Engagement\, Retention and Community Building\nFuture Focus: eCommerce and Digital Marketing In The Next Normal\n\n\nBe Inspired by the Next Wave of Retail Leaders \nOur 50+ expert retail speakers will help you navigate the future of eCommerce and digital marketing in these uncertain times. From a mix of high growth disruptors and the brands who’ve stood the test of time\, you’ll hear from Founders\, CEO’s\, VPs and those that are in the trenches\, doing the work. We cut out the fluff you get at other events to give you actionable strategies to thrive in the next normal.\n\n \nThree Days That Pack a Punch! \nJoin your peers for 30+ sessions over three days with multiple tracks and formats to choose from. During lively panels and fireside chats\, 1-to-1 meetings\, workshops\, roundtables\, virtual happy hours and much more\, you’re guaranteed to bump virtual elbows with eCommerce and digital marketing royalty. You’ll build relationships like never before. \n\n\nYour One-Stop-Shop For Tech Innovation\nAt our virtual exhibit hall\, you’re one click away from the most innovative suppliers in the industry. Explore their products\, attend 1:1 demos\, learn from their experts and get industry leading technology updates. You’ll discover new tech that can help you maximize your online revenues.
URL:https://marketing.com.au/event/etail-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210628T080000
DTEND;TZID=Australia/Melbourne:20210629T170000
DTSTAMP:20260424T132545
CREATED:20210501T053956Z
LAST-MODIFIED:20210529T024127Z
UID:19266-1624867200-1624986000@marketing.com.au
SUMMARY:EcomWorld
DESCRIPTION:The World’s Largest Ecommerce Event \n\n\n\n15\,000+attendees\n3\,000+brands\n50+speakers\n10+tracks\n\nFor the first time ever\, the entire ecommerce world is coming together online to share exclusive knowledge\, tactics and actionable strategies on how to build\, operate\, and scale profitable ecommerce businesses in 2021. \nThis isn’t your typical virtual conference. Ecom World is gathering the world’s most innovative founders\, brightest minds and trailblazing DTC brands for two days of masterclasses and networking – all from the comfort of your home. \nOur speakers are masters of their craft and are handpicked to share their proven blueprints to success. Join them and 15\,000+ attendees for 10+ tracks of in-depth speeches\, panels\, workshops & live Q&A sessions on 28-29th June. \nInterested in growing your brand\, increasing your sales and making 2021 your most profitable year yet? This event is for you.
URL:https://marketing.com.au/event/ecomworld/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210621T080000
DTEND;TZID=Australia/Melbourne:20210625T170000
DTSTAMP:20260424T132545
CREATED:20210501T060329Z
LAST-MODIFIED:20210529T024127Z
UID:19272-1624262400-1624640400@marketing.com.au
SUMMARY:NRF Retail Converge
DESCRIPTION:A must-attend event for everyone across every facet of retail: Don’t slow down this summer\, learn the latest from experts\, thinkers and disruptors of all kinds.\n\nHone in. Zoom out.\n\n9 tracks for deep exploration in your field\n\nLoss Prevention / Asset Protection / Security\nRetail Tech / IT\nSupply Chain / Logistics / Distribution\nCybersecurity / Data Privacy\nMarketing / Data Analytics / Merchandising\nCustomer Experience\nEcommerce / Digital / Mobile\nStore Operations\nCorporate Strategy / Leadership\n\n\nWith content available for scheduled or on-demand viewing and\nnumerous ways to connect with peers\, NRF Retail Converge gives\nyou all the depth you demand and all the breadth you deserve. \n\n75 educational sessions\n85 sponsor-led sessions\n12 Lunch & Learn sessions\n64 product demos\n40 interactive roundtables
URL:https://marketing.com.au/event/nrf-retail-converge/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210616T093000
DTEND;TZID=Australia/Melbourne:20210616T160000
DTSTAMP:20260424T132545
CREATED:20210622T095932Z
LAST-MODIFIED:20211204T072950Z
UID:19634-1623835800-1623859200@marketing.com.au
SUMMARY:Digital Day - Amazon
DESCRIPTION:On the 15th of June\, Retail Global will be presenting you with the best content going around focussed on Amazon. We have brought together International and Australian sellers\, marketplace experts\, who will be sharing their stories\, lessons\, and insights so that you can grow your business on Amazon\, both in Australia and Globally. Amazon Australia will also present during two of our sessions. \nThe program is being put together as we speak but here is just some of the topics that will be covered. \n\nGrowing your Business on Amazon\nLearn why you should allocate resource to the Australian Marketplace\nAccount Security\nGoing Global\nHow to tackle the Data Challenge\nWhich products make sense for FBA vs FBM. The Pros and Cons of Retail vs 3rd Party.\nHow Amazon works in tandem with your website.\n\nRegister to receive updates on the Agenda and our big keynote announcements. \nDigital Day Amazon is organised by Retail Global for its community\, not by Amazon and the content presented by non Amazon staff is not endorsed by Amazon.
URL:https://marketing.com.au/event/digital-day-amazon/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210614
DTEND;VALUE=DATE:20210616
DTSTAMP:20260424T132545
CREATED:20210118T075044Z
LAST-MODIFIED:20210410T092208Z
UID:18187-1623628800-1623801599@marketing.com.au
SUMMARY:SMX Advanced: Experts-Only Search Marketing Training 
DESCRIPTION:For 15 years\, accomplished search marketers from around the globe have attended SMX Advanced to learn and share the latest\, most sophisticated search marketing tactics. \nFor the first time\, SMX Advanced will be produced virtually in 2021. You’ll get the expert-led sessions\, training\, keynotes\, and community networking that make SMX Advanced an epic experience — all for a fraction of the cost and streamed directly to your computer. \nDrive more awareness\, traffic\, conversions\, and profits with elite\, brand-safe paid and organic search marketing tactics that get real results. Attend SMX Advanced in 2021!
URL:https://marketing.com.au/event/smx-advanced-experts-only-search-marketing-training/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210608
DTEND;VALUE=DATE:20210612
DTSTAMP:20260424T132545
CREATED:20210410T025525Z
LAST-MODIFIED:20210410T092208Z
UID:18995-1623110400-1623455999@marketing.com.au
SUMMARY:Influencer Marketing Strategies Summit 2021
DESCRIPTION:Influencer Marketing Strategies Summit 2021\, the premier influencer marketing conference for solution and service providers\, will be delivered virtually\, live-streamed on 8-11 June. \nThe Influencer Marketing Strategies Summit 2021 is the leading event specifically dedicated to helping marketers launch\, scale\, and measure their influencer programs. It’s the premier influencer marketing conference for solution and service providers to engage directly with a targeted audience of decision-making marketers\, brands\, and agencies. \nThey will bring over 10 years of experience in digital marketing\, social media\, and influencer marketing education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy. \nThey bring over 10 years of experience in digital marketing and social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy. \nWhy You Should Attend?\n\nLeave with real-world\, applicable knowledge and tips to get you thinking out of the box and generating fresh ideas\,\nIncrease your value as an employee and high-performing marketer\,\nBenefit and learn from a rich\, diverse mix of perspectives and marketing knowledge\,\nExperience a 360-degree view of social media marketing.\n\nLearn about best practices in influencer search\, discovery\, outreach and relationship management to position your brand for campaign success.
URL:https://marketing.com.au/event/influencer-marketing-strategies-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210608
DTEND;VALUE=DATE:20210611
DTSTAMP:20260424T132545
CREATED:20210410T031847Z
LAST-MODIFIED:20210410T092229Z
UID:18999-1623110400-1623369599@marketing.com.au
SUMMARY:ContentTECH Summit 2021
DESCRIPTION:The effective use of content and technology will help us navigate and bring stability to the chaotic and unpredictable marketing world we’re living in. If we learned anything in the past 12 months\, it’s that we need to be ready for what the world throws at us. \nRobust technology and better processes will help your strategic efforts to create\, manage\, deliver and scale your enterprise content and provide your customers with better digital experiences. \nAnd ContentTECH Summit can help you. \nJoin us to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2021 ContentTECH conference will learn from practitioners and experts in content technology and marketing strategy. Speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology. \nWhy ContentTECH Summit?\nIt’s time for an evolution. Senior marketing executives are truly focused on one thing: technology and its effective use to create\, manage\, deliver\, and scale enterprise content and marketing. ContentTECH Summit wants to stay ahead of pace for and with industry leaders in an effort to push our entire community forward. \nWho should register?\nVPs\, senior directors and directors in marketing\, digital marketing\, marketing innovation\, marketing technology\, demand generation\, marketing operations\, customer advocacy\, customer experience\, and ecommerce\, as well as CMOs\, CDOs\, CTOs\, CCOs\, and anyone else working at the convergence point of content\, technology and strategy. \nWhat will be answered?\nThe biggest questions you have: How do we ensure our business is using or preparing for the right content and marketing technology innovations? How do we fill our customers’ needs for epic experiences? How do we use content and technology to help us in the ever-changing marketing landscape? How do we sort through the thousands of opportunities available to us?
URL:https://marketing.com.au/event/contenttech-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Online,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210608
DTEND;VALUE=DATE:20210610
DTSTAMP:20260424T132545
CREATED:20210118T082600Z
LAST-MODIFIED:20210410T092230Z
UID:18200-1623110400-1623283199@marketing.com.au
SUMMARY:Gartner Data & Analytics Summit
DESCRIPTION:Develop a resilient data and analytics strategy for an AI-ready\, data-centric organization \n\n\nFaced with a constantly evolving business landscape and unprecedented levels of uncertainty\, it’s more vital than ever that data and analytics leaders such as the chief data officer and chief analytics officer (CDO and CAO) forge new paths to enable a data-and-analytics-centric culture within their organizations. \nData and analytics leaders must be able to tie data and analytics strategy to business outcomes and promote the adoption of technologies\, such as artificial intelligence (AI)\, while creating a resilient culture that accelerates change\, and where data literacy\, digital trust\, governance and data-driven critical thinking are pervasive. \nThe virtual Gartner Data & Analytics Summit\, 8 – 9 June 2021\, offers content for every member of your data and analytics team — from technical to senior-level strategy. Join data and analytics leaders to gain the skills to build and execute a world-class strategy.
URL:https://marketing.com.au/event/gartner-data-analytics-summit/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210602
DTEND;VALUE=DATE:20210604
DTSTAMP:20260424T132545
CREATED:20210410T031527Z
LAST-MODIFIED:20210410T092231Z
UID:18997-1622592000-1622764799@marketing.com.au
SUMMARY:#DMWF Digital Marketing World Forum 2021
DESCRIPTION:With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \nThis fully online event will explore the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \n#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. A paid online conference and expo that hosts practical how-to sessions\, live demos and product launches\, and premium online networking.
URL:https://marketing.com.au/event/dmwf-digital-marketing-world-forum-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210525T080000
DTEND;TZID=Australia/Melbourne:20210525T120000
DTSTAMP:20260424T132545
CREATED:20210501T021044Z
LAST-MODIFIED:20210529T024128Z
UID:19257-1621929600-1621944000@marketing.com.au
SUMMARY:Level Up eCommerce
DESCRIPTION:Level Up eCommerce Event Will Teach You How To Add 50-100 Sales/Day To Your Online Store Using Tools That You Can Implement In Minutes And FINALLY Stop Wasting Money On Stuff That Doesn’t Work. \nSpend 4hrs with us an learn:\n– How To Drive Highly Lucrative Traffic To Your Store\n​- How To Avoid Gambling Online And Instead Use A Proven System That’s Guaranteed To Work\n– ​The Best Systems & Strategies that work for businesses on small budgets\n​- Why most Facebook ads don’t work and how to make them sell like hot cakes\n– ​How to DOUBLE your conversions using JUST 5-MINUTES of effort\n​- How To Get To $100k/Month Even If You’re Starting From Zero\n​- The 3 Most Effective Tools That Will Skyrocket Your Conversions And You Can Install In Minutes\n– ​​How to not just adjust but THRIVE in this new economy\n​and much more… \nWho is this for:\n– eCommerce store owners whether you’re using Shopify\, WooCommerce\, BigCartel\, Wix or any of the other major online platforms\n– Entrepreneurs who want to reach $100k/month with their online store as fast as possible\n– Anyone who’s interested in how to turn traffic to sales\n– Anyone who loved digital marketing & sales funnels and wants to learn more \nThis is an online global event with participants from multiple countries that will take place on the 25th of May 2021 from 8am AEST to 12noon AEST (Sydney\, Australia time zone).
URL:https://marketing.com.au/event/level-up-ecommerce/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Melbourne,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210525
DTEND;VALUE=DATE:20210528
DTSTAMP:20260424T132545
CREATED:20210410T034211Z
LAST-MODIFIED:20210410T092232Z
UID:19008-1621900800-1622159999@marketing.com.au
SUMMARY:eCOM360 Adapt or Lose
DESCRIPTION:Adapt or Lose. No alternative. \nThat’s why in 2021 we are gathering the leading ecommerce practitioners to learn how to better adapt in a world rapidly changing. \nIn 3 days with 15+ hyper-focused sessions\, you will walk through all steps of digital commerce transformation. GET INSPIRED\, IDEATE\, JUST F* DO IT & SCALE UP your business in a new virtual setting: \nWHAT YOU WILL LEARN \n\nCreative process of generating and developing new commercial ideas from Fortune 500 companies\nIncredible stories of change-management and adaption\, proving IMPOSSIBLE IS POSSIBLE!\nGenerate at least 10 new ideas for your business to reach new heights in a new normal\nand much more…
URL:https://marketing.com.au/event/ecom360-adapt-or-lose/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210525
DTEND;VALUE=DATE:20210528
DTSTAMP:20260424T132545
CREATED:20210410T033446Z
LAST-MODIFIED:20210410T092232Z
UID:19006-1621900800-1622159999@marketing.com.au
SUMMARY:Digital Summit At Home: B2B
DESCRIPTION:A Digital Marketing Event Exclusively for B2B Businesses \n\n\n\n\n\n\n\n\n\n\n\n\nJoin us for this 3-day\, fully interactive online event designed for B2B marketers with an agenda to help you thrive in this new era of business. Covering CRO\, automation\, ABM\, SEO\, Content & Social\, Video\, Email\, Influencer Marketing\, Ecommerce\, and more! \n\nMore than 40 sessions and workshops over 3 days! Topics include things like:\n\n\n\n\n\n\n\n\nCashing in on Creativity: Achieving Growth Through Powerful Creative\n10 Brain Science Secrets to Make Your B2B Content 10X More Effective\nHow Agile Marketers Respond to Change Without Neglecting Their Plans\nThe Psychology of a Website: Mastering Cognitive Biases\, Conversion Triggers and Modern SEO\nThe Most Common B2B Marketing Mistakes & How to Fix Them\n10 Steps to Show Content Marketing ROI to Your Boss\nUnlocking the Power of B2B Influencer Marketing\nBrain Science Secrets Behind Powerful\, Persuasive Emails\nHow to Measure Marketing Performance in the New Age of Privacy\nBuilding Advocates with World-Class Customer Experience\nThe Secrets to B2B Lead Generation Success\nBuilding Blocks for Content that Rocks
URL:https://marketing.com.au/event/digital-summit-at-home-b2b/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Conference,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210518T093000
DTEND;TZID=Australia/Melbourne:20210518T123000
DTSTAMP:20260424T132545
CREATED:20210410T054320Z
LAST-MODIFIED:20210410T092234Z
UID:19024-1621330200-1621341000@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nformatting to improve readability\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips.\n\nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-4/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210514
DTSTAMP:20260424T132545
CREATED:20210410T032715Z
LAST-MODIFIED:20210410T092235Z
UID:19004-1620691200-1620950399@marketing.com.au
SUMMARY:#PILIVEGLOBAL21
DESCRIPTION:An International Celebration of Affiliate & Performance Marketing. \nFresh ideas and strategies delivered straight to your home.\nPI LIVE Global is back! Boasting an agenda expertly programmed by PerformanceIN\, with the help of our advisory board\, we are bringing you only the most relevant and engaging sessions and ensuring that you leave with ideas and strategies to boost your program. \nWe know that this period has been disappointing and surprising in equal measure for many\, and we are here to try to make sense of the past 12 months\, and as much as we can\, provide expert commentary on what may be in store for the industry. \nThe world is changing\, and so must we! With shorter sessions catered to peoples schedules when WFH\, we hope to bring people together. By asking the difficult questions\, our aim is to deliver pragmatic solutions and practical insight. \nWe’re really excited to be bringing back the same mix of pre-prepared sessions for polish\, and live Q&As for that interactive element\, this way we hope there will be something for everyone! \nNetworking\n#PILIVEGLOBAL21 is the networking event of the year for the Performance Marketing community! Meet the industry elite and network with 3\,000+ retailers\, publishers and advertisers. \nOur powerful filtering allows you to search delegates by their objectives. Simply choose a time slot that suits you both or use the chat function to start a conversation. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts.
URL:https://marketing.com.au/event/piliveglobal21/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210512
DTSTAMP:20260424T132545
CREATED:20210410T032306Z
LAST-MODIFIED:20210410T092236Z
UID:19002-1620691200-1620777599@marketing.com.au
SUMMARY:Advanced Email Conference
DESCRIPTION:Unlock The Power Of Next-Level\, Integrated & Engaging Email & Demonstrate Results & Impact: Customer-Focused\, Innovative Email Marketing Content\, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting\, Tech\, Automation & AI Advances\, Seamless Multi-Channel Strategies & Compelling Content For Measurable\, Future-Facing Email Campaigns & Journeys That Land Consistently\, Deliver ROI\, Maximise Engagement & Add To The Bottom Line. \n\nCustomer-Centricity – Always! Ensure the customer is constantly at the forefront of your strategy for relatable emails that engage and sell in our new reality\nNext-Level Personalisation: Innovative\, data-led ideas to revitalise your personalisation strategies and speak to every customer\nHigh-Impact Data Targeting: Effectively collect and leverage data to drive CRM systems for targeted\, meaningful emails\nAutomation & AI Advances: Reap the benefits of automated emails without compromising on uniqueness and reach\nWhat Content Will Excite Post-Pandemic? Fresh ideas to captivate audiences with dynamic\, engaging and real-time content\nMulti-Channel Excellence In A Digital World: Where does email fit into the wider marketing mix with digital being number 1?\nEngaging & Effective Email Journeys: Create seamless\, customer-focused journey designs that guide audiences and retain customers for the long-term\nWinning New Digital Innovations & Tech: The latest technology to be investing in to keep your email communications on top!\nMeasure Impact\, Demonstrate ROI: Demonstrate success with clear metrics that attribute marketing wins to email for continued buy-in\nBoosted Deliverability Rates: Ensure your emails don’t get stuck in the spam filter with top ESP strategies and easy wins to maximise deliverability\nFuture Trends\, Changing Landscapes: Post-pandemic\, what does 2022 and beyond hold for email marketing?
URL:https://marketing.com.au/event/advanced-email-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210507T010000
DTEND;TZID=Australia/Melbourne:20210507T020000
DTSTAMP:20260424T132545
CREATED:20210410T013023Z
LAST-MODIFIED:20210410T092236Z
UID:18955-1620349200-1620352800@marketing.com.au
SUMMARY:CMOs Build Differentiated Digital Experiences That Pay Off
DESCRIPTION:Companies accelerated their business-wide digital experience investments\, but most customers don’t see the impact. This complimentary webinar explores how marketing can build truly differentiated digital experiences that pay off. We will look at what digital experiences drive brand preference and loyalty\, how customer needs and expectations are evolving in an increasingly digital customer journey\, and how marketing can create a balanced portfolio of digital experiences that shape the trajectory of those journeys. \nDiscussion Topics: \n\nFind out how customers respond to today’s digital brand experiences\nExpand beyond frictionless experiences to truly impact customer decision-making\nDetermine where to concentrate marketing’s digital influence across the customer journey
URL:https://marketing.com.au/event/cmos-build-differentiated-digital-experiences-that-pay-off/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210505
DTEND;VALUE=DATE:20210508
DTSTAMP:20260424T132545
CREATED:20210214T092054Z
LAST-MODIFIED:20210410T092237Z
UID:18509-1620172800-1620431999@marketing.com.au
SUMMARY:Confab - The Content Strategy Conference
DESCRIPTION:From UX to accessibility\, structure to storytelling\, Confab brings content strategy to life like no other event. Join smart\, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually! \nWhat is the virtual Confab experience like?\nYou’ve never attended an online event like this before! The camaraderie you’ll feel with speakers and attendees alike is hard to describe—real-time connections play out over three days of learning and fun. \nFor an up-close look at how the three days of the virtual Confab experience are structured\, check out the Confab 2021 schedule. \nThe main components of the conference are: \n\nA three-day live broadcast featuring keynotes\, panel discussions\, fireside chats\, and various virtual antics\nSmall-group discussions and watch parties throughout the event\, moderated by speakers and attendees\nThe exclusive Confab Slack workspace where you’ll engage in ongoing conversations about the program; meet new friends with common interests; and reconnect with old pals\nThe on-demand video library featuring dozens of pre-recorded talks by new voices and experts across many industries and specializations; you’ll also have access to full recordings of the live broadcast after the event—unlimited viewing for 365 days\n\nWhat is content strategy?\nAt Confab\, content strategy is a big tent! We welcome anyone who practices (or wants to learn more about) the design\, creation\, management\, and governance of useful\, usable content—across websites\, apps\, AI\, marketing\, technical documents\, and everywhere else users experience content. \nWhat is the focus of Confab?\nThe program spans several areas related to content strategy\, including: \n\nResearch\, analysis\, and strategy\nContent design and UX writing\nAnalytics and performance\nAccessibility and inclusivity\nWorkflows and stakeholders\nTeams and leadership\n\nWho attends Confab?\nConfab 2021 will welcome attendees logging in from all over the world! You’ll meet folks who work at Fortune 500 brands\, retailers\, nonprofits\, government institutions\, and agencies of every size. Attendee job titles have included (but are certainly not limited to): \n\nContent strategists\nContent designers\nUX writers\nContent engineers\nContent marketers\nWriters and editors\nTechnical communicators\nContent managers
URL:https://marketing.com.au/event/confab-the-content-strategy-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Graphic Design,Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210503
DTEND;VALUE=DATE:20210506
DTSTAMP:20260424T132545
CREATED:20210214T100008Z
LAST-MODIFIED:20210410T092237Z
UID:18524-1620000000-1620259199@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 50\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 3-5th May\, Ad World will stream 12+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n50\,000+attendees\n100+speakers\n140+countries\n12+tracks \nLearning\nAttend a 3-day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \nNetworking\nThe networking event of the year: Meet the industry elite\, network with 50\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 and group networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world.
URL:https://marketing.com.au/event/adworld-2021/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
END:VCALENDAR