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DTSTART;VALUE=DATE:20251203
DTEND;VALUE=DATE:20251204
DTSTAMP:20260420T133617
CREATED:20251026T112833Z
LAST-MODIFIED:20251026T113213Z
UID:27159-1764720000-1764806399@marketing.com.au
SUMMARY:The perfect ChatGPT prompt
DESCRIPTION:Great results from ChatGPT don’t happen by chance — they start with great prompts. In The Perfect ChatGPT Prompt\, we’ll teach you the art and science of prompt writing so you can unlock better\, faster\, and more accurate outputs for your business. \nWhether you’re using ChatGPT for content creation\, research\, strategy\, or daily tasks\, this session will show you how to guide the tool with clarity and confidence. You’ll learn how to structure prompts\, tweak responses\, and build reusable templates that save time and improve quality across all your work.
URL:https://marketing.com.au/event/the-perfect-chatgpt-prompt/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260420T133617
CREATED:20250907T015727Z
LAST-MODIFIED:20250907T022313Z
UID:27072-1764028800-1764115199@marketing.com.au
SUMMARY:AMI Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/ami-behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260420T133617
CREATED:20250704T095736Z
LAST-MODIFIED:20250704T110254Z
UID:26981-1764028800-1764115199@marketing.com.au
SUMMARY:Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251120
DTSTAMP:20260420T133617
CREATED:20250830T024902Z
LAST-MODIFIED:20250830T024936Z
UID:27052-1763510400-1763596799@marketing.com.au
SUMMARY:Global Virtual MarTech Summit APAC & EMEA
DESCRIPTION:This Global Virtual MarTech Summit will showcase key insights\, challenges\, and success stories as we look back on a year where AI has moved from hype to real-world application. Welcome to the 34th edition of the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals will gather to tackle the topic on everyone’s minds\, AI. \nThis summit is designed for senior-level MarTech & Marketing professionals in functions such as: \nAI in Marketing | AI Strategy & Innovation | Prompt Engineering | Chatbot Developing | Customer Experience | Predictive Modelling | AI in CRM & Retention | GenAI | Machine Learning | Digital Transformation | Privacy & Ethics | Marketing Automation | Personalisation | AI-Driven Analytics & Insights \nLeveraging expertise in Marketing & MarTech\, we will spotlight handpicked AI innovations and practical use cases that have delivered tangible business results\, with a focus on measurable impact rather than speculation.
URL:https://marketing.com.au/event/global-virtual-martech-summit-apac-emea/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251110
DTEND;VALUE=DATE:20251111
DTSTAMP:20260420T133617
CREATED:20250907T015930Z
LAST-MODIFIED:20250907T022314Z
UID:27074-1762732800-1762819199@marketing.com.au
SUMMARY:AMI's Assessing Ideas
DESCRIPTION:The only online course in the world that teaches you how to assess ideas\, underpinned by a systematic method. \nLearn how to evaluate ad concepts and make better creative decisions. \nDesigned to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical\, fun and easy to implement. \n\n\nWho should attend? \nThe course is designed for anyone who is actively involved in assessing and deciding upon creative ideas. \nIt’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession. \nThis course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work. \nIt will make you a better marketer overnight. \nTopics covered \n\nImportance of creativity\nThe emotional brain\nThe rational brain\nIdea vs execution\nConstructive feedback\nSelecting an idea\n Keeping an idea pure
URL:https://marketing.com.au/event/amis-assessing-ideas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Graphic Design,Management,Market Research,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260420T133617
CREATED:20250907T015548Z
LAST-MODIFIED:20250907T022314Z
UID:27070-1762387200-1762473599@marketing.com.au
SUMMARY:AMI Email Marketing. Half-day Masterclass
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/ami-email-marketing-half-day-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260420T133617
CREATED:20250704T095855Z
LAST-MODIFIED:20250704T110254Z
UID:26983-1762387200-1762473599@marketing.com.au
SUMMARY:AI Marketing Bootcamp
DESCRIPTION:Supercharge your marketing efforts with AI in this one-day\, high-intensity bootcamp. Learn the fundamentals of ChatGPT\, set yourself up for success\, and discover how to achieve consistent quality results with ChatGPT and some of the most impactful AI tools. Leave with a clear\, actionable roadmap to implement AI in your marketing strategy. \nThe AI Marketing Bootcamp is designed for marketers looking to rapidly embrace the power of AI. In just one day\, you’ll get hands-on with ChatGPT and other cutting-edge tools to learn how to enhance your marketing strategies\, boost customer engagement\, and drive ROI. You’ll walk away with practical skills and a clear plan to immediately integrate AI into your marketing toolkit. \nWho should attend  \nThis bootcamp is ideal for marketing professionals and strategists who want to stay ahead of the curve\, harness the power of AI\, and make an immediate impact on their business. Whether you’re completely new to ChatGPT or using it semi-regularly\, this program bridges beginner and intermediate levels\, offering actionable insights to transform your marketing approach. \nTopics covered\n\nWhat’s Possible with AI in Marketing: How AI is reshaping the marketing landscape.\nMastering ChatGPT for Marketing Success: Generate high-quality content and customer engagement strategies\, including writing high-quality prompts.\nCustomising AI for Your Brand: Train AI to understand your business\, industry\, and customers.\nIntegrating AI Tools: Learn about other AI tools that can amplify your marketing efforts.\nCreating an AI-Powered Marketing Strategy: Walk away with a step-by-step plan for AI integration.\n\nLearning Outcomes \n\nGain competence and confidence in using of ChatGPT to create marketing content and customer engagement strategies.\nUnderstand how to develop a clear\, actionable AI-powered marketing strategy.\nLearn how to integrate AI tools seamlessly into your existing marketing processes.\nGain hands-on experience with AI tools that you can implement immediately.\nLeave with confidence in your ability to leverage AI to boost ROI.
URL:https://marketing.com.au/event/ai-marketing-bootcamp/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260420T133617
CREATED:20250704T095618Z
LAST-MODIFIED:20250704T110254Z
UID:26979-1762387200-1762473599@marketing.com.au
SUMMARY:Email Marketing Workshop: create campaigns that drive engagement
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/email-marketing-workshop-create-campaigns-that-drive-engagement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251023
DTEND;VALUE=DATE:20251024
DTSTAMP:20260420T133617
CREATED:20250704T100025Z
LAST-MODIFIED:20250704T110254Z
UID:26985-1761177600-1761263999@marketing.com.au
SUMMARY:Advanced Social Media and Digital Marketing Strategy
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends\, resource allocation\, campaign strategy\, lead generation strategy\, funnel build strategy and provide insights into the power of an omni channel digital marketing strategy. \nWho Should Attend \n\nMarketing professionals who feel they are not achieving suitable results on their social media marketing campaigns.\nMarketing professionals who are somewhat satisfied with their social media marketing campaigns but know there is room for improvement.\nMarketing professionals who feel they are achieving satisfying results on their social media marketing campaigns but would like to stay up to date on the latest algorithm changes\, to ensure they stay on top of the game.\n\nTopics Covered \n\nWhat are the most important performance metrics to accurately measure and determine value for businesses going into 2025?\nWhat are the latest algorithm\, platform optimisation updates in 2025?\nWhat is the best way to identify how to build engagement and measure it precisely?\nHow to build key databases from social media to then develop touchpoints and create ROI?\nWhat is the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact?\nWhat is the best way to measure return on investment from social media campaigns?\nWhat are the best other digital marketing channels complementing the results generated by social media marketing?\n\nLearning Outcomes \nBy the end of this workshop\, participants will: \n\nUnderstand what it takes to optimise a social media marketing campaign\nKnow how to create and track an engaged and relevant audience\nUnderstand how to streamline their conversion process\nHave insights into the future of digital marketing through the discovering of an optimised multi-channel digital strategy
URL:https://marketing.com.au/event/advanced-social-media-and-digital-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251022
DTEND;VALUE=DATE:20251024
DTSTAMP:20260420T133617
CREATED:20250830T024701Z
LAST-MODIFIED:20250830T024937Z
UID:27049-1761091200-1761263999@marketing.com.au
SUMMARY:IGSxM Instagram Summit 2025
DESCRIPTION:The world’s biggest creator event. 25+ masterclasses by IG’s top voices. Join 1\,000s of creators\, marketers\, & agencies days of content you won’t find anywhere else. \nThere is more than one way to win on social Three tracks on the latest strategies to grow\, engage\, and convert. Stick with one\, or better yet\, follow them all! \n  \n 
URL:https://marketing.com.au/event/igsxm-instagram-summit-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251021
DTEND;VALUE=DATE:20251022
DTSTAMP:20260420T133617
CREATED:20250704T100241Z
LAST-MODIFIED:20250704T110254Z
UID:26991-1761004800-1761091199@marketing.com.au
SUMMARY:How GenAI will kill LinkedIn (and why you should care)
DESCRIPTION:GenAI is already changing our world. But when it comes to your brand and reputation online\, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn\, without burning relationships and trust? \nThis webinar will help you navigate common missteps\, share best practices\, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn. \nIn the race to be seen by more people\, automation and generative AI solutions make a compelling case – complete with party popper emojis. But in the highly visible\, searchable\, professional world of LinkedIn\, your most valuable asset is not time – it’s trust. \nEvery action you take online leaves a digital footprint\, so knowing how to safely navigate the different tools and choices – what to embrace and what to avoid – is vital. This webinar will help you navigate common missteps\, share best practices\, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn. \nTopics covered \n\nWhy getting the balance right between human and machine is important;\nAssessment of GenAI and automation tools for LinkedIn;\nCommon missteps and the impact of getting it wrong; and\nBest practices and the benefits of getting it right.\n\nKey learnings \n\nHow GenAI and automation can enhance and erode reputation;\nWhat actions are most effective on LinkedIn;\nHow to build new and deeper relationships; and\nHow industry leaders use GenAI and automation to generate results.
URL:https://marketing.com.au/event/how-genai-will-kill-linkedin-and-why-you-should-care/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251020
DTEND;VALUE=DATE:20251022
DTSTAMP:20260420T133617
CREATED:20250127T012552Z
LAST-MODIFIED:20250316T012159Z
UID:26689-1760918400-1761091199@marketing.com.au
SUMMARY:Social Media Strategies Summit - Higher Education 2025
DESCRIPTION:If you’re a social media\, marketing\, or content professional who manages any of your university’s social media channels\, this event is your chance to meet and talk shop with 600+ peers within your HESM community! \nSix reasons higher ed marketers choose SMSsummit every year: \n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your institution for success — whether you’re in recruitment\, admissions\, student experience\, or alumni relations. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions\, and peer-to-peer learning around top social platform best practices and emerging trends. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step by step through successful case studies to help you identify new and creative ideas. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media transformation back at your college or university. You’ll leave feeling refreshed\, inspired\, and reinvigorated. \n\n\n\n\n\n\nExperience a unique online gathering of senior-level\, cross-industry marketers. We’re the only event where attendees benefit from focused higher education sessions\, along with access to consumer brand case studies. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-higher-education-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251001
DTEND;VALUE=DATE:20251002
DTSTAMP:20260420T133617
CREATED:20250704T100138Z
LAST-MODIFIED:20250704T110254Z
UID:26989-1759276800-1759363199@marketing.com.au
SUMMARY:Creating lead magnets with AI
DESCRIPTION:A high-quality lead magnet can be the difference between a cold audience and a thriving email list. In Creating Lead Magnets with AI\, we’ll show you how to use AI tools to plan\, write\, design\, and launch irresistible lead magnets—faster than ever before. \nFrom eBooks and checklists to templates and guides\, this masterclass will walk you through the entire creation process using tools like ChatGPT and Canva. You’ll learn how to combine strategic thinking with AI-powered speed so you can attract the right people and grow your list with ease. \nWhat You’ll Learn: \n\nLead Magnet Fundamentals: Understand what makes a great lead magnet and why it’s essential for growing your email list.\nAI Tool Overview: Explore the best AI tools for researching\, writing\, designing\, and packaging high-value lead magnets.\nFast Content Creation: Learn how to use ChatGPT to brainstorm\, outline\, and write eBooks\, checklists\, guides\, and more—fast.\nDesign Made Easy: Discover how to pair AI with tools like Canva to quickly turn your content into beautiful\, downloadable assets.\nHigh-Converting Hooks: Craft attention-grabbing titles and landing page copy using AI-generated ideas that drive downloads.\nReal-World Examples: See how top marketers are using AI-powered lead magnets to attract and convert their ideal audience.\n\nWho Should Attend: \nLed by Jon Tanner\, Co-CEO and Founder of Social Media College\, this Masterclass is ideal for marketers\, entrepreneurs\, and business owners who want to generate more leads without the overwhelm. If you need a fast\, effective way to create lead magnets that actually convert\, this session is for you.
URL:https://marketing.com.au/event/creating-lead-magnets-with-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250923
DTEND;VALUE=DATE:20250924
DTSTAMP:20260420T133617
CREATED:20250704T095325Z
LAST-MODIFIED:20250704T110254Z
UID:26975-1758585600-1758671999@marketing.com.au
SUMMARY:Navigating the new normal: Marketing amid Australia’s shifting consumer sentiment.
DESCRIPTION:Join leading cultural insight specialists T garage as they unpack the latest consumer sentiment data\, revealing how economic challenges and global uncertainty is shaping mindsets\, behaviours\, and spending patterns. \nWe’ll unpack responses to marketing activities and also deep dive into the financial vulnerabilities experienced and how you can optimise your marketing activities. \nTopics covered:  \n\nLatest Consumer Sentiment Data: Up-to-date insights on how Australians feel about their finances\, well-being\, and future prospects.\nConsumer Spending: Understand how consumers are prioritising their spending\, and the types of marketing activities they are responding to.\nVulnerability\, Insight into how prevalent financial vulnerability is right now and how we should be thinking about this.\nConsumer Response Trends: Research into the strategies and tactics that are currently resonating with consumers.\nMarketing Strategies: Practical suggestions for minimising the impact of the current environment on your business.\n\nWhat you will learn:  \n\nOverview of general consumer sentiment\, how consumers are feeling about life\, their finances and the future\nChanging spending patterns: Understanding where consumers are cutting back.\nDeep dive into levels\, and how financial vulnerability is being felt\nLearn how service brands can show up for consumers experiencing vulnerability.\nSpending Priorities: Identifying where consumers are still willing to spend.\nEffective Consumer Engagement: Insights into which marketing activities are most successful in this climate.\nStrategic Guidance: Connecting consumer trends to provide actionable strategies for marketers to manage their brands in this context better.
URL:https://marketing.com.au/event/navigating-the-new-normal-marketing-amid-australias-shifting-consumer-sentiment/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250916
DTEND;VALUE=DATE:20250917
DTSTAMP:20260420T133617
CREATED:20250704T093953Z
LAST-MODIFIED:20250704T110254Z
UID:26973-1757980800-1758067199@marketing.com.au
SUMMARY:Power. Presence. Persuasion. How to Speak So People Move
DESCRIPTION:Why do some business speakers command instant attention and respect while others get ignored or side-lined? In marketing\, it’s a particular problem because stakeholders from other areas often see themselves as a marketing expert too. \nIn fact\, the art of influence starts with understanding the power dynamics in a group setting and establishing your role as leader. \nIn this webinar\, Chris will share a three-part framework for engaging with an audience so that they sit up\, listen and then follow your lead. By the end\, attendees will walk away with the valuable tools to implement. \nKey Takeaways: \n\nEstablish your role as the group’s leader\nBuild connection with your audience\nGain a commitment or feedback to your proposals\nHandle tricky questions and unexpected twists\n\nStand by for a hands-on interactive session that includes Q&A and practical tips\, which will boost your confidence as a speaker and business leader.
URL:https://marketing.com.au/event/power-presence-persuasion-how-to-speak-so-people-move/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250903
DTEND;VALUE=DATE:20250906
DTSTAMP:20260420T133617
CREATED:20241006T004355Z
LAST-MODIFIED:20250316T012159Z
UID:26582-1756857600-1757116799@marketing.com.au
SUMMARY:Inbound 2025
DESCRIPTION:INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing\, sales\, and AI. With inspiring keynotes\, educational breakouts\, HubSpot product announcements and demos\, hands-on workshops\, along with unique networking and entertainment experiences\, it’s a can’t-miss event for anyone looking to elevate their personal growth.
URL:https://marketing.com.au/event/inbound-2025/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250902
DTEND;VALUE=DATE:20250903
DTSTAMP:20260420T133617
CREATED:20250704T100349Z
LAST-MODIFIED:20250704T110255Z
UID:26993-1756771200-1756857599@marketing.com.au
SUMMARY:Building a Funnel that Converts
DESCRIPTION:Today’s marketing landscape feels fragmented\, because a lot of the marketing funnel is no longer trackable or measurable. There’s leaks at every stage – from poor targeting at the top\, to weak conversion mechanics at the bottom. This workshop is designed to help marketing leaders rethink and rebuild their funnel strategies from the ground up. You’ll learn how to align messaging\, channels and tactics to your customer journey\, uncover what’s really holding back conversion performance\, and implement frameworks that drive scalable growth. This session bridges strategic clarity with practical action\, giving you the tools to not only optimise conversion but elevate your entire marketing function. \nTopics Covered: \n\nFunnel Design Strategy: How to map out a full-funnel approach that aligns with real-world customer journeys.\nAudience Targeting & Segmentation: Using data and insights to target the right people\, with the right message\, at the right time.\nResearch\, Research\, Research: The role UX research plays in optimising not just your website\, but every facet of your marketing\nConversion Rate Optimisation (CRO) Fundamentals: Applying proven CRO principles to plug funnel leaks\, including quick-win areas you can optimise today.\nHaving Hard Conversations: How to (finally) get your CEO and CFO to understand the value of your marketing strategy – and go all-in on it.\n\nKey Takeaways: \n\nYou’ll walk away with a framework to design marketing funnels that reflect how your customers actually think\, behave and buy.\nYou’ll learn how to use your customer’s behavioural data to dramatically increase relevance and resonance across your campaigns.\nYou’ll understand what makes users convert (and what makes them bounce)\, and take home ideas you can apply to your site\, landing pages\, ads and emails.\nYou’ll know which metrics matter most at each funnel stage\, how to navigate attribution challenges\, and how to communicate marketing’s impact in the boardroom.\nStop making decisions that are “defensible” to CEOs\, founders and boards\, and start making decisions that are intentional for performance.
URL:https://marketing.com.au/event/building-a-funnel-that-converts/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250722
DTEND;VALUE=DATE:20250723
DTSTAMP:20260420T133617
CREATED:20250316T002606Z
LAST-MODIFIED:20250316T012200Z
UID:26839-1753142400-1753228799@marketing.com.au
SUMMARY:Relationship ROI: The Marketer’s Guide to Strategic Networking
DESCRIPTION:In a world where digital marketing\, automation\, and AI are transforming the way we connect\, one thing remains constant; relationships drive business. Strategic networking isn’t just about attending events or collecting LinkedIn connections; it’s about fostering real\, valuable relationships that lead to measurable results.\n\n\n\n\n\n\n\n\n\n\n\n\n\nIn this webinar\, networking expert and business strategist Wendy Lloyd Curley will share a proven framework to help marketers approach networking with intention\, efficiency\, and impact. Whether you’re looking to build brand awareness\, generate leads\, or establish partnerships\, this session will equip you with the tools to transform networking from a passive activity into a strategic advantage. \nJoin us to learn how to maximize your Relationship ROI—the return on investment from the connections you build — and discover how to create a network that actively supports your business growth.
URL:https://marketing.com.au/event/relationship-roi-the-marketers-guide-to-strategic-networking/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250619
DTEND;VALUE=DATE:20250620
DTSTAMP:20260420T133617
CREATED:20250316T002422Z
LAST-MODIFIED:20250316T012200Z
UID:26836-1750291200-1750377599@marketing.com.au
SUMMARY:Story Telling for Marketers – Creating Compelling Narratives that connect
DESCRIPTION:Human beings connect learn and grow through stories. Not dot points. Not spreadsheets. Not data sets. Stories are the glue that binds us together! \nThe challenge\, in business\, is to understand how to harness the power of stories but in a business-appropriate way. \nIn this session\, Chris Meredith will touch on story telling theory and then share a simple and powerful story telling framework. He’ll then showcase examples of business presentations\, one-on-ones\, even media interviews with stories at their heart. By the end\, attendees will walk away with an understanding of the role of storytelling in narratives that connect and the confidence to tell stories in their next business communication. \nKey learnings \n\nThe Power of Storytelling: Learn how stories are a powerful tool for connection and communication in business\, far beyond data and spreadsheets.\nStorytelling Framework: Gain practical insights into a simple yet effective storytelling framework that can be applied in business settings.\nStorytelling Theory: Explore the theory behind storytelling and how it helps build stronger business narratives that resonate with your audience.\nReal-World Examples: Understand how storytelling works in business presentations\, one-on-ones\, and media interviews through clear\, impactful examples.
URL:https://marketing.com.au/event/story-telling-for-marketers-creating-compelling-narratives-that-connect/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250617
DTEND;VALUE=DATE:20250618
DTSTAMP:20260420T133617
CREATED:20250323T005247Z
LAST-MODIFIED:20250323T005325Z
UID:26897-1750118400-1750204799@marketing.com.au
SUMMARY:WalkMe Realizer 2025
DESCRIPTION:Calling all changemakers! Step into the future of digital adoption from wherever you are. Engage with industry leaders\, uncover the latest DAP trends\, and walk away with strategies that drive real impact. Reserve your spot at Realize 2025 today.
URL:https://marketing.com.au/event/walkme-realizer-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250611
DTEND;VALUE=DATE:20250613
DTSTAMP:20260420T133617
CREATED:20241005T235824Z
LAST-MODIFIED:20250316T012200Z
UID:26579-1749600000-1749772799@marketing.com.au
SUMMARY:Connections 2025
DESCRIPTION:Experience CNX on Salesforce+\, for free. Join us at on Salesforce+ to see how AI is reinventing data-driven marketing\, commerce\, and customer experiences. \nLearn from expert-led sessions and consultations\nProduct and industry experts share new tools and best practices for how they’re succeeding with data and AI right now\, and how you can too. Explore keynotes and breakout sessions\, then book 1:1 consultations with experts to get the download on actionable strategies for leveraging AI. \nGet hands-on in our workshops\nTry out the innovations yourself. Dive deep into AmpScript\, uplevel your Data Cloud segmentation\, explore AI-powered content creation tools\, and so much more. Discover how the latest product launches can improve your customer experiences. \nSee innovation in action with demos and trainings\nGet access to 50+ demos where you can get your questions answered. Watch as experts guide you step-by-step through all new products and tools. You’ll see how Data Cloud unlocks siloed data to make AI actionable\, how Einstein Copilot serves as your new conversational AI assistant\, and more.
URL:https://marketing.com.au/event/connections-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250604
DTEND;VALUE=DATE:20250606
DTSTAMP:20260420T133617
CREATED:20250127T012920Z
LAST-MODIFIED:20250316T012200Z
UID:26688-1748995200-1749167999@marketing.com.au
SUMMARY:Social Media Strategies Summit - Public Agencies & Government 2025
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference! \n\n\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250513
DTEND;VALUE=DATE:20250514
DTSTAMP:20260420T133617
CREATED:20250316T001934Z
LAST-MODIFIED:20250316T012201Z
UID:26832-1747094400-1747180799@marketing.com.au
SUMMARY:Dark patterns decoded: How to avoid shady online tactics
DESCRIPTION:Dark patterns (deceptive design patterns) are everywhere in the digital world. They’re so common that as a consumer\, you probably don’t even know when you’ve encountered one because they seem so normal. For example: \n\nAccepting terms and conditions without reading the fine print\nA countdown clock that resets shortly after your “limited time” purchase\nTrying unsuccessfully to unsubscribe from a service\nFinding an extra item in your shopping cart as you’re completing a purchase.\n\nDark patterns impact consumer protection and data protection\, so they’re increasingly subject to government crackdowns. Worldwide\, we’re seeing more and more laws to try and curb the problem. And in Australia\, there are already regulatory moves to bring us into step with the rest of the world. \nAny Australian business that has a website\, should get ready to comply. And any business with international operations may already be subject to laws in other countries. Now is the time to consider how visitors experience the website: whether any sales tactics are\, in fact\, dark patterns\, and what to do about them. \nThis webinar will step through these issues and give you some practical advice about how to start readying your website. And best of all\, how eliminating dark patterns can be used as a marketing advantage.
URL:https://marketing.com.au/event/dark-patterns-decoded-how-to-avoid-shady-online-tactics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250429
DTEND;VALUE=DATE:20250430
DTSTAMP:20260420T133617
CREATED:20250316T001801Z
LAST-MODIFIED:20250316T012203Z
UID:26830-1745884800-1745971199@marketing.com.au
SUMMARY:Getting to better ideas: improving your creative decision making
DESCRIPTION:With insights from over 1\,000 professionals across marketing teams and creative agencies\, the findings reveal concerning trends and critical barriers impacting the industry. The aim of The BetterIdeas Project is to enhance creative decision-making and establish better idea evaluation practices\, helping you deliver more impactful and high-quality work that you can truly be proud of. \n 
URL:https://marketing.com.au/event/getting-to-better-ideas-improving-your-creative-decision-making/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250423
DTEND;VALUE=DATE:20250425
DTSTAMP:20260420T133617
CREATED:20250127T013209Z
LAST-MODIFIED:20250316T012203Z
UID:26687-1745366400-1745539199@marketing.com.au
SUMMARY:Social Media Strategies Summit - First Responders 2025
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their agency’s online communities. Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference! \n\n\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that impact your agency or department’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with agency peers from across the country. With agencies from around the globe\, SMSsummit is your best resource for fresh social media ideas. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to first responders including social media and crisis communications\, humanizing staff\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that you can easily share with leadership and use to train and empower your team. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department.
URL:https://marketing.com.au/event/social-media-strategies-summit-first-responders-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250422
DTEND;VALUE=DATE:20250423
DTSTAMP:20260420T133617
CREATED:20250316T001629Z
LAST-MODIFIED:20250316T012203Z
UID:26827-1745280000-1745366399@marketing.com.au
SUMMARY:Adopting MarTech for Marketing Excellence
DESCRIPTION:In today’s fast-paced marketing landscape\, staying ahead of the competition requires more than just a solid strategy. It demands flawless execution\, and that’s where MarTech comes into play. \nThis webinar will guide you through the journey of integrating MarTech into your marketing processes\, from planning to implementation. You’ll learn how to leverage MarTech tools to streamline your campaigns\, enhance customer engagement\, and drive measurable results. You will get practical insights and real-world examples to help you harness the full potential of MarTech in your marketing operations.
URL:https://marketing.com.au/event/adopting-martech-for-marketing-excellence/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250408
DTEND;VALUE=DATE:20250409
DTSTAMP:20260420T133617
CREATED:20250316T001450Z
LAST-MODIFIED:20250316T012204Z
UID:26825-1744070400-1744156799@marketing.com.au
SUMMARY:Building inclusive brands for an increasingly diverse world
DESCRIPTION:Today’s world is more diverse than ever\, and brands that don’t adapt risk being left behind. Inclusive marketing isn’t just a buzzword—it’s a powerful strategy to connect with untapped audiences\, grow your reach\, and strengthen your brand’s reputation. \nIn this interactive masterclass\, you’ll learn how to mitigate the biases that may be limiting your brand’s growth and discover actionable strategies to authentically engage with today’s evolving demographics—all without overwhelming your team or stretching your resources. \nLed by Lyndal Hamwood\, Founder of (ide)ate Studio and a DEI strategist with years of experience helping brands thrive through inclusivity\, this session will guide you through the 5-Step Inclusive Marketing Framework. \nYou’ll leave equipped to create campaigns that resonate\, grow your audience\, and protect your reputation in competitive markets.
URL:https://marketing.com.au/event/building-inclusive-brands-for-an-increasingly-diverse-world/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250330
DTEND;VALUE=DATE:20250402
DTSTAMP:20260420T133617
CREATED:20241005T235405Z
LAST-MODIFIED:20250316T012204Z
UID:26575-1743292800-1743551999@marketing.com.au
SUMMARY:Social Media Marketing World 2025
DESCRIPTION:Experience three phenomenal days with the best online marketers\, discover the latest strategies\, and improve your marketing in 2025. \nJoin thousands of fellow marketers at the industry’s largest conference designed to empower you with business-building ideas—brought to you by Social Media Examiner. \n“This was honestly the best conference I’ve attended in my professional life\,” said attendee Laura Kaslow. \nYou’ll walk away with new ideas that you can put to work for your business or clients right away. \nTake Your Marketing to the Next Level\nSocial Media Marketing World focuses on AI and marketing\, marketing strategy\, organic social marketing\, and paid social marketing. \n\nAI and Marketing: Wondering how to put AI to work? Learn AI strategy and tactics for marketing\, content\, workflows\, and more!\n Marketing strategy: Are you looking for a master plan to guide your future marketing? Let our expert trainers show you different ways to achieve your objectives.\n Organic social marketing: Covering Instagram\, YouTube\, Facebook\, LinkedIn\, TikTok\, and beyond\, you’ll improve your exposure\, engagement\, and sales.\n Paid social marketing: Want to master paid acquisition from platforms like Facebook and Instagram? Let our expert trainers show you precisely how to capitalize on ads across all the major social platforms.
URL:https://marketing.com.au/event/social-media-marketing-world-2025/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online,PPC,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250313
DTEND;VALUE=DATE:20250314
DTSTAMP:20260420T133617
CREATED:20250127T015248Z
LAST-MODIFIED:20250316T012204Z
UID:26685-1741824000-1741910399@marketing.com.au
SUMMARY:Future Media Forum 2025
DESCRIPTION:Taking place on 13th March\, the Future Media Forum is designed for the key communities in our media landscape: Enterprise Brand Marketers\, Agencies\, Media Owners and Technology professionals. Bringing together 300+ of the industry’s most influential media executives and the next generation of leaders\, and showcasing international keynotes and local pioneers\, the Future Media Forum will be split into two distinct content tracks: \n‘‘Strategic Vision’’ tailored to industry leaders who drive business direction and commercial strategies\, and\, ‘‘Tactical Execution’’ tailored to experienced media professionals and emerging leaders who are currently building and implementing media\, brand\, and marketing plans. \nAlongside the conference will be the “Experiential Marketplace” allowing partners to utilise clever onsite activations to engage attendees in memorable and impactful ways throughout the day. \nJoin us as we delve into the future of digital advertising\, guided by an unobstructed vision and a commitment to excellence. The Future Media Forum is your opportunity to shape the media landscape of tomorrow\, one idea at a time.
URL:https://marketing.com.au/event/future-media-forum-2025/
LOCATION:Royal Randwick Racecourse\, The Ballroom\, Level 2\, Alison Road\, Randwick\, NSW\, 2031\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250311
DTEND;VALUE=DATE:20250313
DTSTAMP:20260420T133617
CREATED:20250127T055153Z
LAST-MODIFIED:20250316T012205Z
UID:26706-1741651200-1741823999@marketing.com.au
SUMMARY:Monster Scale Summit 2025
DESCRIPTION:30+ interactive sessions that explore “monster scale” challenges related to ScyllaDB\, the monstrously fast database\, and broader at-scale engineering feats. Industry experts share emerging trends\, architecture deep dives\, experience reports\, infrastructure innovations\, and hands-on labs. \nThe Monster Scale Summit community is all about discussing strategies for meeting performance expectations at extreme scale. Whether you’re designing\, implementing\, or optimizing systems that are pushed to their limits\, we’d love to hear about your most impressive achievements and lessons learned. \nTech talks\nDiscover how your peers are approaching real-time engineering challenges at massive scale. \n\n\n\n\n\n\n\n\n\n\n\n\nCommunity\nConnect with other engineers designing\, implementing\, and optimizing systems that are pushed to their limits. \n\n\n\n\n\n\n\n\n\n\n\n\nHands-on\nRoll up your sleeves and master best practices for predictable low latency at high throughput.
URL:https://marketing.com.au/event/monster-scale-summit/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Coding,Online
END:VEVENT
END:VCALENDAR