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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211025
DTEND;VALUE=DATE:20211030
DTSTAMP:20260424T110026
CREATED:20210919T043136Z
LAST-MODIFIED:20211204T072951Z
UID:20315-1635120000-1635551999@marketing.com.au
SUMMARY:GrowthHackers Conference 2021 - #GHCONF21
DESCRIPTION:For it’s 5th edition\, GrowthHackers Conference is bringing together the people behind the experimentation process in SaaS\, Mobile Apps\, Fintech\, E-Commerce and Services. Experts from these verticals will be sharing experiments they have tested across each lever in the AARRR funnel\, bringing actionable insights on how to structure and execute experiments across the entire customer journey. \nEach day will be focussed on an industry\, with mornings reserved for 5 AARRR free talks\, and the afternoons reserved for exclusive paid workshops to help companies from experimentation first steps up to advanced training. \nConfirmed Speakers \n\n Sean Ellis – Founder at GrowthHackers.com\n Kristina Quinones – Director\, Growth Marketing for WordPress.com at Automattic\n Jeremy Epperson – Founder and CEO at Conversion Guides\n Ramli John – Managing Director at ProductLed\n Ethan Garr – Growth Trainer and Coach at BreakoutGrowth.net\n Eric Keating – VP\, Marketing at Appcues\n Tiago Kasa – Sr. Growth Manager at Shapermint\n Imteaz Ahamed – Director\, DTC eCommerce at Reckitt Group\n Shanelle Mullin – Experimentation & L Analysis Lead at Shopify\n Guilherme Gomes – Commercia Growth Lead\, Nordincs – Volvo Cars\n Maja Arvidson – Commercial Growth Manager at Care by Volvo Nordics\n Vincent Tollesson – Commercial Growth\, Global Online Business at Volvo Cars\n… more soon!
URL:https://marketing.com.au/event/growthhackers-conference-2021-ghconf21/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211022
DTEND;VALUE=DATE:20211023
DTSTAMP:20260424T110026
CREATED:20210919T043727Z
LAST-MODIFIED:20211204T072950Z
UID:20320-1634860800-1634947199@marketing.com.au
SUMMARY:Demand 2021
DESCRIPTION:Join us at DEMAND\, our single-day\, virtual event for B2B marketers who need to get closer to revenue. \nThe type of virtual event we’d want to attend ourselves. With big names and better topics. Plus new playbooks you can steal and implement tomorrow. \nMost of your buyers aren’t ready to buy right now. \nAnd if you’re only focused on the people who are\, you won’t hit your revenue goals. \nLearn from legit speakers so you can start creating demand and get closer to revenue.
URL:https://marketing.com.au/event/demand-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211021T183000
DTEND;TZID=Australia/Melbourne:20211021T193000
DTSTAMP:20260424T110026
CREATED:20210919T040607Z
LAST-MODIFIED:20211204T072950Z
UID:20299-1634841000-1634844600@marketing.com.au
SUMMARY:Content marketing for brand authority and website traffic
DESCRIPTION:Harness the power of blogging as a way to engage your customers\, get found on Google and boost your brand reputation. You’ll learn from blog copywriter\, Kate Merryweather\, who has 20 years of experience in the field. \nIn this session\, Kate will show you how to get started blogging and what to blog about. She’ll also share her insights into writing quality blogs that your audience will read and share.
URL:https://marketing.com.au/event/content-marketing-for-brand-authority-and-website-traffic/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211021T103000
DTEND;TZID=Australia/Melbourne:20211021T163000
DTSTAMP:20260424T110026
CREATED:20210705T115727Z
LAST-MODIFIED:20211204T072950Z
UID:19803-1634812200-1634833800@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nYou will  \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \n Key Takeaways:  \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211020T080000
DTEND;TZID=Australia/Melbourne:20211022T170000
DTSTAMP:20260424T110026
CREATED:20210919T042229Z
LAST-MODIFIED:20211204T072949Z
UID:20308-1634716800-1634922000@marketing.com.au
SUMMARY:Button - The Content Design Conference
DESCRIPTION:At Button\, you’ll finally connect with folks who love content design and UX writing as much as you do. Hear from expert leaders\, beloved authors\, and inspiring new voices\, and take advantage of all Button has to offer: \n\nJoin the three-day live broadcast online.\nHang out in Button Slack with friends old and new.\nParticipate in live Q&A with speakers.\nAttend small-group Zoom calls.\nWatch the on-demand video library (for a whole year!).
URL:https://marketing.com.au/event/button-the-content-design-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Digital Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211012T080000
DTEND;TZID=Australia/Melbourne:20211014T170000
DTSTAMP:20260424T110026
CREATED:20210919T041233Z
LAST-MODIFIED:20211204T072952Z
UID:20302-1634025600-1634230800@marketing.com.au
SUMMARY:Inbound 2021
DESCRIPTION:INBOUND 2021\, is a fully immersive\, online experience\, that gives you access to transformative business trends\, proactive conversations\, and key actionable takeaways that future you will appreciate. Connect with leaders across industries and spark the catalyst that awaits you. Sessions were built with remote work in mind\, so you can learn from anywhere with audio sessions\, meetups and on demand content. Hear from Oprah Winfrey\, Spike Lee\, Tim Stokely and more.
URL:https://marketing.com.au/event/inbound-2021-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211012
DTEND;VALUE=DATE:20211015
DTSTAMP:20260424T110026
CREATED:20210919T041928Z
LAST-MODIFIED:20211204T072954Z
UID:20306-1633996800-1634255999@marketing.com.au
SUMMARY:Strategic Marketing 2021
DESCRIPTION:There has been a macro shift in consumer-brand relationships. \nAnd consumers have never wanted to connect with brands more than they do today. \nBrands are now ingrained in culture\, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about\, they are demanding it and this has only accelerated throughout 2021. \nYour ability to align your marketing with the values of your customer will be a key differentiator in 2022. \nReuters Events: Strategic Marketing 2021 brings together the world’s most influential CMOs and marketing leaders to discuss the impact of brands on society\, leverage new digital touchpoints\, and unleash the opportunities that come with this shift in consumer-brand relationships. \nThis year\, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions\, interactive Q&A and polling\, the virtual expo\, discussion boards\, and roundtables\, for marketing professionals.
URL:https://marketing.com.au/event/strategic-marketing-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211005
DTEND;VALUE=DATE:20211007
DTSTAMP:20260424T110026
CREATED:20210919T041730Z
LAST-MODIFIED:20211204T072950Z
UID:20304-1633392000-1633564799@marketing.com.au
SUMMARY:Customer Service & Experience 2021
DESCRIPTION:You can no longer rely on product and price alone to win your customer’s loyalty. Times have changed\, and so have customer expectations. Customer service & experience is now the key brand differentiator that success hinges on. \n\n\n\n1 in 3 customers will leave a brand after just one bad experience. Not investing into world class service will be fatal. At every touchpoint\, you must implement\, refine and deliver experiences that delight your customers and win their loyalty. \nExceeding customer expectations is what will provide a competitive edge in 2022 – increasing satisfaction\, retention and revenue will be the bedrock of sustainable\, long-term success.  \nThat’s why Reuters Events: Customer Service & Experience is bringing together executives from the world’s most influential brands to set strategy that will set the benchmark for success in 2022 and beyond. Ensure your business is prepared to beat out the competition with the right tools\, real-world benchmarks and organizational strategies that will facilitate customer-driven growth.
URL:https://marketing.com.au/event/customer-service-experience-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Design,Digital Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210930T100000
DTEND;TZID=Australia/Melbourne:20210930T160000
DTSTAMP:20260424T110026
CREATED:20210705T113727Z
LAST-MODIFIED:20211204T072949Z
UID:19792-1632996000-1633017600@marketing.com.au
SUMMARY:Advanced Digital Marketing Bootcamp
DESCRIPTION:In this interactive one day bootcamp\, you’ll learn advanced digital marketing tactics\, and how to implement them effectively in order to drive more traffic\, leads\, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos\, real world examples\, and hands-on activities\, you’ll have the opportunity to further master a strategy that will allow you to make real progress toward improving your marketing skills. \nMastering digital marketing will help you grow your business\, your skill set\, and your career. The techniques you’ll learn in this bootcamp can be applied immediately\, giving you a more solid grounding and practical experience than more introductory level workshops of this type.
URL:https://marketing.com.au/event/advanced-digital-marketing-bootcamp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210923T100000
DTEND;TZID=Australia/Melbourne:20210923T120000
DTSTAMP:20260424T110026
CREATED:20210705T113550Z
LAST-MODIFIED:20211204T072953Z
UID:19790-1632391200-1632398400@marketing.com.au
SUMMARY:Picture This: Mastering Instagram for Business
DESCRIPTION:As one of Australia’s fastest growing social networks of our decade\, Instagram has risen to the top of the content food chain\, and is constantly adding new features and tricks for you or your business to explore. \nInstagram is a content and storytelling haven with a community of engaged users\, ample features and unique DNA that allows you to creatively share in real-time. \nIn this workshop\, you will learn about best practices\, strategies and actionable steps to begin leveraging Instagram for your business\, project or even your personal life. \nPlease note: \nThis workshop is highly interactive with group activities and discussions throughout. To participate you will need to: \n\nHave your camera turned on for the entire session\nHave an accessible microphone\nBe in a quiet\, well-lit space with minimal distractions\nStrong internet connection\n\n\n\n\nTakeaways\n\n\nLearn the fundamentals of a successful Instagram account.\nIdentify what makes a good Instagram post and learn how to stand out.\nHow to find the right hashtags and when to use them.\nLearn about Instagram Stories and how to leverage yourself in this area.\nUse Insights to measure the success of your Instagram account.
URL:https://marketing.com.au/event/picture-this-mastering-instagram-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210916T123000
DTEND;TZID=Australia/Melbourne:20210916T160000
DTSTAMP:20260424T110026
CREATED:20210705T115306Z
LAST-MODIFIED:20211204T072950Z
UID:19801-1631795400-1631808000@marketing.com.au
SUMMARY:E-mail Marketing Workshop
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/e-mail-marketing-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210915
DTEND;VALUE=DATE:20210916
DTSTAMP:20260424T110026
CREATED:20210705T114050Z
LAST-MODIFIED:20211204T072951Z
UID:19794-1631664000-1631750399@marketing.com.au
SUMMARY:Healthcare and IT Marketing and PR Conference 2021
DESCRIPTION:As the Healthcare and IT Marketing Community (HITMC) waits for in-person events to open up\, we know the community is anxious to be together. So\, we have decided to host a 6-part Virtual HITMC Series of events throughout 2021. The best news is they’ll be FREE to attend. \nBased on the success from last year\, each of the 6 events will be a short 2.5 hours. There will be a keynote\, several TED-Talk style presentations\, and plenty of opportunity for attendees to interact. Plus\, we’ll be using a new platform with networking and connecting with attendees before\, during\, and after the sessions at its core. \nUnlike many virtual events where it’s faster to watch the recording\, Virtual HITMC 2021 will provide unique opportunities for attendees to engage with speakers\, sponsors\, and each other that won’t be available in the event recordings.
URL:https://marketing.com.au/event/healthcare-and-it-marketing-and-pr-conference-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210913
DTEND;VALUE=DATE:20210915
DTSTAMP:20260424T110026
CREATED:20210705T114310Z
LAST-MODIFIED:20211204T072952Z
UID:19796-1631491200-1631663999@marketing.com.au
SUMMARY:Marketing Artificial Intelligence Conference
DESCRIPTION:MAICON is the one event you need to learn more about marketing artificial intelligence. We are bringing together the best in the industry to help you learn and grow\, and accelerate your marketing AI journey. \nWhy? Artificial intelligence is forecasted to have trillions of dollars in annual impact. Trillions! Yet most marketers still struggle to understand AI is and what it means for their organizations\, careers and clients. \nWe want to give you the opportunity now to be proactive in advancing knowledge and capabilities before your competitors beat you to it. You are not behind; AI adoption is just getting started. \nAI does not replace humans in most instances. AI enhances your knowledge and capabilities. MAICON was created to help marketers take the initiative to learn and experiment with AI so you can: \n\nDrive revenue growth\nIncrease productivity and efficiency\nGenerate greater ROI on marketing spend\n\nIt’s time to start using and scaling artificial intelligence in your marketing. \nMAICON helps marketing leaders truly understand AI\, educate their teams\, garner executive support\, pilot priority AI use cases\, and develop a near-term strategy for successfully scaling AI. Join manager-level and above marketers and non-technical industry leaders at MAICON 2021. You do not need a background in analytics\, data science\, or programming to understand and apply what you learn. \nHundreds of your marketing peers will be gathering as we explore the next frontier in digital marketing transformation\, Sept. 13 -14\, 2021.
URL:https://marketing.com.au/event/marketing-artificial-intelligence-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210826T120000
DTEND;TZID=Australia/Melbourne:20210826T123000
DTSTAMP:20260424T110026
CREATED:20210625T075806Z
LAST-MODIFIED:20211204T072950Z
UID:19702-1629979200-1629981000@marketing.com.au
SUMMARY:Digital Fundraising – Next Level
DESCRIPTION:Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills. \n\n\nOnce you’ve got the basics of copywriting for digital\, this free 30-minute webinar will help you reach the next level. \nLearn the important differences you need to master when writing for digital appeals rather than direct mail – and tips to convince donors to open\, read and respond to your online appeals. \nWe’ll also discuss how to take your DM packs online\, including smart tactics for repurposing content across multiple channels to boost your engagement with a digital audience. \nAbout heart for causes\nheart for causes is a team of strategists\, wordsmiths\, and fundraising specialists with passion and heart for the causes we support. \nPresenter Dominique Antarakis is CEO and head of content strategy at heart for causes. She has more than 23 years’ experience as a journalist and copywriter and is one of Australia’s most successful fundraising copywriters.
URL:https://marketing.com.au/event/digital-fundraising-next-level/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210819T090000
DTEND;TZID=Australia/Melbourne:20210819T110000
DTSTAMP:20260424T110026
CREATED:20210625T083432Z
LAST-MODIFIED:20211204T072952Z
UID:19713-1629363600-1629370800@marketing.com.au
SUMMARY:Mailchimp Email Marketing
DESCRIPTION:Email newsletters are a great way of keeping the people you deal with in touch with what you do. \nThe messages are a gentle reminder that you still exist and can be an excellent way of demonstrating what you do. So\, in my view\, when customers are ready to use your services or buy your products\, you’re in the front of their minds. \nMailchimp is an incredible email marketing tool – again in my view. \nFor the two hours\, I can show you: \n\nHow to set up and design a Mailchimp campaign from scratch\nHow to come up with winning content and headlines that draw people in\nHow to upload contacts (making sure that everything is GDPR compliant)\nHow to segment your campaigns\nHow to analyse results\nAnd anything else you’re not sure about with MailChimp!
URL:https://marketing.com.au/event/mailchimp-email-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210818T120000
DTEND;TZID=Australia/Melbourne:20210818T170000
DTSTAMP:20260424T110026
CREATED:20210625T081607Z
LAST-MODIFIED:20211204T072949Z
UID:19708-1629288000-1629306000@marketing.com.au
SUMMARY:Being Accessible Online Workshop
DESCRIPTION:With so much of our lives having moved online\, arts companies\, cultural venues\, event producers and other creative industry organisations are now delivering much more of their activities using online and digital channels. \nIt’s a huge shift and we all need to upskill so online content and services can be accessed and enjoyed by the 1 in 5 Australians who live with disability\, a significant market segment for providers of arts\, culture and events. \nWith the support of the Australia Council For The Arts\, our new Delivering Accessible Online Events workshop has been developed to specially address the needs of arts and cultural organisations so they can improve the accessibility and inclusiveness of their relevant online activities. \n\nDiscover practical solutions and ‘easy wins’ for delivering accessible online performances\, online exhibitions\, online rehearsals and creative developments\, webinars\, online panel discussions and meetings\, and social media\nReceive useful resources\nLearn from trainers with disability who are arts experts\nEnjoy the increased accessibility and convenience of online training\nInteract with our trainers as well as other participants\, so you can ask questions and share knowledge\nAttend our standard public workshop or book a bespoke private session\n\nLearn about: \n\nHow to create an inclusive online space using various platforms\nWhat to do before\, during and after an online event to maximise accessibility\nOnline etiquette for accessible sound and visual content\nBest tech solutions and ‘quick fixes’ for captioning\, Auslan interpretation and audio description\nInformative case studies from artists and arts organisations across a range of art forms
URL:https://marketing.com.au/event/being-accessible-online-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210818T093000
DTEND;TZID=Australia/Melbourne:20210818T123000
DTSTAMP:20260424T110026
CREATED:20210622T100750Z
LAST-MODIFIED:20211204T072954Z
UID:19642-1629279000-1629289800@marketing.com.au
SUMMARY:Writing For The Web (August 2021)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-august-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210817
DTEND;VALUE=DATE:20210818
DTSTAMP:20260424T110026
CREATED:20210118T075351Z
LAST-MODIFIED:20210410T092208Z
UID:18190-1629158400-1629244799@marketing.com.au
SUMMARY:SMX Convert: Optimization Training For Search Marketers
DESCRIPTION:These days\, it’s an ever-escalating arms race for top positions on the SERPs. Join us at SMX Convert for a deep dive on organic and paid search conversion optimization. \nPaid search sessions will explore optimization strategies across the growing spectrum of search ad formats\, from Shopping\, to Responsive Search Ads\, to Showcase Ads\, and more. \nOn the organic side\, sessions will cover on-SERP elements like Featured Snippets\, Image Packs\, Map Packs\, and People Also Ask — all of which can give your brand visibility far and above the rest.
URL:https://marketing.com.au/event/smx-convert-optimization-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210813T090000
DTEND;TZID=Australia/Melbourne:20210813T100000
DTSTAMP:20260424T110026
CREATED:20210625T081214Z
LAST-MODIFIED:20211204T072954Z
UID:19706-1628845200-1628848800@marketing.com.au
SUMMARY:Technologies of the Future
DESCRIPTION:The SingularityU community’s predictions for the countdown to the Singularity. \n\n\n\nTECHNOLOGIES OF THE FUTURE \nFeaturing the SingularityU community’s latest predictions for the countdown to the Singularity. \nDiscover and explore the technologies that will impact every person and industry in the next 20 years. \nLISA ANDREWS – BIOGRAPHY \nLisa has a financial\, data and engineering background and is working on ‘How to give everyone a fair start and maximise human potential at each stage throughout life’. \nShe has dedicated her life to having a positive impact in the world. This currently manifests through 3 main channels: \n1. IA Impact Fund – Removing the friction of financial\, human and community capital \n2. SingularityU Australia – Educating\, empowering and inspiring leaders to use exponential technology to solve the world’s grand global challenges \n3. Ignite Alliance – Helping aspirational businesses grow. \nLisa strongly believes that we live in a time where there isn’t a problem we have that can’t be solved with technology. \nLisa is currently working on projects with organisations such as Singularity University\, the United Nations\, ACTAI\, the Extreme Tech Challenge\, 2030vision.com\, EO and many others. \nEach of these organisations have a focus on solving the world’s greatest challenges with exponential technologies. \nAs a future maker and planner\, Lisa sees the first step as achieving the UN Sustainable Development Goals\, the second step as creating a united vision for the world for the next 100 years\, and the third\, how we can all have a 10\,000 year legacy. \nA serial entrepreneur\, in 2018 she won the Hunter Outstanding Young Entrepreneur of the Year award. Lisa is a founder /part owner /investor in several companies who all focus on profit with purpose. \nIn her spare time you’ll find her reading\, traveling to exotic locations or kite surfing.
URL:https://marketing.com.au/event/technologies-of-the-future/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210811T093000
DTEND;TZID=Australia/Melbourne:20210811T130000
DTSTAMP:20260424T110026
CREATED:20210625T075317Z
LAST-MODIFIED:20211204T072950Z
UID:19698-1628674200-1628686800@marketing.com.au
SUMMARY:Digital Marketing Masterclass
DESCRIPTION:Online masterclass held over four half day sessions. Learn the core components of developing and delivering a successful digital strategy. \nIn the age of the customer\, digital has never been so important as a vital part of the marketing mix. But for many managers and leaders\, the path to effectively leveraging digital is still unclear. \nThere are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution. \nOur program is designed to help mid-senior level marketing professionals understand the key aspects of digital marketing\, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech\, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey. \nHighly interactive and practical\, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital means for your marketing strategy. \nThis course is currently available as onsite training for marketing teams and is a collaboration between Arktic Fox and Ryvalmedia. \n\nWhat you can expect to learn \n01/ digital – changing the nature of marketing:  \n• Understanding key digital trends\, changing consumer behaviors and consumption habits \n• The benefits of digital \n02/ digital strategy  \n• The marketing mix in a digital age \n• Defining digital objectives & strategy inline with corporate and marketing strategy \n• Development of online target audience and value proposition/s. \n03/ customer journey mapping & the role of digital channels:  \n• Understanding and mapping the customer journey \n• Introduction to the RACE model to plan an integrated marketing approach \n04/ digital channel and experience management \n• Leveraging digital channels as part of an integrated approach \n• A closer look at search\, programmatic\, web\, social\, email and the role of content \n05/ ways of working:  \n• Evolving ways of working to take advantage of the digital opportunity \n• A look at agile ways of working in a marketing context \n06/ data and analytics:  \n• Leveraging data and analytics to power digital ambitions \n• A look at the world without 3rd party cookies \n• Changing privacy regulations and the implications for marketers \n07/ marTech:  \n• Navigating the MarTech landscape – tools and technologies available \n• Selecting the right MarTech to underpin your digital strategy \n08/ measurement:  \n• Defining a measurement framework to measure short- and long-term success \n• Leverage learnings to improve performance \n09/ building a case for change:  \n• Selling the vision to garner stakeholder buy-in \n• Sizing the investment and staying the course
URL:https://marketing.com.au/event/digital-marketing-masterclass-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210810T140000
DTEND;TZID=Australia/Melbourne:20210810T150000
DTSTAMP:20260424T110026
CREATED:20210625T074104Z
LAST-MODIFIED:20211204T072954Z
UID:19694-1628604000-1628607600@marketing.com.au
SUMMARY:Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]
DESCRIPTION:Innovation doesn’t just happen because you have the right tech stack and processes. You need the right team\, with the right mindset. Join world-renowned speaker and author\, Carla Johnson\, on August 10 for B2B Backstage to learn how to assemble and lead teams that get results. \nWe’re splendid at implementing tech stacks. We’ve got KPIs\, OKRs\, and NPS down pat. We’re working on digital transformation and change management. And yet\, we’re still struggling to break down silos\, create emotionally driven experiences\, and deliver high-caliber results. \nWhat if it’s not the tech and the processes that are the problem? What if it’s the blend of talent we have behind the scenes? \nIn this high-energy presentation\, you’ll learn the six archetypes every team needs to deliver truly innovative outcomes. Carla will show you how to go beyond tactics and put the spotlight on talent that consistently performs. \nYou’ll walk away ready to assemble and lead amazing teams. Teams that are able to easily identify customer opportunities\, deliver effective critical thinking\, and embrace the change mindset that underscores successful and rapid transformation.
URL:https://marketing.com.au/event/walking-the-tightrope-architecting-teams-to-deliver-the-talent-side-of-transformation-b2b-backstage/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210806
DTEND;VALUE=DATE:20210810
DTSTAMP:20260424T110026
CREATED:20210625T084722Z
LAST-MODIFIED:20211204T072950Z
UID:19719-1628208000-1628553599@marketing.com.au
SUMMARY:Digital Asia Summit - Asia's Biggest Virtual Digital Marketing Conference
DESCRIPTION:Digital Asia Summit | Asia’s Biggest Virtual Digital Marketing Conference | August 6-8\, 2021 \n\n\nDigital Asia Summit is a three-day event being curated by a group of digital marketing professionals. In our first edition\, we’re targeting an audience of about 10\,000 people including marketing professionals\, SMEs\, agencies\, CMOs\, and students. Our goal is to bring together some of the most influential minds of the digital world to hold dialogue on critical marketing topics\, and to inspire and inform young learners & professionals. \nAs we all know\, everything is going digital; technology has changed our lives\, and it is still evolving every minute slowly. In this changing world\, we acknowledge the digital power space plays in today’s business environment. We are always seeking to find new and exciting advancements from which we can grow into the industry leaders we aspire to be. Digital media is a marketers fantasy world because everyone has unlimited options\, opinions\, and ideas for literary everything. After all\, it’s a continuously evolving platform. \nAnd this pandemic was an excellent push for many people\, brands\, and companies to go digital\, take their business on the social platform\, especially sales and marketing. \nWe are having our speakers from worldwide\, name of our one of the most respected and astonishing speaker is Philip Kotler\, father of modern marketing our following few speakers are Perry Marshal\, Michael Janda\, Fernando Angulo\, David Fallarme\, Stefan Georgi\, Barry Schwartz\, Michael Antonicelli\, Utkarsh Amitabh and many more\, these digital marketing experts are going to speak about the topics like The future of SEO\, copywriting\, youtube growth\, finance\, education\, google ads\, etc.  \nHow is this conference beneficial for you? Well\, suppose you are a marketing professional\, corporate executives\, or business owners. In that case\, this conference will be very informative and advantageous for you; here\, you will learn something new and creative\, network with the best and the brightest\, gain a fresh perspective you will learn new tactics and strategies for your business. You will be learning from the people who live and breathe in this marketing environment. You will not only learn about the current state of marketing\, but you will also discover solid predictions about the market status. And if you are a student and are passionate about digital marketing\, desire to learn and be a professional one day\, this conference is perfect for you.
URL:https://marketing.com.au/event/digital-asia-summit-asias-biggest-virtual-digital-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210805T110000
DTEND;TZID=Australia/Melbourne:20210805T120000
DTSTAMP:20260424T110026
CREATED:20210625T073644Z
LAST-MODIFIED:20211204T072953Z
UID:19692-1628161200-1628164800@marketing.com.au
SUMMARY:Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]
DESCRIPTION:Join behavioral psychology and marketing automation expert\, Kenda Macdonald\, on August 5 to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning. \nHow do you make sure that your sales emails are valuable enough to be opened? And once opened\, that they serve their intended purpose and lead to conversions? \nJoin us for the Working Webinar to learn: \n\nHow buying decisions are made\nHow to build sales campaigns that are made to convert\nThe seven sales cycle stages in detail\nWhat tools help create the perfect sales pipeline\nHow to apply a methodology to your own process that’s tailored for your business\n\nTrue to the Working Webinar series name\, you’ll get more than just theory. You’ll walk away with a strategic sales campaign you can launch immediately!
URL:https://marketing.com.au/event/sales-campaigns-and-sales-pipelines-working-webinar-summer-series/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210729T080000
DTEND;TZID=Australia/Melbourne:20210729T103000
DTSTAMP:20260424T110026
CREATED:20210523T080337Z
LAST-MODIFIED:20210529T024126Z
UID:19438-1627545600-1627554600@marketing.com.au
SUMMARY:Digital Marketing 101
DESCRIPTION:Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.\n\n\n\n\n\n\n\nDo you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey\, understand the customer relationship lifecycle\, develop your marketing strategy\, and explore marketing channels and tools to increase your revenue. \n\n\nYou Will:  \n\nDevelop a clear value proposition\nIdentify your customer touchpoints\nChoose the right channel for your marketing message\nBuild a strategy to reach your customers across all touchpoints\n\n\n\nLeap Startup League Series \nThis series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. \nThe series includes: \n\nMarket Research \nPrototyping \nFinance 101 \nMarketing 101 \nSales Bootcamp \nStorytelling and Pitch Prep
URL:https://marketing.com.au/event/digital-marketing-101-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210728T090000
DTEND;TZID=Australia/Melbourne:20210728T103000
DTSTAMP:20260424T110026
CREATED:20210523T080152Z
LAST-MODIFIED:20210529T024126Z
UID:19435-1627462800-1627468200@marketing.com.au
SUMMARY:Back to Basics Business Marketing
DESCRIPTION:The Rural City of Wangaratta is running a free workshop to help our businesses with all things marketing. \n4 out of 5 small businesses fail in the first 5 years. So\, whether you’re new to business or been in business a while\, this webinar will help you with the fundamentals of marketing. Marketing being the lifeblood of any business. \nJoin us as the following topics are covered in this webinar: \n\nWhat is marketing?\nWho is my ideal customer / client and how can I target them better with my marketing?\nWhere should I be marketing and what should my marketing budget be?\nWhat does a marketing strategy / plan look like?\n\nWe will also look at different marketing strategies\, aside from social media\, including how email marketing\, list building\, SEO\, and Google My Business/Bing Places\, work for different businesses and different audiences and why it’s important that we have more than a social media presence to grow your business. This could be the best 90 minutes you spend working ON your business NOT IN your business. There’ll also be an opportunity to ask any questions you have. \nJenn Donovan is social media marketing speaker\, mentor and coach and has spent the past 12 years running her own business. She has a love of marketing and social media\, and taps into her decades worth of marketing knowledge to help small businesses thrive and grow their own businesses. \nJoin us and Jenn Donovan from Social Media and Marketing to learn about all the basics of marketing today! \nRegistrations are essential and spots are limited.
URL:https://marketing.com.au/event/back-to-basics-business-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210723T113000
DTEND;TZID=Australia/Melbourne:20210723T120000
DTSTAMP:20260424T110026
CREATED:20210625T083920Z
LAST-MODIFIED:20211204T072952Z
UID:19717-1627039800-1627041600@marketing.com.au
SUMMARY:Local Voice Marketing Introduction
DESCRIPTION:If your a local business trying to bounce back then you may not be aware of the massive changes that have taken place to Searching\n\n\n\n\n\n\n\nThis 30 minute introduction to Voice Marketing for local business owners outlines the challenges now facing local business with the move to Voice Search (50% of searches are now by Voice) \nThis webinar outlines why this had come about\, what the challenges are and how you can over come them within your website to recover 50% of your search traffic as part of your online marketing strategy. \nHosted by Andrew Thomas\, lead voice and digital assistants consultant at Smart Octopus Voice Agency with over 30 years of IT and Internet experience\, guides you through this new Voice First technolgy.
URL:https://marketing.com.au/event/local-voice-marketing-introduction/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Design,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210722
DTEND;VALUE=DATE:20210724
DTSTAMP:20260424T110026
CREATED:20210523T074048Z
LAST-MODIFIED:20210529T024126Z
UID:19428-1626912000-1627084799@marketing.com.au
SUMMARY:BrightonSEO Summer 2021
DESCRIPTION:Where search marketers go to learn to do their jobs better. \nWe’ve pulled together some of the best speakers in the field – here’s who’s lined up so far: \n\nAaron Barefoot\, London Stock Exchange Group (LSEG)\nBuilding SEO Client-Side From the Ground Up\, Amy Stamper\, Impression\nImproving Traffic Quality in A More Private World\, Alex Wright\, Clicky Media\nHeadless SEO – Optimising Next Gen Sites\, Allegra Chapman\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Alice Logan\, ROAST\nMergers\, acquisitions & SEO: how to get the most out of acquired digital assets\, Andrea Volpini\, WordLift\nSEO Automation using GPT3 and Transformer based language models\, Arpun Bhuhi\, Brainlabs\nPlaying Pac-Man: How to Identify and Fix Cannibalisation\, Azeem Ahmad\, Azeem Digital\nDiversity and Inclusion in Marketing: One Year On – Why Has Nothing Changed?\, Becky Simms\, Reflect Digital\nSupercharging SEO impact by understanding user intent\, Billie Hyde\, The SEO Works\nHow to cultivate a great relationship with developers\, Chris Czermak\, MacNaught Digital\nImage Link Building – Turning Your Smartphone Camera Into a Semi-passive Link Source\, ContentUK\nHow to create a community around your B2B niche\, Crystal Carter\, Optix Solutions\nMarkup Like You Mean It: Structured Data Tactics for SMEs\, Dan Smullen\, Mediahuis\nPaywall SEO: Digital First Print Second\, From 0 to 35k subscribers in a year\, Dan Taylor\, SALT.agency\nMigration Strategies For Merging Multiple Websites Into One\, Danny McMillan\, Seller Sessions\nGetting The Most Of A9 On Amazon\, Dave Peiris\, Propellernet\nBeyond Lighthouse: How To Improve Site Speed\, Emma Russell\, Slingshot Organic\nAutomated Content Generation at Scale\, Giacomo Zecchini\, Verve Search\nDebugging rendering problems at scale\, Grace Kindred\, News UK\nHow to inspire and motivate junior SEOs\, Helen Pollitt\, iTech Media\nHacking the SERPs with structured data\, Helene Klaustrup\, Anything is Possible\nYou are what you E-A-T\, Izabela Wisniewska\, Creatos Media\nHow JavaScript is preventing you from passing Core Web Vitals\, James Powley\, Blue Array\nProgrammed to be Irrational: The Psychology Behind Online Search Behaviour\, Jasmine Granton\, Absolute Digital Media\nMorals and ethics in Digital PR – why we need to check ourselves\, Jess Buckley\, Cornerstone Design & Marketing\nScalability\, overcoming resource and budget issues in SEO teams\, Jessica James\, Erudite\nThe Most Common Accessibility Pitfalls and How to Fix Them\, Joanna Beech\, Deloitte\nTailoring your SEO strategy around user search queries\, Kelly Johnstone\, Staysure Group\nUsing data to drive the decision to cull content\, Laura D’amato\, Verve Search\nDigital PR strategies on a global scale\, Laura Wilson\, Bednar Communications\nThe importance of changing up your pitches\, Leonie Mann\, Search Laboratory\nTechnical SEO for international markets\, Lisiane Ndong\, Searchmetrics\nContent marketing – a data driven approach\, Louise Parker\, Propellernet\nHow to build links with digital PR without launching a single campaign\, Maria G White\, Absolute Digital Media\nGMB content strategies to increase traffic and conversions in 2021\, Marcus Tober\, Searchmetrics\nAre you prepared\, or are Core Web Vitals still a mystery?\, Martin Fennon\, Ayima\nCrawling vs Indexing – What exactly is the difference\, and how do you win at both?\, Mindy Gofton\, I-COM\nWhy you might actually need to do less SEO for better results\, Miracle Inameti-Archibong\, Erudite\nLet the API do the heavy lifting – harnessing Natural Language API for keyword categorisation and sentiment analysis\, Mo Kanjilal\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Oliver Brett\, Screaming Frog\nSpilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks\, Rejoice Ojiaku\, Incubeta NMPi\nContentSEO: Keyword Mapping for User Intent\, Robin Allport\, Compare the Market\nAnd much more..
URL:https://marketing.com.au/event/brightonseo-summer-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210715T080000
DTEND;TZID=Australia/Melbourne:20210715T170000
DTSTAMP:20260424T110026
CREATED:20210410T015909Z
LAST-MODIFIED:20210410T092208Z
UID:18959-1626336000-1626368400@marketing.com.au
SUMMARY:Global Search Awards 2021
DESCRIPTION:The Global Search Awards will celebrate the very best in PPC\, SEO and Content Marketing from across the globe. Judges will be looking to acknowledge and reward the world’s best agencies\, campaigns and individuals working in the search industry. \nEntries are welcomed from companies and individuals based in any country or region working in the search industry and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nThe awards will feature a rigorous two step judging process by a panel of industry experts. Judges are not permitted to enter which ensures a highly ethical and transparent judging process. \nImportant Dates: \n\nEarly Bird Close: April 30\nEntry Deadline: May 14\nJudging Session: Jun 3\nShortlist Announced: June 5\nAwards Ceremony: July 15\n\nThe Global Search Awards 2021 is brought to you by We Are Search and British events agency\, Don’t Panic which is reputable\, ethical and credible awards organisers. Don’t Panic is founded in 2005 by Nicky Wake and based in Ramsbottom\, Greater Manchester. The company has developed an expertise in delivering events for the public relations and communications industry and also provides effective\, high quality events activity for retail and tourism destinations.
URL:https://marketing.com.au/event/global-search-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260424T110026
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210708T140000
DTEND;TZID=Australia/Melbourne:20210708T150000
DTSTAMP:20260424T110026
CREATED:20210622T100505Z
LAST-MODIFIED:20211204T072954Z
UID:19639-1625752800-1625756400@marketing.com.au
SUMMARY:The Future of Marketing In A Cookieless World
DESCRIPTION:Selling Simplified (SSG)\, a global leader in data-driven B2B demand generation\, \nis thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021\, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste\, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion\, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future. \nModerated by SSG’s Managing Director APJ\, Darren Brain\, together with key industry experts\, learn about: \n\nImplementing a successful ABM strategy\nInvesting in first-party data and thinking long-term\nAddressing privacy concerns and data ethics\nTypes of ABM & ABM Scaling\nHow to get started
URL:https://marketing.com.au/event/the-future-of-marketing-in-a-cookieless-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
END:VCALENDAR