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DTSTART;VALUE=DATE:20220420
DTEND;VALUE=DATE:20220422
DTSTAMP:20260424T051958
CREATED:20220306T050814Z
LAST-MODIFIED:20220425T054111Z
UID:21268-1650412800-1650585599@marketing.com.au
SUMMARY:Digital Customer Experience Series - EUROPE
DESCRIPTION:Companies are witnessing a gradual shift in customer preferences. The initial days of the pandemic had forced both the companies and customers to adopt digital means of communication. Now is the time to put those strategies to test to understand the business impact of Digital Transformation. \nAlso\, now that the consumers have understood the importance of these changes\, companies need to strive hard to meet and exceed those expectations. The customer groups who were comfortable with the brick and mortar units in the high streets are to be provided with renewed hybrid experiences in the days to come. \nCustomer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected\, sensitive\, and competitive European market. \nCustomer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively\, which correlates with revenue growth potential. \nTransforming the enterprise through customer experience means: \n\nIncreased customer engagement\, enhancing and augmenting sales while boosting reve-nue from existing customers as well as creating new sales channels by word of mouth.\nStrengthening brand fondness using technology to establish distinguished experiences.\nLower costs due to effective interaction with customers in real-time with consistent cus-tomer service.\nIncreasing customer retention and loyalty through cherished and memorable customer interactions.\nAligning the organisation to develop better products and services by successful quantifi-cation of customer feedback.\nOrganisations that bridge the gap between customer demand and what they are deliver-ing lead in customer experience and outperform the broader market by a substantial percentage.
URL:https://marketing.com.au/event/digital-customer-experience-series-europe/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220411
DTEND;VALUE=DATE:20220413
DTSTAMP:20260424T051958
CREATED:20220205T064251Z
LAST-MODIFIED:20220220T105603Z
UID:21112-1649635200-1649807999@marketing.com.au
SUMMARY:2022 Women Transforming Technology Conference "Elevate Joy"
DESCRIPTION:Women Transforming Technology (WT2) is a consortium of companies and organizations in industry\, academia\, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. Our goals are to inspire\, support\, and connect women in all areas and levels of technology in Silicon Valley and beyond. \nThe theme of this year’s conference is “Elevate Joy”. \nThe challenges of the past two years have impacted everyone in our community.  The theme of the 2022 Women Transforming Technology Conference is “Elevate Joy.”  Striving for joy is not about ignoring the difficulties of life  but instead reflects our determination to move from surviving to thriving. We ask our speakers to share their stories\, experiences and hacks in tech\, their careers and personal lives.  Let us find the excitement again for our work and our careers together. \nOur program this year will focus on: \n\nNew technologies that are creating the greatest positive impact and excitement in the world today.\nWays we are overcoming challenges and creating greater positive  opportunities and experiences for ourselves and our communities\, both personally and professionally.\n\nOver 5\,000 attendees will range from students to executives from industry\, academia and nonprofit organizations around the globe. \nThe conference is free for all attendees thanks to the generosity of our sponsors.
URL:https://marketing.com.au/event/2022-women-transforming-technology-conference-elevate-joy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220408
DTEND;VALUE=DATE:20220409
DTSTAMP:20260424T051958
CREATED:20220306T054433Z
LAST-MODIFIED:20220425T054111Z
UID:21288-1649376000-1649462399@marketing.com.au
SUMMARY:Intro to SEO
DESCRIPTION:If you’re interested in driving targeted traffic to your website\, understanding Search Engine Optimization (SEO) is more important than ever! \nIn this free\, two-hour livestream\, you’ll learn basic strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to drive traffic to your website!
URL:https://marketing.com.au/event/intro-to-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220407
DTEND;VALUE=DATE:20220408
DTSTAMP:20260424T051958
CREATED:20220306T051118Z
LAST-MODIFIED:20220425T054111Z
UID:21270-1649289600-1649375999@marketing.com.au
SUMMARY:LocalU Advanced
DESCRIPTION:We are excited to offer access to our entire 9+ hour event recorded on April 7\, 2021!  You will view the following presentations in their entirety – including Q&A and more – just add to the cart above and you’ll be given instant access upon payment! \nThis training is available on demand.  Consume at your own pace\, rewind\, replay\, or just save for when you have a few minutes to spare.  Our intention is to leave this up and available to you for as long as possible. \n\nShades Of Grey: Controversial Local SEO Tactics that Drive Results\n\nColan Nielsen\, SterlingSky.ca\n\n\n\n\nSuccessful Local SEO for Hotels – A Model for Success when Google Restricts your Access\n\nTim Capper\, OnlineOwnership.com\n\n\n\n\nGMB/Spamfighting Q&A Panel\n\nTim Capper\, Colan Nielsen\, Tom Waddington & Joy Hawkins\n\n\n\n\nHow to Factor E-A-T into Your Local SEO Strategy\n\nLily Ray\, AmsiveDigital.com\n\n\n\n\nAn In-Depth Look at Local Services Ads and Upgraded GMB Profiles\n\nTom Waddington\, Wachae.com\n\n\n\n\nTable Stakes – Automation Storytelling for Local SEO\n\nNoah Learner\, TwoOctobers.com\n\n\n\n\nLocal SEO – The Proof is In The Pudding\n\n– Greg Gifford\, SearchLabDigital.com\n\n\n\n\nOffline to Online – Strategies to Make the Transition\n\nTrevor Grace\, Erin Jones\, Noah Learner\n\n\n\n\nGoogle Posts – Ranking\, Tactics & Strategy for Local Businesses\n\nJoy Hawkins\, SterlingSky.ca\n\n\nFinal Q&A
URL:https://marketing.com.au/event/localu-advanced/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220406
DTEND;VALUE=DATE:20220422
DTSTAMP:20260424T051958
CREATED:20220306T051737Z
LAST-MODIFIED:20220425T054111Z
UID:21275-1649203200-1650585599@marketing.com.au
SUMMARY:The B2B Marketing Conference 2022
DESCRIPTION:From strategies that stand the test of time to the latest and greatest tactics\, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future. \nPlus\, shenanigans! Because learning sticks when you’re also having fun. \nAnd with our signature Watch Party format\, you’ll have the opportunity to chat directly with speakers and fellow attendees. \nBut just because the session doors close\, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership\, with access to all of MarketingProfs’ Master Classes\, premium webinars\, courses\, and more. \n\n\n\n\n\nBy B2B Marketers. For B2B Marketers. \nFrom strategy to execution (and everything in between)\, B2B Forum is the conference for B2B Marketers looking to: \n\nHear from expert leaders\, authors\, and inspiring new voices\nGrow\nGet real\, actionable advice\nConnect with other B2B Marketers (and laugh a lot)\nGet up to some shenanigans
URL:https://marketing.com.au/event/the-b2b-marketing-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220405
DTEND;VALUE=DATE:20220406
DTSTAMP:20260424T051958
CREATED:20220306T054321Z
LAST-MODIFIED:20220425T054111Z
UID:21285-1649116800-1649203199@marketing.com.au
SUMMARY:Intro to User Research
DESCRIPTION:Developing a deep understanding of users’ behavior\, needs\, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities\, launching a product or service is simply a stab in the dark. That’s where user research comes in. \nIn this free\, two-hour livestream\, we’ll cover when and why to do user research\, look at different UX research types\, and review common research methods and mistakes. Then\, see how your new found user research skills apply to a real-world case study. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to conduct meaningful user research!
URL:https://marketing.com.au/event/intro-to-user-research/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220403
DTEND;VALUE=DATE:20220404
DTSTAMP:20260424T051958
CREATED:20220306T054207Z
LAST-MODIFIED:20220425T054111Z
UID:21282-1648944000-1649030399@marketing.com.au
SUMMARY:Getting Started with User Experience Design (UX)
DESCRIPTION:Discover how design shapes our online experiences. Step into the world of user experience design with General Assembly. During our introductory workshop\, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Learn what the world of UX design encompasses and why it matters.
URL:https://marketing.com.au/event/getting-started-with-user-experience-design-ux/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220329
DTEND;VALUE=DATE:20220401
DTSTAMP:20260424T051958
CREATED:20220205T071242Z
LAST-MODIFIED:20220220T105603Z
UID:21122-1648512000-1648771199@marketing.com.au
SUMMARY:Digital Marketing Europe 2022 Conference
DESCRIPTION:Introducing Digital Marketing Europe 2022 Conference\, a virtual 3-day experience including inspiring sessions and keynotes\, hands-on workshops\, networking opportunities and much more! It is an opportunity for global experts at any level to participate\, network\, and advance in their careers! \nWelcome to a 3-day marketers event full of global and local expertise\nOur event will feature over 40 speakers from all over the globe. We made sure you could interact with speakers and ask questions throughout the conference.
URL:https://marketing.com.au/event/digital-marketing-europe-2022-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220329
DTEND;VALUE=DATE:20220331
DTSTAMP:20260424T051958
CREATED:20220205T064900Z
LAST-MODIFIED:20220220T105603Z
UID:21115-1648512000-1648684799@marketing.com.au
SUMMARY:The MarTech Conference 2022
DESCRIPTION:100% free to attend. Available live and on-demand.\n\nJourney into 2022 armed with the tools\, technologies\, and tactics that will help you and your organization overcome critical marketing challenges: Attend MarTech\, online March 29-30\, 2022\, for FREE. \nAt MarTech\, you’ll unlock dozens of tactic-rich sessions led by real-world marketers and successful brands — and discover cutting-edge marketing technologies that save time\, streamline operations\, and boost profits. \nThe entire program is 100% free and 100% virtual — and all sessions and keynotes will be available both live and on-demand so you can train when it fits your schedule. \nRegistration is open! Click the button below to secure your free pass now… and keep scrolling for a preview of what this spring’s sessions will tackle…  \nThe customer has changed. We’ve all changed. Whether we’re talking about consumers\, SMB buyers\, or enterprise purchase teams… the old strategies to persuade someone to click on “Place Order” or sign on the dotted line have gotten tired. \nB2B buyers are reluctant to fill out forms\, very reluctant to spend time on video calls with sales reps. B2C buyers don’t want to scroll through endless catalog pages trying to find what they need or have to abandon their shopping cart when they discover the product will arrive too late or that the shipping cost is exorbitant. \nPeople who have a bad experience won’t come back — and part of the bad experience is treating them like customers rather than like people. Like people your brand is going to recognize when they arrive in an unexpected channel. Like people you want to have an ongoing relationship with rather than just transact business with. \nYes\, marketing technology can help you resolve identities\, understand their needs across multiple channels\, orchestrate a journey (never forgetting that the customer is now in charge of the journey) and deliver personalized experiences. But MarTech isn’t just technology. It’s about the strategies\, beliefs\, and attitudes that support its effective use. \nAcross the board\, we’re going to see smart businesses building communities\, expressing empathy with their customers’ values and trying to solve problems rather than just sell them a product or service. \nWe’re going to see the value of retention\, especially in an experience-driven\, subscription economy. And we’re going to learn that customers are for life\, not just for Christmas. \nExplore these essential themes\, the challenges and opportunities they present modern marketers\, and the marketing technologies that can help you achieve your organizational goals online at MarTech\, March 29-30\, 2022\, for free. \nRegistration will be open soon… complete the form at the top of this page and we’ll keep you posted.
URL:https://marketing.com.au/event/the-martech-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Social Media,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220316
DTEND;VALUE=DATE:20220319
DTSTAMP:20260424T051958
CREATED:20220205T065630Z
LAST-MODIFIED:20220220T105604Z
UID:21117-1647388800-1647647999@marketing.com.au
SUMMARY:CMO Digital Summit 2022
DESCRIPTION:CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic. \nSense check your approach with likeminded industry experts\, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively. \n\n\n\n\n70 Attendees\n100% Senior Executives\n9 Hrs Industry Insights\n\n\n\n\nConnect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. \nOur summits are designed to help you: \n\n\nBuild new connections with likeminded senior leaders\nStay current with emerging business trends\nUnderstand the impact new technology can make\nDe-risk new projects by gaining a broad range of insights\nAccelerate key projects through meaningful new partnerships\nDownloadable and actionable takeaways
URL:https://marketing.com.au/event/cmo-digital-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220315
DTEND;VALUE=DATE:20220318
DTSTAMP:20260424T051958
CREATED:20220205T070419Z
LAST-MODIFIED:20220220T105604Z
UID:21120-1647302400-1647561599@marketing.com.au
SUMMARY:Adobe Summit — The Digital Experience Conference
DESCRIPTION:Join a community of Experience Makers from around the world to learn\, be inspired\, and make connections that will empower you to create better\, more personalized customer experiences. \n\nLearn how top brands from around the world create loyal customers through exceptional experiences.\nGain and amplify skills from more than 200 sessions and training workshops.\nDiscover Adobe’s current strategy\, vision for the future\, and new product capabilities.\nMake solid connections and build your network with other Experience Makers.\nExplore how to make the most of your Adobe Experience Cloud investment.\n\n  \nMeet innovators across industries and roles.\n\n\nAdvertisers\nAnalysts\nContent managers\nData scientists\nDesigners\nDevelopers\nDigital marketers\nEcommerce professionals\nEmail managers\nIT executives\nIT managers\nIT professionals\nMarketing executives\nRetailers\nProject managers\nPublishers\nSales professionals\nSocial marketers\n\nFind your path to knowledge. \n\nAnalytics for Customer Journeys\nB2B Marketing\nCollaborative Work Management\nContent Management for Personalized Experiences\nOmnichannel Marketing and Optimization\nCustomer Data Management\nDigital Commerce\nDeveloper Ecosystem\nPersonalization at Scale\nTrends and Inspiration
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Online,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220309
DTEND;VALUE=DATE:20220311
DTSTAMP:20260424T051958
CREATED:20220220T103731Z
LAST-MODIFIED:20220220T105604Z
UID:21183-1646784000-1646956799@marketing.com.au
SUMMARY:Digital Marketing Summit
DESCRIPTION:Digital Marketing leaders are facing a barrage of new challenges around acquisition\, retention\, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic. \nSense check your approach with likeminded industry experts\, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively. \nConnect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. \n 
URL:https://marketing.com.au/event/digital-marketing-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220302
DTEND;VALUE=DATE:20220306
DTSTAMP:20260424T051958
CREATED:20220220T105442Z
LAST-MODIFIED:20220220T105604Z
UID:21193-1646179200-1646524799@marketing.com.au
SUMMARY:Women In Publishing
DESCRIPTION:The biggest virtual event for women in the publishing industry! \nOver 40 workshops for Nonfiction/General\, Fiction\, and Children’s book authors! \nThis event is for: authors\, editors\, publishers\, marketers. Culminating on International Women’s Day\, we celebrate\, empower\, encourage\, and support women writers and professionals in the publishing industry. \n4 days: \n\nDay 1: Writing Craft\nDay 2: Editing\, production\, routes to publishing\nDay 3: Marketing Extravaganza!\nDay 4: Tools for business growth!\n\nNetworking\, connection\, publishers\, agents\, experts! We’ve got you covered!
URL:https://marketing.com.au/event/women-in-publishing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220222
DTEND;VALUE=DATE:20220224
DTSTAMP:20260424T051958
CREATED:20220108T011619Z
LAST-MODIFIED:20220125T072032Z
UID:20961-1645488000-1645660799@marketing.com.au
SUMMARY:7th Annual Digital Marketing For Financial Services West Summit
DESCRIPTION:The only event series dedicated to digital marketing trends and technology relevant to the financial services industry. \n\nThe 7th Annual DMFS West Summit brings together financial services VPs\, Directors and CMOs from across the North American West. Secure your spot today and: \n\nDrill down into changing customer expectations with mission-driven marketing.\nCapitalize on the wealth of available data to increase ROI and seize growth opportunities.\nImprove efficiency and effectiveness with a digital marketing OSR (Operational System of Record).\nLeave with best practices from 30+ senior FinServ marketers.\n\nCollaborate with digital marketing champions from award-winning organizations\, like U.S. Bank\,Prudential Financial\, BMO\, Tangerine Bank\, Mutual Credit Union\, First Command Financial Services and many more! \n\nSOURCE ACTIONABLE DIGITAL MARKETING STRATEGIES\n\n\nEnsure your social media marketing is relevant and resonant using proven tips and techniques from experts at Vancity\, Prudential and BMO.\nTake away proven strategies from leading neo bank Ally and other financial disruptors to capitalize on digital opportunities of the future\, including gamification and the metaverse.\nDiscover how TD Bank is achieving greater impact by building content that is genuinely beautiful and compelling.\nDevelop a blueprint to secure buy-in for marketing as an investment\, not a cost\, with the help of Tangerine Bank’s CMO.\nConsult our executive panel to learn how high impact mission-driven marketing is attracting new customers and increasing loyalty.
URL:https://marketing.com.au/event/7th-annual-digital-marketing-for-financial-services-west-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220126T080000
DTEND;TZID=Australia/Melbourne:20220128T170000
DTSTAMP:20260424T051958
CREATED:20211202T034117Z
LAST-MODIFIED:20211204T072948Z
UID:20739-1643184000-1643389200@marketing.com.au
SUMMARY:#WICxAnnualSummit 2022
DESCRIPTION:The premier event for purpose-driven entrepreneurs and leaders building gender equity in the tech industry while celebrating the tremendous impact of their “collective influence” \n\n\n\nNow\, more than ever\, the powerful voices of our community are blazing the path for innovative solutions in AI\, gender inclusivity\, job creation\, economic access\, workforce transformation\, sustainability and entrepreneurial excellence. Like constellations that act as eternal beacons in the night sky\, we are lighting up the world with leaders who continue to inspire\, empower and transform change-makers that are igniting a billion-dollar economic opportunity for women.
URL:https://marketing.com.au/event/wicxannualsummit-2022/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220125
DTEND;VALUE=DATE:20220127
DTSTAMP:20260424T051958
CREATED:20211202T034251Z
LAST-MODIFIED:20211204T072949Z
UID:20741-1643068800-1643241599@marketing.com.au
SUMMARY:CMO Summit 2022
DESCRIPTION:Join us at the Digiday Media CMO Summit this January where we will bring together a select group of marketing leaders in media\, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. Over two days\, industry leaders will share tips — from how they’re navigating new trends such as a surge in OOH advertising to ever-evolving challenges in brand safety — and best practices. \n 
URL:https://marketing.com.au/event/cmo-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220119T210000
DTEND;TZID=Australia/Melbourne:20220119T223000
DTSTAMP:20260424T051958
CREATED:20211204T061442Z
LAST-MODIFIED:20211204T072951Z
UID:20760-1642626000-1642631400@marketing.com.au
SUMMARY:Email marketing where to start?
DESCRIPTION:Overlooked email marketing as an overused or out moded form of marketing and communications? Glued have specifically written this workshop to encourage those just starting out on their email marketing journey. During the lockdown we recognised that this Cinderella discipline was coming into its own. \nRob Harrison and David Wilson of Glued will take you through some of the key facts and figures about the effectiveness of email marketing. \nThey will also cover: key tips on list purchase; reviews of the main platforms; fitting email marketing into your sales process; creating\, running and monitoring campaigns. Peppered into this learning will be interactive exercises on: how to profile a target email marketing list; writing engaging subject and head lines; and\, selecting imagery that helps you say more than the sum of the parts. \n 
URL:https://marketing.com.au/event/email-marketing-where-to-start/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220119T123000
DTEND;TZID=Australia/Melbourne:20220119T160000
DTSTAMP:20260424T051958
CREATED:20211204T060743Z
LAST-MODIFIED:20211204T072950Z
UID:20756-1642595400-1642608000@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220106T130000
DTEND;TZID=Australia/Melbourne:20220106T140000
DTSTAMP:20260424T051958
CREATED:20211202T034434Z
LAST-MODIFIED:20211204T072949Z
UID:20743-1641474000-1641477600@marketing.com.au
SUMMARY:2022's Hottest Businesses\, Markets & Trends
DESCRIPTION:Will 2022 be a year of recovery or discovery? Or perhaps a bit of both? The start of a new year is the perfect time for small business owners and startups to learn the newest business trends and startup ideas. \nAnd while we’re still facing a lot of unknowns in 2022\, there are some things we do know. Join this timely webinar\, presented by small business expert and best-selling author Rieva Lesonsky\, where you’ll learn about the breakthrough small business ideas and industries that excite consumers. \nYou’ll find out about America’s changing demographics\, attitudes\, and consumer behaviors\, and how your small business can best adapt and address them\, such as: \n\nThe industries that are booming right now and how small business owners and retailers can take advantage\nWhich consumer behaviors have shifted\, and how you can reach those customers\nHow to pivot your small business to address those changing consumer demands\nAmerica’s changing demographics and what that means to small businesses\nThe changes small retailers must make to survive\n\nWhether you’re a startup entrepreneur or have owned your business for years\, you’ll want to learn how you can start your journey to recovery—and discovery in 2022.
URL:https://marketing.com.au/event/2022s-hottest-businesses-markets-trends/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220106T110000
DTEND;TZID=Australia/Melbourne:20220106T120000
DTSTAMP:20260424T051958
CREATED:20211202T034612Z
LAST-MODIFIED:20211204T072954Z
UID:20745-1641466800-1641470400@marketing.com.au
SUMMARY:The Gartner Top Marketing Predictions for 2022 and Beyond
DESCRIPTION:The world remains torn between a desire for a prior sense of normalcy and a recognition that many of the changes we’ve experienced are permanent. A new equilibrium for marketing remains elusive. Economic and social upheaval continue to reshape the lives of customers and employees\, disrupt supply chains and put new demands on businesses and brands and the landscape in which we operate. Join this complimentary webinar as Gartner experts reveal the future of marketing based on a present filled with tension and uncertainty. \nDiscussion Topics:\n\nUncover the top predictions for the future of marketing\nUnderstand the implications for CMOs and marketing leaders\nActions you should take to prepare for the future
URL:https://marketing.com.au/event/the-gartner-top-marketing-predictions-for-2022-and-beyond/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211215
DTEND;VALUE=DATE:20211216
DTSTAMP:20260424T051958
CREATED:20211114T111940Z
LAST-MODIFIED:20211204T072951Z
UID:20637-1639526400-1639612799@marketing.com.au
SUMMARY:Embrace Imprecision: Make Perfectly Good Decisions With Imperfect Marketing Data
DESCRIPTION:Marketing measurement is not a precise science\, and that’s okay. Data collection gets evermore challenging\, threatening marketers’ ability to collect and analyze data. So\, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have\, improve decision making and embrace the imprecision of marketing measurement. \nDiscussion Topics:\n\nUse the data you have\, even though data collection is getting harder\nReengineer your decision-making process and avoid common pitfalls\nEmbrace imprecision\, using hacks for marketing measurement
URL:https://marketing.com.au/event/embrace-imprecision-make-perfectly-good-decisions-with-imperfect-marketing-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211214
DTEND;VALUE=DATE:20211215
DTSTAMP:20260424T051958
CREATED:20211114T112604Z
LAST-MODIFIED:20211204T072954Z
UID:20639-1639440000-1639526399@marketing.com.au
SUMMARY:You Need a New Toolbox to Win the B2B Content Game
DESCRIPTION:IF YOU WANT TO RANK\, YOU NEED TO INNOVATE. \nSearch expert\, Wil Reynolds\, has a belief about winning in search: If everyone has the same off-the-shelf tools\, then everyone is looking at the same information to win. \nBut if you want to find the big blue ocean opportunity\, you need to break free of the “same tools\, same insights!” Sound good? Then this B2B Backstage is for you. \nJoin Wil to discover how tools like Power Bi\, Tableau\, SQL\, N-grams\, and surveys can help you get insights from your own data so you can develop smarter content that Google loves. \nYou’ll walk away knowing how to: \n\nAvoid the content “best practices” trap your competitors are following and use your own data\nUse Google’s “People also ask” to write the content people want\nFind wasted spend in your PPC accounts to fund writing the content you actually need
URL:https://marketing.com.au/event/you-need-a-new-toolbox-to-win-the-b2b-content-game/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211214
DTEND;VALUE=DATE:20211215
DTSTAMP:20260424T051958
CREATED:20210118T075550Z
LAST-MODIFIED:20210410T092207Z
UID:18192-1639440000-1639526399@marketing.com.au
SUMMARY:SMX Code: Code-Based Training For Search Marketers
DESCRIPTION:Applying scripting and other computing-enable tactics increases search marketing performance and reduces time spent on tedious and repetitive tasks. \nWith search engines continuously setting the bar for digital experiences higher and higher\, and elements like page speed and site architecture having a greater impact on results\, the implementation of code-based techniques can’t be reserved for developers. \nSMX Code will unearth emerging tactics in optimizing javascript\, ad scripting\, advanced analytics commands\, HTML structure\, and more. Sessions will feature live coding demonstrations to give attendees invaluable hands-on experience.
URL:https://marketing.com.au/event/smx-code-code-based-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211209
DTEND;VALUE=DATE:20211210
DTSTAMP:20260424T051958
CREATED:20211114T111548Z
LAST-MODIFIED:20211204T072954Z
UID:20634-1639008000-1639094399@marketing.com.au
SUMMARY:World Marketing Innovation Summit India
DESCRIPTION:This year World Marketing Innovation Summit 2021 will also be hosted as Virtual live conference Streamed in India. \nAs 2021 progresses\, the digital marketing landscape that encompasses SEO\, social media\, PPC\, AdTech\, MarTech\, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore.\nThere are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging. \nAgenda Themes ( 09 December \, 2021 )\n– Next Gen AdTech\n– Inside Sales\n– MarTech Conclave\n– Digital Marketing
URL:https://marketing.com.au/event/world-marketing-innovation-summit-india/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211208T080000
DTEND;TZID=Australia/Melbourne:20211209T170000
DTSTAMP:20260424T051958
CREATED:20211114T110403Z
LAST-MODIFIED:20211114T110403Z
UID:20628-1638950400-1639069200@marketing.com.au
SUMMARY:Leverage Social Media to Humanize Your Agency and Engage Your Communities
DESCRIPTION:2 DAYS\, 15 SESSIONS\, A FRESH PERSPECTIVE ON SOCIAL MEDIA — A CAN’T-MISS VIRTUAL CONFERENCE \n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that empowers your team to serve your constituents best. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to government agencies including social media and crisis communications\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/leverage-social-media-to-humanize-your-agency-and-engage-your-communities/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260424T051958
CREATED:20211114T113056Z
LAST-MODIFIED:20211204T072949Z
UID:20641-1638403200-1638489599@marketing.com.au
SUMMARY:B2B Marketers: Seven Steps for Writing a Killer Creative Brief
DESCRIPTION:Does it sometimes feel like your writers\, graphic designers\, and video folks\, and/or your creative agency\, are not on the same page—and so the performance of your content suffers? If so\, it’s probably because the creative brief wasn’t rigorous enough\, if there was a brief at all. It’s time to up your content game. \nIf you’re a B2B marketer\, you know how much hard work goes into developing content\, but you don’t begrudge it because content is king\, right? And by “content” we mean customer-facing assets: blog posts\, infographics\, webpages\, videos\, podcasts\, social posts\, etc. \nUnfortunately\, all too often\, the content is off the mark and assets don’t perform well. Usually\, it’s because there wasn’t a rigorous creative brief with clear marching orders for your writer\, designer\, video team\, creative agency\, etc. A solid creative brief averts surprises\, rework\, and frustration that can happen late in the content review cycle. \nJoin us to learn: \n\nWhat is a creative brief?\nWhy is the brief so critical to building great content?\nWhat goes into a killer creative brief—the who\, what\, where\, when\, why\, and how?\nWhat are real-world examples of content done right?\n\n 
URL:https://marketing.com.au/event/b2b-marketers-seven-steps-for-writing-a-killer-creative-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260424T051958
CREATED:20211114T110944Z
LAST-MODIFIED:20211204T072951Z
UID:20632-1638403200-1638489599@marketing.com.au
SUMMARY:Global Digital PR Awards 2021
DESCRIPTION:The 2021 Global Digital PR Awards\, organized by Don’t Panic Events\, will be a virtual awards show with a presentation on December 2 – broadcast globally. \nThe Global Digital PR Awards celebrate digital PR that drives search visibility\, traffic to websites\, raises brand awareness\, and delivers exceptional ROI. \nDigital PR as a strategy to increase brand awareness and drive sales has seen stratospheric growth in 2021. PR Agencies have taken over the web and social channels with clever stunts\, timely newsjacking\, innovative interactive campaigns\, memes\, brand takeovers\, research driven articles\, clever content marketing and influencer outreach. \nThere are a number of categories open to entry\, which will be judged by a panel of industry experts in a rigorous two stage judging process. You can find more about the entry process here. \nEntries are welcomed from businesses based in any country or region and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nAll categories will be judged by an influential and respected judging panel working in the digital industry. The judging is a robust\, credible and transparent two-step process\, involving pre-scoring and a judging session where the panel discusses each entry in detail. \nImportant Dates:\n\nEntry Deadline: October 8\nJudging Session: October 27\nShortlist Announced: October 29\nAwards Ceremony: December 2
URL:https://marketing.com.au/event/global-digital-pr-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211201T153000
DTEND;TZID=Australia/Melbourne:20211201T163000
DTSTAMP:20260424T051958
CREATED:20211114T115607Z
LAST-MODIFIED:20211204T072951Z
UID:20647-1638372600-1638376200@marketing.com.au
SUMMARY:Hack Your Way Into a Product Management Role
DESCRIPTION:Product managers are essential to getting great ideas off the ground and into market. Our panel of product-minded pros share their experiences on the job\, what skills you need to be successful in the role\, and insight on how best to break into the field. Plus\, they’ll offer insider guidance on what local product communities and meetups to keep your eye on. Find out if this cross-functional role is right for you. \nWhy It Matters: \nIn a world where most ideas fizzle before they hit the market\, focused product managers are essential. They keep teams from developers to marketers on track—and ensure a product vision stays alive through many rounds of revision. Get the info you need to start a career in this lucrative and in-demand field. \n\n\n\nTakeaways\n\nWhat You’ll Take Away: \nProduct experts across many industries will candidly discuss: \n\n\nFirsthand advice\, tips\, and insight on how to successfully break into product management \n\n\nVarious career paths\, salary expectations\, and future growth opportunities within the field \n\n\nWhat a typical day looks like in a range of industries — from finance\, to e-commerce\, to health and wellness
URL:https://marketing.com.au/event/hack-your-way-into-a-product-management-role/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211130
DTEND;VALUE=DATE:20211201
DTSTAMP:20260424T051958
CREATED:20211009T083812Z
LAST-MODIFIED:20211204T072952Z
UID:20455-1638230400-1638316799@marketing.com.au
SUMMARY:LocalU Advanced Marketing Seminar
DESCRIPTION:Join us from anywhere in the world on November 30\, 2021\, from 8:45 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything. \nIf you’ve attended one of our other virtual events in the past 21-months – rest assured – this is going to be completely new content.  New research & case studies\, new topics\, features & opportunities will be discussed. \nOur planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences\, or any others dedicated to local search.  We pay our speakers\, and as a result\, we have some of the best minds and information available – for an incredibly reasonable cost to you. \nWhether you run an agency that serves brick-and-mortar businesses\, work in-house for a large brand\, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO\, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry. \nThese sessions will be action-packed\, presented at an advanced level\, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.
URL:https://marketing.com.au/event/localu-advanced-marketing-seminar/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211118T120000
DTEND;TZID=Australia/Melbourne:20211118T130000
DTSTAMP:20260424T051958
CREATED:20211009T031530Z
LAST-MODIFIED:20211204T072950Z
UID:20449-1637236800-1637240400@marketing.com.au
SUMMARY:Digital Marketing for Australian Business: Challenges & Solutions
DESCRIPTION:There has been a massive increase in online consumer behavior. People are increasingly shopping online & businesses are also adapting their marketing to meet this surge in demand. However they are finding the online medium very competitive. \nThe Webinar will cover the following topics: \n\nState of Digital Marketing in Australia\nDigital Marketing Channels and Resources\nOnline Competition – What are you competing against?\nWebsite CRO: Conversion Optimisation\nThe Power of User Engagement\nThe Challenge of Resources\nHow to Calculate and Measure the Marketing ROI\n\nAbout the presenter – Sid Lal \nMD\, Bruce Clay Australia \nSid is an award winning marketer and domain expert in Digital Marketing (specialising in SEO and Google Ads) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech\, Australian Marketing Institute\, Young Entrepreneurs Academy & more. \nSid is a serial entrepreneur who set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners. \nSince 2009 he has been heading Bruce Clay\, first in India & more recently in Australia.
URL:https://marketing.com.au/event/digital-marketing-for-australian-business-challenges-solutions/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR