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X-WR-CALDESC:Events for Marketing.com.au
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DTSTART;VALUE=DATE:20260722
DTEND;VALUE=DATE:20260723
DTSTAMP:20260415T144742
CREATED:20260404T014430Z
LAST-MODIFIED:20260404T020226Z
UID:27442-1784678400-1784764799@marketing.com.au
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok has completely transformed the way brands reach audiences — but with its fast-moving trends and powerful algorithm\, it can be tough to keep up. Many businesses post without a clear strategy\, only to see low views\, minimal engagement\, and wasted effort. \nIn this practical workshop\, SMC will teach you how to use TikTok strategically to grow your audience\, create content that performs\, and turn views into real business results. You’ll learn how the algorithm works\, how to create high-impact videos\, and how to collaborate with creators and influencers to boost your brand visibility. \nBy the end\, you’ll have the tools and confidence to build a results-driven TikTok presence — with a clear strategy\, measurable goals\, and the know-how to create content that resonates and converts.
URL:https://marketing.com.au/event/tiktok-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260723
DTEND;VALUE=DATE:20260724
DTSTAMP:20260415T144742
CREATED:20260404T014818Z
LAST-MODIFIED:20260404T020226Z
UID:27448-1784764800-1784851199@marketing.com.au
SUMMARY:B2B Marketing Fundamentals
DESCRIPTION:Join a practical and interactive session which objectively examines the B2B nuances at play globally and in Australia\, with helpful comparisons to B2C and reference to relevant marketing theory. \nWho should attend \nFrom entry-level marketers to seasoned B2B practitioners (10 years+)\, the course caters for all levels\, with the opportunity to work individually and within small groups to apply the content. \nTopics Covered \n\n Account Based Marketing theory & practice\nBuyer Group Marketing theory & practice\nGrowing B2B Brands via Category Entry Points\nAnalysing B2B campaign types by effectiveness & role\nProduct Led Growth ‘vs’ Sales Led Growth\nModern Sales\, Business Development and Marketing organisational structures & KPIs / benchmarks\n\nCase studies and mini-tasks are peppered throughout the content to enable discussion and debate. \nLearning Outcomes \n\nDescribe and apply B2B marketing principles\, throughout the funnel (both acquisition and retention)\nUnderstand the tension and synergies between Sales\, BD and Marketing\nHave an objective view of the promises of Product Led Growth models\nWalk away with a clear view of any ‘gaps’ and areas to prioritise in your own B2B marketing efforts
URL:https://marketing.com.au/event/b2b-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260811
DTEND;VALUE=DATE:20260812
DTSTAMP:20260415T144742
CREATED:20251231T031011Z
LAST-MODIFIED:20251231T073701Z
UID:27247-1786406400-1786492799@marketing.com.au
SUMMARY:How to build a never-ending source of content ideas across an entire content marketing year
DESCRIPTION:Struggling with “what do we post next?” is the #1 killer of consistent content marketing. In 2026\, the brands who win are those who’ve built sustainable\, systemised idea engines — so they never run out of inspiration\, never repeat themselves\, and always stay ahead of their audience’s needs. \nIn this one-hour virtual Lunch n’ Learn\, you’ll learn how to create a year’s worth of content ideas without burnout or creative block. Using proven frameworks and creative prompts\, we’ll show you how to design a repeatable system that fuels endless ideas\, aligns with business goals\, and works across every social platform you’re active on. You’ll leave with a plug-and-play idea generation process that you can revisit again and again. \nWhat we’ll cover: \n\nWhy most businesses run out of content ideas [and how to avoid it]\nThe key frameworks for mapping ideas to the customer journey\nHow to build a “content bank” that lasts an entire year\nTools and techniques to spark creativity on-demand\nHow to repurpose one strong idea into multiple formats + platforms\nTapping into trends without losing consistency or brand voice\nReal examples of businesses running endless\, cohesive campaigns
URL:https://marketing.com.au/event/how-to-build-a-never-ending-source-of-content-ideas-across-an-entire-content-marketing-year/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,Communications,Content Marketing,Marketing,Online
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