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DTSTART;VALUE=DATE:20260122
DTEND;VALUE=DATE:20260124
DTSTAMP:20260420T104317
CREATED:20251230T235321Z
LAST-MODIFIED:20251231T073704Z
UID:27217-1769040000-1769212799@marketing.com.au
SUMMARY:Data-Driven Storytelling
DESCRIPTION:Learn how to utilise infographics and data visualisation as part of your content and communications strategy. \nThis introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content\, but do not have a background in statistics. \nParticipants will learn how to effectively pair the right storyline\, with the right chart\, graph\, or infographic. Participants will also be empowered to participate more proactively in discussions with data and design colleagues\, and clients\, about best practice data-driven storytelling.
URL:https://marketing.com.au/event/data-driven-storytelling/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260121
DTEND;VALUE=DATE:20260122
DTSTAMP:20260420T104317
CREATED:20251231T000310Z
LAST-MODIFIED:20251231T073705Z
UID:27226-1768953600-1769039999@marketing.com.au
SUMMARY:Creating Engaging Video Content
DESCRIPTION:Video is one of the most effective ways to engage your target audience and create brand awareness. In this workshop\, you will learn the fundamentals of creating engaging video content from techniques to enhance your storytelling through visuals to user friendly video editing tools. This workshop is specifically tailored to beginners\, providing a step by step guide to the entire video creation process. \nIn this workshop\, you’ll use the following programs:\n\nCanva\nCapCut\nTikTok\nInstagram\nVeed\n\nYou will need to bring your:\n\nSmartphone\nLaptop or desktop computer\n\nThis topic covers:\n\nSimple techniques for enhanced storytelling through visuals\nStep by step video editing workflow to guide you through conceptualising and producing content\nVarious user friendly video editing tools\nVideo content techniques to use across different channels.\n\nThis session is for businesses looking to create social media videos to showcase their brand.
URL:https://marketing.com.au/event/creating-engaging-video-content/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Perth,Social Media,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260121
DTEND;VALUE=DATE:20260122
DTSTAMP:20260420T104317
CREATED:20251230T234909Z
LAST-MODIFIED:20251231T073705Z
UID:27214-1768953600-1769039999@marketing.com.au
SUMMARY:Small Business Marketing: Where to Begin
DESCRIPTION:Feeling overwhelmed by all the marketing advice out there? This practical\, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts. \nWe’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from. \nThis workshop will cover: \n\nUnderstanding your ideal customer\nClarifying your message and brand positioning\nChoosing the right channels for your business\nBasics of content planning and lead generation\nWhat to prioritise when time and budget are tight\nAction planning to get moving fast\n\nBy the end of this workshop\, you’ll have a clear direction for your marketing and know what to focus on next to build momentum.
URL:https://marketing.com.au/event/small-business-marketing-where-to-begin/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260115
DTSTAMP:20260420T104317
CREATED:20251231T032933Z
LAST-MODIFIED:20251231T073705Z
UID:27258-1768348800-1768435199@marketing.com.au
SUMMARY:Goal Setting Strategy Masterclass
DESCRIPTION:Start 2026 with a plan that makes sense for your business\, and goals you’ll actually stick to. \nIf you’ve ever set business goals in January only to abandon them by March\, you’re certainly not alone! Most small business owners write down ideas like “get more clients” or “post more on socials\,” but never create the roadmap to make it happen. \nThis full-day Goal Setting Strategy Masterclass will change that. Together\, we’ll map out your 2026 so you’re not winging it month-to-month. You’ll walk away with clarity\, confidence\, and a strategy that feels doable\, not overwhelming.
URL:https://marketing.com.au/event/goal-setting-strategy-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Management,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260113
DTEND;VALUE=DATE:20260114
DTSTAMP:20260420T104317
CREATED:20251230T234638Z
LAST-MODIFIED:20251231T073705Z
UID:27212-1768262400-1768348799@marketing.com.au
SUMMARY:AI & Your Business Marketing (webinar)
DESCRIPTION:Here’s been some big updates\, announcements and changes in the world of AI and these impact the way consumers are shopping\, browsing and connecting with businesses. \nSo\, we’re running this workshop again by popular demand\, so that business owners and leaders can get informed. \nSEO\, ecommerce\, advertising\, customer experience and sales – we’ll share the data insights so that you can identify opportunities for your business. \nWe’ll also share practical examples of the impacts on business and strategies you can implement to gain a competitive edge.
URL:https://marketing.com.au/event/ai-your-business-marketing-webinar/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Melbourne,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260111
DTEND;VALUE=DATE:20260112
DTSTAMP:20260420T104317
CREATED:20251231T030126Z
LAST-MODIFIED:20251231T073706Z
UID:27238-1768089600-1768175999@marketing.com.au
SUMMARY:Your 2026 Instagram Strategy by The Digital Picnic
DESCRIPTION:Join The Digital Picnic’s first live session of 2026 — a high-value\, one-hour webinar designed to help you reconnect with your strategy\, confidence\, and community. \n\n\n\n\nIn Your 2026 Instagram Strategy\, TDP’s Founder and CEO\, Cherie Clonan\, breaks down everything that changed on Instagram in 2025 and what you need to focus on now to grow in 2026. This free webinar is built for business owners\, marketers\, and creatives who are ready to stop guessing and start showing up with purpose. Expect practical strategy\, generous teaching\, and an introduction to the supportive community that powers The Digital Picnic’s Sunday Growth Club.
URL:https://marketing.com.au/event/your-2026-instagram-strategy-by-the-digital-picnic/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260107
DTEND;VALUE=DATE:20260108
DTSTAMP:20260420T104317
CREATED:20251230T234302Z
LAST-MODIFIED:20251231T073706Z
UID:27209-1767744000-1767830399@marketing.com.au
SUMMARY:Strategic Marketing Workshop by Mornington Peninsula
DESCRIPTION:Ready to hit the ground running in 2026? Join our strategic marketing workshop online. \nAre you in the midst of the marketing maze? Struggling with the myriads of choices? Wondering which channels\, tactics\, strategies and platforms are the best for your business? \nAre you spending too much energy\, time and resources going into marketing and you still think (or know) you are missing opportunities? \nOR is too little energy going into your marketing? Perhaps you’ve been busy in delivery mode\, now you’ve raised your head and realised the pipeline of work is looking a little dry. \nThis workshop is designed to give you clarity\, direction\, and actionable insights for your marketing efforts. We’ll explore: \n\nStrategy versus tactics: The power of putting strategy before tactics. By setting clear marketing objectives and goals\, aligned with your business and where you are in the business lifecycle.\nSix key pillars to strategic marketing: From social media to SEO\, print brochures to email marketing – the marketing landscape is vast. We will simplify it all and help you consider what you need to prioritise.\nExperience and relationships: Superpower your marketing and connect with more customers.\nAI and your business marketing: Ways to incorporate AI into your business marketing (note: we are doing a full\, dedicated workshop to this also).\n\nTickets are strictly limited \nWe know from running these workshops previously\, that it’s powerful when we hold it with a small number of participants to encourage open dialogue and information sharing between businesses. \nSo\, I’ve capped the numbers so that we can keep the conversation rich. \nRivexe acts as a trusted partner to help business and organisations create sustainable growth and impact. We put strategy before tactics to get results\, aligned with your business goals and objectives. We don’t reinvent the wheel or spruik big (unrealistic) promises\, we lean into our unique blend of tried-and-tested frameworks combined with modern marketing methods. \nWith experience across non-profits\, social enterprise\, government and business\, Xanthe Rivett brings a wealth of knowledge and experience to share in this workshop. \nWe’re here to help you: \n\nReach and connect with more customers\nGain clarity around your message and strategy\nStreamline\, scale and improve
URL:https://marketing.com.au/event/strategic-marketing-workshop-by-mornington-peninsula/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Online,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251210
DTEND;VALUE=DATE:20251212
DTSTAMP:20260420T104317
CREATED:20250127T012111Z
LAST-MODIFIED:20250316T012158Z
UID:26690-1765324800-1765497599@marketing.com.au
SUMMARY:Social Media Stategies Summit - Public Agencies & Government 2025
DESCRIPTION:We bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \nTwo jam-packed days tailored to your role in public service. Don’t miss this government social media conference! \n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-stategies-summit-public-agencies-and-government-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251210
DTEND;VALUE=DATE:20251211
DTSTAMP:20260420T104317
CREATED:20251026T112709Z
LAST-MODIFIED:20251026T113213Z
UID:27157-1765324800-1765411199@marketing.com.au
SUMMARY:X (Twitter) Marketing Workshop
DESCRIPTION:Marketing on X (formerly Twitter) can feel chaotic. The fast pace\, constant updates\, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. \nWithout a clear strategy\, your posts get buried in the feed\, your followers stop paying attention\, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment. \nIn this hands-on workshop\, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts\, build a loyal following\, engage your audience in real-time\, and use X’s ad tools and analytics to amplify your reach and results. \nYou’ll leave with a focused\, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility\, connect with your audience\, or drive traffic and conversions\, this workshop will give you the tools to make it happen.
URL:https://marketing.com.au/event/x-twitter-marketing-workshop/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251210
DTEND;VALUE=DATE:20251211
DTSTAMP:20260420T104317
CREATED:20250704T095456Z
LAST-MODIFIED:20250704T110254Z
UID:26977-1765324800-1765411199@marketing.com.au
SUMMARY:Workshop. Copywriting with AI
DESCRIPTION:Marketing on X (formerly Twitter) can feel chaotic. The fast pace\, constant updates\, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. \nWithout a clear strategy\, your posts get buried in the feed\, your followers stop paying attention\, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment. \nIn this hands-on workshop\, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts\, build a loyal following\, engage your audience in real-time\, and use X’s ad tools and analytics to amplify your reach and results. \nYou’ll leave with a focused\, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility\, connect with your audience\, or drive traffic and conversions\, this workshop will give you the tools to make it happen. \nWho is this class ideal for: \nThis workshop is for business owners\, marketers\, and agency owners who want to harness X to build influence\, engage in real-time conversations\, and drive business growth. Whether you’re new to the platform or ready to level up your strategy\, this is for anyone looking to make meaningful connections and turn engagement into results. \nWhat you will learn:   \n\nOverview: Understand the unique role of X (formerly Twitter) in the social media landscape and how it can be leveraged for real-time engagement\, visibility\, and brand relevance.\nProfiles and Benefits: Learn how to set up and optimise your X profile for credibility and reach\, and explore the platform’s key advantages for businesses and marketers.\nCore Features: Get to know the essential features of X—including Tweets\, Retweets\, Quote Tweets\, hashtags\, and trending topics—and how to use them effectively.\nOrganic Implementation: Discover proven strategies to grow your presence organically\, increase engagement\, and build a community without relying on paid ads.\nPaid Advertising: Explore how to run high-performing ad campaigns on X\, including audience targeting\, ad formats\, budget allocation\, and campaign setup.\nCampaigns and Analytics: Learn how to measure the success of your X marketing efforts using campaign analytics and insights—so you can optimise performance and scale what works.
URL:https://marketing.com.au/event/workshop-copywriting-with-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251203
DTEND;VALUE=DATE:20251204
DTSTAMP:20260420T104317
CREATED:20251026T112833Z
LAST-MODIFIED:20251026T113213Z
UID:27159-1764720000-1764806399@marketing.com.au
SUMMARY:The perfect ChatGPT prompt
DESCRIPTION:Great results from ChatGPT don’t happen by chance — they start with great prompts. In The Perfect ChatGPT Prompt\, we’ll teach you the art and science of prompt writing so you can unlock better\, faster\, and more accurate outputs for your business. \nWhether you’re using ChatGPT for content creation\, research\, strategy\, or daily tasks\, this session will show you how to guide the tool with clarity and confidence. You’ll learn how to structure prompts\, tweak responses\, and build reusable templates that save time and improve quality across all your work.
URL:https://marketing.com.au/event/the-perfect-chatgpt-prompt/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260420T104317
CREATED:20250907T015727Z
LAST-MODIFIED:20250907T022313Z
UID:27072-1764028800-1764115199@marketing.com.au
SUMMARY:AMI Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/ami-behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260420T104317
CREATED:20250704T095736Z
LAST-MODIFIED:20250704T110254Z
UID:26981-1764028800-1764115199@marketing.com.au
SUMMARY:Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251120
DTSTAMP:20260420T104317
CREATED:20250830T024902Z
LAST-MODIFIED:20250830T024936Z
UID:27052-1763510400-1763596799@marketing.com.au
SUMMARY:Global Virtual MarTech Summit APAC & EMEA
DESCRIPTION:This Global Virtual MarTech Summit will showcase key insights\, challenges\, and success stories as we look back on a year where AI has moved from hype to real-world application. Welcome to the 34th edition of the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals will gather to tackle the topic on everyone’s minds\, AI. \nThis summit is designed for senior-level MarTech & Marketing professionals in functions such as: \nAI in Marketing | AI Strategy & Innovation | Prompt Engineering | Chatbot Developing | Customer Experience | Predictive Modelling | AI in CRM & Retention | GenAI | Machine Learning | Digital Transformation | Privacy & Ethics | Marketing Automation | Personalisation | AI-Driven Analytics & Insights \nLeveraging expertise in Marketing & MarTech\, we will spotlight handpicked AI innovations and practical use cases that have delivered tangible business results\, with a focus on measurable impact rather than speculation.
URL:https://marketing.com.au/event/global-virtual-martech-summit-apac-emea/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251110
DTEND;VALUE=DATE:20251111
DTSTAMP:20260420T104317
CREATED:20250907T015930Z
LAST-MODIFIED:20250907T022314Z
UID:27074-1762732800-1762819199@marketing.com.au
SUMMARY:AMI's Assessing Ideas
DESCRIPTION:The only online course in the world that teaches you how to assess ideas\, underpinned by a systematic method. \nLearn how to evaluate ad concepts and make better creative decisions. \nDesigned to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical\, fun and easy to implement. \n\n\nWho should attend? \nThe course is designed for anyone who is actively involved in assessing and deciding upon creative ideas. \nIt’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession. \nThis course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work. \nIt will make you a better marketer overnight. \nTopics covered \n\nImportance of creativity\nThe emotional brain\nThe rational brain\nIdea vs execution\nConstructive feedback\nSelecting an idea\n Keeping an idea pure
URL:https://marketing.com.au/event/amis-assessing-ideas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Graphic Design,Management,Market Research,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260420T104317
CREATED:20250907T015548Z
LAST-MODIFIED:20250907T022314Z
UID:27070-1762387200-1762473599@marketing.com.au
SUMMARY:AMI Email Marketing. Half-day Masterclass
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/ami-email-marketing-half-day-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260420T104317
CREATED:20250704T095855Z
LAST-MODIFIED:20250704T110254Z
UID:26983-1762387200-1762473599@marketing.com.au
SUMMARY:AI Marketing Bootcamp
DESCRIPTION:Supercharge your marketing efforts with AI in this one-day\, high-intensity bootcamp. Learn the fundamentals of ChatGPT\, set yourself up for success\, and discover how to achieve consistent quality results with ChatGPT and some of the most impactful AI tools. Leave with a clear\, actionable roadmap to implement AI in your marketing strategy. \nThe AI Marketing Bootcamp is designed for marketers looking to rapidly embrace the power of AI. In just one day\, you’ll get hands-on with ChatGPT and other cutting-edge tools to learn how to enhance your marketing strategies\, boost customer engagement\, and drive ROI. You’ll walk away with practical skills and a clear plan to immediately integrate AI into your marketing toolkit. \nWho should attend  \nThis bootcamp is ideal for marketing professionals and strategists who want to stay ahead of the curve\, harness the power of AI\, and make an immediate impact on their business. Whether you’re completely new to ChatGPT or using it semi-regularly\, this program bridges beginner and intermediate levels\, offering actionable insights to transform your marketing approach. \nTopics covered\n\nWhat’s Possible with AI in Marketing: How AI is reshaping the marketing landscape.\nMastering ChatGPT for Marketing Success: Generate high-quality content and customer engagement strategies\, including writing high-quality prompts.\nCustomising AI for Your Brand: Train AI to understand your business\, industry\, and customers.\nIntegrating AI Tools: Learn about other AI tools that can amplify your marketing efforts.\nCreating an AI-Powered Marketing Strategy: Walk away with a step-by-step plan for AI integration.\n\nLearning Outcomes \n\nGain competence and confidence in using of ChatGPT to create marketing content and customer engagement strategies.\nUnderstand how to develop a clear\, actionable AI-powered marketing strategy.\nLearn how to integrate AI tools seamlessly into your existing marketing processes.\nGain hands-on experience with AI tools that you can implement immediately.\nLeave with confidence in your ability to leverage AI to boost ROI.
URL:https://marketing.com.au/event/ai-marketing-bootcamp/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260420T104317
CREATED:20250704T095618Z
LAST-MODIFIED:20250704T110254Z
UID:26979-1762387200-1762473599@marketing.com.au
SUMMARY:Email Marketing Workshop: create campaigns that drive engagement
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/email-marketing-workshop-create-campaigns-that-drive-engagement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251023
DTEND;VALUE=DATE:20251024
DTSTAMP:20260420T104317
CREATED:20250704T100025Z
LAST-MODIFIED:20250704T110254Z
UID:26985-1761177600-1761263999@marketing.com.au
SUMMARY:Advanced Social Media and Digital Marketing Strategy
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends\, resource allocation\, campaign strategy\, lead generation strategy\, funnel build strategy and provide insights into the power of an omni channel digital marketing strategy. \nWho Should Attend \n\nMarketing professionals who feel they are not achieving suitable results on their social media marketing campaigns.\nMarketing professionals who are somewhat satisfied with their social media marketing campaigns but know there is room for improvement.\nMarketing professionals who feel they are achieving satisfying results on their social media marketing campaigns but would like to stay up to date on the latest algorithm changes\, to ensure they stay on top of the game.\n\nTopics Covered \n\nWhat are the most important performance metrics to accurately measure and determine value for businesses going into 2025?\nWhat are the latest algorithm\, platform optimisation updates in 2025?\nWhat is the best way to identify how to build engagement and measure it precisely?\nHow to build key databases from social media to then develop touchpoints and create ROI?\nWhat is the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact?\nWhat is the best way to measure return on investment from social media campaigns?\nWhat are the best other digital marketing channels complementing the results generated by social media marketing?\n\nLearning Outcomes \nBy the end of this workshop\, participants will: \n\nUnderstand what it takes to optimise a social media marketing campaign\nKnow how to create and track an engaged and relevant audience\nUnderstand how to streamline their conversion process\nHave insights into the future of digital marketing through the discovering of an optimised multi-channel digital strategy
URL:https://marketing.com.au/event/advanced-social-media-and-digital-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251022
DTEND;VALUE=DATE:20251024
DTSTAMP:20260420T104317
CREATED:20250830T024701Z
LAST-MODIFIED:20250830T024937Z
UID:27049-1761091200-1761263999@marketing.com.au
SUMMARY:IGSxM Instagram Summit 2025
DESCRIPTION:The world’s biggest creator event. 25+ masterclasses by IG’s top voices. Join 1\,000s of creators\, marketers\, & agencies days of content you won’t find anywhere else. \nThere is more than one way to win on social Three tracks on the latest strategies to grow\, engage\, and convert. Stick with one\, or better yet\, follow them all! \n  \n 
URL:https://marketing.com.au/event/igsxm-instagram-summit-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251021
DTEND;VALUE=DATE:20251022
DTSTAMP:20260420T104317
CREATED:20250704T100241Z
LAST-MODIFIED:20250704T110254Z
UID:26991-1761004800-1761091199@marketing.com.au
SUMMARY:How GenAI will kill LinkedIn (and why you should care)
DESCRIPTION:GenAI is already changing our world. But when it comes to your brand and reputation online\, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn\, without burning relationships and trust? \nThis webinar will help you navigate common missteps\, share best practices\, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn. \nIn the race to be seen by more people\, automation and generative AI solutions make a compelling case – complete with party popper emojis. But in the highly visible\, searchable\, professional world of LinkedIn\, your most valuable asset is not time – it’s trust. \nEvery action you take online leaves a digital footprint\, so knowing how to safely navigate the different tools and choices – what to embrace and what to avoid – is vital. This webinar will help you navigate common missteps\, share best practices\, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn. \nTopics covered \n\nWhy getting the balance right between human and machine is important;\nAssessment of GenAI and automation tools for LinkedIn;\nCommon missteps and the impact of getting it wrong; and\nBest practices and the benefits of getting it right.\n\nKey learnings \n\nHow GenAI and automation can enhance and erode reputation;\nWhat actions are most effective on LinkedIn;\nHow to build new and deeper relationships; and\nHow industry leaders use GenAI and automation to generate results.
URL:https://marketing.com.au/event/how-genai-will-kill-linkedin-and-why-you-should-care/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251020
DTEND;VALUE=DATE:20251022
DTSTAMP:20260420T104317
CREATED:20250127T012552Z
LAST-MODIFIED:20250316T012159Z
UID:26689-1760918400-1761091199@marketing.com.au
SUMMARY:Social Media Strategies Summit - Higher Education 2025
DESCRIPTION:If you’re a social media\, marketing\, or content professional who manages any of your university’s social media channels\, this event is your chance to meet and talk shop with 600+ peers within your HESM community! \nSix reasons higher ed marketers choose SMSsummit every year: \n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your institution for success — whether you’re in recruitment\, admissions\, student experience\, or alumni relations. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions\, and peer-to-peer learning around top social platform best practices and emerging trends. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step by step through successful case studies to help you identify new and creative ideas. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media transformation back at your college or university. You’ll leave feeling refreshed\, inspired\, and reinvigorated. \n\n\n\n\n\n\nExperience a unique online gathering of senior-level\, cross-industry marketers. We’re the only event where attendees benefit from focused higher education sessions\, along with access to consumer brand case studies. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-higher-education-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251001
DTEND;VALUE=DATE:20251002
DTSTAMP:20260420T104317
CREATED:20250704T100138Z
LAST-MODIFIED:20250704T110254Z
UID:26989-1759276800-1759363199@marketing.com.au
SUMMARY:Creating lead magnets with AI
DESCRIPTION:A high-quality lead magnet can be the difference between a cold audience and a thriving email list. In Creating Lead Magnets with AI\, we’ll show you how to use AI tools to plan\, write\, design\, and launch irresistible lead magnets—faster than ever before. \nFrom eBooks and checklists to templates and guides\, this masterclass will walk you through the entire creation process using tools like ChatGPT and Canva. You’ll learn how to combine strategic thinking with AI-powered speed so you can attract the right people and grow your list with ease. \nWhat You’ll Learn: \n\nLead Magnet Fundamentals: Understand what makes a great lead magnet and why it’s essential for growing your email list.\nAI Tool Overview: Explore the best AI tools for researching\, writing\, designing\, and packaging high-value lead magnets.\nFast Content Creation: Learn how to use ChatGPT to brainstorm\, outline\, and write eBooks\, checklists\, guides\, and more—fast.\nDesign Made Easy: Discover how to pair AI with tools like Canva to quickly turn your content into beautiful\, downloadable assets.\nHigh-Converting Hooks: Craft attention-grabbing titles and landing page copy using AI-generated ideas that drive downloads.\nReal-World Examples: See how top marketers are using AI-powered lead magnets to attract and convert their ideal audience.\n\nWho Should Attend: \nLed by Jon Tanner\, Co-CEO and Founder of Social Media College\, this Masterclass is ideal for marketers\, entrepreneurs\, and business owners who want to generate more leads without the overwhelm. If you need a fast\, effective way to create lead magnets that actually convert\, this session is for you.
URL:https://marketing.com.au/event/creating-lead-magnets-with-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250923
DTEND;VALUE=DATE:20250924
DTSTAMP:20260420T104317
CREATED:20250704T095325Z
LAST-MODIFIED:20250704T110254Z
UID:26975-1758585600-1758671999@marketing.com.au
SUMMARY:Navigating the new normal: Marketing amid Australia’s shifting consumer sentiment.
DESCRIPTION:Join leading cultural insight specialists T garage as they unpack the latest consumer sentiment data\, revealing how economic challenges and global uncertainty is shaping mindsets\, behaviours\, and spending patterns. \nWe’ll unpack responses to marketing activities and also deep dive into the financial vulnerabilities experienced and how you can optimise your marketing activities. \nTopics covered:  \n\nLatest Consumer Sentiment Data: Up-to-date insights on how Australians feel about their finances\, well-being\, and future prospects.\nConsumer Spending: Understand how consumers are prioritising their spending\, and the types of marketing activities they are responding to.\nVulnerability\, Insight into how prevalent financial vulnerability is right now and how we should be thinking about this.\nConsumer Response Trends: Research into the strategies and tactics that are currently resonating with consumers.\nMarketing Strategies: Practical suggestions for minimising the impact of the current environment on your business.\n\nWhat you will learn:  \n\nOverview of general consumer sentiment\, how consumers are feeling about life\, their finances and the future\nChanging spending patterns: Understanding where consumers are cutting back.\nDeep dive into levels\, and how financial vulnerability is being felt\nLearn how service brands can show up for consumers experiencing vulnerability.\nSpending Priorities: Identifying where consumers are still willing to spend.\nEffective Consumer Engagement: Insights into which marketing activities are most successful in this climate.\nStrategic Guidance: Connecting consumer trends to provide actionable strategies for marketers to manage their brands in this context better.
URL:https://marketing.com.au/event/navigating-the-new-normal-marketing-amid-australias-shifting-consumer-sentiment/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250916
DTEND;VALUE=DATE:20250917
DTSTAMP:20260420T104317
CREATED:20250704T093953Z
LAST-MODIFIED:20250704T110254Z
UID:26973-1757980800-1758067199@marketing.com.au
SUMMARY:Power. Presence. Persuasion. How to Speak So People Move
DESCRIPTION:Why do some business speakers command instant attention and respect while others get ignored or side-lined? In marketing\, it’s a particular problem because stakeholders from other areas often see themselves as a marketing expert too. \nIn fact\, the art of influence starts with understanding the power dynamics in a group setting and establishing your role as leader. \nIn this webinar\, Chris will share a three-part framework for engaging with an audience so that they sit up\, listen and then follow your lead. By the end\, attendees will walk away with the valuable tools to implement. \nKey Takeaways: \n\nEstablish your role as the group’s leader\nBuild connection with your audience\nGain a commitment or feedback to your proposals\nHandle tricky questions and unexpected twists\n\nStand by for a hands-on interactive session that includes Q&A and practical tips\, which will boost your confidence as a speaker and business leader.
URL:https://marketing.com.au/event/power-presence-persuasion-how-to-speak-so-people-move/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250903
DTEND;VALUE=DATE:20250906
DTSTAMP:20260420T104317
CREATED:20241006T004355Z
LAST-MODIFIED:20250316T012159Z
UID:26582-1756857600-1757116799@marketing.com.au
SUMMARY:Inbound 2025
DESCRIPTION:INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing\, sales\, and AI. With inspiring keynotes\, educational breakouts\, HubSpot product announcements and demos\, hands-on workshops\, along with unique networking and entertainment experiences\, it’s a can’t-miss event for anyone looking to elevate their personal growth.
URL:https://marketing.com.au/event/inbound-2025/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250902
DTEND;VALUE=DATE:20250903
DTSTAMP:20260420T104317
CREATED:20250704T100349Z
LAST-MODIFIED:20250704T110255Z
UID:26993-1756771200-1756857599@marketing.com.au
SUMMARY:Building a Funnel that Converts
DESCRIPTION:Today’s marketing landscape feels fragmented\, because a lot of the marketing funnel is no longer trackable or measurable. There’s leaks at every stage – from poor targeting at the top\, to weak conversion mechanics at the bottom. This workshop is designed to help marketing leaders rethink and rebuild their funnel strategies from the ground up. You’ll learn how to align messaging\, channels and tactics to your customer journey\, uncover what’s really holding back conversion performance\, and implement frameworks that drive scalable growth. This session bridges strategic clarity with practical action\, giving you the tools to not only optimise conversion but elevate your entire marketing function. \nTopics Covered: \n\nFunnel Design Strategy: How to map out a full-funnel approach that aligns with real-world customer journeys.\nAudience Targeting & Segmentation: Using data and insights to target the right people\, with the right message\, at the right time.\nResearch\, Research\, Research: The role UX research plays in optimising not just your website\, but every facet of your marketing\nConversion Rate Optimisation (CRO) Fundamentals: Applying proven CRO principles to plug funnel leaks\, including quick-win areas you can optimise today.\nHaving Hard Conversations: How to (finally) get your CEO and CFO to understand the value of your marketing strategy – and go all-in on it.\n\nKey Takeaways: \n\nYou’ll walk away with a framework to design marketing funnels that reflect how your customers actually think\, behave and buy.\nYou’ll learn how to use your customer’s behavioural data to dramatically increase relevance and resonance across your campaigns.\nYou’ll understand what makes users convert (and what makes them bounce)\, and take home ideas you can apply to your site\, landing pages\, ads and emails.\nYou’ll know which metrics matter most at each funnel stage\, how to navigate attribution challenges\, and how to communicate marketing’s impact in the boardroom.\nStop making decisions that are “defensible” to CEOs\, founders and boards\, and start making decisions that are intentional for performance.
URL:https://marketing.com.au/event/building-a-funnel-that-converts/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250722
DTEND;VALUE=DATE:20250723
DTSTAMP:20260420T104317
CREATED:20250316T002606Z
LAST-MODIFIED:20250316T012200Z
UID:26839-1753142400-1753228799@marketing.com.au
SUMMARY:Relationship ROI: The Marketer’s Guide to Strategic Networking
DESCRIPTION:In a world where digital marketing\, automation\, and AI are transforming the way we connect\, one thing remains constant; relationships drive business. Strategic networking isn’t just about attending events or collecting LinkedIn connections; it’s about fostering real\, valuable relationships that lead to measurable results.\n\n\n\n\n\n\n\n\n\n\n\n\n\nIn this webinar\, networking expert and business strategist Wendy Lloyd Curley will share a proven framework to help marketers approach networking with intention\, efficiency\, and impact. Whether you’re looking to build brand awareness\, generate leads\, or establish partnerships\, this session will equip you with the tools to transform networking from a passive activity into a strategic advantage. \nJoin us to learn how to maximize your Relationship ROI—the return on investment from the connections you build — and discover how to create a network that actively supports your business growth.
URL:https://marketing.com.au/event/relationship-roi-the-marketers-guide-to-strategic-networking/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250619
DTEND;VALUE=DATE:20250620
DTSTAMP:20260420T104317
CREATED:20250316T002422Z
LAST-MODIFIED:20250316T012200Z
UID:26836-1750291200-1750377599@marketing.com.au
SUMMARY:Story Telling for Marketers – Creating Compelling Narratives that connect
DESCRIPTION:Human beings connect learn and grow through stories. Not dot points. Not spreadsheets. Not data sets. Stories are the glue that binds us together! \nThe challenge\, in business\, is to understand how to harness the power of stories but in a business-appropriate way. \nIn this session\, Chris Meredith will touch on story telling theory and then share a simple and powerful story telling framework. He’ll then showcase examples of business presentations\, one-on-ones\, even media interviews with stories at their heart. By the end\, attendees will walk away with an understanding of the role of storytelling in narratives that connect and the confidence to tell stories in their next business communication. \nKey learnings \n\nThe Power of Storytelling: Learn how stories are a powerful tool for connection and communication in business\, far beyond data and spreadsheets.\nStorytelling Framework: Gain practical insights into a simple yet effective storytelling framework that can be applied in business settings.\nStorytelling Theory: Explore the theory behind storytelling and how it helps build stronger business narratives that resonate with your audience.\nReal-World Examples: Understand how storytelling works in business presentations\, one-on-ones\, and media interviews through clear\, impactful examples.
URL:https://marketing.com.au/event/story-telling-for-marketers-creating-compelling-narratives-that-connect/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250617
DTEND;VALUE=DATE:20250618
DTSTAMP:20260420T104317
CREATED:20250323T005247Z
LAST-MODIFIED:20250323T005325Z
UID:26897-1750118400-1750204799@marketing.com.au
SUMMARY:WalkMe Realizer 2025
DESCRIPTION:Calling all changemakers! Step into the future of digital adoption from wherever you are. Engage with industry leaders\, uncover the latest DAP trends\, and walk away with strategies that drive real impact. Reserve your spot at Realize 2025 today.
URL:https://marketing.com.au/event/walkme-realizer-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR