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DTSTART;TZID=Australia/Melbourne:20230202T123000
DTEND;TZID=Australia/Melbourne:20230202T160000
DTSTAMP:20260422T191819
CREATED:20230103T064523Z
LAST-MODIFIED:20230131T073548Z
UID:24241-1675341000-1675353600@marketing.com.au
SUMMARY:Masterclass: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/masterclass-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230127
DTEND;VALUE=DATE:20230128
DTSTAMP:20260422T191819
CREATED:20230102T054242Z
LAST-MODIFIED:20230131T073549Z
UID:24185-1674777600-1674863999@marketing.com.au
SUMMARY:When and How to Apply Agile Principles in Marketing
DESCRIPTION:The use of agile methods continues to be a topic of discussion among leaders within the marketing function. Many marketing and communications leaders want to implement agile but don’t know how it will work for their function. Hindrances to effective implementation can often be linked to a lack of understanding of when and how agile should be executed. Join this complimentary marketing webinar to find out the necessary elements and practices of agile and general ways it can be applied successfully in marketing. \n\nUnderstand agile principles\nIdentify when to apply the methods in marketing\nHow to apply agile successfully in marketing
URL:https://marketing.com.au/event/when-and-how-to-apply-agile-principles-in-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230126
DTEND;VALUE=DATE:20230127
DTSTAMP:20260422T191819
CREATED:20230103T050130Z
LAST-MODIFIED:20230131T073549Z
UID:24228-1674691200-1674777599@marketing.com.au
SUMMARY:SpeakHer Virtual Summit 2023
DESCRIPTION:App Growth Summit presents our 4th Annual SpeakHer Virtual Summit! This event showcases the immense talent and intelligence from our 9 global SpeakHer chapters! \nThe SpeakHer Virtual Summit is produced via our custom-built and proprietary virtual event platform\, which includes many interactive features and opportunities no other online event can offer in such a cohesive way! \n30 Expert Speakers Across 12 Insightful Sessions\nHighly Interactive & Engaging Custom Event Platform\nOpen and Honest Discussions & Networking \nApp Growth Summit produces this one-of-a-kind event annually as a way to support the many women speakers who are recognized for being great thought-leaders\, and to receive more of the public recognition they deserve!
URL:https://marketing.com.au/event/speakher-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230124
DTEND;VALUE=DATE:20230125
DTSTAMP:20260422T191819
CREATED:20230102T054614Z
LAST-MODIFIED:20230131T073550Z
UID:24190-1674518400-1674604799@marketing.com.au
SUMMARY:Responsible Marketing Update: Legitimate Interest
DESCRIPTION:The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA\, Data Compliant\, and Macmillan Cancer Support. \n\nHead online with Chris Combemale\, DMA CEO\, to explore the key changes in the data protection legislative environment.\n\nChris will also outline the DMA’s new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.\n\nPlus\, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.\n\nChaired by Chris Combemale\, CEO\, DMA\, you’ll also hear from:\n\nVictoria Tuffill\, Managing Director\, Data Compliant\nPete Meacham\, Fundraising & Marketing Compliance Manager\, Macmillan Cancer Support \nMatt Radford\, EDI & Vulnerability Consultant
URL:https://marketing.com.au/event/responsible-marketing-update-legitimate-interest/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230119T123000
DTEND;TZID=Australia/Melbourne:20230119T160000
DTSTAMP:20260422T191819
CREATED:20230103T063753Z
LAST-MODIFIED:20230131T073550Z
UID:24238-1674131400-1674144000@marketing.com.au
SUMMARY:Masterclass: Story Telling For Business
DESCRIPTION:A half-day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues\, stakeholders or customers. \nTopics Covered:\n\nTheory – what is a story? Story telling vs business communication.\nStory Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.\nTips and tricks – how to put flesh on the bones of the story so that it will engage the audience and encourage them to take action.\n\nKey Learnings:  \nA portfolio of tools and techniques to add power to your next presentation\, keynote or briefing document. \nConfidence to share your story and encourage your audience to take action. \nPractical application – your own live business message translated into story format.
URL:https://marketing.com.au/event/masterclass-story-telling-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230119
DTEND;VALUE=DATE:20230120
DTSTAMP:20260422T191819
CREATED:20230102T054735Z
LAST-MODIFIED:20230131T073551Z
UID:24192-1674086400-1674172799@marketing.com.au
SUMMARY:What You Need to Know About Buying a Franchise in 2023
DESCRIPTION:The markets are changing as we head into the new year. But one thing is clear—the franchise industry is booming. \nJoin us for our free webinar\, as Scott Greenberg\, author of The Wealthy Franchisee\, shares his insights on what you need to know before buying a franchise in 2023. Fueled with over 10 years’ experience as a multi-unit\, award-winning franchise owner whose operation won international recognition for “Best Customer Service” and “Manager of the Year\,” Scott will dive into: \n\nHow you can determine the right brand to partner with\nWhat you should look for when considering franchise opportunities\nWhether or not you should work with a broker or consultant\nAdvantages and disadvantages of buying a new franchise vs buying an existing one\nWhat top franchise owners have in common\nAnd so much more!
URL:https://marketing.com.au/event/what-you-need-to-know-about-buying-a-franchise-in-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230118
DTEND;VALUE=DATE:20230119
DTSTAMP:20260422T191819
CREATED:20230102T054848Z
LAST-MODIFIED:20230131T073551Z
UID:24194-1674000000-1674086399@marketing.com.au
SUMMARY:How to Quickly Increase Your E-Commerce Sales
DESCRIPTION:You have great products\, you built a sleek online store\, now how do you get customers to actually find and buy your stuff? In this fast-paced\, info-packed webinar\, e-commerce expert Andrew Maff is going to give you proven strategies that will get more eyeballs on your store and more items in checkout carts. \nIn just 30 minutes\, you will learn: \n\nHow to create a successful email campaign\nSEO tactics that boost revenue\, not just web traffic\nThe pros and cons of in-house vs. third-party marketing\nHow to structure cost-effective social media ad campaigns\nThe ins and outs of drop shipping\nB2B strategies that also work for B2C sellers\nAnd more!
URL:https://marketing.com.au/event/how-to-quickly-increase-your-e-commerce-sales/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230117
DTEND;VALUE=DATE:20230119
DTSTAMP:20260422T191819
CREATED:20230102T055002Z
LAST-MODIFIED:20230131T073551Z
UID:24196-1673913600-1674086399@marketing.com.au
SUMMARY:AMPLIFY Summit
DESCRIPTION:The AMPLIFY Summit offers delegates the chance to learn with industry experts\, get a grip on what’s changing in the performance landscape and gather insight on what’s going to AMPLIFY their affiliate and partner relationships to drive incremental sales in 2023.
URL:https://marketing.com.au/event/amplify-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230112T123000
DTEND;TZID=Australia/Melbourne:20230112T160000
DTSTAMP:20260422T191819
CREATED:20230103T063636Z
LAST-MODIFIED:20230131T073552Z
UID:24236-1673526600-1673539200@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230112
DTEND;VALUE=DATE:20230113
DTSTAMP:20260422T191819
CREATED:20230102T054153Z
LAST-MODIFIED:20230131T073552Z
UID:24183-1673481600-1673567999@marketing.com.au
SUMMARY:The Gartner Top 5 Marketing Predictions for 2023
DESCRIPTION:Has the new year got you thinking about how to deliver on your marketing and operational goals for 2023? Against a backdrop of unrelenting social and economic pressures\, marketing leaders look toward a future where smarter marketing leads to deeper\, more valuable connections between customers and brands. Join this free marketing webinar where Gartner experts present the 5 mainstream marketing predictions that keep you ahead of the curve in matters of strategic\, operational\, technological\, and media-related planning for this year and beyond. It will also help you to understand and adopt AI technologies\, ways to capture the most elusive audiences while navigating a fast-changing media landscape\, growing and strengthening effective loyalty programs\, and much more. \n\nWork with c-suite peers to assess the strategic impact of emerging technologies on operations and personnel\nExplore new media formats and channels to reach elusive audiences\nInstill a deep understanding of motivations and needs in the design of customer loyalty programs
URL:https://marketing.com.au/event/the-gartner-top-5-marketing-predictions-for-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221230T080000
DTEND;TZID=Australia/Melbourne:20221230T170000
DTSTAMP:20260422T191819
CREATED:20221001T023859Z
LAST-MODIFIED:20221009T002700Z
UID:22746-1672387200-1672419600@marketing.com.au
SUMMARY:YouTube Marketing Online Course
DESCRIPTION:A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format\, as well as in virtual workshops. \nDate: On Demand\nDelivery: Online\nDuration: 20 hours. self paced \nLearn how to: \n\nCreate engaging YouTube videos\nUse paid YouTube ads\nRecord\, edit and publish videos\nGrow and manage your channel\nAnalyse and report\n\nKey Takeways:  \n\nA YouTube overview including features and advantages\nLearn how to create a channel\, upload video\, use ads\, playlists and end screens. Explore live\, 360° video and Shorts\nGrow your knowledge of optimising for maximum views\, how to grow your network and provide value to your audience\nOptimise your campaigns with analytics and insights. Report on key metrics.\nLearn the four Cs – Cross promotion\, Consistency\, Collaboration and Creativity\nCustomise your channel\, Call to Actions (CTAs)\, creating banners and encouraging engagement\nLearn about video production stages\, recording and editing. How to use Canva for editing and thumbnails\nExplore the range of advertising formats including TrueView\, Discovery and Bumper ads\, partnering with influencers and ad campaigns
URL:https://marketing.com.au/event/youtube-marketing-online-course-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260422T191819
CREATED:20221001T023310Z
LAST-MODIFIED:20221009T002700Z
UID:22744-1672358400-1672444799@marketing.com.au
SUMMARY:Certified Digital Marketing Professional Course – DMI Pro
DESCRIPTION:Learn key digital marketing disciplines. From PPC to SEO\, Content to Video\, Social and Analytics. Perfect for career switchers\, business owners and all marketing professionals seeking to boost their skills. \nGet all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field\, we ensure you’ve got the most up to date and relevant learning\, always. \n\nCourse Info \nCourse Length: 30 hours Online\nSelf-Paced Learning\nCompletion Time: up to 26 week\nProfessional Certification \n\nModules of Capability \nDMI Pro give you the tools to become a smart and capable player on the digital stage. When you’re done\, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge\, of your career\, of the brand new Certified Digital Marketing Professional that is you. \nHere is what you need to know 1-10: \n\nIntroduction to Digital Marketing\nContent Marketing\nSocial Media Marketing\nSearch Engine Optimisation (SEO)\nPaid Search (PPC) using Google Ads\nDisplay and Video Advertising\nEmail Marketing\nWebsite Optimisation\nAnalytics with Google Analytics\nDigital Marketing Strategy
URL:https://marketing.com.au/event/certified-digital-marketing-professional-course-dmi-pro-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260422T191819
CREATED:20221001T023130Z
LAST-MODIFIED:20221009T002700Z
UID:22742-1672358400-1672444799@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course  \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable \nFree access to monthly masterclasses with industry experts \nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260422T191819
CREATED:20221009T001034Z
LAST-MODIFIED:20221009T002703Z
UID:22806-1670371200-1670543999@marketing.com.au
SUMMARY:CISCO Live! Online 2022
DESCRIPTION:Join us online for the broadcast from Cisco Live Melbourne on December 7-8\, 2022 to enjoy your share of the action. \nOver 200 technical and business sessions covering Applications\, Networking\, Security\, Cloud\, and more. \nIf anyone’s been ALL IN this past year\, it’s you. Keeping apps running\, connections connected\, and companies adapting and growing. And keeping everything\, everywhere\, secure. So we’d like to invite you to be ALL IN with us at Cisco Live. \nCisco Live is the place to be to meet\, greet\, learn\, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community\, share experiences\, and discover solutions. We can’t wait to see you!
URL:https://marketing.com.au/event/cisco-live-online-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260422T191819
CREATED:20220924T105036Z
LAST-MODIFIED:20221009T002703Z
UID:22673-1670371200-1670543999@marketing.com.au
SUMMARY:Public Agencies & Government Social Media Strategy 2022
DESCRIPTION:We bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that empowers your team to serve your constituents best. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to government agencies including social media and crisis communications\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/public-agencies-government-social-media-strategy-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260422T191819
CREATED:20220924T104652Z
LAST-MODIFIED:20221009T002704Z
UID:22671-1670371200-1670543999@marketing.com.au
SUMMARY:ANA B2B Marketing Conference
DESCRIPTION:Get ready for learning\, inspiration\, and connections! This year\, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes\, share compelling case studies and insights\, and build new relationships. \nLearn\nTap into rich insights\, best practices\, case studies\, and the latest trends from leaders in marketing and advertising. \n\n\nNetwork\nConnect with peers from businesses large and small to expand your personal network and sphere of influence. \n\n\nGrow\nAdvance your marketing knowledge and that of your team to drive sustained growth for your brand and business. \n\n\n\n\nConfirmed Speakers\n\n\n\nDean Aragon\nCEO and Vice-Chairman\, Shell Brands International AG\nShell \n  \n\n\nJoe Cohen\nChief Marketing and Communications Officer\nAxis Capital \n  \n\n\nAmy Gath\nVice President\, North America Marketing\nFormica \n  \n\n\nCarolyn Henry\nVice President and GM of Americas Regional Marketing\nIntel \n  \n\n\nJill Kramer\nChief Marketing and Communications Officer\nAccenture \n  \n\n\nPortia Mount\nVP Marketing and Business Development\, Trane Commercial Americas\nTrane Technologies \n  \n\n\nEmily Pachuta\nChief Marketing and Analytics Officer of the Americas\nInvesco \n  \n\n\nGerald Youngblood\nChief Marketing Officer\, North America\nLenovo \n 
URL:https://marketing.com.au/event/ana-b2b-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221117
DTEND;VALUE=DATE:20221119
DTSTAMP:20260422T191819
CREATED:20220924T105246Z
LAST-MODIFIED:20221009T002706Z
UID:22675-1668643200-1668815999@marketing.com.au
SUMMARY:DigiMarCon World 2022
DESCRIPTION:DigiMarCon World 2022 Digital Marketing\, Media and Advertising Conference will take place November 17th to 18th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10\,000 Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon World 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-world-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T120000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260422T191819
CREATED:20220731T073852Z
LAST-MODIFIED:20220814T044613Z
UID:22330-1667476800-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221026
DTEND;VALUE=DATE:20221028
DTSTAMP:20260422T191819
CREATED:20220425T023516Z
LAST-MODIFIED:20220425T054107Z
UID:21659-1666742400-1666915199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2022 #SMSSUMMIT
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \n6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR \n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning.\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company.\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-2022-smssummit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221025T123000
DTEND;TZID=Australia/Melbourne:20221025T133000
DTSTAMP:20260422T191819
CREATED:20220814T014049Z
LAST-MODIFIED:20220814T044615Z
UID:22395-1666701000-1666704600@marketing.com.au
SUMMARY:Hot Tips - Creating Effective Marketing Buyer Personas
DESCRIPTION:As marketers and business owners\, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas\, to who are we speaking? (hint: nobody\, according to our host!) \nCreating a data-driven buyer persona can be overwhelming\, but it doesn’t have to be! Join us for all the hot tips to create a living\, scalable marketing buyer persona\, with this fun\, practical\, expert-led webinar. \n\n\n\nTakeaways\n\n\n\nRecognise the importance of buyer personas for your brand or business \n\n\nHear top buyer persona dos and don’ts from Jay\, a seasoned marketing strategist for global FMCG brands. \n\n\nGain practical tips to build and activate your buyer personas.
URL:https://marketing.com.au/event/hot-tips-creating-effective-marketing-buyer-personas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221025
DTEND;VALUE=DATE:20221027
DTSTAMP:20260422T191819
CREATED:20220731T074544Z
LAST-MODIFIED:20220814T044615Z
UID:22334-1666656000-1666828799@marketing.com.au
SUMMARY:Litmus Live 2022
DESCRIPTION:Don’t miss your chance to join the premier email marketing event for email pros\, by email pros–with a FREE or paid ticket option! \n\n\n\n\n\n\n\n\n\n\nLog in from anywhere for two action-packed days of: \n\nKeynotes\, live and on-demand sessions from thought leaders in the email community\nInteractive roundtables hosted by speakers\, sponsors and the Litmus team\nVirtual networking opportunities with other attendees\, speakers and Litmus staff\nDaily live email optimization sessions for real-time feedback from Litmus email pros
URL:https://marketing.com.au/event/litmus-live-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221024
DTEND;VALUE=DATE:20221026
DTSTAMP:20260422T191819
CREATED:20220425T023924Z
LAST-MODIFIED:20220425T054107Z
UID:21663-1666569600-1666742399@marketing.com.au
SUMMARY:State of Search 2022
DESCRIPTION:This is “THE” conference to learn from the actual practitioners and experts in digital marketing – people who have really been in the trenches and know the latest and greatest about how to make your online presence work for you\, your company\, or your clients.\nJoin us October 24-25\, 2022 for State of Search\, a digital marketing conference like no other. The State of Search offers the best\, brightest\, and boldest place to learn from a Who’s Who in What’s What. Some of the greatest minds in digital marketing\, from all over the world\, will be sharing their knowledge presented by the Dallas/Fort Worth Search Engine Marketing Association. This year will provide even more actionable intelligence —  whether you’re in-house\, in an agency\, or in business for yourself. \nSome of the Top Speakers in the Digital Marketing industry will be at State Of Search in 2022. \nHow would it help your agency\, your business\, or your clients to gain actionable tips\, tricks from some of the top pros who specialize in digital marketing? \nIf you answered extremely valuable\, then this is the place to be in October! \nAre you struggling with keeping up with the constant changing of social media\, google\, and there algorithm updates or what about just some simple marketing wisdom? We are here to help you gain confidence with actionable items you can take with you to build your confidence. \nNo matter where you are in your online marketing journey\, from digital newbie to digital veteran\, State of Search offers a Texas-sized dose of insight and inspiration from leading marketing pros.\nThere’s nothing like State of Search. The connections that are made\, the knowledge that has been gained as well as the ability to see all the recordings of the event. Be ready for 2023 and the growth of your clientele or business for the new year! \nThis will end your year with the icing on the cake of seminars. Let 2023 be your Best Year Ever with your premier digital marketing conference. \n\nExtensive programming on SEO\, local SEO\, PPC\, and social media marketing\nVirtual conference sessions\, held online\, or in-person with access to all of the recordings and our learning platform.\nNetworking opportunities and personal connections that will last a lifetime!\nIndustry experts from all across the world at a fraction of the cost of other national conventions\nPractical\, hands-on content from speakers and attendees who really care and want to help You succeed.
URL:https://marketing.com.au/event/state-of-search-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221020
DTEND;VALUE=DATE:20221030
DTSTAMP:20260422T191819
CREATED:20220425T024248Z
LAST-MODIFIED:20220425T054107Z
UID:21665-1666224000-1667087999@marketing.com.au
SUMMARY:Conex: The Digital Destination
DESCRIPTION:Marketers are known for their ability to adapt\, yet no one could have envisioned what 2020 would bring. Even the best-laid plans have had to adjust as we learn to stabilize\, reinvent and grow. \nYet\, while the world around us is changing\, expectations of us are largely the same. We still need to leverage content to drive engagement and meet pipeline\, revenue\, and retention goals quickly in order to meet targets that are only growing larger. \nFear not marketers. As always\, we have your back.  \nJoin us for Conex: The Digital Destination\, a new virtual event that spans over three weeks and focuses on connecting industry leaders and marketing peers to share best practices and strategies for creating campaign destinations. \nThe best part? You only need to register once to access all three event days!
URL:https://marketing.com.au/event/conex-the-digital-destination/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221009
DTEND;VALUE=DATE:20221013
DTSTAMP:20260422T191819
CREATED:20220731T074350Z
LAST-MODIFIED:20220814T044616Z
UID:22332-1665273600-1665619199@marketing.com.au
SUMMARY:Content Strategy Conference 2022
DESCRIPTION:The conference world is changing\, and CMC is leading the way. Virtual learning is the way to go\, and here to stay. On-demand access to content is a must\, to start the learning now. And networking and collaboration face-to-face must continue\, to get us all on the same page. \n\n\n\nSecure your FREE\, virtual 3 Day Ticket to access 70 sessions\, 12 keynotes\, and 6 workshops launching November 9-12th\, 2022.
URL:https://marketing.com.au/event/content-strategy-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221006
DTEND;VALUE=DATE:20221008
DTSTAMP:20260422T191819
CREATED:20220731T073516Z
LAST-MODIFIED:20220814T044616Z
UID:22327-1665014400-1665187199@marketing.com.au
SUMMARY:BrightonSEO 2022
DESCRIPTION:brightonSEO is a search marketing conference and series of training courses held\, not surprisingly\, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search\, and definitely the best crowd.
URL:https://marketing.com.au/event/brightonseo-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221005
DTEND;VALUE=DATE:20221006
DTSTAMP:20260422T191819
CREATED:20220731T073221Z
LAST-MODIFIED:20220814T044617Z
UID:22325-1664928000-1665014399@marketing.com.au
SUMMARY:Reshape 2022
DESCRIPTION:RESHAPE is Insider’s annual conference that brings together marketers and digital disruptors from leading brands to explore A Brand New Way™ in customer experience. \n\n\n\n\n\n\nJoin a community of CMOs\, CDOs\, CEOs\, customer experience experts\, product leaders\, digital disruptors\, and changemakers to explore best practices from top brands\, success stories and iconic technologies that enable companies to see their customers in a different light\, embrace their individuality and create more brand love. You’ll come away more informed about the latest trends\, industry-first technologies\, new approaches in CX\, and pratical insights that are directly applicable to your brand. Become a part of A Brand New Way™ movement. \nMarketing as we know it is over. This is our call for a mindshift — away from “delivering\,” “selling” or “marketing.” Join the movement to explore how you can embrace the individuality of your customers with the power of AI and technology.
URL:https://marketing.com.au/event/reshape-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220928
DTEND;VALUE=DATE:20220930
DTSTAMP:20260422T191819
CREATED:20220723T114259Z
LAST-MODIFIED:20220814T044617Z
UID:22270-1664323200-1664495999@marketing.com.au
SUMMARY:The MarTech Conference 2022
DESCRIPTION:As B2B and B2C customers continue to engage in digital environments\, their expectations of seamless\, efficient\, and memorable purchasing experiences continue to rise. \n\n\n\n\n\n\n\n\nAdd to that the increasingly critical role of customer data\, marketing automation\, and beyond – plus the staggering volume of tools for streamlined management – and you get an unprecedented wealth of challenges and opportunities to connect with your customers and stay ahead of your competitors. \nJoin us online at MarTech\, September 28-29\, for FREE to easily and efficiently discover dozens of tools and tactics that will empower you to: \n\nIdentify and connect with customers based on their current relationship with your brand\nOrchestrate and personalize exceptional customer journeys that nurture strong retention\nMessage customers with a single\, authentic voice to encourage desired actions\nEngage and delight customers across marketing channels\, devices\, and internal functions (everything from sales to customer service)
URL:https://marketing.com.au/event/the-martech-conference-2022-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220922
DTEND;VALUE=DATE:20220923
DTSTAMP:20260422T191819
CREATED:20220601T041305Z
LAST-MODIFIED:20220814T044618Z
UID:21952-1663804800-1663891199@marketing.com.au
SUMMARY:Intro to Facebook Ads
DESCRIPTION:With over 2.8 billion active users\, and 1.84 billion users that are visiting daily\, Facebook is the place to be when it comes to advertising your business! \nIn this free\, two-hour livestream\, you’ll learn how to make the most of Facebook advertising. We’ll focus on specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources\, you’ll learn the tools and tricks to run more effective Facebook ads. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to grow your business through Facebook ads!
URL:https://marketing.com.au/event/intro-to-facebook-ads/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220922
DTEND;VALUE=DATE:20220923
DTSTAMP:20260422T191819
CREATED:20220601T041205Z
LAST-MODIFIED:20220814T044618Z
UID:21950-1663804800-1663891199@marketing.com.au
SUMMARY:Intro to Instagram Marketing
DESCRIPTION:With over 1 billion users\, 80% of which follow a business\, Instagram is dominating the social media landscape\, and they’re here to stay. \nIn this two-hour livestream\, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover how to incorporate Instagram as an important part of your overall social media strategy\, how to leverage data from Instagram insights to drive decisions\, and different apps to help with your planning and content strategy. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to own your Instagram game!
URL:https://marketing.com.au/event/intro-to-instagram-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220921
DTEND;VALUE=DATE:20220923
DTSTAMP:20260422T191819
CREATED:20220425T022508Z
LAST-MODIFIED:20220425T054107Z
UID:21655-1663718400-1663891199@marketing.com.au
SUMMARY:Digital Marketing For Financial Services Midwest Summit 2022
DESCRIPTION:This event is dedicated to highlighting best practices in marketing innovation and ROI optimization. Hone your marketing approach with unparalleled expertise and stay one step ahead of your competitors. \n\nExplore emerging strategies and trends for marketing in a post-pandemic world.\nStrike the perfect balance between high tech and high touch to create loyal and engaged brand advocates.\nPrioritize content marketing and drive loyalty with relevant messaging.\nIncrease personalization\, identify segments and grow conversions.\nBenchmark best practices with 40+financial marketing leaders from North America’s most successful brands.\n\nLearn and network with top digital marketers from Charles Schwab\, Prudential Financial\, U.S. Bank\, Tompkins Financial\, Enterprise Bank & Trust\, GreenPath Financial Wellness\, BNY Mellon Wealth Management\, AllianceBernstein and many more! \n\nSOURCE STRATEGIES FROM INDUSTRY THOUGHT LEADERS\n\n\nDiscover how top financial institutions are leveraging data to maximize digital ROI.\nAccess crucial insights from Charles Schwab to create an omnichannel experience for better engagement.\nTake away proven strategies from practical case studies and exclusive panel discussions.\nMeet with 40+ senior financial executives and benchmark your digital marketing plans against theirs.\n\nLIVE. INTERACTIVE. IMMERSIVE.\n\nConnect with exclusive knowledge and unparalleled networking opportunities at the touch of a button. \nThis immersive virtual experience offers you key benefits\, including: \n\nLIVE interactive sessions with Q&A\, polls and engagement opportunities\nNetworking with industry leaders you wouldn’t otherwise have access to\nMatchmaking tools to help you connect and build relationships with fellow attendees based on similar interests and career objectives\nFun contests\, prizes for participation and quizzes to test your knowledge and ensure you get the most out of the conference\nOn-demand content for an in-depth learning experience that can be viewed anytime\, 24/7
URL:https://marketing.com.au/event/digital-marketing-for-financial-services-midwest-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR