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DTSTART;VALUE=DATE:20230613
DTEND;VALUE=DATE:20230615
DTSTAMP:20260422T151858
CREATED:20230103T042220Z
LAST-MODIFIED:20230131T073534Z
UID:24218-1686614400-1686787199@marketing.com.au
SUMMARY:SMX Advanced: Expert-level search marketing training
DESCRIPTION:The staggering amount of global change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high\, user experience is more important than ever before… and critical factors like passage rank\, MUM\, BERT\, AI\, and machine learning are shaping the future of search. \nExplore these and more critical issues and the actionable tactics you need to tackle them head-on online at SMX Advanced. \nFor the first time ever\, you’ll access the world-class programming SMX Advanced is known for free — all without leaving your desk. No expense reports. No airline ticket. No kidding. \nThis is the only conference designed by advanced search marketers for search marketers. Don’t miss your once-a-year opportunity to join us at SMX Advanced and learn sophisticated\, brand-safe\, actionable tactics that can help you deliver more qualified traffic\, drive revenue\, and stay a cut above the competition.
URL:https://marketing.com.au/event/smx-advanced-expert-level-search-marketing-training-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230403
DTEND;VALUE=DATE:20230404
DTSTAMP:20260422T151858
CREATED:20230103T044311Z
LAST-MODIFIED:20230131T073537Z
UID:24222-1680480000-1680566399@marketing.com.au
SUMMARY:Social Media Marketing World 2023 On Demand
DESCRIPTION:Is traveling to San Diego for Social Media Marketing World 2023 just not an option for you? \nWhat if you could catch ALL the conference sessions at your convenience without any travel expenses or the need to replicate yourself? The good news is now you can! For a fraction of the cost of a regular ticket\, you’ll get full access to recordings of EVERY session. Yes\, every keynote\, the hands-on workshops\, and each great session—the ones people travel thousands of miles to see—will be at your fingertips. \nWith your On-Demand Ticket\, you’ll have access to online recordings of everything. You can watch playbacks from your computer\, tablet\, or smartphone at your leisure. \nWhy Consider an On-Demand Ticket?\n\nSoak in knowledge from the world’s leading social media marketers at your own pace.\nEconomically experience the best of Social Media Marketing World.\nEliminate the costs of travel\, including airfare\, hotel\, and car rental.\nStudy key sessions by watching them multiple times if needed.\nAccess tons of social media marketing sessions that could transform your business.\n\nStudies show people who further their professional development are more successful\, reach their business goals faster\, enjoy their work more\, build better relationships\, and earn a higher income!
URL:https://marketing.com.au/event/social-media-marketing-world-2023-on-demand/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230329
DTEND;VALUE=DATE:20230331
DTSTAMP:20260422T151858
CREATED:20230103T040633Z
LAST-MODIFIED:20230131T073538Z
UID:24210-1680048000-1680220799@marketing.com.au
SUMMARY:Ad World 2023
DESCRIPTION:Join 20\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 29-30 March 2023\, Ad World will stream 6+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
URL:https://marketing.com.au/event/ad-world-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Content Marketing,Copywriting,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,Podcast,PPC,Presentation,Public Relations,Sales,SEO,Social Media,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230330
DTSTAMP:20260422T151858
CREATED:20230102T055651Z
LAST-MODIFIED:20230131T073539Z
UID:24204-1679961600-1680134399@marketing.com.au
SUMMARY:The MarTech Conference 2023
DESCRIPTION:Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. \nA delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general. \nThe right technology is critical\, from data management solutions to automated execution\, all aided by AI. So is strategy – understanding customer perspective\, addressing pain points\, and satisfying privacy requirements\, for starters. \nDiscover the tools\, technologies\, solutions\, and strategies that can help you unlock this essential component of your customer’s expectations: Attend MarTech\, online March 28-29\, for FREE. \n\n\n\n\n\n\n\n\nYour free pass unlocks the entire program\, featuring empowering keynotes\, expert-led sessions\, data-rich case studies\, and dozens of marketing technologies that streamline operations and boost profits. \nIt’s 100% free and 100% online — no expense reports\, no time out of the office\, and no travel risks required. Plus\, instant on-demand access is included for free so you can explore when it fits your schedule. \nJoin the ranks of nearly 60\,000 marketers who have trusted MarTech to equip them with the tools and tips they need to power organizational success!
URL:https://marketing.com.au/event/the-martech-conference-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230311
DTEND;VALUE=DATE:20230312
DTSTAMP:20260422T151858
CREATED:20230102T055404Z
LAST-MODIFIED:20230131T073541Z
UID:24200-1678492800-1678579199@marketing.com.au
SUMMARY:MeasureCamp Virtual 2023
DESCRIPTION:MeasureCamp was an idea conceived back in mid-2012 for a different type of Digital Analytics conference. We wanted something different to the traditional conference and were inspired by BarCamps. \nThe solution is a conference which is free to attend but held on a Saturday\, so you must want to be there. A conference where everyone is welcome and indeed encouraged to contribute a session. Where sessions may be presentations or discussions or workshops or even game shows.
URL:https://marketing.com.au/event/measurecamp-virtual-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230302
DTEND;VALUE=DATE:20230306
DTSTAMP:20260422T151858
CREATED:20230103T041727Z
LAST-MODIFIED:20230131T073542Z
UID:24214-1677715200-1678060799@marketing.com.au
SUMMARY:brightonSEO 2023
DESCRIPTION:Where search marketers go to learn to do their jobs better. Watch the recordings on-demand when it suits you plus get access to 500+ SEO talks in our Video Vault. \nbrightonSEO is a search marketing conference and series of training courses held\, not surprisingly\, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search\, and definitely the best crowd.
URL:https://marketing.com.au/event/brightonseo-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230301
DTEND;VALUE=DATE:20230303
DTSTAMP:20260422T151858
CREATED:20230103T042007Z
LAST-MODIFIED:20230131T073543Z
UID:24216-1677628800-1677801599@marketing.com.au
SUMMARY:SMX Master Classes 2023
DESCRIPTION:Discover actionable tactics to boost organic traffic\, design high-converting landing pages\, successfully navigate GA4\, and more: Attend your choice of tactic-rich SMX Master Class — an expert-led\, two-part deep dive into your search marketing specialty — online for just $249 each! \nThese 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate Q&A opportunities that address your specific queries and curiosities. \nIt’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment\, too).
URL:https://marketing.com.au/event/smx-master-classes-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230222
DTEND;VALUE=DATE:20230223
DTSTAMP:20260422T151858
CREATED:20230102T054423Z
LAST-MODIFIED:20230131T073544Z
UID:24188-1677024000-1677110399@marketing.com.au
SUMMARY:2023 Global Virtual MarTech
DESCRIPTION:We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies\, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day. \nThe 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing\, growth through stronger MarTech & business strategy alignment\, customer relationship\, data integration\, future trends & much more.
URL:https://marketing.com.au/event/2023-global-virtual-martech/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230221
DTEND;VALUE=DATE:20230225
DTSTAMP:20260422T151858
CREATED:20230102T055246Z
LAST-MODIFIED:20230131T073545Z
UID:24198-1676937600-1677283199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2023
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. \n\nHere’s what our summit can help you achieve. \n\n\n\n\n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget. \n\n\n\n\n\n\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across platforms like Instagram and TikTok. \n\n\n\n\n\n\nAudit the efficacy of your brand’s social media\, content\, and influencer marketing initiatives to stay competitive. \n\n\n\n\n\n\n\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence. \n\n\n\n\n\n\n\nRevitalize your social media community strategy – or launch one from scratch – to boost brand loyalty and awareness. \n\n\n\n\n\n\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230216
DTEND;VALUE=DATE:20230218
DTSTAMP:20260422T151858
CREATED:20230102T053508Z
LAST-MODIFIED:20230131T073547Z
UID:24181-1676505600-1676678399@marketing.com.au
SUMMARY:Global Marketing Day 2023
DESCRIPTION:Global Marketing Day is a unique\, nonstop\, 24-hour livestream from New York\, London\, and Dubai that features speaking slots from the world’s biggest brands. \n\nAs a marketing conference like no other\, it shares sharp-as-a-tack insights and up-to-the-minute trends for you to apply to your own strategies for success. \n\nThe best part? It’s absolutely free. \n\nLearn\, network\, and find inspiration with other marketers from across the globe. Global Marketing Day is coming\, and it’s not to be missed.
URL:https://marketing.com.au/event/global-marketing-day-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230202T123000
DTEND;TZID=Australia/Melbourne:20230202T160000
DTSTAMP:20260422T151858
CREATED:20230103T064523Z
LAST-MODIFIED:20230131T073548Z
UID:24241-1675341000-1675353600@marketing.com.au
SUMMARY:Masterclass: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/masterclass-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230127
DTEND;VALUE=DATE:20230128
DTSTAMP:20260422T151858
CREATED:20230102T054242Z
LAST-MODIFIED:20230131T073549Z
UID:24185-1674777600-1674863999@marketing.com.au
SUMMARY:When and How to Apply Agile Principles in Marketing
DESCRIPTION:The use of agile methods continues to be a topic of discussion among leaders within the marketing function. Many marketing and communications leaders want to implement agile but don’t know how it will work for their function. Hindrances to effective implementation can often be linked to a lack of understanding of when and how agile should be executed. Join this complimentary marketing webinar to find out the necessary elements and practices of agile and general ways it can be applied successfully in marketing. \n\nUnderstand agile principles\nIdentify when to apply the methods in marketing\nHow to apply agile successfully in marketing
URL:https://marketing.com.au/event/when-and-how-to-apply-agile-principles-in-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230126
DTEND;VALUE=DATE:20230127
DTSTAMP:20260422T151858
CREATED:20230103T050130Z
LAST-MODIFIED:20230131T073549Z
UID:24228-1674691200-1674777599@marketing.com.au
SUMMARY:SpeakHer Virtual Summit 2023
DESCRIPTION:App Growth Summit presents our 4th Annual SpeakHer Virtual Summit! This event showcases the immense talent and intelligence from our 9 global SpeakHer chapters! \nThe SpeakHer Virtual Summit is produced via our custom-built and proprietary virtual event platform\, which includes many interactive features and opportunities no other online event can offer in such a cohesive way! \n30 Expert Speakers Across 12 Insightful Sessions\nHighly Interactive & Engaging Custom Event Platform\nOpen and Honest Discussions & Networking \nApp Growth Summit produces this one-of-a-kind event annually as a way to support the many women speakers who are recognized for being great thought-leaders\, and to receive more of the public recognition they deserve!
URL:https://marketing.com.au/event/speakher-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230124
DTEND;VALUE=DATE:20230125
DTSTAMP:20260422T151858
CREATED:20230102T054614Z
LAST-MODIFIED:20230131T073550Z
UID:24190-1674518400-1674604799@marketing.com.au
SUMMARY:Responsible Marketing Update: Legitimate Interest
DESCRIPTION:The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA\, Data Compliant\, and Macmillan Cancer Support. \n\nHead online with Chris Combemale\, DMA CEO\, to explore the key changes in the data protection legislative environment.\n\nChris will also outline the DMA’s new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.\n\nPlus\, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.\n\nChaired by Chris Combemale\, CEO\, DMA\, you’ll also hear from:\n\nVictoria Tuffill\, Managing Director\, Data Compliant\nPete Meacham\, Fundraising & Marketing Compliance Manager\, Macmillan Cancer Support \nMatt Radford\, EDI & Vulnerability Consultant
URL:https://marketing.com.au/event/responsible-marketing-update-legitimate-interest/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230119T123000
DTEND;TZID=Australia/Melbourne:20230119T160000
DTSTAMP:20260422T151858
CREATED:20230103T063753Z
LAST-MODIFIED:20230131T073550Z
UID:24238-1674131400-1674144000@marketing.com.au
SUMMARY:Masterclass: Story Telling For Business
DESCRIPTION:A half-day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues\, stakeholders or customers. \nTopics Covered:\n\nTheory – what is a story? Story telling vs business communication.\nStory Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.\nTips and tricks – how to put flesh on the bones of the story so that it will engage the audience and encourage them to take action.\n\nKey Learnings:  \nA portfolio of tools and techniques to add power to your next presentation\, keynote or briefing document. \nConfidence to share your story and encourage your audience to take action. \nPractical application – your own live business message translated into story format.
URL:https://marketing.com.au/event/masterclass-story-telling-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230119
DTEND;VALUE=DATE:20230120
DTSTAMP:20260422T151858
CREATED:20230102T054735Z
LAST-MODIFIED:20230131T073551Z
UID:24192-1674086400-1674172799@marketing.com.au
SUMMARY:What You Need to Know About Buying a Franchise in 2023
DESCRIPTION:The markets are changing as we head into the new year. But one thing is clear—the franchise industry is booming. \nJoin us for our free webinar\, as Scott Greenberg\, author of The Wealthy Franchisee\, shares his insights on what you need to know before buying a franchise in 2023. Fueled with over 10 years’ experience as a multi-unit\, award-winning franchise owner whose operation won international recognition for “Best Customer Service” and “Manager of the Year\,” Scott will dive into: \n\nHow you can determine the right brand to partner with\nWhat you should look for when considering franchise opportunities\nWhether or not you should work with a broker or consultant\nAdvantages and disadvantages of buying a new franchise vs buying an existing one\nWhat top franchise owners have in common\nAnd so much more!
URL:https://marketing.com.au/event/what-you-need-to-know-about-buying-a-franchise-in-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230118
DTEND;VALUE=DATE:20230119
DTSTAMP:20260422T151858
CREATED:20230102T054848Z
LAST-MODIFIED:20230131T073551Z
UID:24194-1674000000-1674086399@marketing.com.au
SUMMARY:How to Quickly Increase Your E-Commerce Sales
DESCRIPTION:You have great products\, you built a sleek online store\, now how do you get customers to actually find and buy your stuff? In this fast-paced\, info-packed webinar\, e-commerce expert Andrew Maff is going to give you proven strategies that will get more eyeballs on your store and more items in checkout carts. \nIn just 30 minutes\, you will learn: \n\nHow to create a successful email campaign\nSEO tactics that boost revenue\, not just web traffic\nThe pros and cons of in-house vs. third-party marketing\nHow to structure cost-effective social media ad campaigns\nThe ins and outs of drop shipping\nB2B strategies that also work for B2C sellers\nAnd more!
URL:https://marketing.com.au/event/how-to-quickly-increase-your-e-commerce-sales/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230117
DTEND;VALUE=DATE:20230119
DTSTAMP:20260422T151858
CREATED:20230102T055002Z
LAST-MODIFIED:20230131T073551Z
UID:24196-1673913600-1674086399@marketing.com.au
SUMMARY:AMPLIFY Summit
DESCRIPTION:The AMPLIFY Summit offers delegates the chance to learn with industry experts\, get a grip on what’s changing in the performance landscape and gather insight on what’s going to AMPLIFY their affiliate and partner relationships to drive incremental sales in 2023.
URL:https://marketing.com.au/event/amplify-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230112T123000
DTEND;TZID=Australia/Melbourne:20230112T160000
DTSTAMP:20260422T151858
CREATED:20230103T063636Z
LAST-MODIFIED:20230131T073552Z
UID:24236-1673526600-1673539200@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230112
DTEND;VALUE=DATE:20230113
DTSTAMP:20260422T151858
CREATED:20230102T054153Z
LAST-MODIFIED:20230131T073552Z
UID:24183-1673481600-1673567999@marketing.com.au
SUMMARY:The Gartner Top 5 Marketing Predictions for 2023
DESCRIPTION:Has the new year got you thinking about how to deliver on your marketing and operational goals for 2023? Against a backdrop of unrelenting social and economic pressures\, marketing leaders look toward a future where smarter marketing leads to deeper\, more valuable connections between customers and brands. Join this free marketing webinar where Gartner experts present the 5 mainstream marketing predictions that keep you ahead of the curve in matters of strategic\, operational\, technological\, and media-related planning for this year and beyond. It will also help you to understand and adopt AI technologies\, ways to capture the most elusive audiences while navigating a fast-changing media landscape\, growing and strengthening effective loyalty programs\, and much more. \n\nWork with c-suite peers to assess the strategic impact of emerging technologies on operations and personnel\nExplore new media formats and channels to reach elusive audiences\nInstill a deep understanding of motivations and needs in the design of customer loyalty programs
URL:https://marketing.com.au/event/the-gartner-top-5-marketing-predictions-for-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221230T080000
DTEND;TZID=Australia/Melbourne:20221230T170000
DTSTAMP:20260422T151858
CREATED:20221001T023859Z
LAST-MODIFIED:20221009T002700Z
UID:22746-1672387200-1672419600@marketing.com.au
SUMMARY:YouTube Marketing Online Course
DESCRIPTION:A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format\, as well as in virtual workshops. \nDate: On Demand\nDelivery: Online\nDuration: 20 hours. self paced \nLearn how to: \n\nCreate engaging YouTube videos\nUse paid YouTube ads\nRecord\, edit and publish videos\nGrow and manage your channel\nAnalyse and report\n\nKey Takeways:  \n\nA YouTube overview including features and advantages\nLearn how to create a channel\, upload video\, use ads\, playlists and end screens. Explore live\, 360° video and Shorts\nGrow your knowledge of optimising for maximum views\, how to grow your network and provide value to your audience\nOptimise your campaigns with analytics and insights. Report on key metrics.\nLearn the four Cs – Cross promotion\, Consistency\, Collaboration and Creativity\nCustomise your channel\, Call to Actions (CTAs)\, creating banners and encouraging engagement\nLearn about video production stages\, recording and editing. How to use Canva for editing and thumbnails\nExplore the range of advertising formats including TrueView\, Discovery and Bumper ads\, partnering with influencers and ad campaigns
URL:https://marketing.com.au/event/youtube-marketing-online-course-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260422T151858
CREATED:20221001T023310Z
LAST-MODIFIED:20221009T002700Z
UID:22744-1672358400-1672444799@marketing.com.au
SUMMARY:Certified Digital Marketing Professional Course – DMI Pro
DESCRIPTION:Learn key digital marketing disciplines. From PPC to SEO\, Content to Video\, Social and Analytics. Perfect for career switchers\, business owners and all marketing professionals seeking to boost their skills. \nGet all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field\, we ensure you’ve got the most up to date and relevant learning\, always. \n\nCourse Info \nCourse Length: 30 hours Online\nSelf-Paced Learning\nCompletion Time: up to 26 week\nProfessional Certification \n\nModules of Capability \nDMI Pro give you the tools to become a smart and capable player on the digital stage. When you’re done\, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge\, of your career\, of the brand new Certified Digital Marketing Professional that is you. \nHere is what you need to know 1-10: \n\nIntroduction to Digital Marketing\nContent Marketing\nSocial Media Marketing\nSearch Engine Optimisation (SEO)\nPaid Search (PPC) using Google Ads\nDisplay and Video Advertising\nEmail Marketing\nWebsite Optimisation\nAnalytics with Google Analytics\nDigital Marketing Strategy
URL:https://marketing.com.au/event/certified-digital-marketing-professional-course-dmi-pro-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260422T151858
CREATED:20221001T023130Z
LAST-MODIFIED:20221009T002700Z
UID:22742-1672358400-1672444799@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course  \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable \nFree access to monthly masterclasses with industry experts \nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260422T151858
CREATED:20221009T001034Z
LAST-MODIFIED:20221009T002703Z
UID:22806-1670371200-1670543999@marketing.com.au
SUMMARY:CISCO Live! Online 2022
DESCRIPTION:Join us online for the broadcast from Cisco Live Melbourne on December 7-8\, 2022 to enjoy your share of the action. \nOver 200 technical and business sessions covering Applications\, Networking\, Security\, Cloud\, and more. \nIf anyone’s been ALL IN this past year\, it’s you. Keeping apps running\, connections connected\, and companies adapting and growing. And keeping everything\, everywhere\, secure. So we’d like to invite you to be ALL IN with us at Cisco Live. \nCisco Live is the place to be to meet\, greet\, learn\, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community\, share experiences\, and discover solutions. We can’t wait to see you!
URL:https://marketing.com.au/event/cisco-live-online-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260422T151858
CREATED:20220924T105036Z
LAST-MODIFIED:20221009T002703Z
UID:22673-1670371200-1670543999@marketing.com.au
SUMMARY:Public Agencies & Government Social Media Strategy 2022
DESCRIPTION:We bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that empowers your team to serve your constituents best. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to government agencies including social media and crisis communications\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/public-agencies-government-social-media-strategy-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221207
DTEND;VALUE=DATE:20221209
DTSTAMP:20260422T151858
CREATED:20220924T104652Z
LAST-MODIFIED:20221009T002704Z
UID:22671-1670371200-1670543999@marketing.com.au
SUMMARY:ANA B2B Marketing Conference
DESCRIPTION:Get ready for learning\, inspiration\, and connections! This year\, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes\, share compelling case studies and insights\, and build new relationships. \nLearn\nTap into rich insights\, best practices\, case studies\, and the latest trends from leaders in marketing and advertising. \n\n\nNetwork\nConnect with peers from businesses large and small to expand your personal network and sphere of influence. \n\n\nGrow\nAdvance your marketing knowledge and that of your team to drive sustained growth for your brand and business. \n\n\n\n\nConfirmed Speakers\n\n\n\nDean Aragon\nCEO and Vice-Chairman\, Shell Brands International AG\nShell \n  \n\n\nJoe Cohen\nChief Marketing and Communications Officer\nAxis Capital \n  \n\n\nAmy Gath\nVice President\, North America Marketing\nFormica \n  \n\n\nCarolyn Henry\nVice President and GM of Americas Regional Marketing\nIntel \n  \n\n\nJill Kramer\nChief Marketing and Communications Officer\nAccenture \n  \n\n\nPortia Mount\nVP Marketing and Business Development\, Trane Commercial Americas\nTrane Technologies \n  \n\n\nEmily Pachuta\nChief Marketing and Analytics Officer of the Americas\nInvesco \n  \n\n\nGerald Youngblood\nChief Marketing Officer\, North America\nLenovo \n 
URL:https://marketing.com.au/event/ana-b2b-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221117
DTEND;VALUE=DATE:20221119
DTSTAMP:20260422T151858
CREATED:20220924T105246Z
LAST-MODIFIED:20221009T002706Z
UID:22675-1668643200-1668815999@marketing.com.au
SUMMARY:DigiMarCon World 2022
DESCRIPTION:DigiMarCon World 2022 Digital Marketing\, Media and Advertising Conference will take place November 17th to 18th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10\,000 Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon World 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-world-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T120000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260422T151858
CREATED:20220731T073852Z
LAST-MODIFIED:20220814T044613Z
UID:22330-1667476800-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221026
DTEND;VALUE=DATE:20221028
DTSTAMP:20260422T151858
CREATED:20220425T023516Z
LAST-MODIFIED:20220425T054107Z
UID:21659-1666742400-1666915199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2022 #SMSSUMMIT
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \n6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR \n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning.\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company.\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-2022-smssummit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221025T123000
DTEND;TZID=Australia/Melbourne:20221025T133000
DTSTAMP:20260422T151858
CREATED:20220814T014049Z
LAST-MODIFIED:20220814T044615Z
UID:22395-1666701000-1666704600@marketing.com.au
SUMMARY:Hot Tips - Creating Effective Marketing Buyer Personas
DESCRIPTION:As marketers and business owners\, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas\, to who are we speaking? (hint: nobody\, according to our host!) \nCreating a data-driven buyer persona can be overwhelming\, but it doesn’t have to be! Join us for all the hot tips to create a living\, scalable marketing buyer persona\, with this fun\, practical\, expert-led webinar. \n\n\n\nTakeaways\n\n\n\nRecognise the importance of buyer personas for your brand or business \n\n\nHear top buyer persona dos and don’ts from Jay\, a seasoned marketing strategist for global FMCG brands. \n\n\nGain practical tips to build and activate your buyer personas.
URL:https://marketing.com.au/event/hot-tips-creating-effective-marketing-buyer-personas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online,Product
END:VEVENT
END:VCALENDAR