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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231214T180000
DTEND;TZID=Australia/Melbourne:20231214T200000
DTSTAMP:20260422T055818
CREATED:20231008T052347Z
LAST-MODIFIED:20240610T103853Z
UID:26042-1702576800-1702584000@marketing.com.au
SUMMARY:Beginner's Guide to Product Management
DESCRIPTION:Product management is the ultimate craft of shaping ideas into reality\, and it’s hotter than a freshly brewed cup of coffee. It’s all about bringing together technology\, creativity\, and business savvy to create products that make waves in the market. \nIn this free\, 2-hour class\, get hands-on experience with the fundamentals of Product Management and understand what you need to become a Product Manager yourself! \nWe will touch on key tools and techniques for testing\, designing and improving products. Step into the world of product management and explore how product managers use leadership and versatility to launch products that people love.
URL:https://marketing.com.au/event/beginners-guide-to-product-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231207T180000
DTEND;TZID=Australia/Melbourne:20231207T200000
DTSTAMP:20260422T055818
CREATED:20231008T052236Z
LAST-MODIFIED:20240610T103853Z
UID:26040-1701972000-1701979200@marketing.com.au
SUMMARY:Beginner's Guide to Digital Marketing
DESCRIPTION:Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business. \nIn this free\, two-hour livestream\, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to create your first digital marketing campaign!
URL:https://marketing.com.au/event/beginners-guide-to-digital-marketing/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231207
DTEND;VALUE=DATE:20231208
DTSTAMP:20260422T055818
CREATED:20231029T045349Z
LAST-MODIFIED:20240610T103854Z
UID:26050-1701907200-1701993599@marketing.com.au
SUMMARY:Global Virtual MarTech Exchange Summit APAC 2023
DESCRIPTION:As an integral part of The Global MarTech Summit\, the APAC track promises to uncover both challenges and success stories in the realm of MarTech\, predictive analytics\, marketing strategy\, and upcoming trends specific to the APAC region. \nJoin us at the event\, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics\, AI & Email Marketing\, Marketing Automation\, CRM\, Digital Engagement and Personalisation. \nWelcome to the Global Virtual MarTech Exchange Summit APAC where industry thought leaders and pioneer service providers come together.
URL:https://marketing.com.au/event/global-virtual-martech-exchange-summit-apac-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231205T150000
DTEND;TZID=Australia/Melbourne:20231205T160000
DTSTAMP:20260422T055818
CREATED:20231008T052137Z
LAST-MODIFIED:20240610T103854Z
UID:26038-1701788400-1701792000@marketing.com.au
SUMMARY:Looking Ahead | Digital Marketing Trends to Watch Out for in 2024
DESCRIPTION:With digital presence holding unprecedented importance in this day and age\, the marketing landscape is undergoing a whirlwind transformation. The strategies that worked yesterday may not cut it tomorrow. \nJoin us to hear from industry experts as they unveil the emerging digital marketing trends to watch out for in 2024. Picture AI-fueled campaigns that set your brand apart\, immersive experiences that captivate your audience\, and influencer authenticity that forges real connections. \nWhether you are running a business or marketing for one\, this webinar will assist you in refining your marketing strategies and igniting your creativity to enhance your marketing efforts in 2024.
URL:https://marketing.com.au/event/looking-ahead-digital-marketing-trends-to-watch-out-for-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231205
DTEND;VALUE=DATE:20231206
DTSTAMP:20260422T055818
CREATED:20231029T050325Z
LAST-MODIFIED:20240610T103854Z
UID:26055-1701734400-1701820799@marketing.com.au
SUMMARY:Deep Dive into AI
DESCRIPTION:A one-day virtual event that will address the marketing touch points you need to drive and impact your strategy. \n\nThe latest in game-changing tactics and tools impacting your current marketing strategy: \n\n\n\n\n\nAccessibility\nAI & Chat GPT\nB2B Marketing\nBranding\nContent Planning & Development\nCreative & Design\nCustomer Journeys\nData & Analytics\nDisruptive Tech\neCommerce\nEmail Deliverability & Engagement\n\n\nFuture-proofing Tactics\nGoogle Analytics 4\nInclusivity\nInfluencer Marketing\nKeyword Research\nKPI’s & Stakeholder Management\nLead Gen\nMarTech Solutions\nMental Health & Professional Growth\nOmnichannel\nPaid Ads\n\n\nPersonas\nPodcasting\nReels & Stories\nSEO Performance & Strategy\nSocial Strategy for Facebook\, Instagram\, Linkedin\, Tiktok\, Twitter\nStorytelling\nUX & Consumer Behavior\nViral Branding & Messaging\nWebsite UX
URL:https://marketing.com.au/event/deep-dive-into-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231205
DTEND;VALUE=DATE:20231206
DTSTAMP:20260422T055818
CREATED:20231008T045331Z
LAST-MODIFIED:20240610T103854Z
UID:26021-1701734400-1701820799@marketing.com.au
SUMMARY:Virtual Conference: Martech: Automation & AI
DESCRIPTION:Explore the cutting-edge technologies transforming the marketing landscape\, with expert speakers sharing insights on harnessing automation and AI to boost your campaigns. \nAll conference material\, including presentations\, will be available on-demand in the 2023 AMA Martech Virtual Conference Attendee Hub within 24 hours\, if not sooner.
URL:https://marketing.com.au/event/virtual-conference-martech-automation-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231206
DTSTAMP:20260422T055818
CREATED:20231029T045929Z
LAST-MODIFIED:20240610T103855Z
UID:26052-1701648000-1701820799@marketing.com.au
SUMMARY:Essentials of Marketing with the American Management Association
DESCRIPTION:As a business professional\, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course\, you’ll get modern techniques for analyzing markets and quantifying customer needs\, wants\, and preferences (NWP). \nLearn tactics to utilize the 4 Ps of Marketing (Product\, Price\, Place\, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities\, you’ll discover how to implement the right approach for your company’s unique needs.
URL:https://marketing.com.au/event/essentials-of-marketing-with-the-american-management-association/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231130
DTEND;VALUE=DATE:20231201
DTSTAMP:20260422T055818
CREATED:20230806T043112Z
LAST-MODIFIED:20230910T053249Z
UID:25914-1701302400-1701388799@marketing.com.au
SUMMARY:Social Next: Virtual Summit 2023
DESCRIPTION:SocialNext is a one-day virtual summit\, featuring 25+ live presentations\, an exclusive conference kit mailed right to your door\, and the opportunity to access the recorded sessions afterward.\nSocialNext is virtual conference dedicated to bringing Canada’s top minds in digital marketing\, social media and online advertising together for two full days of 25+ live online presentations\, networking\, Q&A sessions and a few other surprises. \nIt’s the opportunity to continue your professional development and to ensure your company’s digital voice is ready for whatever 2024 might bring. \nThe first three hundred tickets come with our incredibly popular conference box which is shipped directly to you and allows you to engage in a way that makes our conferences completely unique.
URL:https://marketing.com.au/event/social-next-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231128
DTEND;VALUE=DATE:20231129
DTSTAMP:20260422T055818
CREATED:20231107T054822Z
LAST-MODIFIED:20240610T103855Z
UID:26085-1701129600-1701215999@marketing.com.au
SUMMARY:APAC Marketer's Meetup: Being Brave in Business with Lisa Ronson
DESCRIPTION:A rare opportunity to learn from Lisa Ronson\, ex Coles Group and Tourism Australia CMO! \nVoted as #1 most innovative marketer by CMO Magazine\, Lisa will share invaluable insights on being brave and creative to accelerate business growth in 2024 and beyond.
URL:https://marketing.com.au/event/apac-marketers-meetup-being-brave-in-business-with-lisa-ronson/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231115T123000
DTEND;TZID=Australia/Melbourne:20231115T133000
DTSTAMP:20260422T055818
CREATED:20230806T032421Z
LAST-MODIFIED:20230910T053252Z
UID:25892-1700051400-1700055000@marketing.com.au
SUMMARY:Bolster Your Partnership Marketing with AI Tools
DESCRIPTION:It’s hard not to hear about AI right now. But what can it do in the trenches of a marketing team? \nAMI has teamed up with growth strategist Luke Marshall to bring you a practical\, no-nonsense webinar on how to enhance your partnership marketing using AI tools and strategies. \nThis jargon-free session will share expertise on making partnership marketing more efficient and effective. You’ll learn how to create a list of ideal partners\, identify the right hooks for connecting and partnering\, and discover tools that simplify process documentation. Plus\, you’ll gain insights into creating content and partnership collateral quickly and how marketers can truly benefit from AI tools. \nThis lunchtime webinar is designed for marketers who want to cut through the hype and focus on real-world applications of AI in partnership marketing. By attending\, you’ll walk away with actionable insights that you can implement right away to improve your marketing efforts and foster meaningful partnerships. \nSo\, if you’re ready to learn from a seasoned growth strategist like Luke Marshall and elevate your partnership marketing game\, reserve your spot now. Let’s explore the potential of AI tools together and make partnership marketing more effective and enjoyable for you.
URL:https://marketing.com.au/event/bolster-your-partnership-marketing-with-ai-tools/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231115
DTEND;VALUE=DATE:20231117
DTSTAMP:20260422T055818
CREATED:20230103T042438Z
LAST-MODIFIED:20230131T073531Z
UID:24220-1700006400-1700179199@marketing.com.au
SUMMARY:SMX Next: Expert-led search marketing training 2023
DESCRIPTION:Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX Next.  \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \nYou’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond.  
URL:https://marketing.com.au/event/smx-next-expert-led-search-marketing-training-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231114
DTEND;VALUE=DATE:20231116
DTSTAMP:20260422T055818
CREATED:20230806T042945Z
LAST-MODIFIED:20230910T053253Z
UID:25912-1699920000-1700092799@marketing.com.au
SUMMARY:SMX Next 2023
DESCRIPTION:Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \n\n\n\n\n\n\n\n\nYou’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies\, and tactics to drive SEO and PPC success in 2024 and beyond.   \nNearly 150\,000 marketers from around the planet have trusted SMX to deliver actionable\, brand-safe tactics that generate quality traffic\, leads\, conversions\, and sales. Now\, it’s your turn.
URL:https://marketing.com.au/event/smx-next-2023-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231113
DTEND;VALUE=DATE:20231116
DTSTAMP:20260422T055818
CREATED:20230806T042826Z
LAST-MODIFIED:20230910T053253Z
UID:25910-1699833600-1700092799@marketing.com.au
SUMMARY:Podcasting for Business Conference
DESCRIPTION:Podcasting for your business is a little bit different than podcasting as a passion project\, or even as a business in and of itself. Businesses and business owners have specific needs for their content marketing – a company podcast is one of the many\, many things an entrepreneur or marketing manager works on every week. \n\n\n\n\nThat means they need to be efficient and they need to be effective. \nBut a lot of the content out there\, while highly valuable\, doesn’t take into account the unique needs and opportunities of a company show. \nThe Podcasting for Business Virtual Conference is an event bringing together experts from across the podcast and content marketing industries to provide training and support to people podcasting as part of their work.
URL:https://marketing.com.au/event/podcasting-for-business-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231108
DTEND;VALUE=DATE:20231110
DTSTAMP:20260422T055818
CREATED:20230806T035230Z
LAST-MODIFIED:20230910T053253Z
UID:25904-1699401600-1699574399@marketing.com.au
SUMMARY:Guru 2023
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231106
DTEND;VALUE=DATE:20231109
DTSTAMP:20260422T055818
CREATED:20230910T055439Z
LAST-MODIFIED:20240610T103856Z
UID:25992-1699228800-1699487999@marketing.com.au
SUMMARY:DigiMarCon At Home 2023
DESCRIPTION:DigiMarCon At Home 2023 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, reunite with your peers and build your professional network. \nThe 8th annual DigiMarCon At Home\, the Premier Digital Marketing\, Media and Advertising Conference Online will be held November 6th and 8th\, 2023\, available live stream and on-demand. Join your peers online for 3-days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking. \nExpand your knowledge on the following topics: Account-Based Marketing\, Behavioral & Neuromarketing\, Content Marketing\, Conversational Marketing\, Conversion Rate Optimization\, Data Science & Big Data\, Email Marketing\, Geo-Targeting & Proximity Marketing\, Growth Hacking\, Inbound & Outbound Marketing\, Influencer Marketing\, Mobile Marketing\, Native & Contextual Advertising\, Omnichannel Marketing\, Paid Search Marketing\, Personalization & Privacy. \nYou’ll also learn the following: Podcast & Webinar Marketing\, PR & Cause Marketing\, Predictive Analytics & Attribution\, Programmatic Advertising\, Sales & Marketing Automation\, Search Engine Optimization\, Shopper Marketing\, Marketing & Customer Experience\, Social Commerce\, Social Media Marketing\, UI / UX Design\, User-Generated Content\, Video Marketing\, Viral & Buzz Marketing\, Visual & Voice Search\, Web Analytics\, and much more! \nAt DigiMarCon At Home 2023\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head\, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success. \nBe a part of DigiMarCon At Home and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSee why people keep coming back year after year to this must-attend event! Register and secure your seat today.
URL:https://marketing.com.au/event/digimarcon-at-home-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Design,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231018T123000
DTEND;TZID=Australia/Melbourne:20231018T133000
DTSTAMP:20260422T055818
CREATED:20230806T032034Z
LAST-MODIFIED:20230910T053256Z
UID:25890-1697632200-1697635800@marketing.com.au
SUMMARY:B2B Marketing Storytelling – Secrets for Success
DESCRIPTION:It’s time to stop being bland. AI is great\, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success\, though. In this webinar you’ll discover where to find the best stories\, how to align them with your brand\, who should be telling them\, and how to capture insights from the truth-tellers\, frustrated storytellers and undiscovered idea-generators in your business.
URL:https://marketing.com.au/event/b2b-marketing-storytelling-secrets-for-success/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Brand,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231018
DTEND;VALUE=DATE:20231019
DTSTAMP:20260422T055818
CREATED:20230827T032114Z
LAST-MODIFIED:20230910T053256Z
UID:25964-1697587200-1697673599@marketing.com.au
SUMMARY:Break Into Data Science: Key Tools and Techniques for Aspiring Data Scientists
DESCRIPTION:Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you! \nGet ready to empower yourself with the essential tools and techniques that will set you on the path to data excellence. Whether you’re a seasoned professional seeking a career switch\, or simply someone intrigued by the power of data\, this webinar will help answer your pressing questions. \n\n\n\nTakeaways\n\n\nProven techniques to advance your data science skills and propel your career forward\nSuccess stories from our panel of data science experts\nCareer guidance and job-hunting strategies to stand out in the competitive data landscape
URL:https://marketing.com.au/event/break-into-data-science-key-tools-and-techniques-for-aspiring-data-scientists/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231004T123000
DTEND;TZID=Australia/Melbourne:20231004T133000
DTSTAMP:20260422T055818
CREATED:20230806T031846Z
LAST-MODIFIED:20230910T053257Z
UID:25888-1696422600-1696426200@marketing.com.au
SUMMARY:Webinar: Creative Measurement and What Makes a Winning Campaign
DESCRIPTION:Join Irene Joshy\, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards\, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. \nThis webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation\, guided by insights from a seasoned professional. \nDon’t miss this unique opportunity to elevate your marketing strategies. \nTopics Covered \n\nThe impact of differentiation in driving brand growth\, with evidence from BrandZ.\nThe need for agility and customisation in modern marketing strategies.\nThe critical role of pre-testing creative campaigns\, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.\nHow to strike a balance between creativity and effectiveness\, with examples from high-performing Australian ads.
URL:https://marketing.com.au/event/webinar-creative-measurement-and-what-makes-a-winning-campaign/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230927T123000
DTEND;TZID=Australia/Melbourne:20230927T133000
DTSTAMP:20260422T055818
CREATED:20230806T031345Z
LAST-MODIFIED:20230910T053258Z
UID:25886-1695817800-1695821400@marketing.com.au
SUMMARY:Social Media Best Practices in 2024
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term?\nWhat is the critical marketing formula for successful social media campaigns in 2024?\nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social media?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-best-practices-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230920T123000
DTEND;TZID=Australia/Melbourne:20230920T133000
DTSTAMP:20260422T055818
CREATED:20230806T030857Z
LAST-MODIFIED:20230910T053259Z
UID:25884-1695213000-1695216600@marketing.com.au
SUMMARY:Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
DESCRIPTION:Join us for an exclusive webinar hosted by Derek Jones\, Research Society Fellow\, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. \nDon’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief\, you’ll save time\, money\, and resources while achieving extraordinary results. \nRegister now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level! \nWhat you’ll learn \n\n\nThe critical importance of a well-crafted research brief in obtaining valuable insights.\n\n\nStep-by-step guidance on creating compelling research briefs.\n\n\nStrategies to capture all essential information and align research objectives with business goals.\n\n\nBest practices for structuring your research brief to ensure nothing is overlooked.\n\n\nMethodological considerations and challenges to address for successful execution.\n\n\nMaximizing your research budget and optimizing timelines for efficient outcomes.
URL:https://marketing.com.au/event/unlock-the-full-potential-of-your-research-dollars-master-the-art-of-writing-a-successful-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230913T123000
DTEND;TZID=Australia/Melbourne:20230913T170000
DTSTAMP:20260422T055818
CREATED:20230806T023240Z
LAST-MODIFIED:20230910T053300Z
UID:25882-1694608200-1694624400@marketing.com.au
SUMMARY:Webinar: How to Use AI such as ChatGPT To Supercharge Your Marketing Department
DESCRIPTION:Artificial intelligence (AI) is transforming the world of marketing in unprecedented ways. From generating engaging content to optimising campaigns\, AI tools are empowering marketers to be more creative\, efficient and data-driven. \nOne of the most impressive examples of AI in marketing is ChatGPT\, a conversational agent that can write natural and persuasive texts on any topic. ChatGPT can help marketers create captivating headlines\, slogans\, emails\, personas\, SWOT analysis and more\, using its deep learning capabilities and large-scale language models. \nBut ChatGPT is not the only AI tool that marketers can leverage. In this webinar\, we will explore some of the cutting-edge AI technologies that are shaping the future of marketing\, including practical demos & various use cases. \nTopics Covered \n\nIntroduction\nVarious AI Tools – Jasper\, ChatGPT\, MidJourney and more\nUsing AI\, ChatGPT for Content Creation – text\, images\, code\nAI Use Cases – Ad copies\, SEO Hacks\, Analytics\, Content Marketing\nDo AI Detection tools work?\nBusiness & Productivity hacks\nPrompt Engineering\nLimitations\nChatGPT 4 – The Latest\nMultiplying the power of ChatGPT with Plugins\n\nAre you ready to join the AI revolution in marketing? Do you want to learn how to use ChatGPT and other AI tools to create amazing content and campaigns?  \n If so\, you don’t want to miss out on this webinar. \nYou will also get a chance to ask questions and interact with the presenter and other attendees.
URL:https://marketing.com.au/event/webinar-how-to-use-ai-such-as-chatgpt-to-supercharge-your-marketing-department/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230906T123000
DTEND;TZID=Australia/Melbourne:20230906T133000
DTSTAMP:20260422T055818
CREATED:20230806T032810Z
LAST-MODIFIED:20230910T053301Z
UID:25894-1694003400-1694007000@marketing.com.au
SUMMARY:Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/managing-your-crm-and-electronic-marketing-coms-navigating-the-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230904
DTEND;VALUE=DATE:20230906
DTSTAMP:20260422T055818
CREATED:20230703T115018Z
LAST-MODIFIED:20230910T053302Z
UID:25785-1693785600-1693958399@marketing.com.au
SUMMARY:DigiMarCon EMEA Online 2023
DESCRIPTION:DigiMarCon EMEA 2023 Digital Marketing\, Media and Advertising Conference will take place September 4th to 5th\, 2023\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in the EMEA Region (Europe\, Middle East & Africa) you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon EMEA 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-emea-online-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230807
DTEND;VALUE=DATE:20230810
DTSTAMP:20260422T055818
CREATED:20230103T045204Z
LAST-MODIFIED:20230131T073532Z
UID:24224-1691366400-1691625599@marketing.com.au
SUMMARY:MozCon 2023
DESCRIPTION:Immerse yourself in three days of non-stuffy networking and expert sessions delivered by industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. \nDigital Marketers of all stripes are invited to become one with SEO as we come together to delve into the latest and greatest in search\, learn from industry experts\, & network with peers for a truly unforgettable three-day experience.
URL:https://marketing.com.au/event/mozcon-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230720
DTEND;VALUE=DATE:20230722
DTSTAMP:20260422T055818
CREATED:20230703T115229Z
LAST-MODIFIED:20230910T053307Z
UID:25787-1689811200-1689983999@marketing.com.au
SUMMARY:DigiMarCon Asia Pacific 2023
DESCRIPTION:DigiMarCon Asia Pacific 2023 Digital Marketing\, Media and Advertising Conference will take place July 20th to 21st\, 2023\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in Asia Pacific you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Asia Pacific 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-asia-pacific-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230718
DTEND;VALUE=DATE:20230720
DTSTAMP:20260422T055818
CREATED:20230703T122243Z
LAST-MODIFIED:20230910T053307Z
UID:25814-1689638400-1689811199@marketing.com.au
SUMMARY:ELEVATE 2023
DESCRIPTION:This event is for publishers\, affiliates\, affiliate managers and SaaS suppliers who work within the partnership economy. This event is dedicated to helping you navigate future trends\, gain practical insight from industry experts who openly share their knowledge and experience in a live format. \nWant to learn how to ELEVATE your affiliate program performance?\nELEVATE is a live streamed virtual 2 Day Summit – bringing the best and brightest affiliate and performance marketing practitioners together to help you grow your affiliate marketing program and partnerships. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe ELEVATE Summit gives you a chance to connect with experts + get your questions answered (free content). Dive deeper to learn new skills in our MasterClasses (paid content) and learn about new Tools and Tech to help you scale and your targets! \nWe bring you the brightest and best Affiliate & Performance Marketing practitioners helping you ELEVATE your program and partner performance!
URL:https://marketing.com.au/event/elevate-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230718
DTEND;VALUE=DATE:20230719
DTSTAMP:20260422T055818
CREATED:20230703T121013Z
LAST-MODIFIED:20230910T053308Z
UID:25809-1689638400-1689724799@marketing.com.au
SUMMARY:Digital Forum – FMCG & Consumer Brand eCommerce 2023
DESCRIPTION:For this event we have a formidable line up of experts in store to discuss how brands can maximise the eCommerce opportunity and best prepare for future success as sales increasingly shift online. \nDuring this 90 minute session you can expect: \n\n\n\nAn initial briefing outlining the state of eCommerce in Australia\, changing consumer expectations and how to build foundations to succeed.\nAn expert panel of leaders who will share insights and knowledge on how best to leverage the opportunity and build strong foundations.\nRound-table discussion in smaller groups to discuss and share ideas with peers.
URL:https://marketing.com.au/event/digital-forum-fmcg-consumer-brand-ecommerce-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230714
DTEND;VALUE=DATE:20230717
DTSTAMP:20260422T055818
CREATED:20230703T224831Z
LAST-MODIFIED:20230910T053308Z
UID:25836-1689292800-1689551999@marketing.com.au
SUMMARY:Mindvalley AI Summit 2023
DESCRIPTION:With each passing day\, AI is deeply transforming the way we live\, work\, and interact in almost every facet of life imaginable. Its impact is already visible in numerous sectors. \n​​And as we approach this turning point\, a critical question arises: \n\n\n\n\nHow will you show up in this new world? \n\n\nBy participating in the summit\, you’ll gain insights into the cutting-edge AI innovations\, and bleeding-edge advancements shaping the very frontier of the business landscape. \nYou’ll learn from Naveen Jain who founded Viome which uses AI to analyze your gut microbiome and has developed AI models that can now predict cancer and he’s on a mission to eradicate disease on a global scale. \nYou’ll learn from Manon Dave\, an artist and musician who’s responsible for 2 of Time Magazine’s Best Inventions of 2022 including the ROLI Seaboard Keyboard for musicians and more recently\, his song “Biggest”\, rapped by Idris Elba was selected for the iPhone 14 ad. Manon will teach you how to use AI to generate art and music. \nYou’ll learn from Vishen Lakhiani\, the founder of Mindvalley who scaled his company to $100m in revenue. As a CEO and entrepreneur\, he’s applied AI to effectively shave off one and a half days of his work week\, giving him increased amounts of freedom and since January 31st when he started using AI deeply into his work. \nThe future is here\, and it’s time for us to step up and meet it. \n\n\nHow prepared are you for the new age of AI?\n\n\nA 2023 report by Goldman Sachs reveals a staggering figure\, up to 300 million full-time jobs are at risk of being exposed to AI. \nThe PwC’s Hopes and Fears Survey 2023 states that AI unveils a worrying reality for C-suite leaders and the situation may be ‘worse than CEOs think.’ \nA report by the World Economic Forum estimates that 44% of workers’ skills will be disrupted in the next five years\, That’s nearly half the global workforce. \nAs we navigate this imminent AI-driven era\, one truth becomes apparent: \n\n\n\nYou will not be replaced by AI. You will be replaced by someone using AI. \n\n\n\nNot only do these sessions provide a deep and holistic understanding of AI\, but they also offer tremendously valuable insights\, strategic guidance\, and present a roadmap to integrating AI powerfully and sustainably into organizations.
URL:https://marketing.com.au/event/mindvalley-ai-summit-2023/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230714
DTEND;VALUE=DATE:20230715
DTSTAMP:20260422T055818
CREATED:20230703T124000Z
LAST-MODIFIED:20230910T053309Z
UID:25830-1689292800-1689379199@marketing.com.au
SUMMARY:Agency Summit ‘23
DESCRIPTION:On Wednesday\, June 14th\, we’re hosting our annual virtual event for marketing agencies\, Agency Summit ‘23. This free event packs in live workshops\, discussion panels\, on demand breakout sessions\, solution demos\, and networking opportunities. \nWhat’s the biggest challenge you’re facing right now with your agency? \n\nBuilding pipeline?\nStreamlining processes?\nRetaining talent?\n\nOr maybe it’s personal… maybe you haven’t taken a vacation day in years because you’re so busy working in your business\, you haven’t had time to work on your business and give yourself room to breathe. \nYou’re not alone. 55% of agencies report growing their business as their #1 struggle. \nAnd the past few years haven’t exactly made things easier. So we want to help.
URL:https://marketing.com.au/event/agency-summit-23/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230713
DTEND;VALUE=DATE:20230714
DTSTAMP:20260422T055818
CREATED:20230703T123217Z
LAST-MODIFIED:20230910T053309Z
UID:25822-1689206400-1689292799@marketing.com.au
SUMMARY:Practical AI for Non-Coders
DESCRIPTION:Practical AI for Non-Coders is a 4-week short course for non-technical early adopters who want to make the most of the Artificial Intelligence paradigm shift without having to re-skill in the process. Its aim is to give students a solid understanding of the basic constraints and capabilities of contemporary Artificial Intelligence systems so that they can form their own conclusions. \nAfter decades of relentless development\, Intelligent Machines have finally broken free of the research lab and are making their way into everyday life. Unicorns like ChatGPT are achieving record-breaking uptake (over 100 million users within 2 months)\, but at the same time serious publications observe that more than 75% of all A.I. projects ultimately fail. Without a background in data science\, it can be difficult to cut through the hype and understand what modern Artificial Intelligences are actually capable of. \n 
URL:https://marketing.com.au/event/practical-ai-for-non-coders/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR