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DTSTART;VALUE=DATE:20240411
DTEND;VALUE=DATE:20240413
DTSTAMP:20260421T160525
CREATED:20240114T084909Z
LAST-MODIFIED:20240610T103844Z
UID:26152-1712793600-1712966399@marketing.com.au
SUMMARY:DigiMarCon At Home 2024
DESCRIPTION:It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240410T080000
DTEND;TZID=Australia/Melbourne:20240411T170000
DTSTAMP:20260421T160525
CREATED:20231008T051127Z
LAST-MODIFIED:20240610T103844Z
UID:26030-1712736000-1712854800@marketing.com.au
SUMMARY:Social Media Stategies Summit - First Responders - Virtual - 2024
DESCRIPTION:Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that impact your agency or department’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with agency peers from across the country. With agencies from around the globe\, SMSsummit is your best resource for fresh social media ideas. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to first responders including social media and crisis communications\, humanizing staff\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that you can easily share with leadership and use to train and empower your team. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department. \n\n\n\n\n\n\n\n\n\nWho should attend\n\nIf you’re a First Responder\, Command Staff\, or professional that manages your public safety agency’s social media channels\, this event is for you! \n\n\n\n\nPublic Information & Public Affairs\nAdministrative Support\nCommunications\nDigital Marketing & Digital Media\nEmergency Management\nSocial Media & Content Management\n\n\n\n\nCommunity Service\, Education & Outreach\nCommunity Affairs\nPublic Relations\nMedia Relations\nCustomer Service\nDigital Engagement
URL:https://marketing.com.au/event/social-media-stategies-summit-first-responders-virtual-2024/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260421T160525
CREATED:20240115T023824Z
LAST-MODIFIED:20240610T103846Z
UID:26158-1711497600-1711583999@marketing.com.au
SUMMARY:How to manage your marcoms navigating Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/how-to-manage-your-marcoms-navigating-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240320T080000
DTEND;TZID=Australia/Melbourne:20240320T170000
DTSTAMP:20260421T160525
CREATED:20240115T024517Z
LAST-MODIFIED:20240610T103847Z
UID:26166-1710921600-1710954000@marketing.com.au
SUMMARY:ChatGPT Essentials – Power Insights for Marketers
DESCRIPTION:This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do. \nIt will also cover how to use ChatGPT\, by crafting an AI Avatar. Marketing is about nudging people to think\, feel\, or act in a certain way. The more insight you have about those people\, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year\, marketers have more channels to fill\, each with a voracious appetite for content. We’ll use ChatGPT to create content\, and to repurpose content. \nWho Should Attend \n\nAre under pressure to “do more with less”\nWant to improve their productivity\nWant to use AI copywriting to its full potential\n Want to understand the potential of AI copywriting to help them in their work\nNeed to create volumes of content\nAre under pressure to increase conversions\n\nTopics Covered \n\nTalking with ChatGPT\n• Understand the GPT models\n• How to select the right model for your task\n• Setting up\nCrafting an AI Avatar\n\n\nRepresenting your audience\n• Use avatar to further understand audience\n• Use avatar to create content\n\n\nRepurposing Content\n• Social media posts\n• Break long-form content into multiple posts\n\nLearning Outcomes \n\n Understand the principles of AI copywriting (applicable to all AI copywriters)\, including the potential and the limitations of AI copywriting\nConfigure ChatGPT’s options\nPrime ChatGPT — setting up an AI copywriter to work at its full potential\nWrite and layer prompts for the most persuasive results\nBuild an avatar that can be reused in multiple ways\nUse ChatGPT to create content ideas and content quickly and effectively
URL:https://marketing.com.au/event/chatgpt-essentials-power-insights-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240306
DTEND;VALUE=DATE:20240307
DTSTAMP:20260421T160525
CREATED:20240117T053008Z
LAST-MODIFIED:20240610T103849Z
UID:26195-1709683200-1709769599@marketing.com.au
SUMMARY:Overcoming Fear and Doubt in Your Career Transition
DESCRIPTION:Do you feel like you’re standing at the crossroads in your career\, but you’re not sure which path to take? Making a career transition can be daunting\, but with the right mindset\, you can overcome fear and doubt and achieve your goals. \nJoin us for this free one-hour webinar where a certified career coach will share with you practical strategies for navigating your career transition with confidence. \nWhether you’re considering a complete career change or simply looking to take your current career to the next level\, this webinar will equip you with the tools you need to succeed. Don’t let fear hold you back from pursuing your dreams. Register today and take the first step towards a brighter future. \n\n\n\nTakeaways\n\n\n\nHow to break free of negative thoughts and limiting beliefs that are keeping you stuck and holding you back from taking action so you can step into the next chapter of your career with ease. \n\n\nStrategies for coping with uncertainty\, discomfort and overcoming obstacles as you transition into your new career so you can unlock your potential and move towards your goals. \n\n\nThe radical mindset shifts that will help you to see things from a different perspective; cultivate resilience\, reignite your self-belief and leave you feeling empowered that YOU CAN DO THIS!
URL:https://marketing.com.au/event/overcoming-fear-and-doubt-in-your-career-transition/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240229
DTEND;VALUE=DATE:20240301
DTSTAMP:20260421T160525
CREATED:20240115T024807Z
LAST-MODIFIED:20240610T103850Z
UID:26170-1709164800-1709251199@marketing.com.au
SUMMARY:Paid Channel Strategies
DESCRIPTION:Creating a digital strategy can be daunting and challenging without the knowledge of wider business goals\, the metrics that define success and how channels work together holistically to drive growth. \nThis workshop helps participants to build a holistic digital marketing strategy from the ground up\, starting with setting the expectations of the wider business on what success looks like for each channel\, followed by showing participants how channels work together and how to identify the value they each bring\, particularly when some key stakeholders look solely at numbers and conversions. \nIt guides participants to set a strategy using data unique to their customer and product offering\, offers a take home marketing budget template for participants to utilize in their workplace\, as well as some strategies to implement across paid social\, paid search\, SEO\, and content.
URL:https://marketing.com.au/event/paid-channel-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240228
DTEND;VALUE=DATE:20240301
DTSTAMP:20260421T160525
CREATED:20231008T050343Z
LAST-MODIFIED:20240610T103850Z
UID:26024-1709078400-1709251199@marketing.com.au
SUMMARY:Social Media Strategies Summit - Virtual 2024
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \nSix reasons SMSsummit needs to be your social media conference of the year \nHere’s what our summit can help you achieve. \n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget.\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms.\nAudit the efficacy of your brand’s social media\, content\, advertising\, and analytics to stay competitive.\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence.\nTake advantage of our speakers’ knowledge\, creativity\, innovation\, and inspiration that will translate to hundreds of new ideas for you to take back to the office.\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-virtual-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240222
DTEND;VALUE=DATE:20240223
DTSTAMP:20260421T160525
CREATED:20240115T025121Z
LAST-MODIFIED:20240610T103851Z
UID:26174-1708560000-1708646399@marketing.com.au
SUMMARY:Present Like a Pro – Face to Face & Virtual
DESCRIPTION:In early 2020 people were forced to harness technology with zero notice. For many of us that meant learning to connect\, communicate\, collaborate and deliver results in brand new ways. The learning curve was steep and fast and we adapted quickly. But 3 years down the road – it’s time to pause and check in. Are we using technology effectively? \nThe ability to share your message\, collaboratively problem solve\, steer decision making and gain buy in from stakeholders is vital.
URL:https://marketing.com.au/event/present-like-a-pro-face-to-face-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20260421T160525
CREATED:20240114T080356Z
LAST-MODIFIED:20240610T103852Z
UID:26132-1708473600-1708559999@marketing.com.au
SUMMARY:Global Virtual MarTech Summit 2024
DESCRIPTION:We are back with our Virtual offering of 2024 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 20+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology\, full funnel marketing\, talent acquisition and developments & so much more! \nThe 2024 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge\, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.
URL:https://marketing.com.au/event/global-virtual-martech-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240213
DTEND;VALUE=DATE:20240216
DTSTAMP:20260421T160525
CREATED:20231008T050650Z
LAST-MODIFIED:20240610T103852Z
UID:26027-1707782400-1708041599@marketing.com.au
SUMMARY:eTail 2024
DESCRIPTION:We’re excited to announce that the 3rd eTail Australia is back in-person\, and one thing remains true: there is power in people coming together. \nAs a market leading annual meeting place for ANZ’s top retail leaders\, only at eTail Australia can you learn from\, network and collaborate with leading Founders\, CEOs\, CMOs\, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights for: \n\nTried and tested retail strategies to survive and thrive amidst interest rate hikes\, inflation and other economic forces shaping the Australian retail industry in 2024\nAI adoption in retail & eCommerce and the wins and regrets of early adopters\nNavigating the tricky privacy landscape by investing in the right data technology to ensure data clean rooms\, consent orchestrations capabilities and proper usage of first party data\nCreating a standout brand and cultivating consumer thirst in a competitive omnichannel retail world\nLeveraging on retail media to generate additional revenue and attract more eyeballs to your ecommerce site\nCreating a business with a heart and giving back to the community
URL:https://marketing.com.au/event/etail-2024/
LOCATION:Sheraton Grand Sydney Hyde Park
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231214T180000
DTEND;TZID=Australia/Melbourne:20231214T200000
DTSTAMP:20260421T160525
CREATED:20231008T052347Z
LAST-MODIFIED:20240610T103853Z
UID:26042-1702576800-1702584000@marketing.com.au
SUMMARY:Beginner's Guide to Product Management
DESCRIPTION:Product management is the ultimate craft of shaping ideas into reality\, and it’s hotter than a freshly brewed cup of coffee. It’s all about bringing together technology\, creativity\, and business savvy to create products that make waves in the market. \nIn this free\, 2-hour class\, get hands-on experience with the fundamentals of Product Management and understand what you need to become a Product Manager yourself! \nWe will touch on key tools and techniques for testing\, designing and improving products. Step into the world of product management and explore how product managers use leadership and versatility to launch products that people love.
URL:https://marketing.com.au/event/beginners-guide-to-product-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231207T180000
DTEND;TZID=Australia/Melbourne:20231207T200000
DTSTAMP:20260421T160525
CREATED:20231008T052236Z
LAST-MODIFIED:20240610T103853Z
UID:26040-1701972000-1701979200@marketing.com.au
SUMMARY:Beginner's Guide to Digital Marketing
DESCRIPTION:Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business. \nIn this free\, two-hour livestream\, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to create your first digital marketing campaign!
URL:https://marketing.com.au/event/beginners-guide-to-digital-marketing/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231207
DTEND;VALUE=DATE:20231208
DTSTAMP:20260421T160525
CREATED:20231029T045349Z
LAST-MODIFIED:20240610T103854Z
UID:26050-1701907200-1701993599@marketing.com.au
SUMMARY:Global Virtual MarTech Exchange Summit APAC 2023
DESCRIPTION:As an integral part of The Global MarTech Summit\, the APAC track promises to uncover both challenges and success stories in the realm of MarTech\, predictive analytics\, marketing strategy\, and upcoming trends specific to the APAC region. \nJoin us at the event\, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics\, AI & Email Marketing\, Marketing Automation\, CRM\, Digital Engagement and Personalisation. \nWelcome to the Global Virtual MarTech Exchange Summit APAC where industry thought leaders and pioneer service providers come together.
URL:https://marketing.com.au/event/global-virtual-martech-exchange-summit-apac-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231205T150000
DTEND;TZID=Australia/Melbourne:20231205T160000
DTSTAMP:20260421T160525
CREATED:20231008T052137Z
LAST-MODIFIED:20240610T103854Z
UID:26038-1701788400-1701792000@marketing.com.au
SUMMARY:Looking Ahead | Digital Marketing Trends to Watch Out for in 2024
DESCRIPTION:With digital presence holding unprecedented importance in this day and age\, the marketing landscape is undergoing a whirlwind transformation. The strategies that worked yesterday may not cut it tomorrow. \nJoin us to hear from industry experts as they unveil the emerging digital marketing trends to watch out for in 2024. Picture AI-fueled campaigns that set your brand apart\, immersive experiences that captivate your audience\, and influencer authenticity that forges real connections. \nWhether you are running a business or marketing for one\, this webinar will assist you in refining your marketing strategies and igniting your creativity to enhance your marketing efforts in 2024.
URL:https://marketing.com.au/event/looking-ahead-digital-marketing-trends-to-watch-out-for-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231205
DTEND;VALUE=DATE:20231206
DTSTAMP:20260421T160525
CREATED:20231029T050325Z
LAST-MODIFIED:20240610T103854Z
UID:26055-1701734400-1701820799@marketing.com.au
SUMMARY:Deep Dive into AI
DESCRIPTION:A one-day virtual event that will address the marketing touch points you need to drive and impact your strategy. \n\nThe latest in game-changing tactics and tools impacting your current marketing strategy: \n\n\n\n\n\nAccessibility\nAI & Chat GPT\nB2B Marketing\nBranding\nContent Planning & Development\nCreative & Design\nCustomer Journeys\nData & Analytics\nDisruptive Tech\neCommerce\nEmail Deliverability & Engagement\n\n\nFuture-proofing Tactics\nGoogle Analytics 4\nInclusivity\nInfluencer Marketing\nKeyword Research\nKPI’s & Stakeholder Management\nLead Gen\nMarTech Solutions\nMental Health & Professional Growth\nOmnichannel\nPaid Ads\n\n\nPersonas\nPodcasting\nReels & Stories\nSEO Performance & Strategy\nSocial Strategy for Facebook\, Instagram\, Linkedin\, Tiktok\, Twitter\nStorytelling\nUX & Consumer Behavior\nViral Branding & Messaging\nWebsite UX
URL:https://marketing.com.au/event/deep-dive-into-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231205
DTEND;VALUE=DATE:20231206
DTSTAMP:20260421T160525
CREATED:20231008T045331Z
LAST-MODIFIED:20240610T103854Z
UID:26021-1701734400-1701820799@marketing.com.au
SUMMARY:Virtual Conference: Martech: Automation & AI
DESCRIPTION:Explore the cutting-edge technologies transforming the marketing landscape\, with expert speakers sharing insights on harnessing automation and AI to boost your campaigns. \nAll conference material\, including presentations\, will be available on-demand in the 2023 AMA Martech Virtual Conference Attendee Hub within 24 hours\, if not sooner.
URL:https://marketing.com.au/event/virtual-conference-martech-automation-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231206
DTSTAMP:20260421T160525
CREATED:20231029T045929Z
LAST-MODIFIED:20240610T103855Z
UID:26052-1701648000-1701820799@marketing.com.au
SUMMARY:Essentials of Marketing with the American Management Association
DESCRIPTION:As a business professional\, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course\, you’ll get modern techniques for analyzing markets and quantifying customer needs\, wants\, and preferences (NWP). \nLearn tactics to utilize the 4 Ps of Marketing (Product\, Price\, Place\, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities\, you’ll discover how to implement the right approach for your company’s unique needs.
URL:https://marketing.com.au/event/essentials-of-marketing-with-the-american-management-association/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231130
DTEND;VALUE=DATE:20231201
DTSTAMP:20260421T160525
CREATED:20230806T043112Z
LAST-MODIFIED:20230910T053249Z
UID:25914-1701302400-1701388799@marketing.com.au
SUMMARY:Social Next: Virtual Summit 2023
DESCRIPTION:SocialNext is a one-day virtual summit\, featuring 25+ live presentations\, an exclusive conference kit mailed right to your door\, and the opportunity to access the recorded sessions afterward.\nSocialNext is virtual conference dedicated to bringing Canada’s top minds in digital marketing\, social media and online advertising together for two full days of 25+ live online presentations\, networking\, Q&A sessions and a few other surprises. \nIt’s the opportunity to continue your professional development and to ensure your company’s digital voice is ready for whatever 2024 might bring. \nThe first three hundred tickets come with our incredibly popular conference box which is shipped directly to you and allows you to engage in a way that makes our conferences completely unique.
URL:https://marketing.com.au/event/social-next-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231128
DTEND;VALUE=DATE:20231129
DTSTAMP:20260421T160525
CREATED:20231107T054822Z
LAST-MODIFIED:20240610T103855Z
UID:26085-1701129600-1701215999@marketing.com.au
SUMMARY:APAC Marketer's Meetup: Being Brave in Business with Lisa Ronson
DESCRIPTION:A rare opportunity to learn from Lisa Ronson\, ex Coles Group and Tourism Australia CMO! \nVoted as #1 most innovative marketer by CMO Magazine\, Lisa will share invaluable insights on being brave and creative to accelerate business growth in 2024 and beyond.
URL:https://marketing.com.au/event/apac-marketers-meetup-being-brave-in-business-with-lisa-ronson/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231115T123000
DTEND;TZID=Australia/Melbourne:20231115T133000
DTSTAMP:20260421T160525
CREATED:20230806T032421Z
LAST-MODIFIED:20230910T053252Z
UID:25892-1700051400-1700055000@marketing.com.au
SUMMARY:Bolster Your Partnership Marketing with AI Tools
DESCRIPTION:It’s hard not to hear about AI right now. But what can it do in the trenches of a marketing team? \nAMI has teamed up with growth strategist Luke Marshall to bring you a practical\, no-nonsense webinar on how to enhance your partnership marketing using AI tools and strategies. \nThis jargon-free session will share expertise on making partnership marketing more efficient and effective. You’ll learn how to create a list of ideal partners\, identify the right hooks for connecting and partnering\, and discover tools that simplify process documentation. Plus\, you’ll gain insights into creating content and partnership collateral quickly and how marketers can truly benefit from AI tools. \nThis lunchtime webinar is designed for marketers who want to cut through the hype and focus on real-world applications of AI in partnership marketing. By attending\, you’ll walk away with actionable insights that you can implement right away to improve your marketing efforts and foster meaningful partnerships. \nSo\, if you’re ready to learn from a seasoned growth strategist like Luke Marshall and elevate your partnership marketing game\, reserve your spot now. Let’s explore the potential of AI tools together and make partnership marketing more effective and enjoyable for you.
URL:https://marketing.com.au/event/bolster-your-partnership-marketing-with-ai-tools/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231115
DTEND;VALUE=DATE:20231117
DTSTAMP:20260421T160525
CREATED:20230103T042438Z
LAST-MODIFIED:20230131T073531Z
UID:24220-1700006400-1700179199@marketing.com.au
SUMMARY:SMX Next: Expert-led search marketing training 2023
DESCRIPTION:Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX Next.  \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \nYou’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond.  
URL:https://marketing.com.au/event/smx-next-expert-led-search-marketing-training-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231114
DTEND;VALUE=DATE:20231116
DTSTAMP:20260421T160525
CREATED:20230806T042945Z
LAST-MODIFIED:20230910T053253Z
UID:25912-1699920000-1700092799@marketing.com.au
SUMMARY:SMX Next 2023
DESCRIPTION:Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \n\n\n\n\n\n\n\n\nYou’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies\, and tactics to drive SEO and PPC success in 2024 and beyond.   \nNearly 150\,000 marketers from around the planet have trusted SMX to deliver actionable\, brand-safe tactics that generate quality traffic\, leads\, conversions\, and sales. Now\, it’s your turn.
URL:https://marketing.com.au/event/smx-next-2023-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231113
DTEND;VALUE=DATE:20231116
DTSTAMP:20260421T160525
CREATED:20230806T042826Z
LAST-MODIFIED:20230910T053253Z
UID:25910-1699833600-1700092799@marketing.com.au
SUMMARY:Podcasting for Business Conference
DESCRIPTION:Podcasting for your business is a little bit different than podcasting as a passion project\, or even as a business in and of itself. Businesses and business owners have specific needs for their content marketing – a company podcast is one of the many\, many things an entrepreneur or marketing manager works on every week. \n\n\n\n\nThat means they need to be efficient and they need to be effective. \nBut a lot of the content out there\, while highly valuable\, doesn’t take into account the unique needs and opportunities of a company show. \nThe Podcasting for Business Virtual Conference is an event bringing together experts from across the podcast and content marketing industries to provide training and support to people podcasting as part of their work.
URL:https://marketing.com.au/event/podcasting-for-business-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231108
DTEND;VALUE=DATE:20231110
DTSTAMP:20260421T160525
CREATED:20230806T035230Z
LAST-MODIFIED:20230910T053253Z
UID:25904-1699401600-1699574399@marketing.com.au
SUMMARY:Guru 2023
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231106
DTEND;VALUE=DATE:20231109
DTSTAMP:20260421T160525
CREATED:20230910T055439Z
LAST-MODIFIED:20240610T103856Z
UID:25992-1699228800-1699487999@marketing.com.au
SUMMARY:DigiMarCon At Home 2023
DESCRIPTION:DigiMarCon At Home 2023 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, reunite with your peers and build your professional network. \nThe 8th annual DigiMarCon At Home\, the Premier Digital Marketing\, Media and Advertising Conference Online will be held November 6th and 8th\, 2023\, available live stream and on-demand. Join your peers online for 3-days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking. \nExpand your knowledge on the following topics: Account-Based Marketing\, Behavioral & Neuromarketing\, Content Marketing\, Conversational Marketing\, Conversion Rate Optimization\, Data Science & Big Data\, Email Marketing\, Geo-Targeting & Proximity Marketing\, Growth Hacking\, Inbound & Outbound Marketing\, Influencer Marketing\, Mobile Marketing\, Native & Contextual Advertising\, Omnichannel Marketing\, Paid Search Marketing\, Personalization & Privacy. \nYou’ll also learn the following: Podcast & Webinar Marketing\, PR & Cause Marketing\, Predictive Analytics & Attribution\, Programmatic Advertising\, Sales & Marketing Automation\, Search Engine Optimization\, Shopper Marketing\, Marketing & Customer Experience\, Social Commerce\, Social Media Marketing\, UI / UX Design\, User-Generated Content\, Video Marketing\, Viral & Buzz Marketing\, Visual & Voice Search\, Web Analytics\, and much more! \nAt DigiMarCon At Home 2023\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head\, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success. \nBe a part of DigiMarCon At Home and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSee why people keep coming back year after year to this must-attend event! Register and secure your seat today.
URL:https://marketing.com.au/event/digimarcon-at-home-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Design,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231018T123000
DTEND;TZID=Australia/Melbourne:20231018T133000
DTSTAMP:20260421T160525
CREATED:20230806T032034Z
LAST-MODIFIED:20230910T053256Z
UID:25890-1697632200-1697635800@marketing.com.au
SUMMARY:B2B Marketing Storytelling – Secrets for Success
DESCRIPTION:It’s time to stop being bland. AI is great\, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success\, though. In this webinar you’ll discover where to find the best stories\, how to align them with your brand\, who should be telling them\, and how to capture insights from the truth-tellers\, frustrated storytellers and undiscovered idea-generators in your business.
URL:https://marketing.com.au/event/b2b-marketing-storytelling-secrets-for-success/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Brand,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231018
DTEND;VALUE=DATE:20231019
DTSTAMP:20260421T160525
CREATED:20230827T032114Z
LAST-MODIFIED:20230910T053256Z
UID:25964-1697587200-1697673599@marketing.com.au
SUMMARY:Break Into Data Science: Key Tools and Techniques for Aspiring Data Scientists
DESCRIPTION:Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you! \nGet ready to empower yourself with the essential tools and techniques that will set you on the path to data excellence. Whether you’re a seasoned professional seeking a career switch\, or simply someone intrigued by the power of data\, this webinar will help answer your pressing questions. \n\n\n\nTakeaways\n\n\nProven techniques to advance your data science skills and propel your career forward\nSuccess stories from our panel of data science experts\nCareer guidance and job-hunting strategies to stand out in the competitive data landscape
URL:https://marketing.com.au/event/break-into-data-science-key-tools-and-techniques-for-aspiring-data-scientists/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231004T123000
DTEND;TZID=Australia/Melbourne:20231004T133000
DTSTAMP:20260421T160525
CREATED:20230806T031846Z
LAST-MODIFIED:20230910T053257Z
UID:25888-1696422600-1696426200@marketing.com.au
SUMMARY:Webinar: Creative Measurement and What Makes a Winning Campaign
DESCRIPTION:Join Irene Joshy\, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards\, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. \nThis webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation\, guided by insights from a seasoned professional. \nDon’t miss this unique opportunity to elevate your marketing strategies. \nTopics Covered \n\nThe impact of differentiation in driving brand growth\, with evidence from BrandZ.\nThe need for agility and customisation in modern marketing strategies.\nThe critical role of pre-testing creative campaigns\, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.\nHow to strike a balance between creativity and effectiveness\, with examples from high-performing Australian ads.
URL:https://marketing.com.au/event/webinar-creative-measurement-and-what-makes-a-winning-campaign/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230927T123000
DTEND;TZID=Australia/Melbourne:20230927T133000
DTSTAMP:20260421T160525
CREATED:20230806T031345Z
LAST-MODIFIED:20230910T053258Z
UID:25886-1695817800-1695821400@marketing.com.au
SUMMARY:Social Media Best Practices in 2024
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term?\nWhat is the critical marketing formula for successful social media campaigns in 2024?\nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social media?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-best-practices-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230920T123000
DTEND;TZID=Australia/Melbourne:20230920T133000
DTSTAMP:20260421T160525
CREATED:20230806T030857Z
LAST-MODIFIED:20230910T053259Z
UID:25884-1695213000-1695216600@marketing.com.au
SUMMARY:Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
DESCRIPTION:Join us for an exclusive webinar hosted by Derek Jones\, Research Society Fellow\, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. \nDon’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief\, you’ll save time\, money\, and resources while achieving extraordinary results. \nRegister now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level! \nWhat you’ll learn \n\n\nThe critical importance of a well-crafted research brief in obtaining valuable insights.\n\n\nStep-by-step guidance on creating compelling research briefs.\n\n\nStrategies to capture all essential information and align research objectives with business goals.\n\n\nBest practices for structuring your research brief to ensure nothing is overlooked.\n\n\nMethodological considerations and challenges to address for successful execution.\n\n\nMaximizing your research budget and optimizing timelines for efficient outcomes.
URL:https://marketing.com.au/event/unlock-the-full-potential-of-your-research-dollars-master-the-art-of-writing-a-successful-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online
END:VEVENT
END:VCALENDAR