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DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260421T130739
CREATED:20240114T080843Z
LAST-MODIFIED:20241006T014601Z
UID:26136-1719187200-1719359999@marketing.com.au
SUMMARY:CX Summit EMEA
DESCRIPTION:The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy\, trust\, and emotion are essential. Only leaders who can integrate CX\, digital\, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.
URL:https://marketing.com.au/event/cx-summit-emea/
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240612
DTEND;VALUE=DATE:20240613
DTSTAMP:20260421T130739
CREATED:20240309T060230Z
LAST-MODIFIED:20241006T014601Z
UID:26299-1718150400-1718236799@marketing.com.au
SUMMARY:How to Change Careers and Earn Your Worth
DESCRIPTION:Changing careers is no easy feat! You have to reinvent yourself and your value\, as well as figuring out what you actually want to do. \nWhat’s the right path? \nWhat do you need to do to get there? \nAnd will you be able to make a decent salary from it? \nChanging careers is an internal game. It’s all about starting with you – what you want from your career and life. \nWhen you approach it with confidence and authenticity\, the sky’s the limit and the change – smooth as silk. \nJoin Change Leadership and Confidence expert\, Lata Hamilton\, as she shares her top tips for changing careers easily\, simply and profitably. \nThis session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert. \n\n\n\nTakeaways\n\n\nThe challenge with career change\n\n5-step formula to successfully change careers \n\n\nImportance of building confidence to achieve your dreams
URL:https://marketing.com.au/event/how-to-change-careers-and-earn-your-worth/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260421T130739
CREATED:20240309T061439Z
LAST-MODIFIED:20241006T014601Z
UID:26313-1717545600-1717631999@marketing.com.au
SUMMARY:Stakeholder Management
DESCRIPTION:Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So\, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them. \nAn interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus\, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy. \nWho Should Attend \nAll marketers who want to manage their stakeholders in a more efficient manner. \nTopics Covered \n\nKey theories of stakeholder management\nWhy Mendalow’s matrix is a key tool in your stakeholder toolbox\nIdentify who some of marketers’ typical stakeholders are and which are the most important\n\nLearning Outcomes \n\nUnderstand who your various stakeholders are and why they are important\nUnderstand how to sell your marketing strategy and receive minimal change\nHow to develop your own stakeholders’ management plan for your various projects\n\nCourse Experience \nA live session will be held each Thursday for 90 minutes over 4 weeks. \nThe facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \n 
URL:https://marketing.com.au/event/stakeholder-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260421T130739
CREATED:20240115T024406Z
LAST-MODIFIED:20241006T014601Z
UID:26164-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240604
DTEND;VALUE=DATE:20240605
DTSTAMP:20260421T130739
CREATED:20240421T044645Z
LAST-MODIFIED:20241006T014601Z
UID:26340-1717459200-1717545599@marketing.com.au
SUMMARY:Product Management Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily. \nWe’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go. \nFrom there\, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements\, affinity mapping to summarize customer feedback\, introducing that feedback into product development\, and determining market fit. \nBy the end of this workshop\, you’ll have the tools under your belt to effectively apply some basic product management strategies\, and a foundational knowledge of product management to keep building on.
URL:https://marketing.com.au/event/product-management-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240603
DTEND;VALUE=DATE:20240604
DTSTAMP:20260421T130739
CREATED:20240114T083454Z
LAST-MODIFIED:20241006T014601Z
UID:26145-1717372800-1717459199@marketing.com.au
SUMMARY:MozCon 2024
DESCRIPTION:Marketers of all stripes are invited as we come together to look to the future of Digital Marketing\, learn from industry experts\, and network with peers for a truly unforgettable two-day experience. \nFrom ChatGPT\, E-E-A-T and TikTok to the latest ranking factors and algo updates\, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.
URL:https://marketing.com.au/event/mozcon-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240520
DTSTAMP:20260421T130739
CREATED:20240309T053756Z
LAST-MODIFIED:20240610T103841Z
UID:26275-1715990400-1716163199@marketing.com.au
SUMMARY:5th International Conference on Natural Language Computing and AI (NLCAI 2024)
DESCRIPTION:5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing\, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects. \nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the areas of Natural Language Computing and AI. \nTopics of interest include\, but are not limited to\, the following: \n• Artificial Intelligence\, Deep Learning\n• Big Data and Data Mining\n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction / Retrieval\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning for NLP\n• Machine Translation\, Cross lingual and Multilingual applications\n• Natural Language Processing\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Phonology\,Morpholog\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Social Media and Social Network Analysis\n• Spoken Language Processing Speech Generation and Recognition\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission \nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLCAI 2024\, after further revisions\, will be published in the special issues of the following journals\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal of Web & Semantic Technology (IJWesT) – IS Indexed\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal of Artificial Intelligence & Applications (IJAIA)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-computing-and-ai-nlcai-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240517
DTSTAMP:20260421T130739
CREATED:20231008T051409Z
LAST-MODIFIED:20240610T103842Z
UID:26032-1715731200-1715903999@marketing.com.au
SUMMARY:Social Media Strategies Summit - Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240502
DTEND;VALUE=DATE:20240503
DTSTAMP:20260421T130739
CREATED:20240309T060712Z
LAST-MODIFIED:20240610T103843Z
UID:26303-1714608000-1714694399@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning Outcomes \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \nTopics Covered \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240418
DTEND;VALUE=DATE:20240420
DTSTAMP:20260421T130739
CREATED:20240117T060849Z
LAST-MODIFIED:20240610T103843Z
UID:26211-1713398400-1713571199@marketing.com.au
SUMMARY:Analytical Marketing and Marketing Strategies
DESCRIPTION:The (ICAMMS-24) aims to be this all-so-necessary rocket fuel of progress for the field of Analytical Marketing and Marketing Strategies by providing everyone from students and educators to researchers\, entrepreneurs\, and industry professionals\, the inspiration\, intellectual stimulation\, and radical ingenuity that they need to be able to go out there and achieve big things. From invigorating keynote speeches and research presentation sessions to pathbreaking workshops\, debates\, networking sessions\, exhibits\, and more\, the (ICAMMS-24) will prove to be the accelerant of progress that the world will attribute all success in Analytical Marketing and Marketing Strategies to in the years to come.
URL:https://marketing.com.au/event/analytical-marketing-and-marketing-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Melbourne,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240411
DTEND;VALUE=DATE:20240413
DTSTAMP:20260421T130739
CREATED:20240114T084909Z
LAST-MODIFIED:20240610T103844Z
UID:26152-1712793600-1712966399@marketing.com.au
SUMMARY:DigiMarCon At Home 2024
DESCRIPTION:It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240410T080000
DTEND;TZID=Australia/Melbourne:20240411T170000
DTSTAMP:20260421T130739
CREATED:20231008T051127Z
LAST-MODIFIED:20240610T103844Z
UID:26030-1712736000-1712854800@marketing.com.au
SUMMARY:Social Media Stategies Summit - First Responders - Virtual - 2024
DESCRIPTION:Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that impact your agency or department’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with agency peers from across the country. With agencies from around the globe\, SMSsummit is your best resource for fresh social media ideas. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to first responders including social media and crisis communications\, humanizing staff\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that you can easily share with leadership and use to train and empower your team. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department. \n\n\n\n\n\n\n\n\n\nWho should attend\n\nIf you’re a First Responder\, Command Staff\, or professional that manages your public safety agency’s social media channels\, this event is for you! \n\n\n\n\nPublic Information & Public Affairs\nAdministrative Support\nCommunications\nDigital Marketing & Digital Media\nEmergency Management\nSocial Media & Content Management\n\n\n\n\nCommunity Service\, Education & Outreach\nCommunity Affairs\nPublic Relations\nMedia Relations\nCustomer Service\nDigital Engagement
URL:https://marketing.com.au/event/social-media-stategies-summit-first-responders-virtual-2024/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260421T130739
CREATED:20240115T023824Z
LAST-MODIFIED:20240610T103846Z
UID:26158-1711497600-1711583999@marketing.com.au
SUMMARY:How to manage your marcoms navigating Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/how-to-manage-your-marcoms-navigating-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240320T080000
DTEND;TZID=Australia/Melbourne:20240320T170000
DTSTAMP:20260421T130739
CREATED:20240115T024517Z
LAST-MODIFIED:20240610T103847Z
UID:26166-1710921600-1710954000@marketing.com.au
SUMMARY:ChatGPT Essentials – Power Insights for Marketers
DESCRIPTION:This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do. \nIt will also cover how to use ChatGPT\, by crafting an AI Avatar. Marketing is about nudging people to think\, feel\, or act in a certain way. The more insight you have about those people\, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year\, marketers have more channels to fill\, each with a voracious appetite for content. We’ll use ChatGPT to create content\, and to repurpose content. \nWho Should Attend \n\nAre under pressure to “do more with less”\nWant to improve their productivity\nWant to use AI copywriting to its full potential\n Want to understand the potential of AI copywriting to help them in their work\nNeed to create volumes of content\nAre under pressure to increase conversions\n\nTopics Covered \n\nTalking with ChatGPT\n• Understand the GPT models\n• How to select the right model for your task\n• Setting up\nCrafting an AI Avatar\n\n\nRepresenting your audience\n• Use avatar to further understand audience\n• Use avatar to create content\n\n\nRepurposing Content\n• Social media posts\n• Break long-form content into multiple posts\n\nLearning Outcomes \n\n Understand the principles of AI copywriting (applicable to all AI copywriters)\, including the potential and the limitations of AI copywriting\nConfigure ChatGPT’s options\nPrime ChatGPT — setting up an AI copywriter to work at its full potential\nWrite and layer prompts for the most persuasive results\nBuild an avatar that can be reused in multiple ways\nUse ChatGPT to create content ideas and content quickly and effectively
URL:https://marketing.com.au/event/chatgpt-essentials-power-insights-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240306
DTEND;VALUE=DATE:20240307
DTSTAMP:20260421T130739
CREATED:20240117T053008Z
LAST-MODIFIED:20240610T103849Z
UID:26195-1709683200-1709769599@marketing.com.au
SUMMARY:Overcoming Fear and Doubt in Your Career Transition
DESCRIPTION:Do you feel like you’re standing at the crossroads in your career\, but you’re not sure which path to take? Making a career transition can be daunting\, but with the right mindset\, you can overcome fear and doubt and achieve your goals. \nJoin us for this free one-hour webinar where a certified career coach will share with you practical strategies for navigating your career transition with confidence. \nWhether you’re considering a complete career change or simply looking to take your current career to the next level\, this webinar will equip you with the tools you need to succeed. Don’t let fear hold you back from pursuing your dreams. Register today and take the first step towards a brighter future. \n\n\n\nTakeaways\n\n\n\nHow to break free of negative thoughts and limiting beliefs that are keeping you stuck and holding you back from taking action so you can step into the next chapter of your career with ease. \n\n\nStrategies for coping with uncertainty\, discomfort and overcoming obstacles as you transition into your new career so you can unlock your potential and move towards your goals. \n\n\nThe radical mindset shifts that will help you to see things from a different perspective; cultivate resilience\, reignite your self-belief and leave you feeling empowered that YOU CAN DO THIS!
URL:https://marketing.com.au/event/overcoming-fear-and-doubt-in-your-career-transition/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240229
DTEND;VALUE=DATE:20240301
DTSTAMP:20260421T130739
CREATED:20240115T024807Z
LAST-MODIFIED:20240610T103850Z
UID:26170-1709164800-1709251199@marketing.com.au
SUMMARY:Paid Channel Strategies
DESCRIPTION:Creating a digital strategy can be daunting and challenging without the knowledge of wider business goals\, the metrics that define success and how channels work together holistically to drive growth. \nThis workshop helps participants to build a holistic digital marketing strategy from the ground up\, starting with setting the expectations of the wider business on what success looks like for each channel\, followed by showing participants how channels work together and how to identify the value they each bring\, particularly when some key stakeholders look solely at numbers and conversions. \nIt guides participants to set a strategy using data unique to their customer and product offering\, offers a take home marketing budget template for participants to utilize in their workplace\, as well as some strategies to implement across paid social\, paid search\, SEO\, and content.
URL:https://marketing.com.au/event/paid-channel-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240228
DTEND;VALUE=DATE:20240301
DTSTAMP:20260421T130739
CREATED:20231008T050343Z
LAST-MODIFIED:20240610T103850Z
UID:26024-1709078400-1709251199@marketing.com.au
SUMMARY:Social Media Strategies Summit - Virtual 2024
DESCRIPTION:Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. \nSix reasons SMSsummit needs to be your social media conference of the year \nHere’s what our summit can help you achieve. \n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget.\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms.\nAudit the efficacy of your brand’s social media\, content\, advertising\, and analytics to stay competitive.\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence.\nTake advantage of our speakers’ knowledge\, creativity\, innovation\, and inspiration that will translate to hundreds of new ideas for you to take back to the office.\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-virtual-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240222
DTEND;VALUE=DATE:20240223
DTSTAMP:20260421T130739
CREATED:20240115T025121Z
LAST-MODIFIED:20240610T103851Z
UID:26174-1708560000-1708646399@marketing.com.au
SUMMARY:Present Like a Pro – Face to Face & Virtual
DESCRIPTION:In early 2020 people were forced to harness technology with zero notice. For many of us that meant learning to connect\, communicate\, collaborate and deliver results in brand new ways. The learning curve was steep and fast and we adapted quickly. But 3 years down the road – it’s time to pause and check in. Are we using technology effectively? \nThe ability to share your message\, collaboratively problem solve\, steer decision making and gain buy in from stakeholders is vital.
URL:https://marketing.com.au/event/present-like-a-pro-face-to-face-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20260421T130739
CREATED:20240114T080356Z
LAST-MODIFIED:20240610T103852Z
UID:26132-1708473600-1708559999@marketing.com.au
SUMMARY:Global Virtual MarTech Summit 2024
DESCRIPTION:We are back with our Virtual offering of 2024 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 20+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology\, full funnel marketing\, talent acquisition and developments & so much more! \nThe 2024 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge\, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.
URL:https://marketing.com.au/event/global-virtual-martech-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240213
DTEND;VALUE=DATE:20240216
DTSTAMP:20260421T130739
CREATED:20231008T050650Z
LAST-MODIFIED:20240610T103852Z
UID:26027-1707782400-1708041599@marketing.com.au
SUMMARY:eTail 2024
DESCRIPTION:We’re excited to announce that the 3rd eTail Australia is back in-person\, and one thing remains true: there is power in people coming together. \nAs a market leading annual meeting place for ANZ’s top retail leaders\, only at eTail Australia can you learn from\, network and collaborate with leading Founders\, CEOs\, CMOs\, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights for: \n\nTried and tested retail strategies to survive and thrive amidst interest rate hikes\, inflation and other economic forces shaping the Australian retail industry in 2024\nAI adoption in retail & eCommerce and the wins and regrets of early adopters\nNavigating the tricky privacy landscape by investing in the right data technology to ensure data clean rooms\, consent orchestrations capabilities and proper usage of first party data\nCreating a standout brand and cultivating consumer thirst in a competitive omnichannel retail world\nLeveraging on retail media to generate additional revenue and attract more eyeballs to your ecommerce site\nCreating a business with a heart and giving back to the community
URL:https://marketing.com.au/event/etail-2024/
LOCATION:Sheraton Grand Sydney Hyde Park
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231214T180000
DTEND;TZID=Australia/Melbourne:20231214T200000
DTSTAMP:20260421T130739
CREATED:20231008T052347Z
LAST-MODIFIED:20240610T103853Z
UID:26042-1702576800-1702584000@marketing.com.au
SUMMARY:Beginner's Guide to Product Management
DESCRIPTION:Product management is the ultimate craft of shaping ideas into reality\, and it’s hotter than a freshly brewed cup of coffee. It’s all about bringing together technology\, creativity\, and business savvy to create products that make waves in the market. \nIn this free\, 2-hour class\, get hands-on experience with the fundamentals of Product Management and understand what you need to become a Product Manager yourself! \nWe will touch on key tools and techniques for testing\, designing and improving products. Step into the world of product management and explore how product managers use leadership and versatility to launch products that people love.
URL:https://marketing.com.au/event/beginners-guide-to-product-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231207T180000
DTEND;TZID=Australia/Melbourne:20231207T200000
DTSTAMP:20260421T130739
CREATED:20231008T052236Z
LAST-MODIFIED:20240610T103853Z
UID:26040-1701972000-1701979200@marketing.com.au
SUMMARY:Beginner's Guide to Digital Marketing
DESCRIPTION:Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business. \nIn this free\, two-hour livestream\, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to create your first digital marketing campaign!
URL:https://marketing.com.au/event/beginners-guide-to-digital-marketing/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231207
DTEND;VALUE=DATE:20231208
DTSTAMP:20260421T130739
CREATED:20231029T045349Z
LAST-MODIFIED:20240610T103854Z
UID:26050-1701907200-1701993599@marketing.com.au
SUMMARY:Global Virtual MarTech Exchange Summit APAC 2023
DESCRIPTION:As an integral part of The Global MarTech Summit\, the APAC track promises to uncover both challenges and success stories in the realm of MarTech\, predictive analytics\, marketing strategy\, and upcoming trends specific to the APAC region. \nJoin us at the event\, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics\, AI & Email Marketing\, Marketing Automation\, CRM\, Digital Engagement and Personalisation. \nWelcome to the Global Virtual MarTech Exchange Summit APAC where industry thought leaders and pioneer service providers come together.
URL:https://marketing.com.au/event/global-virtual-martech-exchange-summit-apac-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231205T150000
DTEND;TZID=Australia/Melbourne:20231205T160000
DTSTAMP:20260421T130739
CREATED:20231008T052137Z
LAST-MODIFIED:20240610T103854Z
UID:26038-1701788400-1701792000@marketing.com.au
SUMMARY:Looking Ahead | Digital Marketing Trends to Watch Out for in 2024
DESCRIPTION:With digital presence holding unprecedented importance in this day and age\, the marketing landscape is undergoing a whirlwind transformation. The strategies that worked yesterday may not cut it tomorrow. \nJoin us to hear from industry experts as they unveil the emerging digital marketing trends to watch out for in 2024. Picture AI-fueled campaigns that set your brand apart\, immersive experiences that captivate your audience\, and influencer authenticity that forges real connections. \nWhether you are running a business or marketing for one\, this webinar will assist you in refining your marketing strategies and igniting your creativity to enhance your marketing efforts in 2024.
URL:https://marketing.com.au/event/looking-ahead-digital-marketing-trends-to-watch-out-for-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231205
DTEND;VALUE=DATE:20231206
DTSTAMP:20260421T130739
CREATED:20231029T050325Z
LAST-MODIFIED:20240610T103854Z
UID:26055-1701734400-1701820799@marketing.com.au
SUMMARY:Deep Dive into AI
DESCRIPTION:A one-day virtual event that will address the marketing touch points you need to drive and impact your strategy. \n\nThe latest in game-changing tactics and tools impacting your current marketing strategy: \n\n\n\n\n\nAccessibility\nAI & Chat GPT\nB2B Marketing\nBranding\nContent Planning & Development\nCreative & Design\nCustomer Journeys\nData & Analytics\nDisruptive Tech\neCommerce\nEmail Deliverability & Engagement\n\n\nFuture-proofing Tactics\nGoogle Analytics 4\nInclusivity\nInfluencer Marketing\nKeyword Research\nKPI’s & Stakeholder Management\nLead Gen\nMarTech Solutions\nMental Health & Professional Growth\nOmnichannel\nPaid Ads\n\n\nPersonas\nPodcasting\nReels & Stories\nSEO Performance & Strategy\nSocial Strategy for Facebook\, Instagram\, Linkedin\, Tiktok\, Twitter\nStorytelling\nUX & Consumer Behavior\nViral Branding & Messaging\nWebsite UX
URL:https://marketing.com.au/event/deep-dive-into-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231205
DTEND;VALUE=DATE:20231206
DTSTAMP:20260421T130739
CREATED:20231008T045331Z
LAST-MODIFIED:20240610T103854Z
UID:26021-1701734400-1701820799@marketing.com.au
SUMMARY:Virtual Conference: Martech: Automation & AI
DESCRIPTION:Explore the cutting-edge technologies transforming the marketing landscape\, with expert speakers sharing insights on harnessing automation and AI to boost your campaigns. \nAll conference material\, including presentations\, will be available on-demand in the 2023 AMA Martech Virtual Conference Attendee Hub within 24 hours\, if not sooner.
URL:https://marketing.com.au/event/virtual-conference-martech-automation-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231206
DTSTAMP:20260421T130739
CREATED:20231029T045929Z
LAST-MODIFIED:20240610T103855Z
UID:26052-1701648000-1701820799@marketing.com.au
SUMMARY:Essentials of Marketing with the American Management Association
DESCRIPTION:As a business professional\, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course\, you’ll get modern techniques for analyzing markets and quantifying customer needs\, wants\, and preferences (NWP). \nLearn tactics to utilize the 4 Ps of Marketing (Product\, Price\, Place\, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities\, you’ll discover how to implement the right approach for your company’s unique needs.
URL:https://marketing.com.au/event/essentials-of-marketing-with-the-american-management-association/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231130
DTEND;VALUE=DATE:20231201
DTSTAMP:20260421T130739
CREATED:20230806T043112Z
LAST-MODIFIED:20230910T053249Z
UID:25914-1701302400-1701388799@marketing.com.au
SUMMARY:Social Next: Virtual Summit 2023
DESCRIPTION:SocialNext is a one-day virtual summit\, featuring 25+ live presentations\, an exclusive conference kit mailed right to your door\, and the opportunity to access the recorded sessions afterward.\nSocialNext is virtual conference dedicated to bringing Canada’s top minds in digital marketing\, social media and online advertising together for two full days of 25+ live online presentations\, networking\, Q&A sessions and a few other surprises. \nIt’s the opportunity to continue your professional development and to ensure your company’s digital voice is ready for whatever 2024 might bring. \nThe first three hundred tickets come with our incredibly popular conference box which is shipped directly to you and allows you to engage in a way that makes our conferences completely unique.
URL:https://marketing.com.au/event/social-next-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231128
DTEND;VALUE=DATE:20231129
DTSTAMP:20260421T130739
CREATED:20231107T054822Z
LAST-MODIFIED:20240610T103855Z
UID:26085-1701129600-1701215999@marketing.com.au
SUMMARY:APAC Marketer's Meetup: Being Brave in Business with Lisa Ronson
DESCRIPTION:A rare opportunity to learn from Lisa Ronson\, ex Coles Group and Tourism Australia CMO! \nVoted as #1 most innovative marketer by CMO Magazine\, Lisa will share invaluable insights on being brave and creative to accelerate business growth in 2024 and beyond.
URL:https://marketing.com.au/event/apac-marketers-meetup-being-brave-in-business-with-lisa-ronson/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231115T123000
DTEND;TZID=Australia/Melbourne:20231115T133000
DTSTAMP:20260421T130739
CREATED:20230806T032421Z
LAST-MODIFIED:20230910T053252Z
UID:25892-1700051400-1700055000@marketing.com.au
SUMMARY:Bolster Your Partnership Marketing with AI Tools
DESCRIPTION:It’s hard not to hear about AI right now. But what can it do in the trenches of a marketing team? \nAMI has teamed up with growth strategist Luke Marshall to bring you a practical\, no-nonsense webinar on how to enhance your partnership marketing using AI tools and strategies. \nThis jargon-free session will share expertise on making partnership marketing more efficient and effective. You’ll learn how to create a list of ideal partners\, identify the right hooks for connecting and partnering\, and discover tools that simplify process documentation. Plus\, you’ll gain insights into creating content and partnership collateral quickly and how marketers can truly benefit from AI tools. \nThis lunchtime webinar is designed for marketers who want to cut through the hype and focus on real-world applications of AI in partnership marketing. By attending\, you’ll walk away with actionable insights that you can implement right away to improve your marketing efforts and foster meaningful partnerships. \nSo\, if you’re ready to learn from a seasoned growth strategist like Luke Marshall and elevate your partnership marketing game\, reserve your spot now. Let’s explore the potential of AI tools together and make partnership marketing more effective and enjoyable for you.
URL:https://marketing.com.au/event/bolster-your-partnership-marketing-with-ai-tools/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR