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DTSTART;VALUE=DATE:20260702
DTEND;VALUE=DATE:20260904
DTSTAMP:20260513T130917
CREATED:20260404T014552Z
LAST-MODIFIED:20260404T020226Z
UID:27444-1782950400-1788479999@marketing.com.au
SUMMARY:AI Powered Content & Digital Storytelling
DESCRIPTION:Join us for a dynamic full-day workshop\, “AI-Powered Storytelling Masterclass\,” led by Steve Ballantyne\, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers\, business leaders\, and creatives\, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process. \nThis workshop will give you the practical skills to harness AI tools to craft more engaging\, scalable\, and personalised stories across all digital platforms. From brand narratives to social media campaigns\, you’ll walk away empowered to create content that captures attention and drives impact.
URL:https://marketing.com.au/event/ai-powered-content-digital-storytelling/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Marketing,Online
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DTSTART;VALUE=DATE:20260723
DTEND;VALUE=DATE:20260724
DTSTAMP:20260513T130917
CREATED:20260404T014818Z
LAST-MODIFIED:20260404T020226Z
UID:27448-1784764800-1784851199@marketing.com.au
SUMMARY:B2B Marketing Fundamentals
DESCRIPTION:Join a practical and interactive session which objectively examines the B2B nuances at play globally and in Australia\, with helpful comparisons to B2C and reference to relevant marketing theory. \nWho should attend \nFrom entry-level marketers to seasoned B2B practitioners (10 years+)\, the course caters for all levels\, with the opportunity to work individually and within small groups to apply the content. \nTopics Covered \n\n Account Based Marketing theory & practice\nBuyer Group Marketing theory & practice\nGrowing B2B Brands via Category Entry Points\nAnalysing B2B campaign types by effectiveness & role\nProduct Led Growth ‘vs’ Sales Led Growth\nModern Sales\, Business Development and Marketing organisational structures & KPIs / benchmarks\n\nCase studies and mini-tasks are peppered throughout the content to enable discussion and debate. \nLearning Outcomes \n\nDescribe and apply B2B marketing principles\, throughout the funnel (both acquisition and retention)\nUnderstand the tension and synergies between Sales\, BD and Marketing\nHave an objective view of the promises of Product Led Growth models\nWalk away with a clear view of any ‘gaps’ and areas to prioritise in your own B2B marketing efforts
URL:https://marketing.com.au/event/b2b-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
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