Behavioural Science for Customer Journeys
2025-11-25 | Online
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
You will learn

Challenge yourself and your thinking (the who, the what, and the why).
Explore the motivation behind ‘CX’.
Relate organisational objectives to customer behaviour.
Identify opportunities to reduce friction and enhance relationships.
Understand the principles of applied behavioural science and how to apply this to your organisation.
Consider the bigger picture by understanding customer journeys at a deeper level.

AMI Behavioural Science for Customer Journeys
2025-11-25
