Email Marketing Workshop: create campaigns that drive engagement
2025-11-06 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

AI Marketing Bootcamp
2025-11-06
Supercharge your marketing efforts with AI in this one-day, high-intensity bootcamp. Learn the fundamentals of ChatGPT, set yourself up for success, and discover how to achieve consistent quality results with ChatGPT and some of the most impactful AI tools. Leave with a clear, actionable roadmap to implement AI in your marketing strategy.
The AI Marketing Bootcamp is designed for marketers looking to rapidly embrace the power of AI. In just one day, you’ll get hands-on with ChatGPT and other cutting-edge tools to learn how to enhance your marketing strategies, boost customer engagement, and drive ROI. You’ll walk away with practical skills and a clear plan to immediately integrate AI into your marketing toolkit.
Who should attend
This bootcamp is ideal for marketing professionals and strategists who want to stay ahead of the curve, harness the power of AI, and make an immediate impact on their business. Whether you’re completely new to ChatGPT or using it semi-regularly, this program bridges beginner and intermediate levels, offering actionable insights to transform your marketing approach.
Topics covered

What’s Possible with AI in Marketing: How AI is reshaping the marketing landscape.
Mastering ChatGPT for Marketing Success: Generate high-quality content and customer engagement strategies, including writing high-quality prompts.
Customising AI for Your Brand: Train AI to understand your business, industry, and customers.
Integrating AI Tools: Learn about other AI tools that can amplify your marketing efforts.
Creating an AI-Powered Marketing Strategy: Walk away with a step-by-step plan for AI integration.

Learning Outcomes

Gain competence and confidence in using of ChatGPT to create marketing content and customer engagement strategies.
Understand how to develop a clear, actionable AI-powered marketing strategy.
Learn how to integrate AI tools seamlessly into your existing marketing processes.
Gain hands-on experience with AI tools that you can implement immediately.
Leave with confidence in your ability to leverage AI to boost ROI.

AMI Email Marketing. Half-day Masterclass
2025-11-06
