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DTSTART;VALUE=DATE:20241203
DTEND;VALUE=DATE:20241213
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LAST-MODIFIED:20250316T012207Z
UID:26539-1733184000-1734047999@marketing.com.au
SUMMARY:Effective Director Course
DESCRIPTION:Exploring the role of the company director and the board’s vital contribution towards organisational culture and sustainable governance\, this course draws on theory\, practice\, and the collective knowledge of the participants to simulate the boardroom experience. \nThis course is designed to consolidate your understanding of the role of the director and the board. The course modules are delivered part time over 3 weeks and explore the duties of directors with a focus on the soft skills required to be an effective director in the boardroom environment. You will meet and network with peers across sectors and each module is facilitated by an experienced trainer with director experience. \nThe course is designed for: \n\nAspiring or newly appointed directors\nExecutives seeking director transition pathways\nDirectors wanting to refine their skills\nSenior executives reporting into a board\n\nThe course is uniquely based around one hypothetical case study to support your practical learning. \nAfter attending the course\, you will: \n\nWalk away with practical tools and tips on how to be an effective director\nExplore the frameworks and the theory behind best practice director communication\nLearn about executive engagement and how a board operates and makes decisions\nBe involved in a boardroom simulation and practice your director questioning skills\nUnderstand how a director and board acquires information\, including board packs\, which provide the basis for sound decision-making\nLearn how to use a board portal and take notes\n\nConclude the course by meeting an experienced non-executive director and a recruiter to hear about current trends in director recruitment and appointment and gain valuable personal insights on how to thrive as a director in the boardroom. \nThe course materials will be provided for pre-reading 2 weeks prior to the start of your course. Assessment consists of reflective written responses to each of modules 1 to 3. \nHow the course will be delivered? \nThis course will run virtually over 2 weeks in short weekly sessions. \nDates of course modules: \n\nModule 1: High Performing Boards — Part I\, 3 December\, 1:00pm – 4:30pm AEDT\nModule 1: High Performing Boards — Part II\, 4 December\, 1:00pm – 4:30pm AEDT\nModule 2: Director dynamics — Part I\, 5 December\, 1:00pm – 4:30pm AEDT\nModule 2: Director dynamics — Part II\, 10 December\, 1:00pm – 4:30pm AEDT\nModule 3: Board meeting simulation\, 11 December\, 1:00pm – 4:30pm AEDT\nModule 4: Acquiring a non-executive director role\, 12 December\, 1:00pm – 4:30pm AEDT\n\nIf you successfully complete the course and assessment tasks\, you will graduate and become a part of the Effective Director Course Alumni and qualify for membership of Governance Institute of Australia and receive Cert (EDC) post-nominals .
URL:https://marketing.com.au/event/effective-director-course/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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DTSTART;VALUE=DATE:20241205
DTEND;VALUE=DATE:20241206
DTSTAMP:20260422T082620
CREATED:20241006T013508Z
LAST-MODIFIED:20250316T012207Z
UID:26627-1733356800-1733443199@marketing.com.au
SUMMARY:Driving Inclusive Marketing Excellence - Virtual
DESCRIPTION:Despite multicultural consumers making up 40 percent of the U.S. population\, only 5.2 percent of advertising spend target this segment. Today’s business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by tapping into the power of a shifting demographic landscape. \nThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery\, then reflection and real-world application across creative\, media\, and marketing performance for inclusive marketing. \nThis virtual workshop arms marketers with insights\, knowledge\, and skills to not only build successful multicultural marketing campaigns but to tap into the power of data\, technology\, and leadership across functions to drive success. Led by an expert global marketing leader\, this high-impact workshop draws on the artistic aesthetics of connecting to consumers through culture\, as well as the scientific rigor of metrics and measuring impact\, to refine and enhance their multicultural and inclusive marketing efforts. Through robust frameworks\, anthropological narratives\, case studies\, stories from current marketing executives\, visual thinking strategies\, and technology immersion\, participants will be armed with tools and resources to galvanize their marketing strategies and drive sustainable and profitable growth in a multicultural America. \nTarget Audience\nThis virtual workshop is for teams or individuals involved in the development of marketing strategies\, working closely with their creative and media agencies\, focusing on engaging and activating multicultural audiences\, through authenticity\, transparency\, and rigorous measurement. It can serve as a great introduction for those new to the multicultural marketing process or a welcome refresher for seasoned professionals. \nIt is particularly relevant for Brand and Performance Marketing teams; Marketing Research or MarTech teams may also benefit. Relevant for B2C\, B2B and hybrid marketers\, the content can be tailored to accommodate any career level.
URL:https://marketing.com.au/event/driving-inclusive-marketing-excellence-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
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