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SUMMARY:Transform services & product development with Design Thinking
DESCRIPTION:Would you like to solve wicked marketing problems?\nAre you keen to be more human centered in your marketing?\nWould you like to ask better questions? \nIf so\, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend: \nAnyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered \nFull design cycle of empathise\, define\, ideate\, prototype and test\nEmpathy Mapping\nHow to frame a curious question\nIdeation techniques\nLearning Outcomes: \nThe value of engaging with real people to help them ground their design decisions\nThe importance of stepping out of your own shoes\nHow to reframe problems to make them human centred\nThat low-resolution prototypes are useful to learn from (take an iterative approach)\nThe importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).\nHow to use empathy maps\nThe importance of not going straight to solution\nCourse experience \nDesign Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach\, gain some shared vocabulary\, and get a taste of each design “mode” (empathise\, define\, ideate\, prototype\, test). \nParticipants will receive: \nA copy of all course content\nAll templates used in the program for empathy mapping and ideation\nAn introduction to design thinking PDF\nWatch\, read and listen library of resources
URL:https://marketing.com.au/event/transform-services-product-development-with-design-thinking/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Online
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