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DTSTART;TZID=Australia/Melbourne:20220119T123000
DTEND;TZID=Australia/Melbourne:20220119T160000
DTSTAMP:20260409T085239
CREATED:20211204T060743Z
LAST-MODIFIED:20211204T072950Z
UID:20756-1642595400-1642608000@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20220119T210000
DTEND;TZID=Australia/Melbourne:20220119T223000
DTSTAMP:20260409T085239
CREATED:20211204T061442Z
LAST-MODIFIED:20211204T072951Z
UID:20760-1642626000-1642631400@marketing.com.au
SUMMARY:Email marketing where to start?
DESCRIPTION:Overlooked email marketing as an overused or out moded form of marketing and communications? Glued have specifically written this workshop to encourage those just starting out on their email marketing journey. During the lockdown we recognised that this Cinderella discipline was coming into its own. \nRob Harrison and David Wilson of Glued will take you through some of the key facts and figures about the effectiveness of email marketing. \nThey will also cover: key tips on list purchase; reviews of the main platforms; fitting email marketing into your sales process; creating\, running and monitoring campaigns. Peppered into this learning will be interactive exercises on: how to profile a target email marketing list; writing engaging subject and head lines; and\, selecting imagery that helps you say more than the sum of the parts. \n 
URL:https://marketing.com.au/event/email-marketing-where-to-start/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
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