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DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260409T122645
CREATED:20211114T110944Z
LAST-MODIFIED:20211204T072951Z
UID:20632-1638403200-1638489599@marketing.com.au
SUMMARY:Global Digital PR Awards 2021
DESCRIPTION:The 2021 Global Digital PR Awards\, organized by Don’t Panic Events\, will be a virtual awards show with a presentation on December 2 – broadcast globally. \nThe Global Digital PR Awards celebrate digital PR that drives search visibility\, traffic to websites\, raises brand awareness\, and delivers exceptional ROI. \nDigital PR as a strategy to increase brand awareness and drive sales has seen stratospheric growth in 2021. PR Agencies have taken over the web and social channels with clever stunts\, timely newsjacking\, innovative interactive campaigns\, memes\, brand takeovers\, research driven articles\, clever content marketing and influencer outreach. \nThere are a number of categories open to entry\, which will be judged by a panel of industry experts in a rigorous two stage judging process. You can find more about the entry process here. \nEntries are welcomed from businesses based in any country or region and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nAll categories will be judged by an influential and respected judging panel working in the digital industry. The judging is a robust\, credible and transparent two-step process\, involving pre-scoring and a judging session where the panel discusses each entry in detail. \nImportant Dates:\n\nEntry Deadline: October 8\nJudging Session: October 27\nShortlist Announced: October 29\nAwards Ceremony: December 2
URL:https://marketing.com.au/event/global-digital-pr-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online
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DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260409T122645
CREATED:20211114T113056Z
LAST-MODIFIED:20211204T072949Z
UID:20641-1638403200-1638489599@marketing.com.au
SUMMARY:B2B Marketers: Seven Steps for Writing a Killer Creative Brief
DESCRIPTION:Does it sometimes feel like your writers\, graphic designers\, and video folks\, and/or your creative agency\, are not on the same page—and so the performance of your content suffers? If so\, it’s probably because the creative brief wasn’t rigorous enough\, if there was a brief at all. It’s time to up your content game. \nIf you’re a B2B marketer\, you know how much hard work goes into developing content\, but you don’t begrudge it because content is king\, right? And by “content” we mean customer-facing assets: blog posts\, infographics\, webpages\, videos\, podcasts\, social posts\, etc. \nUnfortunately\, all too often\, the content is off the mark and assets don’t perform well. Usually\, it’s because there wasn’t a rigorous creative brief with clear marching orders for your writer\, designer\, video team\, creative agency\, etc. A solid creative brief averts surprises\, rework\, and frustration that can happen late in the content review cycle. \nJoin us to learn: \n\nWhat is a creative brief?\nWhy is the brief so critical to building great content?\nWhat goes into a killer creative brief—the who\, what\, where\, when\, why\, and how?\nWhat are real-world examples of content done right?\n\n 
URL:https://marketing.com.au/event/b2b-marketers-seven-steps-for-writing-a-killer-creative-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Copywriting,Online
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