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UID:19423-1625443200-1625875199@marketing.com.au
SUMMARY:IRX Engage Summit 2021
DESCRIPTION:With in-person events still some months away\, we are delighted to bring you the IRX Engage Summit from 5-9 July 2021. Packed with big-name speakers\, fascinating panel discussions\, and practical workshops\, the digital event has something for everyone. Whatever your role in the business\, you need to find out how eCommerce affects you\, what you should do to embrace it\, ensure you are one step ahead of your competitors and thrive in the digital world. \n\n\n\n\n\nHours of free content\n\n\nThe IRX Engage Summit 2021 will bring you hours of free content on all the issues you are facing today\, tomorrow and next year. \n\n\n\n\n\n\n\n\n\n\nSuperstar speakers\n\n\nOur line-up of inspirational speakers\, industry experts and entrepreneurs will give you insight into real-life challenges from some of the biggest online retailers. \n\n\n\n\n\nSerious networking\n\n\nNetwork with over 4\,000 senior retail professionals from across UK\, Europe and the world. Meet innovative start-ups as well as the the biggest industry names. \n\n\n\n\n\n\n150+ leading suppliers\n\n\n\n\nDiscover cutting-edge technology and innovative services to create seamless customer experiences\, increase sales and deliver efficiencies across your online and in-store operations. \n\n\n\n\n\n\n\n\n\n\nMatchmaking by AI\n\n\nThe IRX Engage digital platform uses the most advanced and powerful type of AI to give you a personalised experience and unlock business opportunities that would have otherwise been impossible. \n\nPractical workshops\n\n\nLearn from world leading retail experts at IRX’s training focused workshops – an essential watch for any retailer.
URL:https://marketing.com.au/event/irx-engage-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
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LAST-MODIFIED:20211204T072954Z
UID:19639-1625752800-1625756400@marketing.com.au
SUMMARY:The Future of Marketing In A Cookieless World
DESCRIPTION:Selling Simplified (SSG)\, a global leader in data-driven B2B demand generation\, \nis thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021\, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste\, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion\, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future. \nModerated by SSG’s Managing Director APJ\, Darren Brain\, together with key industry experts\, learn about: \n\nImplementing a successful ABM strategy\nInvesting in first-party data and thinking long-term\nAddressing privacy concerns and data ethics\nTypes of ABM & ABM Scaling\nHow to get started
URL:https://marketing.com.au/event/the-future-of-marketing-in-a-cookieless-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
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