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DTSTART;TZID=Australia/Melbourne:20210114T070000
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UID:17956-1610607600-1610611200@marketing.com.au
SUMMARY:What Entrepreneurs Should Know About Intellectual Property Rights
DESCRIPTION:One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property\, which refers to creations of the human mind\, includes patents\, trademarks\, copyrights\, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive\, there are low-cost strategies that new entrepreneurs should consider using.  \nIn this live webinar\, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson\, an industry expert\, consultant\, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.  \nThey’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:  \n– Creating a trademark strategy for names\, logos\, and brands.  \n– Using copyrights to protect works and combat copycats online and elsewhere.  \n– Deciding how to protect your inventions with patents.  \n– Determining when to use trade secrets to protect confidential information.  \n– Finding intellectual property lawyers at any budget level.  \nKanika Tolver is the CEO and founder of Career Rehab\, LLC in Washington\, DC\, where she helps clients transform their careers with coaching programs\, events\, webinars\, and digital resources to help people reach their career goals. An in-demand coach\, consultant\, speaker\, and thought leader\, she has been featured on CNN\, CNBC\, CBS Radio\, Yahoo!\, Black Enterprise\, Glassdoor.com\, Entrepreneur.com\, The Washington Post\, and a variety of radio interviews and podcasts.
URL:https://marketing.com.au/event/what-entrepreneurs-should-know-about-intellectual-property-rights/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
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DTSTART;TZID=Australia/Melbourne:20210114T140000
DTEND;TZID=Australia/Melbourne:20210114T150000
DTSTAMP:20260413T010457
CREATED:20201222T030444Z
LAST-MODIFIED:20210118T073244Z
UID:17954-1610632800-1610636400@marketing.com.au
SUMMARY:SEO Simplified in 30 Minutes
DESCRIPTION:Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso\, of Roovio Digital Marketing\, maintains that 80% of good SEO habits come down to just four words\, “They ask\, You Answer”\, and in this eye-opening presentation will explain what this means to your business and how to apply it. \nJoin Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. \nYou’ll learn: \n\nThe important steps that you can take to evolve your website optimization and achieve greater online visibility\nHow successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top\nMike’s favorite tools for keyword and content research\, social media\, and more
URL:https://marketing.com.au/event/seo-simplified-in-30-minutes/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
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