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DTSTART;TZID=Australia/Melbourne:20200824T183000
DTEND;TZID=Australia/Melbourne:20200928T200000
DTSTAMP:20260413T085921
CREATED:20200712T063211Z
LAST-MODIFIED:20201010T112429Z
UID:15790-1598293800-1601323200@marketing.com.au
SUMMARY:Hack an SEO Plan in 90 Mins
DESCRIPTION:The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. \nThis is a practical\, hands-on session in which you will create an SEO plan for your business. \nClass schedule: \n\nKeyword research\nDefine your audience\nResearch content ideas and develop SEO-focused content\nSocial media research\nIdentifying link opportunities\nOutreach
URL:https://marketing.com.au/event/hack-an-seo-plan-in-90-mins/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200922
DTEND;VALUE=DATE:20200924
DTSTAMP:20260413T085921
CREATED:20200613T032651Z
LAST-MODIFIED:20201010T112423Z
UID:15511-1600732800-1600905599@marketing.com.au
SUMMARY:Inbound 2020
DESCRIPTION:INBOUND PROVIDES AN UNMATCHED OPPORTUNITY FOR YOUR BRAND\nINBOUND 2020 is an immersive\, digital experience over the course of two days\, Sept. 22-23\, uniting professionals across the globe and featuring its trademark inspirational content\, networking opportunities and high-octane events. \n\n\n\n\n\nINBOUND 2020 will go beyond simply broadcasting content sessions. INBOUND 2020 will be more than a singular\, individual experience. INBOUND 2020 will bring attendees together no matter where they are physically with connection\, energy\, personality\, and excitement. We believe that events should create a shared moment in time that unites a community and create space for uplifting energy to percolate\, enabling conversation and connection\, allowing everyone to feel part of something bigger\, something that’s worth getting excited about and rallying around\, no matter the medium. That’s the secret sauce that has always made INBOUND special and as we think about how we are going to deliver INBOUND via this new\, online\, immersive experience\, creating a way for this to happen is top of mind for us. 
URL:https://marketing.com.au/event/inbound-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200923
DTEND;VALUE=DATE:20200924
DTSTAMP:20260413T085921
CREATED:20200712T072745Z
LAST-MODIFIED:20201010T112339Z
UID:15827-1600819200-1600905599@marketing.com.au
SUMMARY:LaterCon
DESCRIPTION:A Social Media Conference by Later. \nDon’t expect any generic (or worse\, outdated!) Instagram advice here. Our speakers are sharing advanced strategies that actually work\, with real-life examples to prove it.\n\n WHERE: Anywhere you have WiFi \n WHEN: September 23\, 2020
URL:https://marketing.com.au/event/latercon/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200923T200000
DTEND;TZID=Australia/Melbourne:20200923T230000
DTSTAMP:20260413T085921
CREATED:20200712T075259Z
LAST-MODIFIED:20201010T112339Z
UID:15843-1600891200-1600902000@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and ideas catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey.\n\nTakeaways\nParticipants of this workshop will learn: \n\nWhere and how to find the necessary data and research inputs to customer journey maps\nProven consumer journey map design methodologies used for major brands and products\nHow to implement consumer journey maps as shown by real business case studies
URL:https://marketing.com.au/event/customer-journey-mapping-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,UX,Website
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