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DTSTART;TZID=Australia/Melbourne:20200824T183000
DTEND;TZID=Australia/Melbourne:20200928T200000
DTSTAMP:20260413T090051
CREATED:20200712T063211Z
LAST-MODIFIED:20201010T112429Z
UID:15790-1598293800-1601323200@marketing.com.au
SUMMARY:Hack an SEO Plan in 90 Mins
DESCRIPTION:The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. \nThis is a practical\, hands-on session in which you will create an SEO plan for your business. \nClass schedule: \n\nKeyword research\nDefine your audience\nResearch content ideas and develop SEO-focused content\nSocial media research\nIdentifying link opportunities\nOutreach
URL:https://marketing.com.au/event/hack-an-seo-plan-in-90-mins/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200908
DTEND;VALUE=DATE:20200911
DTSTAMP:20260413T090051
CREATED:20200804T105632Z
LAST-MODIFIED:20201010T112425Z
UID:16377-1599523200-1599782399@marketing.com.au
SUMMARY:Digital Contact Centre
DESCRIPTION:Enhancing Customer Experience through Omni-Channel Integration\,\nCustomer Self Service and Culture Change\n\n\n\n\nIn an increasingly digital world\, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise\, and a key component of overall customer experience.\n\nKey to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff\, while simultaneously giving them the tools to effectively resolve complex customer issues.\n\nWith that in mind\, CCW Asia Online hosted by CX Network will be focused on:\n\nIntegrating interaction channels across the business to ensure a seamless experience\nLeveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries\nUsing Artificial Intelligence\, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal\nEngaging in training and building a culture of service excellence to increase staff effectiveness\n\nDay One: Tuesday 8th September 2020\n\n\n9:00 SGT   Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience\nOlga Quiros\, Director\, Customer Operations – Asia Pacific\, Expedia Group \n\n10:00 SGT   Transform Your CX Operations Today by Harnessing the Power of AI\, ML and Intelligent Automation\nRavi Saraogi\, Co-founder and President – Asia Pacific\, Uniphore  \n\n11:00 SGT   Providing Better Customer Experience and Building Strong Customer Relationships\nSenior Representative\, Zendesk\n\n\n\n12:00 SGT  Using Cloud-Native Intuitive Analytics to Manage People and Systems\nSenior Representative\, Genesys\n\nDay Two: Wednesday 9th September 2020\n\n9:00 SGT   How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers\nAnna Wang\, Head of the Customer Relations Center for Nespresso China  \n\n10:00 SGT   Achieving True Operational Excellence in the Contact Center\nSenior Representative\, Vonage\n\n11:00 SGT  Optimizing Workforce Planning and Delivery\n\n\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers\nK V Dipu\, President & Operations and CX Head\, Bajaj Allianz General Insurance Company\, India\n\nDay Three: Thursday 10th September 2020\n\n9:00 SGT   Case Study: Delivering a World Class Customer Experience\nAnila Fredericks\, Head of Customer Service Operations\, Telstra Global\n \n10:00 SGT  Monetizing Customer Insights to Drive Better Performance and Profitability\n\n\n11:00 SGT  Future-Proofing Contact Centres in the Digital Age\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers
URL:https://marketing.com.au/event/digital-contact-centre/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20200909T080000
DTEND;TZID=Australia/Melbourne:20200911T170000
DTSTAMP:20260413T090051
CREATED:20200804T105258Z
LAST-MODIFIED:20201010T112425Z
UID:16375-1599638400-1599843600@marketing.com.au
SUMMARY:CX Digital Retail
DESCRIPTION:The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase\, from window browsing to the convenience\, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase\, they want to own and influence the brands they buy with.\n\nThis trend coupled with high streets continuing to cut jobs\, close stores\, and in the worst of cases pile into administration – now more than ever\, the need for digital is real. Providing a frictionless\, integrated Omni-channel experience\, from mobile to store and anywhere in-between\, has become the benchmark for optimizing the customer journey and reaping the business rewards.\n\nRetailers are faced with the burning need to innovate and embrace digital transformation while remaining cost-conscious. CX Digital Retail joins executives in CX\, Omni-channel and e-commerce\, to explore strategies and insights through deep-dive case studies and interactive panel discussions. Learn how to redesign the consumer-brand relationship\, design a seamless Omni-channel experience and an agile digital transformation strategy that continuously exceeds customer expectations.\n\n\n\n\n\nKey Themes To Be Discussed\n\n\n\n\n\n\n\n\n\nLeveraging CX technology\n\n\n\nEnsure you are maximising the whole suite of CX technologies including AI\, Robotics\, VR\, IoT and more\n\n\n\n\n\n\n\n\n\n\n\n\nOmni-channel and mobile-first\n\n\nDiscuss how to lead your business transformation with 2020’s smartest and market leading CX strategy\n\n\n\n\n\n\n\n\n\n\n\nOptimising data and insights\n\n\n Explore Data optimisation\, connectivity and consumer insights to ensure flawless CX and digital quality\n\n\n\n\n\n\n\n\n\n\n\nTrue Business Agility\n\n\n\nPredict and deliver on changing customer values whilst keeping these at the core through visual content
URL:https://marketing.com.au/event/cx-digital-retail/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX
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