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DTSTART;TZID=Australia/Melbourne:20200810T080000
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UID:15491-1597046400-1597251600@marketing.com.au
SUMMARY:ContentTECH Summit 2020
DESCRIPTION:Marketing has become chaotic and unpredictable. We’re ready to embrace it\, and the effective use of content and technology are paramount.\nOur ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create\, manage\, deliver and scale your enterprise content and provide your customers with better digital experiences. \nJoin us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2020 ContentTECH conference will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology. \n\n\n\nWhy ContentTECH Summit?\nIt’s time for an evolution. Senior marketing executives are truly focused on one thing: technology and its effective use to create\, manage\, deliver\, and scale enterprise content and marketing. ContentTECH Summit wants to keep pace with industry leaders and push our entire community forward. \n\n\nWho should register?\nVPs\, senior directors and directors in marketing\, digital marketing\, marketing innovation\, marketing technology\, demand generation\, marketing operations\, customer advocacy\, customer experience\, and ecommerce\, as well as CMOs\, CDOs\, CTOs\, CCOs\, and anyone else working at the convergence point of content\, technology and strategy. \n\n\nWhat will be answered?\nThe biggest questions you have: How do we ensure our business is using or preparing for the right content and marketing technology innovations? How do we fill our customers’ needs for epic experiences? How do we use content and technology to help us in the ever-changing marketing landscape? How do we sort through the thousands of opportunities available to us?
URL:https://marketing.com.au/event/contenttech-summit-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20200812T190000
DTEND;TZID=Australia/Melbourne:20200812T213000
DTSTAMP:20260413T121402
CREATED:20200712T063055Z
LAST-MODIFIED:20200808T045155Z
UID:15788-1597258800-1597267800@marketing.com.au
SUMMARY:Social Media Monitoring and Analytics: How\, What\, and Why
DESCRIPTION:Understanding metrics\, stats and social analytics is key to creating\, monitoring and adjusting social strategy and goals. With this in mind\, digital marketers must know what they are looking for\, which stats impact their previously set goals and how they can use analytics to fine-tune their content\, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics\, their importance and how to use them to make stand out social presences\, topnotch campaigns and stronger connections with users. \n\n\nTakeaways\n\nAn understanding of how to find basic analytics for social media platforms including: Facebook\, Twitter\, YouTube\, Instagram and LinkedIn\nExamples of how to present social analytics internally and for clients\nA knowledge of what the metrics being reported mean\, i.e. impressions vs. reach vs. engagement\nTips on how to use analytics to enhance and advance social media strategies and approaches\nHow to increase content reach through social advertising (this will be a small/brief portion)
URL:https://marketing.com.au/event/social-media-monitoring-and-analytics-how-what-and-why/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
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DTSTART;TZID=Australia/Melbourne:20200812T190000
DTEND;TZID=Australia/Melbourne:20200812T213000
DTSTAMP:20260413T121402
CREATED:20200712T074232Z
LAST-MODIFIED:20200808T045155Z
UID:15835-1597258800-1597267800@marketing.com.au
SUMMARY:Video Production Fundamentals
DESCRIPTION:In the time constrained 21st century\, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. \nStudents will learn about the strengths and weaknesses of video as a communication medium\, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process\, from pre-production to post-production. Topics that would be covered include scripting\, planning a shoot\, production jargon\, cinematography\, and video editing fundamentals. \nBy examining various case studies\, students will gain an insight into what goes on behind the scenes\, the challenges faced during video production\, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce\, shoot\, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software. \nThis workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.
URL:https://marketing.com.au/event/video-production-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
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