BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200714
DTEND;VALUE=DATE:20200716
DTSTAMP:20260413T154401
CREATED:20200503T013658Z
LAST-MODIFIED:20200808T045251Z
UID:15184-1594684800-1594857599@marketing.com.au
SUMMARY:MozCon 2020
DESCRIPTION:Not Your Typical Marketing Conference.\nMozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer\, but the well-being and good health of the community is our number-one concern. And while the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8\, we’re still bringing you all the MozCon magic you know and love. \n\n\nJoin us at MozCon for a journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO\, mobile\, conversion optimization\, local search\, and more. \n\n 
URL:https://marketing.com.au/event/mozcon-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200714T120000
DTEND;TZID=Australia/Melbourne:20200714T130000
DTSTAMP:20260413T154401
CREATED:20200612T110305Z
LAST-MODIFIED:20200808T045248Z
UID:15498-1594728000-1594731600@marketing.com.au
SUMMARY:YouTube 101: How to Run Your Channel the Right Way
DESCRIPTION:Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel\, including how to develop the content strategy and optimise videos for increased discoverability and audience growth. \n\n\nTakeaways\n\nHow to get your YouTube channel started using the 3 channel foundations\nLearn how to optimise your YouTube videos for increased engagement. You will look at the video conversion funnel to understand how best to create thumbnails\, video titles\, metadata and what it means to optimise for audience growth.\nHow to optimise for monetisation on YouTube\n\n\nAbout the Instructors\n\n Pieter Van Schalkwyk  Account Strategy Manager\,\nValleyarm Digital Limited \nPieter is the Head of Client Strategy at Valleyarm and has over 6+ years of experience in the social video industry\, working with brands like the Australian Open\, Cartoon Network\, Ministry of Sound\, the NRL and Channel 7 on developing social video strategies for YouTube. He also has experience running social media channels for NBCUniversal Australia’s consumer-facing channel brands including E!\, SYFY\, Universal TV and Bravo and has worked on digital brand campaigns with P&G’s SKII\, Ford and Nintendo. \nWhen he’s not working on developing strategies for clients\, you’ll find him gaming\, watching sports (NBA\, F1 and EPL) and supporting Sydney’s live music scene. \n\n\n Caitlin Jones  Video Content Editor\,\nValleyarm Digital Limited \nCaitlin is a Social Producer at Valleyarm with professional experience creating\, optimising and monetising content Facebook and Youtube for well-known entertainment companies such as hayu\, Love Island\, Nigella Lawson\, Graham Norton\, NBCUniversal\, NRL and Bondi Vet. She has experience in subscriber growth with hayu being her biggest achievement. Starting November 2018 with 100k and now over 600k as of January 2020\, along with record-breaking trends with over 3 million daily channel. \nCaitlin\, born and raised in Hong Kong\, moved to Sydney from London at the start of 2020. She enjoys exploring all the best cafes Sydney has to offer and is learning to appreciate League rugby just as much as Union!
URL:https://marketing.com.au/event/youtube-101-how-to-run-your-channel-the-right-way/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR