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DTSTART;TZID=Australia/Melbourne:20200702T130000
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DTSTAMP:20260413T235733
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UID:15494-1593694800-1593698400@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal\nCEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy. \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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DTSTART;TZID=Australia/Melbourne:20200702T180000
DTEND;TZID=Australia/Melbourne:20200702T193000
DTSTAMP:20260413T235733
CREATED:20200612T111440Z
LAST-MODIFIED:20200808T045252Z
UID:15504-1593712800-1593718200@marketing.com.au
SUMMARY:Emerging FemTech: How Tech is Transforming Women's Health
DESCRIPTION:About This Event\nJoin GA & FemTech Collective for an APAC special edition panel from inspiring FemTech entrepreneurs from Sydney\, Tokyo and Canberra. \nFemTech is a term used to categorise any software\, startup or product that combines technology with a focus on women’s health. A rising industry\, FemTech is innovative for its prioritisation of a historically underrepresented area in technology. \nWe’ll be discussing the origins of their startup\, how technology is transforming women’s health for the better\, emerging innovations and what the future of femtech holds. Whether you’re in the industry yourself or looking to break in\, hop online and join the conversation! \nFormat:\n– Lightning talks from each founder on their business\n– Discussion panel\n– Audience Q&A \n\n\nAbout the Instructors\n\n Megan Capriccio  Co-Founder of Vikera Tequila\,\nGlobal Ambassador for FemTech Collective Sydney & Consultant \nMegan Capriccio is the Director of FemTech Consulting and Sydney Ambassador to the FemTech Collective. As an entrepreneur\, product manager\, and business consultant\, Megan has dedicated her career to ensuring that women have more control over their realities by working for and with women in a variety of fields. From researching the role of women on the international stage at the University of Sydney to establishing a tequila company that empowers and celebrates women in the wine and spirits industry\, to launching the FemTech Collective branch in Sydney\, Megan’s various roles have gained her recognition as a champion for change for women\, their education\, and careers. She is currently working with and consulting for FemTech companies\, investors\, and partners across Australia and the US to grow the ecosystem\, offer additional support for women to manage their health with the help of technology\, and to re-educate the public on how healthy women create a healthy society. \n\n\n Dr Kelly Teagle  Founder/Principal\,\nWellFemme \nDr Kelly Teagle graduated in Medicine from the University of Queensland in 2001 and worked as a Medical Officer in the Royal Australian Air Force. After becoming a GP she completed further studies in women’s reproductive and sexual health. At 42 Kelly experienced an early menopause which further motivated her to study and treat menopausal issues. In 2019 she launched WellFemme\, Australia’s first Telehealth Menopause Service\, to help women access specialised perimenopause care Australia wide. Kelly also works as a GP in Canberra\, writes blog articles\, speaks at Womens’ Health events and has two kids. \n\n\n Amina Sugimoto  COO\,\nfermata \nBorn in Asia\, raised in Africa and educated in Europe\, Amina comes from a very diverse and multi-cultural background. As a child growing up in Africa\, she volunteered at a local cancer hospital for children\, where she experienced first-hand the absolute poverty and lack of access to basic healthcare in local communities. As an ambitious and caring individual\, Amina has made it her mission to bring about a paradigm shift in healthcare in order to promote better access to medicine across the globe.\nShe moved to London where she obtained a Doctorate Degree in Public Health and Health Economics at the London School of Hygiene and Tropical Medicine and later moved back to Japan to work at the Health and Global Policy institute for Dementia. During her time working in healthcare\, she saw an opportunity for additional focus on women’s health & education and decided to shift gears to advocate for FemTech solutions within the industry.\nShe joined Mistletoe Fund\, a social impact-focused VC (backed by Taizo Son) based in Tokyo\, as their Healthcare Innovation Producer and in 2019 launched fermata\, Inc.\, a leading FemTech ecosystem in Japan in combination with fermata\, Inc. Fund\, an investment vehicle for global FemTech start-ups. \n\n\n Nicole Liu  Founder\,\nKin \nNicole is the Founder of Kin Fertility. After a misdiagnosis of an all-too-common reproductive condition\, Nicole started Kin to help women take control of their own reproductive health. \nWhile starting her career out in Investment Banking\, she followed her excitement into a Venture Capital role with Reinventure\, working with high-growth tech startups. Then\, did a detour into working with large corporates at McKinsey & Company.
URL:https://marketing.com.au/event/emerging-femtech-how-tech-is-transforming-womens-health/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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