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DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260413T135203
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200618
DTEND;VALUE=DATE:20200620
DTSTAMP:20260413T135203
CREATED:20200422T091346Z
LAST-MODIFIED:20201002T041113Z
UID:15126-1592438400-1592611199@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:The Forward Marketing Summit Singapore 2020 is going VIRTUAL.\nLive-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\n\nTopics in full include:\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\n\n\n\nWho should attend:\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020/
LOCATION:Online
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T080000
DTEND;TZID=Australia/Melbourne:20200619T170000
DTSTAMP:20260413T135203
CREATED:20200530T121707Z
LAST-MODIFIED:20201002T041029Z
UID:15400-1592467200-1592586000@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:Live-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\nTopics in full include:\n\n\n\n\n\n\n\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\n\n\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\n\n\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\nWho should attend: \n\n\n\n\n\n\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020-2/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T120000
DTEND;TZID=Australia/Melbourne:20200618T130000
DTSTAMP:20260413T135203
CREATED:20200530T120647Z
LAST-MODIFIED:20201002T050357Z
UID:15391-1592481600-1592485200@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal – CEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.  He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.  \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search). 
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T130000
DTEND;TZID=Australia/Melbourne:20200618T150000
DTSTAMP:20260413T135203
CREATED:20200530T122550Z
LAST-MODIFIED:20200808T045256Z
UID:15406-1592485200-1592492400@marketing.com.au
SUMMARY:Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,SEO,Social Media
END:VEVENT
END:VCALENDAR