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SUMMARY:Marketers In Pajamas - Lisa Ronson and Chris Taylor
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less. \n\n\nTwo marketers for the price of one! As we chat with Coles CMO\, Lisa Ronson\, her husband Chris Taylor\, CMO for The Heart Foundation drops in. Literally. Lisa covers:\n\n\n\n\n• The flip as a marketer “telling people to stop buying things!”\n• How Coles is teaming up with Woolworths\, Aldi & IGA for the greater good\n• The need for humour during and after the crisis\n• How Coles came to appoint two agencies in the midst of industry turmoil\n• Why marketing into the future is so critical
URL:https://marketing.com.au/event/marketers-in-pajamas-lisa-ronson-and-chris-taylor/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
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