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SUMMARY:Marketers In Pajamas - Carmen Bekker and Brent Smart
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less. \n\n\nCarmen Bekker leads KPMG’s CMO Advisory\, while IAG’s Brent Smart is one of Australia’s top CMO’s. We cover…\n\n\n\n• Why IAG thinks now\, more than ever\, is the time to invest in your brand\n• What Carmen identifies as the silver lining amongst the panic\n• Why Brent isn’t cutting a cent from his Agency’s fees\n• What ingredients your Post-COVID strategies require\n• IAG’s poignant Bushfire campaign that never saw the light of day
URL:https://marketing.com.au/event/marketers-in-pajamas-carmen-bekker-and-brent-smart/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
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