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DTSTART;VALUE=DATE:20260702
DTEND;VALUE=DATE:20260904
DTSTAMP:20260513T115211
CREATED:20260404T014552Z
LAST-MODIFIED:20260404T020226Z
UID:27444-1782950400-1788479999@marketing.com.au
SUMMARY:AI Powered Content & Digital Storytelling
DESCRIPTION:Join us for a dynamic full-day workshop\, “AI-Powered Storytelling Masterclass\,” led by Steve Ballantyne\, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers\, business leaders\, and creatives\, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process. \nThis workshop will give you the practical skills to harness AI tools to craft more engaging\, scalable\, and personalised stories across all digital platforms. From brand narratives to social media campaigns\, you’ll walk away empowered to create content that captures attention and drives impact.
URL:https://marketing.com.au/event/ai-powered-content-digital-storytelling/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260714
DTEND;VALUE=DATE:20260715
DTSTAMP:20260513T115211
CREATED:20251231T031202Z
LAST-MODIFIED:20251231T073701Z
UID:27249-1783987200-1784073599@marketing.com.au
SUMMARY:Website mistakes that are quietly costing you customers
DESCRIPTION:You can run the best ads\, create the smartest content\, and generate the most traffic — but if your website isn’t built to convert\, you’re leaking customers every single day. In 2026\, where attention spans are short and competition is fierce\, the smallest website mistakes can have the biggest revenue impact. \nIn this one-hour virtual Lunch n’ Learn\, we’ll break down the most common [and costly] website mistakes businesses are making right now — and show you how to fix them. From clunky user journeys to missed conversion opportunities\, you’ll learn how to transform your website from a pretty brochure into a high-performing sales machine. \nWhat we’ll cover: \n\nThe most common website mistakes that kill conversions [and how to spot them]\nWhy slow load speeds and poor mobile optimisation are silent revenue killers\nHow weak messaging and unclear CTAs push customers away\nThe importance of trust signals and credibility markers in 2026\nUX and CRO principles every brand should be applying today\nReal examples of websites before + after conversion-focused redesigns\nQuick wins you can implement immediately for better results\nPlus more [but it’s too good to share here\, and we’re renowned for surprise n’ delight’n in these sessions!]
URL:https://marketing.com.au/event/website-mistakes-that-are-quietly-costing-you-customers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Website
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260719
DTEND;VALUE=DATE:20260720
DTSTAMP:20260513T115211
CREATED:20260404T014307Z
LAST-MODIFIED:20260404T020226Z
UID:27440-1784419200-1784505599@marketing.com.au
SUMMARY:Copywriting with AI
DESCRIPTION:Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support\, only to realise that without a strong foundation in copywriting\, it is difficult to judge quality\, refine output or achieve meaningful results. \nThis engaging 3 hour workshop bridges that gap. It brings together the fundamentals of human copywriting with practical\, structured AI prompting techniques. Participants will learn how to think like an experienced copywriter first\, then use AI to augment their skills\, improve efficiency and elevate the quality of their writing. The focus is not on replacing human judgement\, but on creating a powerful human and AI workflow that delivers better outcomes.
URL:https://marketing.com.au/event/copywriting-with-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260722
DTEND;VALUE=DATE:20260723
DTSTAMP:20260513T115211
CREATED:20260404T014430Z
LAST-MODIFIED:20260404T020226Z
UID:27442-1784678400-1784764799@marketing.com.au
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok has completely transformed the way brands reach audiences — but with its fast-moving trends and powerful algorithm\, it can be tough to keep up. Many businesses post without a clear strategy\, only to see low views\, minimal engagement\, and wasted effort. \nIn this practical workshop\, SMC will teach you how to use TikTok strategically to grow your audience\, create content that performs\, and turn views into real business results. You’ll learn how the algorithm works\, how to create high-impact videos\, and how to collaborate with creators and influencers to boost your brand visibility. \nBy the end\, you’ll have the tools and confidence to build a results-driven TikTok presence — with a clear strategy\, measurable goals\, and the know-how to create content that resonates and converts.
URL:https://marketing.com.au/event/tiktok-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260723
DTEND;VALUE=DATE:20260724
DTSTAMP:20260513T115211
CREATED:20260404T014818Z
LAST-MODIFIED:20260404T020226Z
UID:27448-1784764800-1784851199@marketing.com.au
SUMMARY:B2B Marketing Fundamentals
DESCRIPTION:Join a practical and interactive session which objectively examines the B2B nuances at play globally and in Australia\, with helpful comparisons to B2C and reference to relevant marketing theory. \nWho should attend \nFrom entry-level marketers to seasoned B2B practitioners (10 years+)\, the course caters for all levels\, with the opportunity to work individually and within small groups to apply the content. \nTopics Covered \n\n Account Based Marketing theory & practice\nBuyer Group Marketing theory & practice\nGrowing B2B Brands via Category Entry Points\nAnalysing B2B campaign types by effectiveness & role\nProduct Led Growth ‘vs’ Sales Led Growth\nModern Sales\, Business Development and Marketing organisational structures & KPIs / benchmarks\n\nCase studies and mini-tasks are peppered throughout the content to enable discussion and debate. \nLearning Outcomes \n\nDescribe and apply B2B marketing principles\, throughout the funnel (both acquisition and retention)\nUnderstand the tension and synergies between Sales\, BD and Marketing\nHave an objective view of the promises of Product Led Growth models\nWalk away with a clear view of any ‘gaps’ and areas to prioritise in your own B2B marketing efforts
URL:https://marketing.com.au/event/b2b-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
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