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DTSTART;VALUE=DATE:20260203
DTEND;VALUE=DATE:20260204
DTSTAMP:20260513T145116
CREATED:20251026T112532Z
LAST-MODIFIED:20251231T075749Z
UID:27155-1770076800-1770163199@marketing.com.au
SUMMARY:Getting to Better Briefs. Lessons from Australian Marketing Leaders
DESCRIPTION:Pieter-Paul von Weiler and Matt Davies from BetterBriefs will discuss the common pitfalls of marketing briefs and offer practical advice for how to get to better briefs and briefings.
URL:https://marketing.com.au/event/getting-to-better-briefs-lessons-from-australian-marketing-leaders/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Copywriting,Design,Market Research,Marketing,Online
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DTSTART;VALUE=DATE:20260210
DTEND;VALUE=DATE:20260211
DTSTAMP:20260513T145116
CREATED:20251231T030356Z
LAST-MODIFIED:20251231T073704Z
UID:27241-1770681600-1770767999@marketing.com.au
SUMMARY:Nailing AEO & GEO in 2026
DESCRIPTION:Your go-to series of bite-sized social media masterclasses—delivered over lunch and packed with real-world strategies. Join us for practical sessions that’ll supercharge your online presence\, all while you finish your midday meal. \nSearch is evolving faster than ever—and it’s no longer just about SEO. With Google shifting its weight behind AEO [Answer Engine Optimisation] and GEO [Generative Engine Optimisation]\, the way your brand shows up in search is changing for good. In this power-packed one-hour virtual Lunch n’ Learn\, we’ll cut through the jargon and show you exactly how to prepare your digital strategy for 2026 and beyond. From optimising your content for AI-driven search to building authority signals that answer engines can’t ignore\, you’ll leave with practical frameworks\, real examples\, and future-proof tactics that put your business ahead of the curve. What we’ll cover: \n\nWhat AEO & GEO actually are—and why they’re replacing traditional SEO\nHow answer engines and generative search are changing the way users find brands\nPractical steps to optimise your content for AI-driven search visibility\nAuthority-building tactics that matter most in 2026\nThe role of structured data\, conversational content\, and EEAT signals in this new landscape\nCase studies + examples of brands already winning with AEO & GEO
URL:https://marketing.com.au/event/nailing-aeo-geo-in-2026/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,SEO
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DTSTART;VALUE=DATE:20260219
DTEND;VALUE=DATE:20260220
DTSTAMP:20260513T145116
CREATED:20251026T112353Z
LAST-MODIFIED:20251026T113212Z
UID:27153-1771459200-1771545599@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
URL:https://marketing.com.au/event/privacy-compliance-for-marketers-4/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260225
DTEND;VALUE=DATE:20260227
DTSTAMP:20260513T145116
CREATED:20251231T042921Z
LAST-MODIFIED:20251231T073703Z
UID:27273-1771977600-1772150399@marketing.com.au
SUMMARY:CMO Summit 2026
DESCRIPTION:At the CMO Summit\, you will experience a dynamic programme featuring visionary keynote presentations\, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.\n\n\nThe CMO Summit is an invitation-only\, premium forum bringing together leading marketing executives\, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests\, relevant market developments\, and practical\, progressive ideas and strategies adopted by successful pioneers.\n\nThe CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers\, while we connect innovative marketing companies with these chief marketers.
URL:https://marketing.com.au/event/cmo-summit-2026/
LOCATION:InterContinental Sydney Double Bay\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online,Sydney
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