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DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260421T034710
CREATED:20250704T095618Z
LAST-MODIFIED:20250704T110254Z
UID:26979-1762387200-1762473599@marketing.com.au
SUMMARY:Email Marketing Workshop: create campaigns that drive engagement
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/email-marketing-workshop-create-campaigns-that-drive-engagement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260421T034710
CREATED:20250704T095855Z
LAST-MODIFIED:20250704T110254Z
UID:26983-1762387200-1762473599@marketing.com.au
SUMMARY:AI Marketing Bootcamp
DESCRIPTION:Supercharge your marketing efforts with AI in this one-day\, high-intensity bootcamp. Learn the fundamentals of ChatGPT\, set yourself up for success\, and discover how to achieve consistent quality results with ChatGPT and some of the most impactful AI tools. Leave with a clear\, actionable roadmap to implement AI in your marketing strategy. \nThe AI Marketing Bootcamp is designed for marketers looking to rapidly embrace the power of AI. In just one day\, you’ll get hands-on with ChatGPT and other cutting-edge tools to learn how to enhance your marketing strategies\, boost customer engagement\, and drive ROI. You’ll walk away with practical skills and a clear plan to immediately integrate AI into your marketing toolkit. \nWho should attend  \nThis bootcamp is ideal for marketing professionals and strategists who want to stay ahead of the curve\, harness the power of AI\, and make an immediate impact on their business. Whether you’re completely new to ChatGPT or using it semi-regularly\, this program bridges beginner and intermediate levels\, offering actionable insights to transform your marketing approach. \nTopics covered\n\nWhat’s Possible with AI in Marketing: How AI is reshaping the marketing landscape.\nMastering ChatGPT for Marketing Success: Generate high-quality content and customer engagement strategies\, including writing high-quality prompts.\nCustomising AI for Your Brand: Train AI to understand your business\, industry\, and customers.\nIntegrating AI Tools: Learn about other AI tools that can amplify your marketing efforts.\nCreating an AI-Powered Marketing Strategy: Walk away with a step-by-step plan for AI integration.\n\nLearning Outcomes \n\nGain competence and confidence in using of ChatGPT to create marketing content and customer engagement strategies.\nUnderstand how to develop a clear\, actionable AI-powered marketing strategy.\nLearn how to integrate AI tools seamlessly into your existing marketing processes.\nGain hands-on experience with AI tools that you can implement immediately.\nLeave with confidence in your ability to leverage AI to boost ROI.
URL:https://marketing.com.au/event/ai-marketing-bootcamp/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260421T034710
CREATED:20250907T015548Z
LAST-MODIFIED:20250907T022314Z
UID:27070-1762387200-1762473599@marketing.com.au
SUMMARY:AMI Email Marketing. Half-day Masterclass
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/ami-email-marketing-half-day-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251110
DTEND;VALUE=DATE:20251111
DTSTAMP:20260421T034710
CREATED:20250907T015930Z
LAST-MODIFIED:20250907T022314Z
UID:27074-1762732800-1762819199@marketing.com.au
SUMMARY:AMI's Assessing Ideas
DESCRIPTION:The only online course in the world that teaches you how to assess ideas\, underpinned by a systematic method. \nLearn how to evaluate ad concepts and make better creative decisions. \nDesigned to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical\, fun and easy to implement. \n\n\nWho should attend? \nThe course is designed for anyone who is actively involved in assessing and deciding upon creative ideas. \nIt’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession. \nThis course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work. \nIt will make you a better marketer overnight. \nTopics covered \n\nImportance of creativity\nThe emotional brain\nThe rational brain\nIdea vs execution\nConstructive feedback\nSelecting an idea\n Keeping an idea pure
URL:https://marketing.com.au/event/amis-assessing-ideas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Graphic Design,Management,Market Research,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251120
DTSTAMP:20260421T034710
CREATED:20250830T024902Z
LAST-MODIFIED:20250830T024936Z
UID:27052-1763510400-1763596799@marketing.com.au
SUMMARY:Global Virtual MarTech Summit APAC & EMEA
DESCRIPTION:This Global Virtual MarTech Summit will showcase key insights\, challenges\, and success stories as we look back on a year where AI has moved from hype to real-world application. Welcome to the 34th edition of the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals will gather to tackle the topic on everyone’s minds\, AI. \nThis summit is designed for senior-level MarTech & Marketing professionals in functions such as: \nAI in Marketing | AI Strategy & Innovation | Prompt Engineering | Chatbot Developing | Customer Experience | Predictive Modelling | AI in CRM & Retention | GenAI | Machine Learning | Digital Transformation | Privacy & Ethics | Marketing Automation | Personalisation | AI-Driven Analytics & Insights \nLeveraging expertise in Marketing & MarTech\, we will spotlight handpicked AI innovations and practical use cases that have delivered tangible business results\, with a focus on measurable impact rather than speculation.
URL:https://marketing.com.au/event/global-virtual-martech-summit-apac-emea/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260421T034710
CREATED:20250704T095736Z
LAST-MODIFIED:20250704T110254Z
UID:26981-1764028800-1764115199@marketing.com.au
SUMMARY:Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260421T034710
CREATED:20250907T015727Z
LAST-MODIFIED:20250907T022313Z
UID:27072-1764028800-1764115199@marketing.com.au
SUMMARY:AMI Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/ami-behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online,Sales
END:VEVENT
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