BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20261003T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250902
DTEND;VALUE=DATE:20250903
DTSTAMP:20260421T113326
CREATED:20250704T100349Z
LAST-MODIFIED:20250704T110255Z
UID:26993-1756771200-1756857599@marketing.com.au
SUMMARY:Building a Funnel that Converts
DESCRIPTION:Today’s marketing landscape feels fragmented\, because a lot of the marketing funnel is no longer trackable or measurable. There’s leaks at every stage – from poor targeting at the top\, to weak conversion mechanics at the bottom. This workshop is designed to help marketing leaders rethink and rebuild their funnel strategies from the ground up. You’ll learn how to align messaging\, channels and tactics to your customer journey\, uncover what’s really holding back conversion performance\, and implement frameworks that drive scalable growth. This session bridges strategic clarity with practical action\, giving you the tools to not only optimise conversion but elevate your entire marketing function. \nTopics Covered: \n\nFunnel Design Strategy: How to map out a full-funnel approach that aligns with real-world customer journeys.\nAudience Targeting & Segmentation: Using data and insights to target the right people\, with the right message\, at the right time.\nResearch\, Research\, Research: The role UX research plays in optimising not just your website\, but every facet of your marketing\nConversion Rate Optimisation (CRO) Fundamentals: Applying proven CRO principles to plug funnel leaks\, including quick-win areas you can optimise today.\nHaving Hard Conversations: How to (finally) get your CEO and CFO to understand the value of your marketing strategy – and go all-in on it.\n\nKey Takeaways: \n\nYou’ll walk away with a framework to design marketing funnels that reflect how your customers actually think\, behave and buy.\nYou’ll learn how to use your customer’s behavioural data to dramatically increase relevance and resonance across your campaigns.\nYou’ll understand what makes users convert (and what makes them bounce)\, and take home ideas you can apply to your site\, landing pages\, ads and emails.\nYou’ll know which metrics matter most at each funnel stage\, how to navigate attribution challenges\, and how to communicate marketing’s impact in the boardroom.\nStop making decisions that are “defensible” to CEOs\, founders and boards\, and start making decisions that are intentional for performance.
URL:https://marketing.com.au/event/building-a-funnel-that-converts/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250903
DTEND;VALUE=DATE:20250906
DTSTAMP:20260421T113326
CREATED:20241006T004355Z
LAST-MODIFIED:20250316T012159Z
UID:26582-1756857600-1757116799@marketing.com.au
SUMMARY:Inbound 2025
DESCRIPTION:INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing\, sales\, and AI. With inspiring keynotes\, educational breakouts\, HubSpot product announcements and demos\, hands-on workshops\, along with unique networking and entertainment experiences\, it’s a can’t-miss event for anyone looking to elevate their personal growth.
URL:https://marketing.com.au/event/inbound-2025/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250916
DTEND;VALUE=DATE:20250917
DTSTAMP:20260421T113326
CREATED:20250704T093953Z
LAST-MODIFIED:20250704T110254Z
UID:26973-1757980800-1758067199@marketing.com.au
SUMMARY:Power. Presence. Persuasion. How to Speak So People Move
DESCRIPTION:Why do some business speakers command instant attention and respect while others get ignored or side-lined? In marketing\, it’s a particular problem because stakeholders from other areas often see themselves as a marketing expert too. \nIn fact\, the art of influence starts with understanding the power dynamics in a group setting and establishing your role as leader. \nIn this webinar\, Chris will share a three-part framework for engaging with an audience so that they sit up\, listen and then follow your lead. By the end\, attendees will walk away with the valuable tools to implement. \nKey Takeaways: \n\nEstablish your role as the group’s leader\nBuild connection with your audience\nGain a commitment or feedback to your proposals\nHandle tricky questions and unexpected twists\n\nStand by for a hands-on interactive session that includes Q&A and practical tips\, which will boost your confidence as a speaker and business leader.
URL:https://marketing.com.au/event/power-presence-persuasion-how-to-speak-so-people-move/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250923
DTEND;VALUE=DATE:20250924
DTSTAMP:20260421T113326
CREATED:20250704T095325Z
LAST-MODIFIED:20250704T110254Z
UID:26975-1758585600-1758671999@marketing.com.au
SUMMARY:Navigating the new normal: Marketing amid Australia’s shifting consumer sentiment.
DESCRIPTION:Join leading cultural insight specialists T garage as they unpack the latest consumer sentiment data\, revealing how economic challenges and global uncertainty is shaping mindsets\, behaviours\, and spending patterns. \nWe’ll unpack responses to marketing activities and also deep dive into the financial vulnerabilities experienced and how you can optimise your marketing activities. \nTopics covered:  \n\nLatest Consumer Sentiment Data: Up-to-date insights on how Australians feel about their finances\, well-being\, and future prospects.\nConsumer Spending: Understand how consumers are prioritising their spending\, and the types of marketing activities they are responding to.\nVulnerability\, Insight into how prevalent financial vulnerability is right now and how we should be thinking about this.\nConsumer Response Trends: Research into the strategies and tactics that are currently resonating with consumers.\nMarketing Strategies: Practical suggestions for minimising the impact of the current environment on your business.\n\nWhat you will learn:  \n\nOverview of general consumer sentiment\, how consumers are feeling about life\, their finances and the future\nChanging spending patterns: Understanding where consumers are cutting back.\nDeep dive into levels\, and how financial vulnerability is being felt\nLearn how service brands can show up for consumers experiencing vulnerability.\nSpending Priorities: Identifying where consumers are still willing to spend.\nEffective Consumer Engagement: Insights into which marketing activities are most successful in this climate.\nStrategic Guidance: Connecting consumer trends to provide actionable strategies for marketers to manage their brands in this context better.
URL:https://marketing.com.au/event/navigating-the-new-normal-marketing-amid-australias-shifting-consumer-sentiment/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
END:VCALENDAR