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DTSTART;VALUE=DATE:20241112
DTEND;VALUE=DATE:20241115
DTSTAMP:20260422T115348
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UID:26138-1731369600-1731628799@marketing.com.au
SUMMARY:B2B Forum 2024
DESCRIPTION:B2B Forum is the ultimate destination for marketers to discover how to drive growth\, elevate brand reputation\, prove ROI\, and stay ahead of the ever-changing marketing curve. \nFor over 15 years\, marketers have joined us to develop careers\, expand networks\, dream up new ideas\, and celebrate the magic of marketing. Are you ready to experience the magic?
URL:https://marketing.com.au/event/b2b-forum-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Website
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DTSTART;VALUE=DATE:20241115
DTEND;VALUE=DATE:20241116
DTSTAMP:20260422T115348
CREATED:20241005T050406Z
LAST-MODIFIED:20250316T012208Z
UID:26535-1731628800-1731715199@marketing.com.au
SUMMARY:Career Guidance: Build Your Brand\, Land Your Role!
DESCRIPTION:While the fundamentals of finding a job remain the same\, the way you market yourself and how we as recruiters discover you has changed. Join Lizzie Quinn & Sophie Kelly as they share practical advice on how to stand out from the crowd when looking to land your next role. \nWe’ll look at this through the lens of a recruitment professional so that you understand what we want to see to set you apart from the competition\, how you can best demonstrate your skills and experience and how to effectively communicate these during an interview. \nTopics covered:  \n\nCV Writing\nCover letter tips\nLinkedIn branding & personal branding\nFinding and applying for roles\nInterviewing techniques\n\nWhat you will learn:  \n\nHow to market yourself so that hiring managers and recruiters can find you\nHow to communicate your experience and skills effectively on paper and in interviews
URL:https://marketing.com.au/event/career-guidance-build-your-brand-land-your-role-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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DTSTART;VALUE=DATE:20241118
DTEND;VALUE=DATE:20241123
DTSTAMP:20260422T115348
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UID:26473-1731888000-1732319999@marketing.com.au
SUMMARY:Pubtech2024
DESCRIPTION:Discover the future of digital publishing at our virtual event! Join us as we delve into the latest technological trends shaping the digital publishing landscape. From cutting-edge AI tools to innovative content distribution strategies\, this event is a must-attend for industry professionals and enthusiasts alike. \n  \nEngage with top experts as they unravel insights on data-driven content optimization strategies\, AI-assisted SEO techniques\, latest advertising and monetization models\, and more. Uncover opportunities to elevate your digital publishing efforts\, network with like-minded peers\, and stay ahead in this dynamic realm.
URL:https://marketing.com.au/event/pubtech2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Online
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DTSTART;TZID=Australia/Melbourne:20241126T080000
DTEND;TZID=Australia/Melbourne:20241126T170000
DTSTAMP:20260422T115348
CREATED:20241005T053224Z
LAST-MODIFIED:20250316T012207Z
UID:26537-1732608000-1732640400@marketing.com.au
SUMMARY:AI and Adland - what are the implications and Impacts?
DESCRIPTION:The intersection of Generative AI and human creativity represents a crucial turning point for advertising agencies\, highlighted by recent developments in academic research and practitioner application. \nThis research\, completed by Swinburne University of Technology in collaboration with The General Store\, explores the synergy between AI and human creativity through interviews with senior advertising executives. \nThis webinar enables ad agencies\, in house teams\, and wider marketing functions to compare their own respective insights and experiences with those from a wider industry review. \nAI’s influence on advertising extends across various dimensions\, with the potential to boost efficiency\, personalisation\, and targeting. Indeed\, AI can streamline a range of advertising functions\, including consumer insights\, media planning\, ad buying\, content creation\, and performance evaluation. In the context of advertising\, AI technologies are primarily deployed to enhance the effectiveness of advertising campaigns\, accurately target specific audiences\, and improve decision-making processes.
URL:https://marketing.com.au/event/ai-and-adland-what-are-the-implications-and-impacts/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Online
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