BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240801
DTEND;VALUE=DATE:20240802
DTSTAMP:20260422T161053
CREATED:20240602T040522Z
LAST-MODIFIED:20241006T014600Z
UID:26381-1722470400-1722556799@marketing.com.au
SUMMARY:Transform services & product development with Design Thinking
DESCRIPTION:Would you like to solve wicked marketing problems?\nAre you keen to be more human centered in your marketing?\nWould you like to ask better questions? \nIf so\, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend: \nAnyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered \nFull design cycle of empathise\, define\, ideate\, prototype and test\nEmpathy Mapping\nHow to frame a curious question\nIdeation techniques\nLearning Outcomes: \nThe value of engaging with real people to help them ground their design decisions\nThe importance of stepping out of your own shoes\nHow to reframe problems to make them human centred\nThat low-resolution prototypes are useful to learn from (take an iterative approach)\nThe importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).\nHow to use empathy maps\nThe importance of not going straight to solution\nCourse experience \nDesign Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach\, gain some shared vocabulary\, and get a taste of each design “mode” (empathise\, define\, ideate\, prototype\, test). \nParticipants will receive: \nA copy of all course content\nAll templates used in the program for empathy mapping and ideation\nAn introduction to design thinking PDF\nWatch\, read and listen library of resources
URL:https://marketing.com.au/event/transform-services-product-development-with-design-thinking/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240815
DTEND;VALUE=DATE:20240816
DTSTAMP:20260422T161053
CREATED:20240602T040009Z
LAST-MODIFIED:20241006T014600Z
UID:26377-1723680000-1723766399@marketing.com.au
SUMMARY:Masterclass: E-mail Marketing
DESCRIPTION:Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t. \nThe program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/masterclass-e-mail-marketing-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240828
DTEND;VALUE=DATE:20240829
DTSTAMP:20260422T161053
CREATED:20240820T112002Z
LAST-MODIFIED:20241006T014559Z
UID:26477-1724803200-1724889599@marketing.com.au
SUMMARY:Captivate and Convince: Engage Leaders and Your People in Your CX Journey and Demonstrate ROI
DESCRIPTION:Are you struggling to engage your internal leaders and frontline staff in your customer experience initiatives? Do you find it challenging to prove the ROI of your programs? InMoment’s Senior CX Consultant\, Helene James\, is answering these challenges and more in this upcoming webinar. \nWhat You’ll Learn:\n– Engage Internal Leaders and Frontline Staff: Discover proven strategies to unite your entire team around customer experience initiatives\, inspired by the success stories of our clients.\n– Prove ROI with Confidence: Considerations to demonstrate the tangible impact of your CX programs\, securing buy-in from all levels of your organisation. \nWhy Attend?\nCX leaders face the critical challenge of not only implementing transformative initiatives but also ensuring that every member of their organisation is aligned and invested. This webinar will equip you with the tools to engage and motivate your team\, while showcasing examples of companies that have cracked the code on ROI. \nDon’t miss this opportunity to elevate your CX strategy. Register now and transform your approach to customer experience!
URL:https://marketing.com.au/event/captivate-and-convince-engage-leaders-and-your-people-in-your-cx-journey-and-demonstrate-roi/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR