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DTSTART;VALUE=DATE:20240603
DTEND;VALUE=DATE:20240604
DTSTAMP:20260423T040722
CREATED:20240114T083454Z
LAST-MODIFIED:20241006T014601Z
UID:26145-1717372800-1717459199@marketing.com.au
SUMMARY:MozCon 2024
DESCRIPTION:Marketers of all stripes are invited as we come together to look to the future of Digital Marketing\, learn from industry experts\, and network with peers for a truly unforgettable two-day experience. \nFrom ChatGPT\, E-E-A-T and TikTok to the latest ranking factors and algo updates\, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.
URL:https://marketing.com.au/event/mozcon-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240604
DTEND;VALUE=DATE:20240605
DTSTAMP:20260423T040722
CREATED:20240421T044645Z
LAST-MODIFIED:20241006T014601Z
UID:26340-1717459200-1717545599@marketing.com.au
SUMMARY:Product Management Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily. \nWe’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go. \nFrom there\, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements\, affinity mapping to summarize customer feedback\, introducing that feedback into product development\, and determining market fit. \nBy the end of this workshop\, you’ll have the tools under your belt to effectively apply some basic product management strategies\, and a foundational knowledge of product management to keep building on.
URL:https://marketing.com.au/event/product-management-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260423T040722
CREATED:20240115T024406Z
LAST-MODIFIED:20241006T014601Z
UID:26164-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260423T040722
CREATED:20240309T061439Z
LAST-MODIFIED:20241006T014601Z
UID:26313-1717545600-1717631999@marketing.com.au
SUMMARY:Stakeholder Management
DESCRIPTION:Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So\, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them. \nAn interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus\, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy. \nWho Should Attend \nAll marketers who want to manage their stakeholders in a more efficient manner. \nTopics Covered \n\nKey theories of stakeholder management\nWhy Mendalow’s matrix is a key tool in your stakeholder toolbox\nIdentify who some of marketers’ typical stakeholders are and which are the most important\n\nLearning Outcomes \n\nUnderstand who your various stakeholders are and why they are important\nUnderstand how to sell your marketing strategy and receive minimal change\nHow to develop your own stakeholders’ management plan for your various projects\n\nCourse Experience \nA live session will be held each Thursday for 90 minutes over 4 weeks. \nThe facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \n 
URL:https://marketing.com.au/event/stakeholder-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240612
DTEND;VALUE=DATE:20240613
DTSTAMP:20260423T040722
CREATED:20240309T060230Z
LAST-MODIFIED:20241006T014601Z
UID:26299-1718150400-1718236799@marketing.com.au
SUMMARY:How to Change Careers and Earn Your Worth
DESCRIPTION:Changing careers is no easy feat! You have to reinvent yourself and your value\, as well as figuring out what you actually want to do. \nWhat’s the right path? \nWhat do you need to do to get there? \nAnd will you be able to make a decent salary from it? \nChanging careers is an internal game. It’s all about starting with you – what you want from your career and life. \nWhen you approach it with confidence and authenticity\, the sky’s the limit and the change – smooth as silk. \nJoin Change Leadership and Confidence expert\, Lata Hamilton\, as she shares her top tips for changing careers easily\, simply and profitably. \nThis session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert. \n\n\n\nTakeaways\n\n\nThe challenge with career change\n\n5-step formula to successfully change careers \n\n\nImportance of building confidence to achieve your dreams
URL:https://marketing.com.au/event/how-to-change-careers-and-earn-your-worth/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260423T040722
CREATED:20240114T080843Z
LAST-MODIFIED:20241006T014601Z
UID:26136-1719187200-1719359999@marketing.com.au
SUMMARY:CX Summit EMEA
DESCRIPTION:The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy\, trust\, and emotion are essential. Only leaders who can integrate CX\, digital\, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.
URL:https://marketing.com.au/event/cx-summit-emea/
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,UX,Website
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