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DTSTART;TZID=Australia/Melbourne:20231004T123000
DTEND;TZID=Australia/Melbourne:20231004T133000
DTSTAMP:20260423T125149
CREATED:20230806T031846Z
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UID:25888-1696422600-1696426200@marketing.com.au
SUMMARY:Webinar: Creative Measurement and What Makes a Winning Campaign
DESCRIPTION:Join Irene Joshy\, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards\, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. \nThis webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation\, guided by insights from a seasoned professional. \nDon’t miss this unique opportunity to elevate your marketing strategies. \nTopics Covered \n\nThe impact of differentiation in driving brand growth\, with evidence from BrandZ.\nThe need for agility and customisation in modern marketing strategies.\nThe critical role of pre-testing creative campaigns\, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.\nHow to strike a balance between creativity and effectiveness\, with examples from high-performing Australian ads.
URL:https://marketing.com.au/event/webinar-creative-measurement-and-what-makes-a-winning-campaign/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
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DTSTART;VALUE=DATE:20231018
DTEND;VALUE=DATE:20231019
DTSTAMP:20260423T125149
CREATED:20230827T032114Z
LAST-MODIFIED:20230910T053256Z
UID:25964-1697587200-1697673599@marketing.com.au
SUMMARY:Break Into Data Science: Key Tools and Techniques for Aspiring Data Scientists
DESCRIPTION:Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you! \nGet ready to empower yourself with the essential tools and techniques that will set you on the path to data excellence. Whether you’re a seasoned professional seeking a career switch\, or simply someone intrigued by the power of data\, this webinar will help answer your pressing questions. \n\n\n\nTakeaways\n\n\nProven techniques to advance your data science skills and propel your career forward\nSuccess stories from our panel of data science experts\nCareer guidance and job-hunting strategies to stand out in the competitive data landscape
URL:https://marketing.com.au/event/break-into-data-science-key-tools-and-techniques-for-aspiring-data-scientists/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20231018T123000
DTEND;TZID=Australia/Melbourne:20231018T133000
DTSTAMP:20260423T125149
CREATED:20230806T032034Z
LAST-MODIFIED:20230910T053256Z
UID:25890-1697632200-1697635800@marketing.com.au
SUMMARY:B2B Marketing Storytelling – Secrets for Success
DESCRIPTION:It’s time to stop being bland. AI is great\, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success\, though. In this webinar you’ll discover where to find the best stories\, how to align them with your brand\, who should be telling them\, and how to capture insights from the truth-tellers\, frustrated storytellers and undiscovered idea-generators in your business.
URL:https://marketing.com.au/event/b2b-marketing-storytelling-secrets-for-success/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Brand,Communications,Online
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