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DTSTART;VALUE=DATE:20230904
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DTSTAMP:20260515T052341
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LAST-MODIFIED:20230910T053302Z
UID:25785-1693785600-1693958399@marketing.com.au
SUMMARY:DigiMarCon EMEA Online 2023
DESCRIPTION:DigiMarCon EMEA 2023 Digital Marketing\, Media and Advertising Conference will take place September 4th to 5th\, 2023\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in the EMEA Region (Europe\, Middle East & Africa) you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon EMEA 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-emea-online-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230906T123000
DTEND;TZID=Australia/Melbourne:20230906T133000
DTSTAMP:20260515T052341
CREATED:20230806T032810Z
LAST-MODIFIED:20230910T053301Z
UID:25894-1694003400-1694007000@marketing.com.au
SUMMARY:Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/managing-your-crm-and-electronic-marketing-coms-navigating-the-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230913T123000
DTEND;TZID=Australia/Melbourne:20230913T170000
DTSTAMP:20260515T052341
CREATED:20230806T023240Z
LAST-MODIFIED:20230910T053300Z
UID:25882-1694608200-1694624400@marketing.com.au
SUMMARY:Webinar: How to Use AI such as ChatGPT To Supercharge Your Marketing Department
DESCRIPTION:Artificial intelligence (AI) is transforming the world of marketing in unprecedented ways. From generating engaging content to optimising campaigns\, AI tools are empowering marketers to be more creative\, efficient and data-driven. \nOne of the most impressive examples of AI in marketing is ChatGPT\, a conversational agent that can write natural and persuasive texts on any topic. ChatGPT can help marketers create captivating headlines\, slogans\, emails\, personas\, SWOT analysis and more\, using its deep learning capabilities and large-scale language models. \nBut ChatGPT is not the only AI tool that marketers can leverage. In this webinar\, we will explore some of the cutting-edge AI technologies that are shaping the future of marketing\, including practical demos & various use cases. \nTopics Covered \n\nIntroduction\nVarious AI Tools – Jasper\, ChatGPT\, MidJourney and more\nUsing AI\, ChatGPT for Content Creation – text\, images\, code\nAI Use Cases – Ad copies\, SEO Hacks\, Analytics\, Content Marketing\nDo AI Detection tools work?\nBusiness & Productivity hacks\nPrompt Engineering\nLimitations\nChatGPT 4 – The Latest\nMultiplying the power of ChatGPT with Plugins\n\nAre you ready to join the AI revolution in marketing? Do you want to learn how to use ChatGPT and other AI tools to create amazing content and campaigns?  \n If so\, you don’t want to miss out on this webinar. \nYou will also get a chance to ask questions and interact with the presenter and other attendees.
URL:https://marketing.com.au/event/webinar-how-to-use-ai-such-as-chatgpt-to-supercharge-your-marketing-department/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230920T123000
DTEND;TZID=Australia/Melbourne:20230920T133000
DTSTAMP:20260515T052341
CREATED:20230806T030857Z
LAST-MODIFIED:20230910T053259Z
UID:25884-1695213000-1695216600@marketing.com.au
SUMMARY:Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
DESCRIPTION:Join us for an exclusive webinar hosted by Derek Jones\, Research Society Fellow\, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. \nDon’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief\, you’ll save time\, money\, and resources while achieving extraordinary results. \nRegister now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level! \nWhat you’ll learn \n\n\nThe critical importance of a well-crafted research brief in obtaining valuable insights.\n\n\nStep-by-step guidance on creating compelling research briefs.\n\n\nStrategies to capture all essential information and align research objectives with business goals.\n\n\nBest practices for structuring your research brief to ensure nothing is overlooked.\n\n\nMethodological considerations and challenges to address for successful execution.\n\n\nMaximizing your research budget and optimizing timelines for efficient outcomes.
URL:https://marketing.com.au/event/unlock-the-full-potential-of-your-research-dollars-master-the-art-of-writing-a-successful-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230927T123000
DTEND;TZID=Australia/Melbourne:20230927T133000
DTSTAMP:20260515T052341
CREATED:20230806T031345Z
LAST-MODIFIED:20230910T053258Z
UID:25886-1695817800-1695821400@marketing.com.au
SUMMARY:Social Media Best Practices in 2024
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term?\nWhat is the critical marketing formula for successful social media campaigns in 2024?\nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social media?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-best-practices-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
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