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DTSTART;TZID=Australia/Melbourne:20230202T123000
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DTSTAMP:20260515T184406
CREATED:20230103T064523Z
LAST-MODIFIED:20230131T073548Z
UID:24241-1675341000-1675353600@marketing.com.au
SUMMARY:Masterclass: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/masterclass-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230216
DTEND;VALUE=DATE:20230218
DTSTAMP:20260515T184406
CREATED:20230102T053508Z
LAST-MODIFIED:20230131T073547Z
UID:24181-1676505600-1676678399@marketing.com.au
SUMMARY:Global Marketing Day 2023
DESCRIPTION:Global Marketing Day is a unique\, nonstop\, 24-hour livestream from New York\, London\, and Dubai that features speaking slots from the world’s biggest brands. \n\nAs a marketing conference like no other\, it shares sharp-as-a-tack insights and up-to-the-minute trends for you to apply to your own strategies for success. \n\nThe best part? It’s absolutely free. \n\nLearn\, network\, and find inspiration with other marketers from across the globe. Global Marketing Day is coming\, and it’s not to be missed.
URL:https://marketing.com.au/event/global-marketing-day-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230221
DTEND;VALUE=DATE:20230225
DTSTAMP:20260515T184406
CREATED:20230102T055246Z
LAST-MODIFIED:20230131T073545Z
UID:24198-1676937600-1677283199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2023
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. \n\nHere’s what our summit can help you achieve. \n\n\n\n\n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget. \n\n\n\n\n\n\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across platforms like Instagram and TikTok. \n\n\n\n\n\n\nAudit the efficacy of your brand’s social media\, content\, and influencer marketing initiatives to stay competitive. \n\n\n\n\n\n\n\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence. \n\n\n\n\n\n\n\nRevitalize your social media community strategy – or launch one from scratch – to boost brand loyalty and awareness. \n\n\n\n\n\n\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230222
DTEND;VALUE=DATE:20230223
DTSTAMP:20260515T184406
CREATED:20230102T054423Z
LAST-MODIFIED:20230131T073544Z
UID:24188-1677024000-1677110399@marketing.com.au
SUMMARY:2023 Global Virtual MarTech
DESCRIPTION:We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies\, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day. \nThe 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing\, growth through stronger MarTech & business strategy alignment\, customer relationship\, data integration\, future trends & much more.
URL:https://marketing.com.au/event/2023-global-virtual-martech/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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