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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220403
DTEND;VALUE=DATE:20220404
DTSTAMP:20260408T042551
CREATED:20220306T054207Z
LAST-MODIFIED:20220425T054111Z
UID:21282-1648944000-1649030399@marketing.com.au
SUMMARY:Getting Started with User Experience Design (UX)
DESCRIPTION:Discover how design shapes our online experiences. Step into the world of user experience design with General Assembly. During our introductory workshop\, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Learn what the world of UX design encompasses and why it matters.
URL:https://marketing.com.au/event/getting-started-with-user-experience-design-ux/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220405
DTEND;VALUE=DATE:20220406
DTSTAMP:20260408T042551
CREATED:20220306T054321Z
LAST-MODIFIED:20220425T054111Z
UID:21285-1649116800-1649203199@marketing.com.au
SUMMARY:Intro to User Research
DESCRIPTION:Developing a deep understanding of users’ behavior\, needs\, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities\, launching a product or service is simply a stab in the dark. That’s where user research comes in. \nIn this free\, two-hour livestream\, we’ll cover when and why to do user research\, look at different UX research types\, and review common research methods and mistakes. Then\, see how your new found user research skills apply to a real-world case study. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to conduct meaningful user research!
URL:https://marketing.com.au/event/intro-to-user-research/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220406
DTEND;VALUE=DATE:20220422
DTSTAMP:20260408T042551
CREATED:20220306T051737Z
LAST-MODIFIED:20220425T054111Z
UID:21275-1649203200-1650585599@marketing.com.au
SUMMARY:The B2B Marketing Conference 2022
DESCRIPTION:From strategies that stand the test of time to the latest and greatest tactics\, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future. \nPlus\, shenanigans! Because learning sticks when you’re also having fun. \nAnd with our signature Watch Party format\, you’ll have the opportunity to chat directly with speakers and fellow attendees. \nBut just because the session doors close\, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership\, with access to all of MarketingProfs’ Master Classes\, premium webinars\, courses\, and more. \n\n\n\n\n\nBy B2B Marketers. For B2B Marketers. \nFrom strategy to execution (and everything in between)\, B2B Forum is the conference for B2B Marketers looking to: \n\nHear from expert leaders\, authors\, and inspiring new voices\nGrow\nGet real\, actionable advice\nConnect with other B2B Marketers (and laugh a lot)\nGet up to some shenanigans
URL:https://marketing.com.au/event/the-b2b-marketing-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220407
DTEND;VALUE=DATE:20220408
DTSTAMP:20260408T042551
CREATED:20220306T051118Z
LAST-MODIFIED:20220425T054111Z
UID:21270-1649289600-1649375999@marketing.com.au
SUMMARY:LocalU Advanced
DESCRIPTION:We are excited to offer access to our entire 9+ hour event recorded on April 7\, 2021!  You will view the following presentations in their entirety – including Q&A and more – just add to the cart above and you’ll be given instant access upon payment! \nThis training is available on demand.  Consume at your own pace\, rewind\, replay\, or just save for when you have a few minutes to spare.  Our intention is to leave this up and available to you for as long as possible. \n\nShades Of Grey: Controversial Local SEO Tactics that Drive Results\n\nColan Nielsen\, SterlingSky.ca\n\n\n\n\nSuccessful Local SEO for Hotels – A Model for Success when Google Restricts your Access\n\nTim Capper\, OnlineOwnership.com\n\n\n\n\nGMB/Spamfighting Q&A Panel\n\nTim Capper\, Colan Nielsen\, Tom Waddington & Joy Hawkins\n\n\n\n\nHow to Factor E-A-T into Your Local SEO Strategy\n\nLily Ray\, AmsiveDigital.com\n\n\n\n\nAn In-Depth Look at Local Services Ads and Upgraded GMB Profiles\n\nTom Waddington\, Wachae.com\n\n\n\n\nTable Stakes – Automation Storytelling for Local SEO\n\nNoah Learner\, TwoOctobers.com\n\n\n\n\nLocal SEO – The Proof is In The Pudding\n\n– Greg Gifford\, SearchLabDigital.com\n\n\n\n\nOffline to Online – Strategies to Make the Transition\n\nTrevor Grace\, Erin Jones\, Noah Learner\n\n\n\n\nGoogle Posts – Ranking\, Tactics & Strategy for Local Businesses\n\nJoy Hawkins\, SterlingSky.ca\n\n\nFinal Q&A
URL:https://marketing.com.au/event/localu-advanced/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220408
DTEND;VALUE=DATE:20220409
DTSTAMP:20260408T042551
CREATED:20220306T054433Z
LAST-MODIFIED:20220425T054111Z
UID:21288-1649376000-1649462399@marketing.com.au
SUMMARY:Intro to SEO
DESCRIPTION:If you’re interested in driving targeted traffic to your website\, understanding Search Engine Optimization (SEO) is more important than ever! \nIn this free\, two-hour livestream\, you’ll learn basic strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to drive traffic to your website!
URL:https://marketing.com.au/event/intro-to-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220411
DTEND;VALUE=DATE:20220413
DTSTAMP:20260408T042551
CREATED:20220205T064251Z
LAST-MODIFIED:20220220T105603Z
UID:21112-1649635200-1649807999@marketing.com.au
SUMMARY:2022 Women Transforming Technology Conference "Elevate Joy"
DESCRIPTION:Women Transforming Technology (WT2) is a consortium of companies and organizations in industry\, academia\, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. Our goals are to inspire\, support\, and connect women in all areas and levels of technology in Silicon Valley and beyond. \nThe theme of this year’s conference is “Elevate Joy”. \nThe challenges of the past two years have impacted everyone in our community.  The theme of the 2022 Women Transforming Technology Conference is “Elevate Joy.”  Striving for joy is not about ignoring the difficulties of life  but instead reflects our determination to move from surviving to thriving. We ask our speakers to share their stories\, experiences and hacks in tech\, their careers and personal lives.  Let us find the excitement again for our work and our careers together. \nOur program this year will focus on: \n\nNew technologies that are creating the greatest positive impact and excitement in the world today.\nWays we are overcoming challenges and creating greater positive  opportunities and experiences for ourselves and our communities\, both personally and professionally.\n\nOver 5\,000 attendees will range from students to executives from industry\, academia and nonprofit organizations around the globe. \nThe conference is free for all attendees thanks to the generosity of our sponsors.
URL:https://marketing.com.au/event/2022-women-transforming-technology-conference-elevate-joy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220420
DTEND;VALUE=DATE:20220422
DTSTAMP:20260408T042551
CREATED:20220306T050814Z
LAST-MODIFIED:20220425T054111Z
UID:21268-1650412800-1650585599@marketing.com.au
SUMMARY:Digital Customer Experience Series - EUROPE
DESCRIPTION:Companies are witnessing a gradual shift in customer preferences. The initial days of the pandemic had forced both the companies and customers to adopt digital means of communication. Now is the time to put those strategies to test to understand the business impact of Digital Transformation. \nAlso\, now that the consumers have understood the importance of these changes\, companies need to strive hard to meet and exceed those expectations. The customer groups who were comfortable with the brick and mortar units in the high streets are to be provided with renewed hybrid experiences in the days to come. \nCustomer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected\, sensitive\, and competitive European market. \nCustomer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively\, which correlates with revenue growth potential. \nTransforming the enterprise through customer experience means: \n\nIncreased customer engagement\, enhancing and augmenting sales while boosting reve-nue from existing customers as well as creating new sales channels by word of mouth.\nStrengthening brand fondness using technology to establish distinguished experiences.\nLower costs due to effective interaction with customers in real-time with consistent cus-tomer service.\nIncreasing customer retention and loyalty through cherished and memorable customer interactions.\nAligning the organisation to develop better products and services by successful quantifi-cation of customer feedback.\nOrganisations that bridge the gap between customer demand and what they are deliver-ing lead in customer experience and outperform the broader market by a substantial percentage.
URL:https://marketing.com.au/event/digital-customer-experience-series-europe/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220421
DTEND;VALUE=DATE:20220422
DTSTAMP:20260408T042551
CREATED:20220306T054618Z
LAST-MODIFIED:20220425T054111Z
UID:21291-1650499200-1650585599@marketing.com.au
SUMMARY:E-mail Marketing Workshop
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/e-mail-marketing-workshop-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Copywriting,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220421
DTEND;VALUE=DATE:20220423
DTSTAMP:20260408T042551
CREATED:20220306T051950Z
LAST-MODIFIED:20220425T054111Z
UID:21277-1650499200-1650671999@marketing.com.au
SUMMARY:DigiMarCon At Home 2022
DESCRIPTION:DigiMarCon At Home 2022 Digital Marketing\, Media and Advertising Conference will take place April 21st to 22nd\, 2022\, Online; Live and On Demand.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220425T080000
DTEND;TZID=Australia/Melbourne:20220425T170000
DTSTAMP:20260408T042551
CREATED:20220425T030732Z
LAST-MODIFIED:20220425T054110Z
UID:21683-1650873600-1650906000@marketing.com.au
SUMMARY:Intro to Product Management
DESCRIPTION:Learn the keys to driving product success. \nStep into the world of product management with General Assembly. During our online introductory workshop\, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing\, designing\, and improving products. Plus: \n\nDiscover the role and responsibilities of a product manager.\nSurvey today’s product management landscape and its career opportunities.\nWalk through the fundamentals of the product management process including storyboarding\, identifying risks and assumptions\, and more.\nApply what you’ve learned to design a basic minimum viable product (MVP). return
URL:https://marketing.com.au/event/intro-to-product-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220426
DTEND;VALUE=DATE:20220427
DTSTAMP:20260408T042551
CREATED:20220306T052848Z
LAST-MODIFIED:20220425T054110Z
UID:21279-1650931200-1651017599@marketing.com.au
SUMMARY:Data Analyst vs Data Scientist
DESCRIPTION:This session is part of GA’s International Women’s Day 2022 programming as well as our everyday support – a whole month of panel discussion events\, masterclasses\, and practical workshops to support and celebrate careers\, education\, and business ventures. We welcome all people identifying as women\, trans\, non-binary\, genderqueer folks\, and everyone who supports them. \nThinking about a new career? \nIf you are curious about a new career but don’t know what to choose between Data Analyst and Data Scientist\, this is for you! Join us for a discussion about what day-to-day life looks like in this in-demand Data field. \nBring your questions to our Data experts! They will give you insight into data roles\, help you understand what is needed to get there\, and\, just maybe\, inspire you to make a change. \nJoin us for insightful discussion online! \n\n\n\nTakeaways\n\n\nVarious career paths\nWhat’s the difference between Data Analyst vs Data Scientist\nTop skills needed to succeed and how to get them\nCompanies hiring in Data\nGood places to meet other data folks
URL:https://marketing.com.au/event/data-analyst-vs-data-scientist/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220427
DTEND;VALUE=DATE:20220428
DTSTAMP:20260408T042551
CREATED:20220306T054728Z
LAST-MODIFIED:20220425T054110Z
UID:21294-1651017600-1651103999@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online
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