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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211005
DTEND;VALUE=DATE:20211007
DTSTAMP:20260409T122820
CREATED:20210919T041730Z
LAST-MODIFIED:20211204T072950Z
UID:20304-1633392000-1633564799@marketing.com.au
SUMMARY:Customer Service & Experience 2021
DESCRIPTION:You can no longer rely on product and price alone to win your customer’s loyalty. Times have changed\, and so have customer expectations. Customer service & experience is now the key brand differentiator that success hinges on. \n\n\n\n1 in 3 customers will leave a brand after just one bad experience. Not investing into world class service will be fatal. At every touchpoint\, you must implement\, refine and deliver experiences that delight your customers and win their loyalty. \nExceeding customer expectations is what will provide a competitive edge in 2022 – increasing satisfaction\, retention and revenue will be the bedrock of sustainable\, long-term success.  \nThat’s why Reuters Events: Customer Service & Experience is bringing together executives from the world’s most influential brands to set strategy that will set the benchmark for success in 2022 and beyond. Ensure your business is prepared to beat out the competition with the right tools\, real-world benchmarks and organizational strategies that will facilitate customer-driven growth.
URL:https://marketing.com.au/event/customer-service-experience-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Design,Digital Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211012
DTEND;VALUE=DATE:20211015
DTSTAMP:20260409T122820
CREATED:20210919T041928Z
LAST-MODIFIED:20211204T072954Z
UID:20306-1633996800-1634255999@marketing.com.au
SUMMARY:Strategic Marketing 2021
DESCRIPTION:There has been a macro shift in consumer-brand relationships. \nAnd consumers have never wanted to connect with brands more than they do today. \nBrands are now ingrained in culture\, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about\, they are demanding it and this has only accelerated throughout 2021. \nYour ability to align your marketing with the values of your customer will be a key differentiator in 2022. \nReuters Events: Strategic Marketing 2021 brings together the world’s most influential CMOs and marketing leaders to discuss the impact of brands on society\, leverage new digital touchpoints\, and unleash the opportunities that come with this shift in consumer-brand relationships. \nThis year\, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions\, interactive Q&A and polling\, the virtual expo\, discussion boards\, and roundtables\, for marketing professionals.
URL:https://marketing.com.au/event/strategic-marketing-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211012T080000
DTEND;TZID=Australia/Melbourne:20211014T170000
DTSTAMP:20260409T122820
CREATED:20210919T041233Z
LAST-MODIFIED:20211204T072952Z
UID:20302-1634025600-1634230800@marketing.com.au
SUMMARY:Inbound 2021
DESCRIPTION:INBOUND 2021\, is a fully immersive\, online experience\, that gives you access to transformative business trends\, proactive conversations\, and key actionable takeaways that future you will appreciate. Connect with leaders across industries and spark the catalyst that awaits you. Sessions were built with remote work in mind\, so you can learn from anywhere with audio sessions\, meetups and on demand content. Hear from Oprah Winfrey\, Spike Lee\, Tim Stokely and more.
URL:https://marketing.com.au/event/inbound-2021-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211020T080000
DTEND;TZID=Australia/Melbourne:20211022T170000
DTSTAMP:20260409T122820
CREATED:20210919T042229Z
LAST-MODIFIED:20211204T072949Z
UID:20308-1634716800-1634922000@marketing.com.au
SUMMARY:Button - The Content Design Conference
DESCRIPTION:At Button\, you’ll finally connect with folks who love content design and UX writing as much as you do. Hear from expert leaders\, beloved authors\, and inspiring new voices\, and take advantage of all Button has to offer: \n\nJoin the three-day live broadcast online.\nHang out in Button Slack with friends old and new.\nParticipate in live Q&A with speakers.\nAttend small-group Zoom calls.\nWatch the on-demand video library (for a whole year!).
URL:https://marketing.com.au/event/button-the-content-design-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Digital Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211021T103000
DTEND;TZID=Australia/Melbourne:20211021T163000
DTSTAMP:20260409T122820
CREATED:20210705T115727Z
LAST-MODIFIED:20211204T072950Z
UID:19803-1634812200-1634833800@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nYou will  \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \n Key Takeaways:  \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211021T183000
DTEND;TZID=Australia/Melbourne:20211021T193000
DTSTAMP:20260409T122820
CREATED:20210919T040607Z
LAST-MODIFIED:20211204T072950Z
UID:20299-1634841000-1634844600@marketing.com.au
SUMMARY:Content marketing for brand authority and website traffic
DESCRIPTION:Harness the power of blogging as a way to engage your customers\, get found on Google and boost your brand reputation. You’ll learn from blog copywriter\, Kate Merryweather\, who has 20 years of experience in the field. \nIn this session\, Kate will show you how to get started blogging and what to blog about. She’ll also share her insights into writing quality blogs that your audience will read and share.
URL:https://marketing.com.au/event/content-marketing-for-brand-authority-and-website-traffic/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211022
DTEND;VALUE=DATE:20211023
DTSTAMP:20260409T122820
CREATED:20210919T043727Z
LAST-MODIFIED:20211204T072950Z
UID:20320-1634860800-1634947199@marketing.com.au
SUMMARY:Demand 2021
DESCRIPTION:Join us at DEMAND\, our single-day\, virtual event for B2B marketers who need to get closer to revenue. \nThe type of virtual event we’d want to attend ourselves. With big names and better topics. Plus new playbooks you can steal and implement tomorrow. \nMost of your buyers aren’t ready to buy right now. \nAnd if you’re only focused on the people who are\, you won’t hit your revenue goals. \nLearn from legit speakers so you can start creating demand and get closer to revenue.
URL:https://marketing.com.au/event/demand-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211025
DTEND;VALUE=DATE:20211030
DTSTAMP:20260409T122820
CREATED:20210919T043136Z
LAST-MODIFIED:20211204T072951Z
UID:20315-1635120000-1635551999@marketing.com.au
SUMMARY:GrowthHackers Conference 2021 - #GHCONF21
DESCRIPTION:For it’s 5th edition\, GrowthHackers Conference is bringing together the people behind the experimentation process in SaaS\, Mobile Apps\, Fintech\, E-Commerce and Services. Experts from these verticals will be sharing experiments they have tested across each lever in the AARRR funnel\, bringing actionable insights on how to structure and execute experiments across the entire customer journey. \nEach day will be focussed on an industry\, with mornings reserved for 5 AARRR free talks\, and the afternoons reserved for exclusive paid workshops to help companies from experimentation first steps up to advanced training. \nConfirmed Speakers \n\n Sean Ellis – Founder at GrowthHackers.com\n Kristina Quinones – Director\, Growth Marketing for WordPress.com at Automattic\n Jeremy Epperson – Founder and CEO at Conversion Guides\n Ramli John – Managing Director at ProductLed\n Ethan Garr – Growth Trainer and Coach at BreakoutGrowth.net\n Eric Keating – VP\, Marketing at Appcues\n Tiago Kasa – Sr. Growth Manager at Shapermint\n Imteaz Ahamed – Director\, DTC eCommerce at Reckitt Group\n Shanelle Mullin – Experimentation & L Analysis Lead at Shopify\n Guilherme Gomes – Commercia Growth Lead\, Nordincs – Volvo Cars\n Maja Arvidson – Commercial Growth Manager at Care by Volvo Nordics\n Vincent Tollesson – Commercial Growth\, Global Online Business at Volvo Cars\n… more soon!
URL:https://marketing.com.au/event/growthhackers-conference-2021-ghconf21/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211027
DTEND;VALUE=DATE:20211030
DTSTAMP:20260409T122820
CREATED:20210705T090102Z
LAST-MODIFIED:20211204T072949Z
UID:19767-1635292800-1635551999@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 70\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 27-29 Oct\, Ad World will stream 10+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n\nTHE ONLINE ADVERTISING EVENT OF THE YEAR\n\n\n\nLEARNING\nAttend a 3 day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \n\n\n\n\nNETWORKING\nThe networking event of the year: Meet the industry elite\, network with 70\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \n\n\n\n\nLEAD GENERATION\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world. \n\n\n\n\nCAREER DEVELOPMENT\nAd World is an IAB approved event that will work towards IAB Certified professional’s Continuing Education Credits.
URL:https://marketing.com.au/event/adworld-2021-3/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211027T120000
DTEND;TZID=Australia/Melbourne:20211027T130000
DTSTAMP:20260409T122820
CREATED:20210919T042718Z
LAST-MODIFIED:20211204T072954Z
UID:20313-1635336000-1635339600@marketing.com.au
SUMMARY:The 3P’s of Demystifying AI for Marketers: Webinar
DESCRIPTION:The topic for this session is not new\, but it’s one that continues to surface across the industry and is still causing us some confusion. And\, that topic is AI. \nThe term AI alone can be daunting\, over the years it’s become a marketing buzzword that a lot of businesses have claimed to have and do well. But what does it mean for you as a marketer and how can it help you drive efficiencies and effectiveness? \nWebinar key learnings: \nArtificial Intelligence (AI) is key to driving marketing efficiency and effectiveness today\, but there is also plenty of resistance. Instead of putting it all into the “too-hard” basket\, marketers need to understand that data\, combined with AI and machine learning technologies\, provides three key indicators that can help revolutionise marketing strategies: \n\n\nPatterns\n\n\nPreferences\n\n\nPredictions\n\n\nJoin Quantcast Chief Marketing Officer\, Ingrid Burton\, as she breaks down the essentials of AI for Marketers and explains each of the ‘3Ps’. \nIngrid brings a wealth of knowledge and experience to the table having led the marketing function for various global organisations operating within the AI\, machine learning\, SaaS and big data space.
URL:https://marketing.com.au/event/the-3ps-of-demystifying-ai-for-marketers-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211030T110000
DTEND;TZID=Australia/Melbourne:20211030T130000
DTSTAMP:20260409T122820
CREATED:20210919T042505Z
LAST-MODIFIED:20211204T072951Z
UID:20311-1635591600-1635598800@marketing.com.au
SUMMARY:Free Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\n\nBreak down the components of a digital marketing campaign. \n\n\nSurvey today’s digital marketing landscape and its career opportunities. \n\n\nLearn to approach a marketing campaign by identifying your objectives first. \n\n\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/free-intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,Social Media
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