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DTSTART;VALUE=DATE:20210913
DTEND;VALUE=DATE:20210915
DTSTAMP:20260409T154717
CREATED:20210705T114310Z
LAST-MODIFIED:20211204T072952Z
UID:19796-1631491200-1631663999@marketing.com.au
SUMMARY:Marketing Artificial Intelligence Conference
DESCRIPTION:MAICON is the one event you need to learn more about marketing artificial intelligence. We are bringing together the best in the industry to help you learn and grow\, and accelerate your marketing AI journey. \nWhy? Artificial intelligence is forecasted to have trillions of dollars in annual impact. Trillions! Yet most marketers still struggle to understand AI is and what it means for their organizations\, careers and clients. \nWe want to give you the opportunity now to be proactive in advancing knowledge and capabilities before your competitors beat you to it. You are not behind; AI adoption is just getting started. \nAI does not replace humans in most instances. AI enhances your knowledge and capabilities. MAICON was created to help marketers take the initiative to learn and experiment with AI so you can: \n\nDrive revenue growth\nIncrease productivity and efficiency\nGenerate greater ROI on marketing spend\n\nIt’s time to start using and scaling artificial intelligence in your marketing. \nMAICON helps marketing leaders truly understand AI\, educate their teams\, garner executive support\, pilot priority AI use cases\, and develop a near-term strategy for successfully scaling AI. Join manager-level and above marketers and non-technical industry leaders at MAICON 2021. You do not need a background in analytics\, data science\, or programming to understand and apply what you learn. \nHundreds of your marketing peers will be gathering as we explore the next frontier in digital marketing transformation\, Sept. 13 -14\, 2021.
URL:https://marketing.com.au/event/marketing-artificial-intelligence-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
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DTSTART;VALUE=DATE:20210915
DTEND;VALUE=DATE:20210916
DTSTAMP:20260409T154717
CREATED:20210705T114050Z
LAST-MODIFIED:20211204T072951Z
UID:19794-1631664000-1631750399@marketing.com.au
SUMMARY:Healthcare and IT Marketing and PR Conference 2021
DESCRIPTION:As the Healthcare and IT Marketing Community (HITMC) waits for in-person events to open up\, we know the community is anxious to be together. So\, we have decided to host a 6-part Virtual HITMC Series of events throughout 2021. The best news is they’ll be FREE to attend. \nBased on the success from last year\, each of the 6 events will be a short 2.5 hours. There will be a keynote\, several TED-Talk style presentations\, and plenty of opportunity for attendees to interact. Plus\, we’ll be using a new platform with networking and connecting with attendees before\, during\, and after the sessions at its core. \nUnlike many virtual events where it’s faster to watch the recording\, Virtual HITMC 2021 will provide unique opportunities for attendees to engage with speakers\, sponsors\, and each other that won’t be available in the event recordings.
URL:https://marketing.com.au/event/healthcare-and-it-marketing-and-pr-conference-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20210916T123000
DTEND;TZID=Australia/Melbourne:20210916T160000
DTSTAMP:20260409T154717
CREATED:20210705T115306Z
LAST-MODIFIED:20211204T072950Z
UID:19801-1631795400-1631808000@marketing.com.au
SUMMARY:E-mail Marketing Workshop
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/e-mail-marketing-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210923T100000
DTEND;TZID=Australia/Melbourne:20210923T120000
DTSTAMP:20260409T154717
CREATED:20210705T113550Z
LAST-MODIFIED:20211204T072953Z
UID:19790-1632391200-1632398400@marketing.com.au
SUMMARY:Picture This: Mastering Instagram for Business
DESCRIPTION:As one of Australia’s fastest growing social networks of our decade\, Instagram has risen to the top of the content food chain\, and is constantly adding new features and tricks for you or your business to explore. \nInstagram is a content and storytelling haven with a community of engaged users\, ample features and unique DNA that allows you to creatively share in real-time. \nIn this workshop\, you will learn about best practices\, strategies and actionable steps to begin leveraging Instagram for your business\, project or even your personal life. \nPlease note: \nThis workshop is highly interactive with group activities and discussions throughout. To participate you will need to: \n\nHave your camera turned on for the entire session\nHave an accessible microphone\nBe in a quiet\, well-lit space with minimal distractions\nStrong internet connection\n\n\n\n\nTakeaways\n\n\nLearn the fundamentals of a successful Instagram account.\nIdentify what makes a good Instagram post and learn how to stand out.\nHow to find the right hashtags and when to use them.\nLearn about Instagram Stories and how to leverage yourself in this area.\nUse Insights to measure the success of your Instagram account.
URL:https://marketing.com.au/event/picture-this-mastering-instagram-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210930T100000
DTEND;TZID=Australia/Melbourne:20210930T160000
DTSTAMP:20260409T154717
CREATED:20210705T113727Z
LAST-MODIFIED:20211204T072949Z
UID:19792-1632996000-1633017600@marketing.com.au
SUMMARY:Advanced Digital Marketing Bootcamp
DESCRIPTION:In this interactive one day bootcamp\, you’ll learn advanced digital marketing tactics\, and how to implement them effectively in order to drive more traffic\, leads\, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos\, real world examples\, and hands-on activities\, you’ll have the opportunity to further master a strategy that will allow you to make real progress toward improving your marketing skills. \nMastering digital marketing will help you grow your business\, your skill set\, and your career. The techniques you’ll learn in this bootcamp can be applied immediately\, giving you a more solid grounding and practical experience than more introductory level workshops of this type.
URL:https://marketing.com.au/event/advanced-digital-marketing-bootcamp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
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