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DTSTART;TZID=Australia/Melbourne:20210805T110000
DTEND;TZID=Australia/Melbourne:20210805T120000
DTSTAMP:20260413T013627
CREATED:20210625T073644Z
LAST-MODIFIED:20211204T072953Z
UID:19692-1628161200-1628164800@marketing.com.au
SUMMARY:Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]
DESCRIPTION:Join behavioral psychology and marketing automation expert\, Kenda Macdonald\, on August 5 to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning. \nHow do you make sure that your sales emails are valuable enough to be opened? And once opened\, that they serve their intended purpose and lead to conversions? \nJoin us for the Working Webinar to learn: \n\nHow buying decisions are made\nHow to build sales campaigns that are made to convert\nThe seven sales cycle stages in detail\nWhat tools help create the perfect sales pipeline\nHow to apply a methodology to your own process that’s tailored for your business\n\nTrue to the Working Webinar series name\, you’ll get more than just theory. You’ll walk away with a strategic sales campaign you can launch immediately!
URL:https://marketing.com.au/event/sales-campaigns-and-sales-pipelines-working-webinar-summer-series/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210806
DTEND;VALUE=DATE:20210810
DTSTAMP:20260413T013627
CREATED:20210625T084722Z
LAST-MODIFIED:20211204T072950Z
UID:19719-1628208000-1628553599@marketing.com.au
SUMMARY:Digital Asia Summit - Asia's Biggest Virtual Digital Marketing Conference
DESCRIPTION:Digital Asia Summit | Asia’s Biggest Virtual Digital Marketing Conference | August 6-8\, 2021 \n\n\nDigital Asia Summit is a three-day event being curated by a group of digital marketing professionals. In our first edition\, we’re targeting an audience of about 10\,000 people including marketing professionals\, SMEs\, agencies\, CMOs\, and students. Our goal is to bring together some of the most influential minds of the digital world to hold dialogue on critical marketing topics\, and to inspire and inform young learners & professionals. \nAs we all know\, everything is going digital; technology has changed our lives\, and it is still evolving every minute slowly. In this changing world\, we acknowledge the digital power space plays in today’s business environment. We are always seeking to find new and exciting advancements from which we can grow into the industry leaders we aspire to be. Digital media is a marketers fantasy world because everyone has unlimited options\, opinions\, and ideas for literary everything. After all\, it’s a continuously evolving platform. \nAnd this pandemic was an excellent push for many people\, brands\, and companies to go digital\, take their business on the social platform\, especially sales and marketing. \nWe are having our speakers from worldwide\, name of our one of the most respected and astonishing speaker is Philip Kotler\, father of modern marketing our following few speakers are Perry Marshal\, Michael Janda\, Fernando Angulo\, David Fallarme\, Stefan Georgi\, Barry Schwartz\, Michael Antonicelli\, Utkarsh Amitabh and many more\, these digital marketing experts are going to speak about the topics like The future of SEO\, copywriting\, youtube growth\, finance\, education\, google ads\, etc.  \nHow is this conference beneficial for you? Well\, suppose you are a marketing professional\, corporate executives\, or business owners. In that case\, this conference will be very informative and advantageous for you; here\, you will learn something new and creative\, network with the best and the brightest\, gain a fresh perspective you will learn new tactics and strategies for your business. You will be learning from the people who live and breathe in this marketing environment. You will not only learn about the current state of marketing\, but you will also discover solid predictions about the market status. And if you are a student and are passionate about digital marketing\, desire to learn and be a professional one day\, this conference is perfect for you.
URL:https://marketing.com.au/event/digital-asia-summit-asias-biggest-virtual-digital-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210810T140000
DTEND;TZID=Australia/Melbourne:20210810T150000
DTSTAMP:20260413T013627
CREATED:20210625T074104Z
LAST-MODIFIED:20211204T072954Z
UID:19694-1628604000-1628607600@marketing.com.au
SUMMARY:Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]
DESCRIPTION:Innovation doesn’t just happen because you have the right tech stack and processes. You need the right team\, with the right mindset. Join world-renowned speaker and author\, Carla Johnson\, on August 10 for B2B Backstage to learn how to assemble and lead teams that get results. \nWe’re splendid at implementing tech stacks. We’ve got KPIs\, OKRs\, and NPS down pat. We’re working on digital transformation and change management. And yet\, we’re still struggling to break down silos\, create emotionally driven experiences\, and deliver high-caliber results. \nWhat if it’s not the tech and the processes that are the problem? What if it’s the blend of talent we have behind the scenes? \nIn this high-energy presentation\, you’ll learn the six archetypes every team needs to deliver truly innovative outcomes. Carla will show you how to go beyond tactics and put the spotlight on talent that consistently performs. \nYou’ll walk away ready to assemble and lead amazing teams. Teams that are able to easily identify customer opportunities\, deliver effective critical thinking\, and embrace the change mindset that underscores successful and rapid transformation.
URL:https://marketing.com.au/event/walking-the-tightrope-architecting-teams-to-deliver-the-talent-side-of-transformation-b2b-backstage/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210811T093000
DTEND;TZID=Australia/Melbourne:20210811T130000
DTSTAMP:20260413T013627
CREATED:20210625T075317Z
LAST-MODIFIED:20211204T072950Z
UID:19698-1628674200-1628686800@marketing.com.au
SUMMARY:Digital Marketing Masterclass
DESCRIPTION:Online masterclass held over four half day sessions. Learn the core components of developing and delivering a successful digital strategy. \nIn the age of the customer\, digital has never been so important as a vital part of the marketing mix. But for many managers and leaders\, the path to effectively leveraging digital is still unclear. \nThere are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution. \nOur program is designed to help mid-senior level marketing professionals understand the key aspects of digital marketing\, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech\, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey. \nHighly interactive and practical\, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital means for your marketing strategy. \nThis course is currently available as onsite training for marketing teams and is a collaboration between Arktic Fox and Ryvalmedia. \n\nWhat you can expect to learn \n01/ digital – changing the nature of marketing:  \n• Understanding key digital trends\, changing consumer behaviors and consumption habits \n• The benefits of digital \n02/ digital strategy  \n• The marketing mix in a digital age \n• Defining digital objectives & strategy inline with corporate and marketing strategy \n• Development of online target audience and value proposition/s. \n03/ customer journey mapping & the role of digital channels:  \n• Understanding and mapping the customer journey \n• Introduction to the RACE model to plan an integrated marketing approach \n04/ digital channel and experience management \n• Leveraging digital channels as part of an integrated approach \n• A closer look at search\, programmatic\, web\, social\, email and the role of content \n05/ ways of working:  \n• Evolving ways of working to take advantage of the digital opportunity \n• A look at agile ways of working in a marketing context \n06/ data and analytics:  \n• Leveraging data and analytics to power digital ambitions \n• A look at the world without 3rd party cookies \n• Changing privacy regulations and the implications for marketers \n07/ marTech:  \n• Navigating the MarTech landscape – tools and technologies available \n• Selecting the right MarTech to underpin your digital strategy \n08/ measurement:  \n• Defining a measurement framework to measure short- and long-term success \n• Leverage learnings to improve performance \n09/ building a case for change:  \n• Selling the vision to garner stakeholder buy-in \n• Sizing the investment and staying the course
URL:https://marketing.com.au/event/digital-marketing-masterclass-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210813T090000
DTEND;TZID=Australia/Melbourne:20210813T100000
DTSTAMP:20260413T013627
CREATED:20210625T081214Z
LAST-MODIFIED:20211204T072954Z
UID:19706-1628845200-1628848800@marketing.com.au
SUMMARY:Technologies of the Future
DESCRIPTION:The SingularityU community’s predictions for the countdown to the Singularity. \n\n\n\nTECHNOLOGIES OF THE FUTURE \nFeaturing the SingularityU community’s latest predictions for the countdown to the Singularity. \nDiscover and explore the technologies that will impact every person and industry in the next 20 years. \nLISA ANDREWS – BIOGRAPHY \nLisa has a financial\, data and engineering background and is working on ‘How to give everyone a fair start and maximise human potential at each stage throughout life’. \nShe has dedicated her life to having a positive impact in the world. This currently manifests through 3 main channels: \n1. IA Impact Fund – Removing the friction of financial\, human and community capital \n2. SingularityU Australia – Educating\, empowering and inspiring leaders to use exponential technology to solve the world’s grand global challenges \n3. Ignite Alliance – Helping aspirational businesses grow. \nLisa strongly believes that we live in a time where there isn’t a problem we have that can’t be solved with technology. \nLisa is currently working on projects with organisations such as Singularity University\, the United Nations\, ACTAI\, the Extreme Tech Challenge\, 2030vision.com\, EO and many others. \nEach of these organisations have a focus on solving the world’s greatest challenges with exponential technologies. \nAs a future maker and planner\, Lisa sees the first step as achieving the UN Sustainable Development Goals\, the second step as creating a united vision for the world for the next 100 years\, and the third\, how we can all have a 10\,000 year legacy. \nA serial entrepreneur\, in 2018 she won the Hunter Outstanding Young Entrepreneur of the Year award. Lisa is a founder /part owner /investor in several companies who all focus on profit with purpose. \nIn her spare time you’ll find her reading\, traveling to exotic locations or kite surfing.
URL:https://marketing.com.au/event/technologies-of-the-future/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210817
DTEND;VALUE=DATE:20210818
DTSTAMP:20260413T013627
CREATED:20210118T075351Z
LAST-MODIFIED:20210410T092208Z
UID:18190-1629158400-1629244799@marketing.com.au
SUMMARY:SMX Convert: Optimization Training For Search Marketers
DESCRIPTION:These days\, it’s an ever-escalating arms race for top positions on the SERPs. Join us at SMX Convert for a deep dive on organic and paid search conversion optimization. \nPaid search sessions will explore optimization strategies across the growing spectrum of search ad formats\, from Shopping\, to Responsive Search Ads\, to Showcase Ads\, and more. \nOn the organic side\, sessions will cover on-SERP elements like Featured Snippets\, Image Packs\, Map Packs\, and People Also Ask — all of which can give your brand visibility far and above the rest.
URL:https://marketing.com.au/event/smx-convert-optimization-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210818T093000
DTEND;TZID=Australia/Melbourne:20210818T123000
DTSTAMP:20260413T013627
CREATED:20210622T100750Z
LAST-MODIFIED:20211204T072954Z
UID:19642-1629279000-1629289800@marketing.com.au
SUMMARY:Writing For The Web (August 2021)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-august-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210818T120000
DTEND;TZID=Australia/Melbourne:20210818T170000
DTSTAMP:20260413T013627
CREATED:20210625T081607Z
LAST-MODIFIED:20211204T072949Z
UID:19708-1629288000-1629306000@marketing.com.au
SUMMARY:Being Accessible Online Workshop
DESCRIPTION:With so much of our lives having moved online\, arts companies\, cultural venues\, event producers and other creative industry organisations are now delivering much more of their activities using online and digital channels. \nIt’s a huge shift and we all need to upskill so online content and services can be accessed and enjoyed by the 1 in 5 Australians who live with disability\, a significant market segment for providers of arts\, culture and events. \nWith the support of the Australia Council For The Arts\, our new Delivering Accessible Online Events workshop has been developed to specially address the needs of arts and cultural organisations so they can improve the accessibility and inclusiveness of their relevant online activities. \n\nDiscover practical solutions and ‘easy wins’ for delivering accessible online performances\, online exhibitions\, online rehearsals and creative developments\, webinars\, online panel discussions and meetings\, and social media\nReceive useful resources\nLearn from trainers with disability who are arts experts\nEnjoy the increased accessibility and convenience of online training\nInteract with our trainers as well as other participants\, so you can ask questions and share knowledge\nAttend our standard public workshop or book a bespoke private session\n\nLearn about: \n\nHow to create an inclusive online space using various platforms\nWhat to do before\, during and after an online event to maximise accessibility\nOnline etiquette for accessible sound and visual content\nBest tech solutions and ‘quick fixes’ for captioning\, Auslan interpretation and audio description\nInformative case studies from artists and arts organisations across a range of art forms
URL:https://marketing.com.au/event/being-accessible-online-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210819T090000
DTEND;TZID=Australia/Melbourne:20210819T110000
DTSTAMP:20260413T013627
CREATED:20210625T083432Z
LAST-MODIFIED:20211204T072952Z
UID:19713-1629363600-1629370800@marketing.com.au
SUMMARY:Mailchimp Email Marketing
DESCRIPTION:Email newsletters are a great way of keeping the people you deal with in touch with what you do. \nThe messages are a gentle reminder that you still exist and can be an excellent way of demonstrating what you do. So\, in my view\, when customers are ready to use your services or buy your products\, you’re in the front of their minds. \nMailchimp is an incredible email marketing tool – again in my view. \nFor the two hours\, I can show you: \n\nHow to set up and design a Mailchimp campaign from scratch\nHow to come up with winning content and headlines that draw people in\nHow to upload contacts (making sure that everything is GDPR compliant)\nHow to segment your campaigns\nHow to analyse results\nAnd anything else you’re not sure about with MailChimp!
URL:https://marketing.com.au/event/mailchimp-email-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210826T120000
DTEND;TZID=Australia/Melbourne:20210826T123000
DTSTAMP:20260413T013627
CREATED:20210625T075806Z
LAST-MODIFIED:20211204T072950Z
UID:19702-1629979200-1629981000@marketing.com.au
SUMMARY:Digital Fundraising – Next Level
DESCRIPTION:Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills. \n\n\nOnce you’ve got the basics of copywriting for digital\, this free 30-minute webinar will help you reach the next level. \nLearn the important differences you need to master when writing for digital appeals rather than direct mail – and tips to convince donors to open\, read and respond to your online appeals. \nWe’ll also discuss how to take your DM packs online\, including smart tactics for repurposing content across multiple channels to boost your engagement with a digital audience. \nAbout heart for causes\nheart for causes is a team of strategists\, wordsmiths\, and fundraising specialists with passion and heart for the causes we support. \nPresenter Dominique Antarakis is CEO and head of content strategy at heart for causes. She has more than 23 years’ experience as a journalist and copywriter and is one of Australia’s most successful fundraising copywriters.
URL:https://marketing.com.au/event/digital-fundraising-next-level/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Digital Marketing,Online
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