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DTSTART;TZID=Australia/Melbourne:20210629T080000
DTEND;TZID=Australia/Melbourne:20210701T170000
DTSTAMP:20260412T020245
CREATED:20210501T065233Z
LAST-MODIFIED:20210529T024127Z
UID:19286-1624953600-1625158800@marketing.com.au
SUMMARY:eTail
DESCRIPTION:For over 20 years\, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking. \nAt the eTail Virtual Summit & Expo\, you’ll get action-packed stories\, disruptive strategies\, strategic conversations\, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business. \nDuring months of research\, we designed an agenda featuring curated themes and topics based on the issues that mattered most to you. You won’t get lost amongst a sea of sessions- our streamlined agenda will highlight the following: \n\n\n\neCommerce 2021: Charting Your Post-Pandemic Growth Path\nAchieving CX and UX Success\nThe Future Of Omnichannel\nDigital Marketing Trends and Tactics\nAligning With the New Consumer Mindset\nCreative\, Content and Brand Strategies\nInsights\, Data and Personalization Strategies\nCustomer Engagement\, Retention and Community Building\nFuture Focus: eCommerce and Digital Marketing In The Next Normal\n\n\nBe Inspired by the Next Wave of Retail Leaders \nOur 50+ expert retail speakers will help you navigate the future of eCommerce and digital marketing in these uncertain times. From a mix of high growth disruptors and the brands who’ve stood the test of time\, you’ll hear from Founders\, CEO’s\, VPs and those that are in the trenches\, doing the work. We cut out the fluff you get at other events to give you actionable strategies to thrive in the next normal.\n\n \nThree Days That Pack a Punch! \nJoin your peers for 30+ sessions over three days with multiple tracks and formats to choose from. During lively panels and fireside chats\, 1-to-1 meetings\, workshops\, roundtables\, virtual happy hours and much more\, you’re guaranteed to bump virtual elbows with eCommerce and digital marketing royalty. You’ll build relationships like never before. \n\n\nYour One-Stop-Shop For Tech Innovation\nAt our virtual exhibit hall\, you’re one click away from the most innovative suppliers in the industry. Explore their products\, attend 1:1 demos\, learn from their experts and get industry leading technology updates. You’ll discover new tech that can help you maximize your online revenues.
URL:https://marketing.com.au/event/etail-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210702T193000
DTEND;TZID=Australia/Melbourne:20210702T193000
DTSTAMP:20260412T020245
CREATED:20210523T080620Z
LAST-MODIFIED:20210529T024127Z
UID:19440-1625254200-1625254200@marketing.com.au
SUMMARY:Why Every CEO Needs To Double Down On Marketing
DESCRIPTION:There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year.\n\n\n\n\n\n\n\nThere is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year. If your marketing team hasn’t evolved its approach to the growing smartphone usage and the massively changing online habits\, then this webinar is for you. \nWhy attend the event? \nAs an official Facebook Partner Agency\, Gather Social have had access to continued high-level training & Global insights from Facebook and Instagram. In this session\, these insights will be shared with attendees as well as the following topics: \n\nWhy you need to think differently about social media\, and the content you are putting out\nHow much do we use our smartphones and what’s the opportunity created for my business?\nWhat data is my company collecting and how do we use it?\n“My customers are on Linkedin!” Yes\, they are and they are also on the rest of the internet. Usage rates will be analysed and first-mover advantage opportunities discussed\nWhy not adopting a digital-first strategy could mean you are a sitting duck\nWhy now is the time to build your brand for the next 10 years of growth\nLet your marketing be the disruption tactic for your industry.
URL:https://marketing.com.au/event/why-every-ceo-needs-to-double-down-on-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210705
DTEND;VALUE=DATE:20210710
DTSTAMP:20260412T020245
CREATED:20210523T072259Z
LAST-MODIFIED:20210529T024127Z
UID:19423-1625443200-1625875199@marketing.com.au
SUMMARY:IRX Engage Summit 2021
DESCRIPTION:With in-person events still some months away\, we are delighted to bring you the IRX Engage Summit from 5-9 July 2021. Packed with big-name speakers\, fascinating panel discussions\, and practical workshops\, the digital event has something for everyone. Whatever your role in the business\, you need to find out how eCommerce affects you\, what you should do to embrace it\, ensure you are one step ahead of your competitors and thrive in the digital world. \n\n\n\n\n\nHours of free content\n\n\nThe IRX Engage Summit 2021 will bring you hours of free content on all the issues you are facing today\, tomorrow and next year. \n\n\n\n\n\n\n\n\n\n\nSuperstar speakers\n\n\nOur line-up of inspirational speakers\, industry experts and entrepreneurs will give you insight into real-life challenges from some of the biggest online retailers. \n\n\n\n\n\nSerious networking\n\n\nNetwork with over 4\,000 senior retail professionals from across UK\, Europe and the world. Meet innovative start-ups as well as the the biggest industry names. \n\n\n\n\n\n\n150+ leading suppliers\n\n\n\n\nDiscover cutting-edge technology and innovative services to create seamless customer experiences\, increase sales and deliver efficiencies across your online and in-store operations. \n\n\n\n\n\n\n\n\n\n\nMatchmaking by AI\n\n\nThe IRX Engage digital platform uses the most advanced and powerful type of AI to give you a personalised experience and unlock business opportunities that would have otherwise been impossible. \n\nPractical workshops\n\n\nLearn from world leading retail experts at IRX’s training focused workshops – an essential watch for any retailer.
URL:https://marketing.com.au/event/irx-engage-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210708T140000
DTEND;TZID=Australia/Melbourne:20210708T150000
DTSTAMP:20260412T020245
CREATED:20210622T100505Z
LAST-MODIFIED:20211204T072954Z
UID:19639-1625752800-1625756400@marketing.com.au
SUMMARY:The Future of Marketing In A Cookieless World
DESCRIPTION:Selling Simplified (SSG)\, a global leader in data-driven B2B demand generation\, \nis thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021\, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste\, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion\, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future. \nModerated by SSG’s Managing Director APJ\, Darren Brain\, together with key industry experts\, learn about: \n\nImplementing a successful ABM strategy\nInvesting in first-party data and thinking long-term\nAddressing privacy concerns and data ethics\nTypes of ABM & ABM Scaling\nHow to get started
URL:https://marketing.com.au/event/the-future-of-marketing-in-a-cookieless-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260412T020245
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210715T080000
DTEND;TZID=Australia/Melbourne:20210715T170000
DTSTAMP:20260412T020245
CREATED:20210410T015909Z
LAST-MODIFIED:20210410T092208Z
UID:18959-1626336000-1626368400@marketing.com.au
SUMMARY:Global Search Awards 2021
DESCRIPTION:The Global Search Awards will celebrate the very best in PPC\, SEO and Content Marketing from across the globe. Judges will be looking to acknowledge and reward the world’s best agencies\, campaigns and individuals working in the search industry. \nEntries are welcomed from companies and individuals based in any country or region working in the search industry and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nThe awards will feature a rigorous two step judging process by a panel of industry experts. Judges are not permitted to enter which ensures a highly ethical and transparent judging process. \nImportant Dates: \n\nEarly Bird Close: April 30\nEntry Deadline: May 14\nJudging Session: Jun 3\nShortlist Announced: June 5\nAwards Ceremony: July 15\n\nThe Global Search Awards 2021 is brought to you by We Are Search and British events agency\, Don’t Panic which is reputable\, ethical and credible awards organisers. Don’t Panic is founded in 2005 by Nicky Wake and based in Ramsbottom\, Greater Manchester. The company has developed an expertise in delivering events for the public relations and communications industry and also provides effective\, high quality events activity for retail and tourism destinations.
URL:https://marketing.com.au/event/global-search-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210722
DTEND;VALUE=DATE:20210724
DTSTAMP:20260412T020245
CREATED:20210523T074048Z
LAST-MODIFIED:20210529T024126Z
UID:19428-1626912000-1627084799@marketing.com.au
SUMMARY:BrightonSEO Summer 2021
DESCRIPTION:Where search marketers go to learn to do their jobs better. \nWe’ve pulled together some of the best speakers in the field – here’s who’s lined up so far: \n\nAaron Barefoot\, London Stock Exchange Group (LSEG)\nBuilding SEO Client-Side From the Ground Up\, Amy Stamper\, Impression\nImproving Traffic Quality in A More Private World\, Alex Wright\, Clicky Media\nHeadless SEO – Optimising Next Gen Sites\, Allegra Chapman\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Alice Logan\, ROAST\nMergers\, acquisitions & SEO: how to get the most out of acquired digital assets\, Andrea Volpini\, WordLift\nSEO Automation using GPT3 and Transformer based language models\, Arpun Bhuhi\, Brainlabs\nPlaying Pac-Man: How to Identify and Fix Cannibalisation\, Azeem Ahmad\, Azeem Digital\nDiversity and Inclusion in Marketing: One Year On – Why Has Nothing Changed?\, Becky Simms\, Reflect Digital\nSupercharging SEO impact by understanding user intent\, Billie Hyde\, The SEO Works\nHow to cultivate a great relationship with developers\, Chris Czermak\, MacNaught Digital\nImage Link Building – Turning Your Smartphone Camera Into a Semi-passive Link Source\, ContentUK\nHow to create a community around your B2B niche\, Crystal Carter\, Optix Solutions\nMarkup Like You Mean It: Structured Data Tactics for SMEs\, Dan Smullen\, Mediahuis\nPaywall SEO: Digital First Print Second\, From 0 to 35k subscribers in a year\, Dan Taylor\, SALT.agency\nMigration Strategies For Merging Multiple Websites Into One\, Danny McMillan\, Seller Sessions\nGetting The Most Of A9 On Amazon\, Dave Peiris\, Propellernet\nBeyond Lighthouse: How To Improve Site Speed\, Emma Russell\, Slingshot Organic\nAutomated Content Generation at Scale\, Giacomo Zecchini\, Verve Search\nDebugging rendering problems at scale\, Grace Kindred\, News UK\nHow to inspire and motivate junior SEOs\, Helen Pollitt\, iTech Media\nHacking the SERPs with structured data\, Helene Klaustrup\, Anything is Possible\nYou are what you E-A-T\, Izabela Wisniewska\, Creatos Media\nHow JavaScript is preventing you from passing Core Web Vitals\, James Powley\, Blue Array\nProgrammed to be Irrational: The Psychology Behind Online Search Behaviour\, Jasmine Granton\, Absolute Digital Media\nMorals and ethics in Digital PR – why we need to check ourselves\, Jess Buckley\, Cornerstone Design & Marketing\nScalability\, overcoming resource and budget issues in SEO teams\, Jessica James\, Erudite\nThe Most Common Accessibility Pitfalls and How to Fix Them\, Joanna Beech\, Deloitte\nTailoring your SEO strategy around user search queries\, Kelly Johnstone\, Staysure Group\nUsing data to drive the decision to cull content\, Laura D’amato\, Verve Search\nDigital PR strategies on a global scale\, Laura Wilson\, Bednar Communications\nThe importance of changing up your pitches\, Leonie Mann\, Search Laboratory\nTechnical SEO for international markets\, Lisiane Ndong\, Searchmetrics\nContent marketing – a data driven approach\, Louise Parker\, Propellernet\nHow to build links with digital PR without launching a single campaign\, Maria G White\, Absolute Digital Media\nGMB content strategies to increase traffic and conversions in 2021\, Marcus Tober\, Searchmetrics\nAre you prepared\, or are Core Web Vitals still a mystery?\, Martin Fennon\, Ayima\nCrawling vs Indexing – What exactly is the difference\, and how do you win at both?\, Mindy Gofton\, I-COM\nWhy you might actually need to do less SEO for better results\, Miracle Inameti-Archibong\, Erudite\nLet the API do the heavy lifting – harnessing Natural Language API for keyword categorisation and sentiment analysis\, Mo Kanjilal\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Oliver Brett\, Screaming Frog\nSpilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks\, Rejoice Ojiaku\, Incubeta NMPi\nContentSEO: Keyword Mapping for User Intent\, Robin Allport\, Compare the Market\nAnd much more..
URL:https://marketing.com.au/event/brightonseo-summer-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210723T113000
DTEND;TZID=Australia/Melbourne:20210723T120000
DTSTAMP:20260412T020245
CREATED:20210625T083920Z
LAST-MODIFIED:20211204T072952Z
UID:19717-1627039800-1627041600@marketing.com.au
SUMMARY:Local Voice Marketing Introduction
DESCRIPTION:If your a local business trying to bounce back then you may not be aware of the massive changes that have taken place to Searching\n\n\n\n\n\n\n\nThis 30 minute introduction to Voice Marketing for local business owners outlines the challenges now facing local business with the move to Voice Search (50% of searches are now by Voice) \nThis webinar outlines why this had come about\, what the challenges are and how you can over come them within your website to recover 50% of your search traffic as part of your online marketing strategy. \nHosted by Andrew Thomas\, lead voice and digital assistants consultant at Smart Octopus Voice Agency with over 30 years of IT and Internet experience\, guides you through this new Voice First technolgy.
URL:https://marketing.com.au/event/local-voice-marketing-introduction/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Design,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210728T090000
DTEND;TZID=Australia/Melbourne:20210728T103000
DTSTAMP:20260412T020245
CREATED:20210523T080152Z
LAST-MODIFIED:20210529T024126Z
UID:19435-1627462800-1627468200@marketing.com.au
SUMMARY:Back to Basics Business Marketing
DESCRIPTION:The Rural City of Wangaratta is running a free workshop to help our businesses with all things marketing. \n4 out of 5 small businesses fail in the first 5 years. So\, whether you’re new to business or been in business a while\, this webinar will help you with the fundamentals of marketing. Marketing being the lifeblood of any business. \nJoin us as the following topics are covered in this webinar: \n\nWhat is marketing?\nWho is my ideal customer / client and how can I target them better with my marketing?\nWhere should I be marketing and what should my marketing budget be?\nWhat does a marketing strategy / plan look like?\n\nWe will also look at different marketing strategies\, aside from social media\, including how email marketing\, list building\, SEO\, and Google My Business/Bing Places\, work for different businesses and different audiences and why it’s important that we have more than a social media presence to grow your business. This could be the best 90 minutes you spend working ON your business NOT IN your business. There’ll also be an opportunity to ask any questions you have. \nJenn Donovan is social media marketing speaker\, mentor and coach and has spent the past 12 years running her own business. She has a love of marketing and social media\, and taps into her decades worth of marketing knowledge to help small businesses thrive and grow their own businesses. \nJoin us and Jenn Donovan from Social Media and Marketing to learn about all the basics of marketing today! \nRegistrations are essential and spots are limited.
URL:https://marketing.com.au/event/back-to-basics-business-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210729T080000
DTEND;TZID=Australia/Melbourne:20210729T103000
DTSTAMP:20260412T020245
CREATED:20210523T080337Z
LAST-MODIFIED:20210529T024126Z
UID:19438-1627545600-1627554600@marketing.com.au
SUMMARY:Digital Marketing 101
DESCRIPTION:Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.\n\n\n\n\n\n\n\nDo you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey\, understand the customer relationship lifecycle\, develop your marketing strategy\, and explore marketing channels and tools to increase your revenue. \n\n\nYou Will:  \n\nDevelop a clear value proposition\nIdentify your customer touchpoints\nChoose the right channel for your marketing message\nBuild a strategy to reach your customers across all touchpoints\n\n\n\nLeap Startup League Series \nThis series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. \nThe series includes: \n\nMarket Research \nPrototyping \nFinance 101 \nMarketing 101 \nSales Bootcamp \nStorytelling and Pitch Prep
URL:https://marketing.com.au/event/digital-marketing-101-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Online
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