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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210105T130000
DTEND;TZID=Australia/Melbourne:20210105T133000
DTSTAMP:20260412T221232
CREATED:20201222T030315Z
LAST-MODIFIED:20210118T073244Z
UID:17951-1609851600-1609853400@marketing.com.au
SUMMARY:Google Analytics 102 - Setting Goals\, Tracking Data and Analyzing Reports
DESCRIPTION:Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data\, and applied the suggested action items\, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business. \nGoogle Analytics is a fantastic tool. Best part is\, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website\, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. \nIn this continuation webinar\, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports. \nYou’ll also learn the importance of: \n\nAnalytics\nHow to create SMART goals\nAsking the right questions of your data based on the goals you create
URL:https://marketing.com.au/event/google-analytics-102-setting-goals-tracking-data-and-analyzing-reports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210106T133000
DTEND;TZID=Australia/Melbourne:20210106T143000
DTSTAMP:20260412T221232
CREATED:20201222T035137Z
LAST-MODIFIED:20210118T073244Z
UID:17978-1609939800-1609943400@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210107T080000
DTEND;TZID=Australia/Melbourne:20210111T170000
DTSTAMP:20260412T221232
CREATED:20201010T111802Z
LAST-MODIFIED:20201010T112000Z
UID:17205-1610006400-1610384400@marketing.com.au
SUMMARY:Innovation & Connection Online
DESCRIPTION:The power of CONNECT is now at your fingertips\nWe’ve hosted 100s of in-person summits\, brought together countless executives\, facilitated 10\,000s of news partnerships\, and transformed the marketing landscape. Now\, we’re doing it all online. \nThe Best Solution Providers – Meet one-on-one with the partners best suited to tackle your unprecedented challenges. \nOver 30 Speakers – Learn from the leaders driving marketing innovation in an ever-changing climate. \nExclusive Swag – Since it isn’t quite safe to treat you to a high class hotel\, enjoy some high class swag. \nKey Themes \n\nDriving Team Performance Through the Institution of Standards & Procedures\nShattering Traditional Marketing Limitations With Emerging Technology\nCultivating Loyalty by Prioritizing the Customer Experience\nHitting Your Profit Goals Through Marketing & Sales Alignment\nCOVID-19 Impacting Marketers Across the Globe\n\n 
URL:https://marketing.com.au/event/innovation-connection-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210111T090000
DTEND;TZID=Australia/Melbourne:20210111T130000
DTSTAMP:20260412T221232
CREATED:20201222T034544Z
LAST-MODIFIED:20210118T073244Z
UID:17975-1610355600-1610370000@marketing.com.au
SUMMARY:Power BI - Deep Dive Sales Analytics and Visualisation
DESCRIPTION:Empowering Finance and Accounting Professional to Learn Power BI and Design Financial Reports with Basic Analysis \n\n\nAbout the training\n \n\n\n\nInstructor led online training\n8 hours session\nInteractive Q & A\n\nLearning Outcomes \n\nCreate an in-depth analysis and dynamic visualizations on sales data\nDiscover advanced DAX functions to create measures and calculations to perform advanced analysis\nDiscover buying patterns\, profit margins and other useful insights into sales\, customer and inventory transactions\n\nWhat We Cover \n\nStep by step instruction from start to end on designing a comprehensive cash flow forecasting report and dashboards in Power BI.\nHow to Install and Get Started with Power BI.\nData Preparation in Excel for your sales data model.\nImporting your sales data from Excel into Power Query Editor.\nData Preparation (Cleaning and Transformation) in Power Query Editor.\nCreate your Data Model for your Sales\, Customer and Inventory analytics\nUse DAX functions to create measures for various calculations\nCreate Visualisations for insights on Sales\, Customers and Inventory\nApply Time Intelligence to make reports dynamic\n\nPrerequisites \n\nDelegates need to have Power BI Desktop application installed onto their machines – the app is free to download and activate (instructions will be emailed before the training commences)\nResource files for the training will be sent to delegates prior to training\nDelegates are advise to use two monitors during the training session – one to view what the instructor is doing and the other to follow the instructions on their own\n\nInstructor – Arno Wakfer CA\, FMVA\, CBCA\nCareer Experience \n\n5 yrs Commercial Finance\nInternational Exp in South Africa & Australia\nCFO at Top rated Business School in Africa (GIBS)\nLed Finance teams at global giants like Dimension Data & Autodesk\nGeneral Management exp having managed two businesses in Australia\n\n2 Years Experience in Power BI (DA-100 Exam Microsoft Certification in progress) \nQualification and Education \n\nChartered Accountant with CA ANZ\nCertified Financial Modeller and Valuation Analyst with CFI\nCertified Banking and Credit Analyst with CFI
URL:https://marketing.com.au/event/power-bi-deep-dive-sales-analytics-and-visualisation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T070000
DTEND;TZID=Australia/Melbourne:20210114T080000
DTSTAMP:20260412T221232
CREATED:20201222T030822Z
LAST-MODIFIED:20210118T073244Z
UID:17956-1610607600-1610611200@marketing.com.au
SUMMARY:What Entrepreneurs Should Know About Intellectual Property Rights
DESCRIPTION:One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property\, which refers to creations of the human mind\, includes patents\, trademarks\, copyrights\, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive\, there are low-cost strategies that new entrepreneurs should consider using.  \nIn this live webinar\, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson\, an industry expert\, consultant\, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.  \nThey’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:  \n– Creating a trademark strategy for names\, logos\, and brands.  \n– Using copyrights to protect works and combat copycats online and elsewhere.  \n– Deciding how to protect your inventions with patents.  \n– Determining when to use trade secrets to protect confidential information.  \n– Finding intellectual property lawyers at any budget level.  \nKanika Tolver is the CEO and founder of Career Rehab\, LLC in Washington\, DC\, where she helps clients transform their careers with coaching programs\, events\, webinars\, and digital resources to help people reach their career goals. An in-demand coach\, consultant\, speaker\, and thought leader\, she has been featured on CNN\, CNBC\, CBS Radio\, Yahoo!\, Black Enterprise\, Glassdoor.com\, Entrepreneur.com\, The Washington Post\, and a variety of radio interviews and podcasts.
URL:https://marketing.com.au/event/what-entrepreneurs-should-know-about-intellectual-property-rights/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T140000
DTEND;TZID=Australia/Melbourne:20210114T150000
DTSTAMP:20260412T221232
CREATED:20201222T030444Z
LAST-MODIFIED:20210118T073244Z
UID:17954-1610632800-1610636400@marketing.com.au
SUMMARY:SEO Simplified in 30 Minutes
DESCRIPTION:Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso\, of Roovio Digital Marketing\, maintains that 80% of good SEO habits come down to just four words\, “They ask\, You Answer”\, and in this eye-opening presentation will explain what this means to your business and how to apply it. \nJoin Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. \nYou’ll learn: \n\nThe important steps that you can take to evolve your website optimization and achieve greater online visibility\nHow successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top\nMike’s favorite tools for keyword and content research\, social media\, and more
URL:https://marketing.com.au/event/seo-simplified-in-30-minutes/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210115T030000
DTEND;TZID=Australia/Melbourne:20210115T040000
DTSTAMP:20260412T221232
CREATED:20201222T020615Z
LAST-MODIFIED:20210118T073243Z
UID:17945-1610679600-1610683200@marketing.com.au
SUMMARY:The 2021 Chief Marketing Officer Top Strategic Priorities
DESCRIPTION:What key challenges will Chief Marketing Officers (CMOs) face in 2021? In late 2020\, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times\, including their influence in strategic decision-making and their budget priorities. Gartner also asked what role brands played in societal issues\, from Diversity\, Equality and Inclusion (DE&I) initiatives to environmental sustainability. This complimentary webinar reveals the results of the inaugural Gartner CMO Strategic Priorities Survey\, and the actions you can take to advance your marketing efforts in the new year. \nDiscussion Topics: \n\nThe impact of COVID-19 on marketing strategies and budgets\nThe business and marketing strategies your peers are deploying to drive growth\nHow CMOs are responding to customer and employee demand for societal impact
URL:https://marketing.com.au/event/the-2021-chief-marketing-officer-top-strategic-priorities/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T093000
DTEND;TZID=Australia/Melbourne:20210120T123000
DTSTAMP:20260412T221232
CREATED:20201222T050324Z
LAST-MODIFIED:20210118T073243Z
UID:17993-1611048600-1611145800@marketing.com.au
SUMMARY:Writing for the web – webinar
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 8 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T123000
DTEND;TZID=Australia/Melbourne:20210119T143000
DTSTAMP:20260412T221232
CREATED:20201222T033120Z
LAST-MODIFIED:20210118T073243Z
UID:17963-1611059400-1611066600@marketing.com.au
SUMMARY:4 Weeks SEO (Search Engine Optimization) Training
DESCRIPTION:Who can take SEO(Search Engine Optimization)Training?\n\nMarketers\, Internet\, digital marketing professionals\, media planners and buyers\, small to medium business owners and those who are interested in organically improving website ranking.\n\nFeatures and Benefits\n\n16 Hours\, 8 sessions\, 4 weeks of total Instructor-led and guided training\nTraining material\, instructor handouts and access to useful resources on the cloud provided\nPractical Hands-on Lab exercises provided\nActual code and scripts provided\nReal-life Scenarios\n\nCourse Objectives\n\nRole of SEO in Web Design and Web Development\nLearn the foundations of SEO\nOn-page optimizations\nOff-page optimizations\nSEO Performance Reporting\nSEO and Content Creation\nSEO and Content marketing\nSocial Media and SEO\n\nCourse Outline\n1. Introduction to Search Engine Optimization \n\nThe Evolution of Search Results\nHow does SEO work?\nBenefit of SEO\nDifference between SEO\, SEM\, and SMM\nGoogle Search Architecture\nRanking methodology\nUnderstanding the SERP and Search Operators\nSearch algorithm updates\nThe current state of SEO\n\n2. Developing a Keyword Strategy \n\nUnderstanding User Intent\nDeveloping a Keyword Strategy\nCompetition vs Conversion\nKeyword Tools\nKeyword Tactics\nExercise: Keyword Discovery Process\nWhat is Keyword Research\nBusiness analysis process\nTypes of Keywords\nKeyword Research Methodology\nGoogle Keyword Planner Tool\nAdvanced Keyword Planning guide\nPaid Keyword Tools\nKeyword generation ideas\nCompetition Analysis\nCompetitor Metrics\nFinalizing the Keywords List\nExercise: Keyword Discovery Process\n\n3. On-Page SEO \n\nWhat are the Variable?\nRich Snippets\nPairing Keywords to Pages\nTactics to Avoid\nGoogle website guidelines\nFundamental On-page Factors\nDomain Name Optimization\nURL Optimization\nTitle Tag Optimization\nMeta Tags Optimization\nHeadings & Footer Optimization\nSEO Content Writing\nAnchor Links Optimization\nImage Tag Optimization\nSitemaps Optimization\nRobot.txt and its importance\nURL Redirecting Techniques\nCanonical Links\nRich Snippets (Schema)\nOne Box Answer Optimization\nExercise: On-Page Optimization\n\n4. Content Strategies \n\nCreating Power Pages\nContent Strategies\nAuditing Content\nFormatting for Readability\nExercise: Content Process\n\n5. Off-Page SEO \n\nIntroduction to Offsite Optimization\nGoogle Link building guidelines\nImportant factors of Link Building\nTypes of Linking Methods\nLinks Analysis Tools\nDirectories Submissions\nLocal Business Listing\nClassified Posting\nGenerating Links from QA sites\nGuest Blogging and commenting\nPress Releases\nSocial Media Links\nDocument Sharing Links\n\n6. Social Media for SEO \n\nWhat are the Social Signals?\nSocial Media Optimization\nReviews\n\n7. Monitoring your SEO Efforts \n\nInsight Tools\nCommon Reports and Metrics\n\n8. SEO Performance reporting \n\nWebsite Position Analysis\nWebsite Monthly Reports\nGoogle Analytics Reports\nSearch Console Keyword Reports\nLink Building Reports\nCompetitor Reports\nPaid Tools for monitoring SEO campaigns
URL:https://marketing.com.au/event/4-weeks-seo-search-engine-optimization-training/
LOCATION:Tech Training Solutions\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210121T050000
DTEND;TZID=Australia/Melbourne:20210121T070000
DTSTAMP:20260412T221232
CREATED:20201222T031126Z
LAST-MODIFIED:20210118T073243Z
UID:17959-1611205200-1611212400@marketing.com.au
SUMMARY:Social Media Selling in 2021
DESCRIPTION:In this interactive webinar\, we’ll show you a step-by-step guide to making sure you are set up for social selling success in 2021.\n\n\n\n\n\n\n\nAfter a year of uncertainty\, businesses\, brands and new side hustlers are turning to social media to reach their audience and make sales. Plus\, 2021 will see an even greater increase of people buying online\, which gives everyone the opportunity to grow their business\, and make more sales using social media authentically.Inside the webinar\, you will learn the following from your instructors \n\nYour Dream Customer: Do you know your customers and the preferred online journey they are taking to buy from you? Things are shifting in 2021\, so this is essential to ensure you have a strong foundation in the online space. Here\, we show you how the digital landscape is changing in 2021 and how to become BFFs with your dream customer on social media.\nBuilding Trust with an Authentic Brand & Content: Today\, there is an overwhelming amount of activity/content online\, so how do you stand out and build trust with your dream client on social media? It begins with an authentic and consistent brand that provides valuable and unique content. Here\, we put this into context and show you how to show up authentically and consistently across all platforms.\nTools and Systems to Set you Up for Success: Your customer is making decisions about you the moment they land on your social media platforms. Their experience online from the moment they land on your page to the moment they purchase and afterward are all key to creating loyal customers and raging fans that buy again and again. Here we get into the tools\, systems\, mechanics and everything you need to provide a phenomenal online brand & buying experience.\nSpecial guest expert and Q & A: We will wrap the webinar with an opportunity for you to learn from a guest expert & business owner from our community and to ask any questions you may have about making 2021 your best yet on social media.
URL:https://marketing.com.au/event/social-media-selling-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210122T110000
DTEND;TZID=Australia/Melbourne:20210122T120000
DTSTAMP:20260412T221232
CREATED:20201222T041257Z
LAST-MODIFIED:20210118T073243Z
UID:17990-1611313200-1611316800@marketing.com.au
SUMMARY:MarketingProfs Career Day
DESCRIPTION:How many times have you seen an amazing job opening but you’re missing one bullet point in the description\, so it causes you to doubt? And that leads to procrastination and inaction. It’s time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. \nThis one-day virtual event features six sessions focusing on all things career-related. From an in-depth LinkedIn makeover to how to ace an interview during a pandemic\, from powering up your job hunting to an inspirational kick in the backside (you know\, just to get you moving!)—we’re here to make sure you’re on track to be the best you in 2021. \nIf there’s ever been a time for a career day\, it’s now. Let’s take the energy a brand new year brings and make sure you’re as marketable as possible! \n 
URL:https://marketing.com.au/event/marketingprofs-career-day/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210127T133000
DTEND;TZID=Australia/Melbourne:20210127T143000
DTSTAMP:20260412T221232
CREATED:20201222T035416Z
LAST-MODIFIED:20210118T073243Z
UID:17980-1611754200-1611757800@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260412T221232
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
END:VEVENT
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