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DTSTART;VALUE=DATE:20200731
DTEND;VALUE=DATE:20200802
DTSTAMP:20260413T085814
CREATED:20200613T035035Z
LAST-MODIFIED:20200808T045157Z
UID:15519-1596153600-1596326399@marketing.com.au
SUMMARY:DMDU Connect 2020
DESCRIPTION:Are you stuck at a crossroads?\n\n\n\n\nJoin Sonya Keenan\, Molly Pittman\, Russ Henneberry  & 20+ other experts for 2 days packed with the newest strategies in paid advertising & digital marketing\, all from the comfort of your home. \n\n\nRoad Map to Recovery \n\n\n\n\nDMDU is a community that began to help Australian business owners to grow their business through the best practice in modern marketing and business strategy. We believe that no Australian business owner should have to travel O/S to access the world’s best practitioners and teachers. We have been supported by the world’s best and\, at this time\, this support is greater than ever. \nSo that we can continue the tradition of DMDU\, we are proud to announce that we are now going to be delivering access to this world class line up via Live Stream. Not just any live stream but a high quality app based stream. We have partnered with UScreen to be able to deliver a multi-stage/stream event that will allow anyone to attend DMDU Connect\, no matter what the world serves up . \n\n\nBringing together the Top Experts in Paid Media for 2-Days! \n\n\nDMDU Connect 2020 will help you take control of your Business and for all you Marketers out there\, up-skill! \nIt’s packed with the newest strategies in paid advertising and digital marketing\, all from the comfort of your home!  \nYou will learn:\n What’s working best across all the top platforms… Traffic\, Content\, Offers\, List Building\, Online Learning\, Video\, Google\, Facebook\, Coaching\, Local Business… Not just focused on one platform but dozens of real-life presentations. \n We’re going to show you how to generate the right assets for your ads\, your emails\, your website and your landing pages so you can profit from more revenue streams in 2020.
URL:https://marketing.com.au/event/dmdu-connect-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200803T180000
DTEND;TZID=Australia/Melbourne:20200803T210000
DTSTAMP:20260413T085814
CREATED:20200712T073755Z
LAST-MODIFIED:20200808T045157Z
UID:15829-1596477600-1596488400@marketing.com.au
SUMMARY:Getting Started with Google Tag Manager
DESCRIPTION:Google Tag Manager is a free tool allowing you to quickly add ‘tags’ (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics\, AdWords conversions\, remarketing / retargeting\, Facebook tracking pixels\, MailChimp goals\, and many many more. Google Tag Manager makes managing and deploying these tags easy\, and allows marketers to do so rather than being the sole domain of web developers / IT. \nThis 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags\, as well as one or two others. We’ll look at tags\, the triggers that fire them\, and the different variables that you can take advantage of for passing data from your website into Google Analytics. \n\n\nTakeaways\n\nBackground to tag management and why you would want to use Google Tag Manager\nDifferences between Google Tag Manager and Google Analytics tracking codes\nUnderstand the various ways Google Tag Manager can improve your Google Analytics data\nDifferent elements of Google Tag Manager – Tags\, Triggers\, and Variables\nExample tags and configurations\nLots of practical exercises working on a test tag manager container / test website
URL:https://marketing.com.au/event/getting-started-with-google-tag-manager/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200804T180000
DTEND;TZID=Australia/Melbourne:20200804T210000
DTSTAMP:20260413T085814
CREATED:20200712T073905Z
LAST-MODIFIED:20200808T045157Z
UID:15831-1596564000-1596574800@marketing.com.au
SUMMARY:How to Be an Effective Manager | Online
DESCRIPTION:Due to the fast pace of change today\, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop\, you’ll get an in-depth look at the roles and responsibilities of a manager. We’ll look at goal setting\, delegation\, performance management\, effective communication\, leadership\, motivating\, and much more. You’ll walk out feeling prepared and confident to guide your team to new levels of success. \n\n\nTakeaways\n\nUnderstand the roles and responsibilities of a manager\nKnow how to approach to performance management\nCreate a framework for you and your direct reports to effectively set expectations and give and receive feedback\nLearn different management styles and techniques\nLearn how to measure your team’s success
URL:https://marketing.com.au/event/how-to-be-an-effective-manager-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200805T183000
DTEND;TZID=Australia/Melbourne:20200805T203000
DTSTAMP:20260413T085814
CREATED:20200712T074018Z
LAST-MODIFIED:20200808T045157Z
UID:15833-1596652200-1596659400@marketing.com.au
SUMMARY:Podcasting Workshop
DESCRIPTION:For thought leaders with a need to amplify their authority and expand their reach\, podcasting is quickly becoming one of the best ways to communicate your ideas\, your passion\, and your unique insights to an engaged audience. In this interactive workshop\, we will review all the aspects of launching your podcast. You’ll learn the importance of well-planned launch\, as well as the keys to recording a professional sounding episode. Additionally\, we’ll dig into the best places to market your episodes once they are live. \n\n\nTakeaways\n\nOverview of podcasting landscape\nHow to develop a show idea\, including co-host decisions\nWhat tools and platforms you need to launch a show\nBest practices for reaching out to and engaging with podcast guests\, including email templates\nA list of the podcast directories to submit your show to\, including how to submit to the iTunes store\nWhere and how to get listeners\, and how to encourage those listeners to become superfans\nHow to make your podcast stand out\nWays to attract new listeners after your show has launched\nHow to get advertisers for your podcast and how to incorporate those into your show
URL:https://marketing.com.au/event/podcasting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200810T080000
DTEND;TZID=Australia/Melbourne:20200812T170000
DTSTAMP:20260413T085814
CREATED:20200612T104514Z
LAST-MODIFIED:20200808T045156Z
UID:15491-1597046400-1597251600@marketing.com.au
SUMMARY:ContentTECH Summit 2020
DESCRIPTION:Marketing has become chaotic and unpredictable. We’re ready to embrace it\, and the effective use of content and technology are paramount.\nOur ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create\, manage\, deliver and scale your enterprise content and provide your customers with better digital experiences. \nJoin us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2020 ContentTECH conference will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology. \n\n\n\nWhy ContentTECH Summit?\nIt’s time for an evolution. Senior marketing executives are truly focused on one thing: technology and its effective use to create\, manage\, deliver\, and scale enterprise content and marketing. ContentTECH Summit wants to keep pace with industry leaders and push our entire community forward. \n\n\nWho should register?\nVPs\, senior directors and directors in marketing\, digital marketing\, marketing innovation\, marketing technology\, demand generation\, marketing operations\, customer advocacy\, customer experience\, and ecommerce\, as well as CMOs\, CDOs\, CTOs\, CCOs\, and anyone else working at the convergence point of content\, technology and strategy. \n\n\nWhat will be answered?\nThe biggest questions you have: How do we ensure our business is using or preparing for the right content and marketing technology innovations? How do we fill our customers’ needs for epic experiences? How do we use content and technology to help us in the ever-changing marketing landscape? How do we sort through the thousands of opportunities available to us?
URL:https://marketing.com.au/event/contenttech-summit-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200812T190000
DTEND;TZID=Australia/Melbourne:20200812T213000
DTSTAMP:20260413T085814
CREATED:20200712T063055Z
LAST-MODIFIED:20200808T045155Z
UID:15788-1597258800-1597267800@marketing.com.au
SUMMARY:Social Media Monitoring and Analytics: How\, What\, and Why
DESCRIPTION:Understanding metrics\, stats and social analytics is key to creating\, monitoring and adjusting social strategy and goals. With this in mind\, digital marketers must know what they are looking for\, which stats impact their previously set goals and how they can use analytics to fine-tune their content\, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics\, their importance and how to use them to make stand out social presences\, topnotch campaigns and stronger connections with users. \n\n\nTakeaways\n\nAn understanding of how to find basic analytics for social media platforms including: Facebook\, Twitter\, YouTube\, Instagram and LinkedIn\nExamples of how to present social analytics internally and for clients\nA knowledge of what the metrics being reported mean\, i.e. impressions vs. reach vs. engagement\nTips on how to use analytics to enhance and advance social media strategies and approaches\nHow to increase content reach through social advertising (this will be a small/brief portion)
URL:https://marketing.com.au/event/social-media-monitoring-and-analytics-how-what-and-why/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200812T190000
DTEND;TZID=Australia/Melbourne:20200812T213000
DTSTAMP:20260413T085814
CREATED:20200712T074232Z
LAST-MODIFIED:20200808T045155Z
UID:15835-1597258800-1597267800@marketing.com.au
SUMMARY:Video Production Fundamentals
DESCRIPTION:In the time constrained 21st century\, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. \nStudents will learn about the strengths and weaknesses of video as a communication medium\, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process\, from pre-production to post-production. Topics that would be covered include scripting\, planning a shoot\, production jargon\, cinematography\, and video editing fundamentals. \nBy examining various case studies\, students will gain an insight into what goes on behind the scenes\, the challenges faced during video production\, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce\, shoot\, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software. \nThis workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.
URL:https://marketing.com.au/event/video-production-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200818T140000
DTEND;TZID=Australia/Melbourne:20200818T143000
DTSTAMP:20260413T085814
CREATED:20200712T070845Z
LAST-MODIFIED:20200808T045154Z
UID:15809-1597759200-1597761000@marketing.com.au
SUMMARY:Get to know a CMO Series - Dean Gould
DESCRIPTION:AMI’s Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate. \nAMI Livestream Chat events are held live and online\, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic\, encouraging new perspectives\, ideas and conversations.\nEach Livestream Chat will include: \n\nTopic conversation\nHear about topics relevant to all professionals\nQ&A\nAsk questions of the experts\nConnecting with peers\nYour time to connect with marketers across the country (and sometimes the world!)\n\nTopic and Focus: \nGet to know a CMO Series\nPresented by the AMI Queensland Committee \n‘Marketing is the fun part of any business. It is the point of interpretation\, translation and connection. Spending your career in that light bulb moment between supplier and customer is a privilege.’\n– Dean Gould
URL:https://marketing.com.au/event/get-to-know-a-cmo-series-dean-gould/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200820T123000
DTEND;TZID=Australia/Melbourne:20200820T140000
DTSTAMP:20260413T085814
CREATED:20200712T071012Z
LAST-MODIFIED:20200808T045154Z
UID:15811-1597926600-1597932000@marketing.com.au
SUMMARY:An Introduction to Major Principles of ROI in Social Media Marketing
DESCRIPTION:A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing.  \nSocial media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical\, there is a need to develop good social media skills and campaign know-how. \nThe workshop will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works\, as well as what doesn’t in today’s ever-changing social media landscape.  \nRun by award-winning social media marketer and business owner\, George Hawwa (from Attention Experts)\, this workshop will cover key insights into fundamentals knowledge in brand building\, developing valuable engagement\, how to build databases\, creating and evaluating touch-points\, and ultimately\, how to create sales/leads or inquiries from your social media marketing campaign.
URL:https://marketing.com.au/event/an-introduction-to-major-principles-of-roi-in-social-media-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200824T080000
DTEND;TZID=Australia/Melbourne:20200825T170000
DTSTAMP:20260413T085814
CREATED:20200612T111711Z
LAST-MODIFIED:20201010T112429Z
UID:15506-1598256000-1598374800@marketing.com.au
SUMMARY:World Summit on Artificial Intelligence AI 2020
DESCRIPTION:WSAI 2020 is a content-focused event. Every presentation – be it a poster or an oral one – is carefully vetted by our prestigious scientific committee. They ensure that the topics covered by the program are both informative and relevant. The success of the previous editions proves that when an event is created around high-quality content the attendees get real value out of the two days of the conference. \nWhat makes Artificial Intelligence Summit such an engaging learning experience is the international nature of the audience. The blend of unique perspectives and experiences makes for energetic discussions and exchange of ideas. It’s not just the speakers that share their knowledge. Every participant of WSAI is expected to contribute. Share your research findings\, pose questions\, and make new ideas – that’s what the Artificial Intelligence conference is all about.
URL:https://marketing.com.au/event/world-summit-on-artificial-intelligence-ai-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200824T183000
DTEND;TZID=Australia/Melbourne:20200928T200000
DTSTAMP:20260413T085814
CREATED:20200712T063211Z
LAST-MODIFIED:20201010T112429Z
UID:15790-1598293800-1601323200@marketing.com.au
SUMMARY:Hack an SEO Plan in 90 Mins
DESCRIPTION:The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. \nThis is a practical\, hands-on session in which you will create an SEO plan for your business. \nClass schedule: \n\nKeyword research\nDefine your audience\nResearch content ideas and develop SEO-focused content\nSocial media research\nIdentifying link opportunities\nOutreach
URL:https://marketing.com.au/event/hack-an-seo-plan-in-90-mins/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200827T110000
DTEND;TZID=Australia/Melbourne:20200827T130000
DTSTAMP:20260413T085814
CREATED:20200712T074410Z
LAST-MODIFIED:20201010T112429Z
UID:15837-1598526000-1598533200@marketing.com.au
SUMMARY:Build Your Website with Squarespace
DESCRIPTION:Are you an entrepreneur\, blogger\, photographer\, designer or small business owner looking to build a beautifully designed website quickly and easily? \nThis class will teach students the basics of the Squarespace platform including selecting templates\, editing designs\, managing content\, and implementing advanced features like e-commerce. \nWhether you’ve already started building your site in Squarespace and just need some help finessing the template\, or if your website is still just a twinkle in your eye\, this workshop will set you on the path to Squarespace greatness. \n*Please note that we will be working within the traditional (non-developer) Squarespace platform in this workshop\, and we will not be customizing the platform with code.
URL:https://marketing.com.au/event/build-your-website-with-squarespace/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200831T180000
DTEND;TZID=Australia/Melbourne:20200831T210000
DTSTAMP:20260413T085814
CREATED:20200712T074952Z
LAST-MODIFIED:20201010T112428Z
UID:15839-1598896800-1598907600@marketing.com.au
SUMMARY:Photoshop Class for Beginners
DESCRIPTION:Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop\, we will walk through Photoshop’s basic capabilities and use tools and techniques to edit images and create visual design mock-ups – no design experience required! \nThis workshop will help students visualise products and designs using Photoshop and learn some basic visual design tips. \nWhat we’ll cover: \n\nIntroduction to raster and vector graphics\, pixels and resolution\nImage size and file types for print and screen\nGrid structure of a page layout\nWhite space and hierarchy of information – less is more\nThe photoshop tool box\nSelection and move tools\nWorking in layers\, labelling and grouping\nIsolating an object from it’s background using masks\nRetouching or extending a background\nCreating gradients\, shadows and reflections\nTransforming an object\nLockups and alignment\nType\, legibility and placeholder text\nLogos on products and mock-ups\nDoing a resize – using transparency to help position and scale an image in context
URL:https://marketing.com.au/event/photoshop-class-for-beginners/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
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