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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200701T090000
DTEND;TZID=Australia/Melbourne:20200701T110000
DTSTAMP:20260413T121821
CREATED:20200613T034749Z
LAST-MODIFIED:20200808T045253Z
UID:15517-1593594000-1593601200@marketing.com.au
SUMMARY:Virtual Digital Marketing Masterclass
DESCRIPTION:Join senior marketers from leading brands for a virtual conference designed to showcase the latest tools\, tech and trends in digital marketing. Update your knowledge\, get ahead of your competition\, and master digital! \nEvent Information\n\nThis event is not a traditional conference! \nThe Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers. Due to current conditions this will be an online only event. \nYou will hear three case study filled presentations\, that are capped at 10 minutes each to cut out the waffle. \nOnce your mind is filled with new ideas\, our brand keynote will deliver an insightful and inspirational case study presentation to close the event. \n\n\n\n\nDeeper Learning\nAudience sizes are limited to just 40 people\, so you benefit from richer more fruitful conversations\, and enjoy content that’s better tailored to your needs. \n\n\nSharper Focus\nMore than 60% of each event is dedicated to roundtable discussions\, where your questions and challenges can be addressed by experts. \n\n\nZero Waffle\nEach expert’s presentation lasts no longer than 10 minutes\, so you get to the good stuff faster\, and learn what you need to quicker.
URL:https://marketing.com.au/event/virtual-digital-marketing-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200702T130000
DTEND;TZID=Australia/Melbourne:20200702T140000
DTSTAMP:20260413T121821
CREATED:20200612T105121Z
LAST-MODIFIED:20201002T050443Z
UID:15494-1593694800-1593698400@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal\nCEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy. \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200702T180000
DTEND;TZID=Australia/Melbourne:20200702T193000
DTSTAMP:20260413T121821
CREATED:20200612T111440Z
LAST-MODIFIED:20200808T045252Z
UID:15504-1593712800-1593718200@marketing.com.au
SUMMARY:Emerging FemTech: How Tech is Transforming Women's Health
DESCRIPTION:About This Event\nJoin GA & FemTech Collective for an APAC special edition panel from inspiring FemTech entrepreneurs from Sydney\, Tokyo and Canberra. \nFemTech is a term used to categorise any software\, startup or product that combines technology with a focus on women’s health. A rising industry\, FemTech is innovative for its prioritisation of a historically underrepresented area in technology. \nWe’ll be discussing the origins of their startup\, how technology is transforming women’s health for the better\, emerging innovations and what the future of femtech holds. Whether you’re in the industry yourself or looking to break in\, hop online and join the conversation! \nFormat:\n– Lightning talks from each founder on their business\n– Discussion panel\n– Audience Q&A \n\n\nAbout the Instructors\n\n Megan Capriccio  Co-Founder of Vikera Tequila\,\nGlobal Ambassador for FemTech Collective Sydney & Consultant \nMegan Capriccio is the Director of FemTech Consulting and Sydney Ambassador to the FemTech Collective. As an entrepreneur\, product manager\, and business consultant\, Megan has dedicated her career to ensuring that women have more control over their realities by working for and with women in a variety of fields. From researching the role of women on the international stage at the University of Sydney to establishing a tequila company that empowers and celebrates women in the wine and spirits industry\, to launching the FemTech Collective branch in Sydney\, Megan’s various roles have gained her recognition as a champion for change for women\, their education\, and careers. She is currently working with and consulting for FemTech companies\, investors\, and partners across Australia and the US to grow the ecosystem\, offer additional support for women to manage their health with the help of technology\, and to re-educate the public on how healthy women create a healthy society. \n\n\n Dr Kelly Teagle  Founder/Principal\,\nWellFemme \nDr Kelly Teagle graduated in Medicine from the University of Queensland in 2001 and worked as a Medical Officer in the Royal Australian Air Force. After becoming a GP she completed further studies in women’s reproductive and sexual health. At 42 Kelly experienced an early menopause which further motivated her to study and treat menopausal issues. In 2019 she launched WellFemme\, Australia’s first Telehealth Menopause Service\, to help women access specialised perimenopause care Australia wide. Kelly also works as a GP in Canberra\, writes blog articles\, speaks at Womens’ Health events and has two kids. \n\n\n Amina Sugimoto  COO\,\nfermata \nBorn in Asia\, raised in Africa and educated in Europe\, Amina comes from a very diverse and multi-cultural background. As a child growing up in Africa\, she volunteered at a local cancer hospital for children\, where she experienced first-hand the absolute poverty and lack of access to basic healthcare in local communities. As an ambitious and caring individual\, Amina has made it her mission to bring about a paradigm shift in healthcare in order to promote better access to medicine across the globe.\nShe moved to London where she obtained a Doctorate Degree in Public Health and Health Economics at the London School of Hygiene and Tropical Medicine and later moved back to Japan to work at the Health and Global Policy institute for Dementia. During her time working in healthcare\, she saw an opportunity for additional focus on women’s health & education and decided to shift gears to advocate for FemTech solutions within the industry.\nShe joined Mistletoe Fund\, a social impact-focused VC (backed by Taizo Son) based in Tokyo\, as their Healthcare Innovation Producer and in 2019 launched fermata\, Inc.\, a leading FemTech ecosystem in Japan in combination with fermata\, Inc. Fund\, an investment vehicle for global FemTech start-ups. \n\n\n Nicole Liu  Founder\,\nKin \nNicole is the Founder of Kin Fertility. After a misdiagnosis of an all-too-common reproductive condition\, Nicole started Kin to help women take control of their own reproductive health. \nWhile starting her career out in Investment Banking\, she followed her excitement into a Venture Capital role with Reinventure\, working with high-growth tech startups. Then\, did a detour into working with large corporates at McKinsey & Company.
URL:https://marketing.com.au/event/emerging-femtech-how-tech-is-transforming-womens-health/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200706T123000
DTEND;TZID=Australia/Melbourne:20200706T133000
DTSTAMP:20260413T121821
CREATED:20200612T110909Z
LAST-MODIFIED:20200808T045252Z
UID:15502-1594038600-1594042200@marketing.com.au
SUMMARY:A Day in the Life of a Developer
DESCRIPTION:About This Event\nConsidering a career as a developer? Curious about what the day to day looks like for software engineers and web developers? Come along to find out more! \nJoin General Assembly for a discussion to learn about the various paths available to entry level developers – from freelance to in house\, the skills companies look for in a hire\, and discover resources to get you started\, including our immersive and part time programs.
URL:https://marketing.com.au/event/a-day-in-the-life-of-a-developer/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200707
DTEND;VALUE=DATE:20200709
DTSTAMP:20260413T121821
CREATED:20200613T033525Z
LAST-MODIFIED:20200808T045252Z
UID:15513-1594080000-1594252799@marketing.com.au
SUMMARY:ANA Digital & Social Media Conference
DESCRIPTION:The 11th annual ANA Digital & Social Media Conference will cover important topics including personalization\, channel optimization\, influencer marketing\, social listening\, measurement\, and developing responsive and engaging content from digital marketing leaders at Ford\, Mondelēz\, Molson Coors\, Nationwide\, Mastercard\, Chipotle and more!
URL:https://marketing.com.au/event/ana-digital-social-media-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200707T180000
DTEND;TZID=Australia/Melbourne:20200707T193000
DTSTAMP:20260413T121821
CREATED:20200612T110732Z
LAST-MODIFIED:20200808T045251Z
UID:15500-1594144800-1594150200@marketing.com.au
SUMMARY:Inside the Minds of Brilliant Designers
DESCRIPTION:About This Event\nOverview: This inspiring panel event series invites key players in the design community to offer a rare insider’s look at how they work and create. From branding to user experience to accessibility\, panelists will discuss how they approach projects from a design point of view\, how design thinking methods help with problem-solving\, and much more. Plus\, they’ll cover opportunities within the field and their vision for the future of the industry. \nWhat You’ll Take Away: Gain practical tips and insight from expert designers on how they’re solving problems through design\, and get inspired to take your creativity to the next level. \n\n\nAbout the Speakers\n\n Georgie Bird  Head of Design\,\nHatch \nGeorgie is the head of design at Hatch\, where she started as the first employee tasked with building & launching the MVP\, and now leads product strategy & design. Hatch is a startup on a mission to help all people find & do meaningful work\, originally focused on students & graduates\, placing students in employers like Westpac\, Domain\, Atlassian\, J.P. Morgan\, Qantas & Spotify. More recently Hatch has rapidly launched the Hatch Exchange in response to COVID-19 – a labour exchange to help stood down workers find redeployment opportunities during the crisis. \nGeorgie has a mix of UX/UI\, product & startup experience. She is passionate about mission led design & seeks to build technology that positively contributes to our collective human experience\, and gives more democratic access to the benefits of the digital economy – one of the most critical being fair access to stable & meaningful work. \n\n\n Tom Lucey  Graphic Designer\,\nTom Lucey \nTom is a type and graphic designer who has been running his own design business for the past 5 years. During this time he has worked with a range of clients including WorkSafe\, Parcelpoint and CQUniversity and released his first typeface\, Lonsdale. \nMost recently Tom and his friends at The Child In Me collaborated to design a brand identity and website for Tradies For Fire Affected Communities (TFFAC)\, which is a platform that connects tradies with people impacted by the devastating Australian bushfires. \nTom’s experience spans branding\, website design and more recently\, front end development. He is passionate about typography\, creative collaborations and life-long learning. \n\n\n Sarah Bracken  City Host\,\nDesign Kids Sydney \nSarah Bracken volunteers as a city host for The Design Kids Sydney in-between her day job as a graphic designer and web developer. She loves being endlessly inspired by all of the talented folk who attend the monthly #TDKtuesday events. Her keen interest in neuroscience has lead to a side passion for brand strategy and artificial intelligence. She has learnt from indulging in an embarrassing amount of self-help literature that the most enduring source of happiness in life is found in giving back and so to maintain a level of sanity\, spends her spare time volunteering for the Sea Shepherd\, local animal sanctuaries and social enterprises.
URL:https://marketing.com.au/event/inside-the-minds-of-brilliant-designers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200714
DTEND;VALUE=DATE:20200716
DTSTAMP:20260413T121821
CREATED:20200503T013658Z
LAST-MODIFIED:20200808T045251Z
UID:15184-1594684800-1594857599@marketing.com.au
SUMMARY:MozCon 2020
DESCRIPTION:Not Your Typical Marketing Conference.\nMozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer\, but the well-being and good health of the community is our number-one concern. And while the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8\, we’re still bringing you all the MozCon magic you know and love. \n\n\nJoin us at MozCon for a journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO\, mobile\, conversion optimization\, local search\, and more. \n\n 
URL:https://marketing.com.au/event/mozcon-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200714T120000
DTEND;TZID=Australia/Melbourne:20200714T130000
DTSTAMP:20260413T121821
CREATED:20200612T110305Z
LAST-MODIFIED:20200808T045248Z
UID:15498-1594728000-1594731600@marketing.com.au
SUMMARY:YouTube 101: How to Run Your Channel the Right Way
DESCRIPTION:Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel\, including how to develop the content strategy and optimise videos for increased discoverability and audience growth. \n\n\nTakeaways\n\nHow to get your YouTube channel started using the 3 channel foundations\nLearn how to optimise your YouTube videos for increased engagement. You will look at the video conversion funnel to understand how best to create thumbnails\, video titles\, metadata and what it means to optimise for audience growth.\nHow to optimise for monetisation on YouTube\n\n\nAbout the Instructors\n\n Pieter Van Schalkwyk  Account Strategy Manager\,\nValleyarm Digital Limited \nPieter is the Head of Client Strategy at Valleyarm and has over 6+ years of experience in the social video industry\, working with brands like the Australian Open\, Cartoon Network\, Ministry of Sound\, the NRL and Channel 7 on developing social video strategies for YouTube. He also has experience running social media channels for NBCUniversal Australia’s consumer-facing channel brands including E!\, SYFY\, Universal TV and Bravo and has worked on digital brand campaigns with P&G’s SKII\, Ford and Nintendo. \nWhen he’s not working on developing strategies for clients\, you’ll find him gaming\, watching sports (NBA\, F1 and EPL) and supporting Sydney’s live music scene. \n\n\n Caitlin Jones  Video Content Editor\,\nValleyarm Digital Limited \nCaitlin is a Social Producer at Valleyarm with professional experience creating\, optimising and monetising content Facebook and Youtube for well-known entertainment companies such as hayu\, Love Island\, Nigella Lawson\, Graham Norton\, NBCUniversal\, NRL and Bondi Vet. She has experience in subscriber growth with hayu being her biggest achievement. Starting November 2018 with 100k and now over 600k as of January 2020\, along with record-breaking trends with over 3 million daily channel. \nCaitlin\, born and raised in Hong Kong\, moved to Sydney from London at the start of 2020. She enjoys exploring all the best cafes Sydney has to offer and is learning to appreciate League rugby just as much as Union!
URL:https://marketing.com.au/event/youtube-101-how-to-run-your-channel-the-right-way/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200723T120000
DTEND;TZID=Australia/Melbourne:20200723T130000
DTSTAMP:20260413T121821
CREATED:20200612T105420Z
LAST-MODIFIED:20200808T045159Z
UID:15496-1595505600-1595509200@marketing.com.au
SUMMARY:Beyond Corona: Brand\, reputation and resilience in a post-COVID world
DESCRIPTION:How to navigate and understand trust\, brand and reputation as we emerge from the global pandemic\nMark Forbes\, Director of Icon Reputation and Walkley-award winning journalist\, and Nina Christian\, Founder of Braveda and AMI’s State Chair for Victoria\, discuss the shifting and emerging priorities marketing teams should focus on around brand and reputation in a post-coronavirus world. After a 30-40 minute conversation\, there will be a 10-20 minute Q&A for webinar guests to seek Mark and Nina’s expert insight. \nKey learnings \n\nNavigating the erosion of trust\nTips on how to survive a crisis\nHow thought leadership can make or break a brand\nWhy brands with purpose are more important than ever\n\nAbout the Presenters:\nMark Forbes\nDirector of Icon Reputation \nMark Forbesis Director of Icon Reputation\, a Walkley-award winning journalist and former Editor-in-Chief of The Age in Melbourne. He has 30 years of success at the highest levels of Australian media and communications practice to media training\, crisis management and strategic communications advice. Specialising in reputation building communications strategies\, he has raised the profile of major companies\, guided global manufacturers through controversial issues and assisted CEOs to inhale their reputations. \nNina Christian\nFounder\, Braveda \nNina Christian is Founder of Braveda\, which won Best Marketing Agency at the 2018 Australian Marketing Excellence Awards\, and was named Certified Practising Marketer of The Year 2018 (VIC). As a marketing and brand strategist\, she helps businesses and brands leverage timeless marketing principles along with their own thought leadership to create content that builds authority and connection. She is a Fellow of the Australian Marketing Institute and Chair of the AMI State Committee in VIC.
URL:https://marketing.com.au/event/beyond-corona-brand-reputation-and-resilience-in-a-post-covid-world/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200727T090000
DTEND;TZID=Australia/Melbourne:20200727T090000
DTSTAMP:20260413T121821
CREATED:20200712T061058Z
LAST-MODIFIED:20200808T045158Z
UID:15777-1595840400-1595840400@marketing.com.au
SUMMARY:Data Visualisation & Storytelling Masterclass
DESCRIPTION:Storytelling is an art that has been around as long as humans. The words\, the cadence\, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art of data visualisation and storytelling is not new\, for example\, it was used by Florence Nightingale to demonstrate the impact of poor sanitary conditions impacting patient health and used to drive change. If you want to create change\, influence others or share knowledge you need to be able to combine facts with emotive story to drive changes in behaviour. These skills are becoming more and more sought after and necessary for most roles. This course provides you with the essential skills required to take data and transform it into a meaningful story that will have real influence. It will take you through the important aspects of visualising data\, provide you techniques to understand your audience and an ability to formulate data into a well curated story.
URL:https://marketing.com.au/event/data-visualisation-storytelling-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200728
DTEND;VALUE=DATE:20200730
DTSTAMP:20260413T121821
CREATED:20200613T031304Z
LAST-MODIFIED:20200808T045158Z
UID:15509-1595894400-1596067199@marketing.com.au
SUMMARY:CommerceNext Virtual Summit 2020
DESCRIPTION:This event will live stream a series of presentations\, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery. \n\n\nTopics\n\n\n\n\nWe will cover the following topics during the 2-day event: \n\nThe Post-Pandemic Consumer\nNew Normal in Retail & Ecommerce\nBrand Purpose: Lessons from Those that Rose to the Occasion\nMarketing to Cash-Strapped Consumers\nReimagining Retail: Store Experience Post-COVID\nIs Advertising Diversification Still Needed?\nBalancing Brand and Performance Marketing on Half the Budget\nThe New Customer Journey: Traversing Stores and Online\nLessons Learned and Thoughts for the Future
URL:https://marketing.com.au/event/commercenext-virtual-summit-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200729T093000
DTEND;TZID=Australia/Melbourne:20200730T123000
DTSTAMP:20260413T121821
CREATED:20200712T061240Z
LAST-MODIFIED:20200808T045158Z
UID:15779-1596015000-1596112200@marketing.com.au
SUMMARY:Writing for the web
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200731
DTEND;VALUE=DATE:20200802
DTSTAMP:20260413T121821
CREATED:20200613T035035Z
LAST-MODIFIED:20200808T045157Z
UID:15519-1596153600-1596326399@marketing.com.au
SUMMARY:DMDU Connect 2020
DESCRIPTION:Are you stuck at a crossroads?\n\n\n\n\nJoin Sonya Keenan\, Molly Pittman\, Russ Henneberry  & 20+ other experts for 2 days packed with the newest strategies in paid advertising & digital marketing\, all from the comfort of your home. \n\n\nRoad Map to Recovery \n\n\n\n\nDMDU is a community that began to help Australian business owners to grow their business through the best practice in modern marketing and business strategy. We believe that no Australian business owner should have to travel O/S to access the world’s best practitioners and teachers. We have been supported by the world’s best and\, at this time\, this support is greater than ever. \nSo that we can continue the tradition of DMDU\, we are proud to announce that we are now going to be delivering access to this world class line up via Live Stream. Not just any live stream but a high quality app based stream. We have partnered with UScreen to be able to deliver a multi-stage/stream event that will allow anyone to attend DMDU Connect\, no matter what the world serves up . \n\n\nBringing together the Top Experts in Paid Media for 2-Days! \n\n\nDMDU Connect 2020 will help you take control of your Business and for all you Marketers out there\, up-skill! \nIt’s packed with the newest strategies in paid advertising and digital marketing\, all from the comfort of your home!  \nYou will learn:\n What’s working best across all the top platforms… Traffic\, Content\, Offers\, List Building\, Online Learning\, Video\, Google\, Facebook\, Coaching\, Local Business… Not just focused on one platform but dozens of real-life presentations. \n We’re going to show you how to generate the right assets for your ads\, your emails\, your website and your landing pages so you can profit from more revenue streams in 2020.
URL:https://marketing.com.au/event/dmdu-connect-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
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