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SUMMARY:Future Trends - The Subscription Economy Surge
DESCRIPTION:Join us on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world. \n\nLife during the pandemic has altered so many aspects of consumer behaviour\, one of which is the dramatic rise of the subscription economy. \nThe need for remote means of engagement between brands and customers has extended beyond just digital communications this year. \nMany brands have pivoted quickly to launch entirely new business models to better serve customers in their own home\, which has included the further rise of subscriptions – for both services and products. Half of consumers (53%) now have a paid media streaming subscription\, while over a third (37%) subscribe to a paid next-day delivery service. \nChaired by Scott Logie\, Customer Engagement Director\, REaD Group\, tune in on Wednesday 3 February to: \n\nHear tangible examples of how new customer might emerge in a post-pandemic world\nLearn from Tim Bond\, Head of Insight\, DMA\, how the subscription model facilitates consumers both discovering and showing their loyalty to brands\nDiscover what brands should consider when creating a subscription formular
URL:https://marketing.com.au/event/future-trends-the-subscription-economy-surge/
LOCATION:Online
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