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DTSTART;TZID=Australia/Melbourne:20191210T180000
DTEND;TZID=Australia/Melbourne:20191210T200000
DTSTAMP:20260419T212432
CREATED:20191116T230407Z
LAST-MODIFIED:20200222T051739Z
UID:14439-1576000800-1576008000@marketing.com.au
SUMMARY:Women in Digital Marketing & Business | Event No. 5
DESCRIPTION:WIDM&B Christmas Drinks & Networking Evening \nThe last Women in Digital Marketing event for 2019 will go off with a bang! This month will be all about celebrating the year and networking with this amazing female community! Drinks provided and weather-permitting we will make our way to the Inspire9 rooftop with 180 degree views of the CBD! \nWe are excited to bring together a community of like-minded women who are eager to learn more about digital marketing to either grow their own businesses\, advance in their digital career or to just learn something new to help their side hustle! (Plus get in on the awesome networking and FREE wine!) \nTime: 6.00pm – 8:00pm\nDate: Tuesday 10th December 2019\nLocation: Inspire9 | 41-43 Stewart Street\, Richmond \nItinerary:\n6pm – Arrival & Networking + FREE WINE!\n8:00pm – Evening Ends \nPoints of interest: \n\nWine and nibbles provided! This month’s event will be all about networking\, relaxing and sharing a drink or two with the amazing women of this community.\nThis community is for any women who are business owners\, entrepreneurs\, marketers\, consultants\, startups\, professionals in digital marketing and anyone else who is looking to build their digital marketing strategy.\nWe’ve also got our FREE Facebook community for all women where tools\, notes and resources from sessions will be published.\nBring along any friends you think might be interested or enjoy networking with like-minded boss babes!
URL:https://marketing.com.au/event/women-in-digital-marketing-business-event-no-5/
LOCATION:inspire9\, 41-43 Stewart St\, Richmond\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191209T080000
DTEND;TZID=Australia/Melbourne:20191210T170000
DTSTAMP:20260419T212432
CREATED:20191117T010557Z
LAST-MODIFIED:20200222T051739Z
UID:14460-1575878400-1575997200@marketing.com.au
SUMMARY:The Startup Grind APAC Conference presented by MYOB 2019
DESCRIPTION:Startup Grind (in partnership with Google for Startups) proudly presents the second APAC regional startup conference!\nThis Summer – The world’s largest independent startup community with 2m entrepreneurs\, in 600 cities in 125 countries will host it’s second APAC regional conference in Melbourne. \nDec 9-10th at the new Goldfield’s Theatre at the Melbourne Convention and Exhibition Centre. \nNow represented in over 130 cities across APAC – join us to be inspired with 80+ speaker presentations and interviews from world-leading innovators\, founders\, and CEO’s. \nPresented by MYOB. \nWhy should you attend? \n– Immerse yourself in tactical workshops at the Microsoft for Startups Stage \n– Connect with other attendees with our new dedicated networking space. \n– Leave your kids at our Kids Activity Centre powered by Xplor \n– Enjoy delicious Ice Cream thanks to .CO domains 🙂 \n– Meet up-and-coming Startups from our Startup Program \n– Meet our partners and learn about major corporate programs in our Expo space. \n– Learn from the biggest and most accomplished founders and high-grow the companies in the world! With a massive thanks to MYOB for making it all happen! \nSpeakers announced so far include unicorn founders from Canva\, Kabam Games\, Rotten Tomatoes\, and Branch along with Venture Capitalists from Blackbird Ventures ($250m Fund)\, Baidu\, AirTree Ventures ($250m Fund)\, and SOSV\, with many more to be announced!
URL:https://marketing.com.au/event/the-startup-grind-apac-conference-presented-by-myob-2019/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T180000
DTEND;TZID=Australia/Melbourne:20191205T190000
DTSTAMP:20260419T212432
CREATED:20191117T010343Z
LAST-MODIFIED:20200222T051739Z
UID:14456-1575568800-1575572400@marketing.com.au
SUMMARY:Understanding Marketing and PR for your Business
DESCRIPTION:Entrepreneurship Facilitation Service Event Series\nThe free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge\, and prepare you with the basics to build your entrepreneurial dream into a reality. \nUnderstanding Marketing and PR for your Business\nYou are ready to take your business to market\, but where do you start? \nThe key to success when it comes to business is connecting with the right audience\, however navigating social media\, digital marketing and public relations can be murky waters. \nWe will clear the confusion for you so you understand the basics. \nThe session will cover: \n\nThe differences between marketing and public relations and what that means to your business\nDe-mystifying social media marketing\nTop two tips when it comes to social media\nWhat does SEO really mean and what does it have to do with your business.\n\nPlaces are limited\, register today. \n\nWhat is an Entrepreneurship Facilitator?\nEntrepreneurship Facilitators provide free and practical assistance to support and encourage individuals to start a business as a way to create their own job. \nWho is your local Entrepreneurship Facilitator?\nAshley Hayden is the Entrepreneurship Facilitator appointed to service the Melbourne – South East (Pakenham) region – an initiative of the Australian Government. \nAshley is a business consultant with over 25 years of experience in corporate marketing\, executive management and small business ownership. \nHe started his first business at age 14 and has since helped hundreds of business owners\, executives and managers with marketing strategy\, business advice and workshop facilitation. In 2017\, he joined Silver & Wise\, an organisation dedicated to training and enabling mature age business ownership. He has been fully trained as a small business coach\, mentor and strategic advisor and facilitator.
URL:https://marketing.com.au/event/understanding-marketing-and-pr-for-your-business/
LOCATION:Bunjil Place Library
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T100000
DTEND;TZID=Australia/Melbourne:20191205T130000
DTSTAMP:20260419T212432
CREATED:20191117T011318Z
LAST-MODIFIED:20200222T051739Z
UID:14467-1575540000-1575550800@marketing.com.au
SUMMARY:Low Cost Marketing Tools for your Small Business - Casey Cardinia
DESCRIPTION:This workshop “LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS” is being delivered as part of the ASBAS Digital Solutions program. \nCountless tools exist to assist with your online marketing. Whatever your need\, there is likely a tool to help you: creating high-quality visual content\, optimising landing pages\, reviewing analytics\, managing social media posts\, and much more. \nMany such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing\, including Hootsuite for scheduling and posting on social media\, Canva for creating attractive designs\, and Unsplash for a range of free stock photos. \nAttend this workshop to improve your online marketing with low cost tools.
URL:https://marketing.com.au/event/low-cost-marketing-tools-for-your-small-business-casey-cardinia/
LOCATION:Casey Cardinia Business Hub Training\, 64 Victor Crescent\, Narre Warren\, VIC\, 3805\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T083000
DTEND;TZID=Australia/Melbourne:20191205T173000
DTSTAMP:20260419T212432
CREATED:20191116T225437Z
LAST-MODIFIED:20200222T051739Z
UID:14437-1575534600-1575567000@marketing.com.au
SUMMARY:Video Strategy Workshop for Marketing and Business Leaders - Melbourne
DESCRIPTION:IDEO STRATEGY WORKSHOP – MELBOURNE \nEARLY BIRD TICKETS AVAILABLE – LIMITED SEATS \nThe Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness\, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo\, ex-PWC\, engineer and videographer. \nContent Structure | 4 Parts: \n\nIntroduction to Video.\nVideo Framework for Marketing.\nLead Generation Using Video on Social Media.\nTechniques and Tips to Film Video.\n\nPart 1: Introduction to Video \n\nLearn how video works and why it’s the most effective tool to promote your business\nDemystify video as a tool and learn why quality is vital to an effective video\nRedefine the buying process and learn why it’s an emotional process 100% of the time\nLearn the three components of video and their importance: Message\, Look & Feel and Quality\nIdentify your ideal client’s needs\, values and standards and discover their importance when producing video\nUnderstand the psychology of video and how it communicates on Auditory\, Visual and Kinaesthetic levels\nDiscover the difference between animation videos and videos with real people\nLearn why animations videos are not an effective selling tool\nLearn other applications of video and how it can support your entire organisation – not just marketing and sales\nLearn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video\n\nPart 2: Video Framework for Marketing  \n\nLearn a unique framework to use video strategically in your marketing and sales\nUnderstand how video can help you:\n\n\nIncrease Brand Awareness\nIncrease Conversion Rate\nIncrease Lead Generation\n\n\nUnderstand the client’s journey and the steps required to buy from you\nLearn about the different types of video productions and their specific use:\n\n\nProfile Videos\nCase Studies (Client Testimonials)\nEducational Videos (How to Videos)\n\n\nReceive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs\nLearn how to prepare your scripts and what to consider when creating your videos\n\nPart 3: Lead Generation Using Video on Social Media \n\nLearn the basics of an effective Social Media Strategy\nLearn how educational videos can position you as the expert in your industry\nDesign and plan a 12-month video content strategy for social media\nIdentify 52 videos to produce for the next 12 months to increase lead generation\nLearn how to write your scripts for educational content\nReceive a guide on effective scriptwriting for educational content\nWrite your first script from start to finish\n\nPart 4: Techniques and Tips to Film Educational Videos \n\nLearn what’s required to film your videos\nLearn about the available equipment\, the different options and the costs:\n\n\nCameras\nTripods\nLights\nMicrophones\nTeleprompter\nEditing Software\n\n\nLearn how to put together a filming kit for under $500\nLearn how to achieve the best quality when filming videos\nLearn how to get the best sound with affordable equipment\nUnderstand how light works and how to get the most out of it\nLearn the basics of presenting in front of the camera\, body language\, preparation\, dress and make up\nLearn about the different editing software available\n\nYou will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos\, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.
URL:https://marketing.com.au/event/video-strategy-workshop-for-marketing-and-business-leaders-melbourne/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191204T080000
DTEND;TZID=Australia/Melbourne:20191206T170000
DTSTAMP:20260419T212432
CREATED:20191117T004014Z
LAST-MODIFIED:20200222T051739Z
UID:14443-1575446400-1575651600@marketing.com.au
SUMMARY:Social Media for Gov
DESCRIPTION:The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals\, this event will address the most significant challenges being faced today and uncover the knowledge\, strategies and technology to improve the impact and value of social media efforts.
URL:https://marketing.com.au/event/social-media-for-gov/
LOCATION:Stamford Plaza Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191204
DTEND;VALUE=DATE:20191205
DTSTAMP:20260419T212432
CREATED:20191117T010802Z
LAST-MODIFIED:20200222T051739Z
UID:14463-1575417600-1575503999@marketing.com.au
SUMMARY:Direct to Consumer Marketing Essentials
DESCRIPTION:Increase wine\, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy.\nImplementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that encourage visitation\, garner loyalty and generate more direct sales. Managing success requires measuring key metrics against pre-set goals and implementing a practical data collection and monitoring program. \nThis one-day workshop will cover how to: \n\nApply insights about contemporary consumer decision making and visitor motivations.\nCreate products\, experiences and partnerships that increase visitation and yield.\nDevelop a practical framework for developing new products and experiences.\nDesign a direct-to-consumer marketing strategy that fits your unique product and brand story.\nApply practical tips to maximise engagement along the visitor journey.\nImplement relevant visitor and customer metrics to measure success.\n\nYou will also recive support material during the workshop with case studies\, research and links to afterware and\nonline tools to support Direct To Consumer programs at various stages of growth. \nFor more information on this workshop\, please contact Peter Veal on 0418 501 770. \nThis is a free event hosted by the Department of Industry\, Innovation and Science Entrepreneurs’ Programme. \nThis event is designed to benefit small and medium Australian businesses. \nIf you have any questions about this event or any future events\, please contact EPLearningEvents@industry.gov.au
URL:https://marketing.com.au/event/direct-to-consumer-marketing-essentials/
LOCATION:Ararat\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191203
DTEND;VALUE=DATE:20191204
DTSTAMP:20260419T212432
CREATED:20190414T010119Z
LAST-MODIFIED:20190414T031450Z
UID:13492-1575331200-1575417599@marketing.com.au
SUMMARY:Year In Review & Christmas Drinks - Melbourne
DESCRIPTION:Melbournians\, join us on Tuesday\, 3 December 2019 as we look at 2019 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2020 and beyond. \nThe day will see us look at the highlights of 2019 – including snippets from IAB events throughout the year – for those who may have missed out.
URL:https://marketing.com.au/event/year-in-review-christmas-drinks-melbourne/
LOCATION:PwC Melbourne\, Lvl 19\, 2 Riverside Quay\, Southbank\, 3006\, Australia
CATEGORIES:Dinner,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191125T090000
DTEND;TZID=Australia/Melbourne:20191125T170000
DTSTAMP:20260419T212432
CREATED:20190907T125459Z
LAST-MODIFIED:20191020T054257Z
UID:14157-1574672400-1574701200@marketing.com.au
SUMMARY:Performance Management for Managers Masterclass
DESCRIPTION:This 1-day dynamic and interactive masterclass will assist you in shifting from the overwhelm of a management mindset to a clearer and focused leadership mindset. To go from a ‘manager’ mindset to a ‘leader’ mindset takes skill\, will and energy and more than just drive and ambition. It all starts with self-leadership and making a choice to lead through true commitment\, effective communication and deep connection. Key themes will include: leadership mindset\, communication to cut through\, delegation and feedback techniques\, coaching and mentoring to empower and self management to manage time. The masterclass will provide a tools\, insights and skills practice in real time to bring learnings to life. With over 60% of the masterclass based on skills practice and dynamic learning this day will be highly facilitated around the group’s objectives and level of leadership experience. You will walk away feeling energised and equipped for even more success with a plan of action.
URL:https://marketing.com.au/event/performance-management-for-managers-masterclass/
LOCATION:1/440 Collins St Melbourne\, VIC 3000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191029T093000
DTEND;TZID=Australia/Melbourne:20191029T163000
DTSTAMP:20260419T212432
CREATED:20190907T130252Z
LAST-MODIFIED:20191020T054258Z
UID:14160-1572341400-1572366600@marketing.com.au
SUMMARY:Writing for the Web One-Day Short Course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly nine places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191029
DTEND;VALUE=DATE:20191030
DTSTAMP:20260419T212432
CREATED:20190922T040030Z
LAST-MODIFIED:20191020T054258Z
UID:14246-1572307200-1572393599@marketing.com.au
SUMMARY:Writing for the Web Short Course in Melbourne
DESCRIPTION:Learn how to write compelling online content \nTaught by a former Age and Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nstructuring articles to make them flow better\nformatting to improve readability\nwriting for both mobile and desktop screens\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nediting print copy so it’ll work better online\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips.\n\nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class so you can immediately practise what you’ve learnt. \nBooklets and certificates will be handed out to each participant.
URL:https://marketing.com.au/event/writing-for-the-web-short-course-in-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191028T093000
DTEND;TZID=Australia/Melbourne:20191028T170000
DTSTAMP:20260419T212432
CREATED:20190818T011204Z
LAST-MODIFIED:20191020T054258Z
UID:14094-1572255000-1572282000@marketing.com.au
SUMMARY:Ethical Enterprise Conference 2019
DESCRIPTION:Collaboration for Change \nEffective action requires collaborative partnerships across civil society\, industry and government. \nWe’ll explore the power of connecting communities\, people and businesses\, building new alliances with civil society and governments to address the challenges we face. \nWe’ll explore the opportunities that exist for the ethical business sector as a result of collective collaborations\, we’ll share stories of how scalable impact is achieved through leadership\, innovation and collaborations\, topics will include: \n\nHow do we collaborate for change and purpose\nHow does collaboration create value and impact\nThe changing nature of collaboration at a local and global level\nCollaboration to tackle social and environmental challenges\nCollaboration to drive community outcomes\nHow to engage in a collaborative approach\nCross-sector collaborations\nCollaborative leadership
URL:https://marketing.com.au/event/ethical-enterprise-conference-2019/
LOCATION:Melbourne Business School at the University of Melbourne\, 198 Berkeley Street\, Carlton\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191024T173000
DTEND;TZID=Australia/Melbourne:20191024T203000
DTSTAMP:20260419T212432
CREATED:20190922T063654Z
LAST-MODIFIED:20191020T054258Z
UID:14276-1571938200-1571949000@marketing.com.au
SUMMARY:League of Extraordinary Women - PR Pass: All Access
DESCRIPTION:This is an ALL-ACCESS opportunity for 75 women entrepreneurs to develop meaningful relationships with 10 editors\, journalists and writers from the leading publications in business\, entrepreneurship and tech. \nWe’ll have a line-up of stellar experts in Australian & Global media in attendance including Business Insider\, Forge Magazine and more. \nPrepare for a night full of actionable strategies and meaningful connections that will simplify how to get your brand and business in front of the right people\, building awareness and credibility for you and your business.
URL:https://marketing.com.au/event/league-of-extraordinary-women-pr-pass-all-access/
LOCATION:WeWork – Melbourne\, 120 Spencer Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191017
DTEND;VALUE=DATE:20191018
DTSTAMP:20260419T212432
CREATED:20190922T034958Z
LAST-MODIFIED:20191020T054325Z
UID:14233-1571270400-1571356799@marketing.com.au
SUMMARY:Leading The Product - Melbourne 2019
DESCRIPTION:Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types. \n\n\nWhether you’re a Product Manager\, Product Owner\, Product Marketer\, Product Strategist or simply curious\, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together\, sharing the insights of Product people from all sorts of industries and business models who are faced with challenges that need new ways of thinking and doing. \nFeaturing the best of both international and Australian Product Management talent\, all sessions are lovingly curated to ensure an enviable blend of inspiration and practical insights. Bursting with talks\, mini-workshops\, a networking session\, a fully catered day and a kick-arse after-party\, this is where new friendships\, connections and careers are made.
URL:https://marketing.com.au/event/leading-the-product-melbourne-2019/
LOCATION:Pullman on the Park\, 192 Wellington Parade\, Melbourne\, VIC\, 3000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191010
DTEND;VALUE=DATE:20191012
DTSTAMP:20260419T212432
CREATED:20190922T040650Z
LAST-MODIFIED:20201002T005629Z
UID:14250-1570665600-1570838399@marketing.com.au
SUMMARY:Click Engage Convert
DESCRIPTION:Australia’s premier social media & digital marketing conference. \nIf your goal is to build brand awareness\, generate engagement\, drive traffic\, gain more leads\, increase sales or improve customer loyalty\, then join us for Click Engage Convert! \nClick Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies\, tips and tools that will allow you to turn your digital marketing into a reliable and predictable revenue generating machine. \nClick Engage Convert takes a strategic approach to digital marketing\, exploring the opportunities and highlighting best-practice approaches to using social media\, social advertising\, email marketing\, messenger marketing\, video marketing\, content creation\, story telling\, SEO\, website optimisation\, artificial intelligence\, analytics and other digital marketing strategies\, to help generate more leads and sales for your businesses. \nYou’ll leave with ideas\, insights and inspiration that you can implement immediately that will transform your digital marketing practices and achieve measurable results for your business.
URL:https://marketing.com.au/event/click-engage-convert-2/
LOCATION:NAB\, 700 Bourke St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191008T180000
DTEND;TZID=Australia/Melbourne:20191008T200000
DTSTAMP:20260419T212432
CREATED:20190919T111403Z
LAST-MODIFIED:20191020T054325Z
UID:14198-1570557600-1570564800@marketing.com.au
SUMMARY:Intentional content: Pleasing humans and the Google Gods with Kate Toon
DESCRIPTION:These days the Google gods aren’t satisfied with basic blog posts. They want intelligent\, engaging\, well written\, problem-solving content that matches the searchers intent. And guess what\, humans want this too.\n* So what are the different types of search intent?\n* How do these fit into the brand awareness cycle?\n* What role does conversational search play?\n* And how can we ensure our post grabs the coveted position zero in the search results? \n_____________ \nKATE TOON\nSEO Lover\, Copywriter\, Speaker\, Author\, Hula Hooper\, Kate Toon Copywriter \nKate Toon is a writing entrepreneur\, as well as a popular coach\, speaker\, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. \nNominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year\, 2 years running\, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.
URL:https://marketing.com.au/event/intentional-content-pleasing-humans-and-the-google-gods-with-kate-toon/
LOCATION:CoWork Me\, 245 St Kilda Rd\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190922T080000
DTEND;TZID=Australia/Melbourne:20190922T170000
DTSTAMP:20260419T212432
CREATED:20190922T035349Z
LAST-MODIFIED:20191020T054325Z
UID:14238-1569139200-1569171600@marketing.com.au
SUMMARY:Supply Chain Innovation in an Era of Automation and Digitalisation
DESCRIPTION:Join us for an evening dedicated to supply chain innovation in an era of automation and digitalisation. \n\n\n\n\n\n\n\n\nAs competition heightens between today’s supply chains\, in response to the ever-increasing demands of consumers\, supply chain leaders need to think more innovatively in order to gain or maintain competitive advantage. \nThe Australian Graduate School of Entrepreneurship (AGSE) at Swinburne University and the Supply Chain & Logistics Association of Australia (SCLAA) proudly invite you to an evening dedicated to supply chain innovation. \nOur panel of industry experts will discuss modern-day challenges including digitalisation\, automation\, emerging technologies and the supply chains of the future. The discussion will be followed by networking and light refreshments.
URL:https://marketing.com.au/event/supply-chain-innovation-in-an-era-of-automation-and-digitalisation/
LOCATION:Swinburne University\, Wakefield Street\, Hawthorn\, VIC\, 3122\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190919T080000
DTEND;TZID=Australia/Melbourne:20190922T170000
DTSTAMP:20260419T212432
CREATED:20190711T104611Z
LAST-MODIFIED:20190711T104611Z
UID:13875-1568880000-1569171600@marketing.com.au
SUMMARY:VidCon Australia 2019
DESCRIPTION:VidCon’s Industry Track offers unparalleled access to top leading industry experts\, digital creators\, and media tastemakers. \nThis year’s Industry Track will provide deep\, industry-changing insights on how to grow and monetise your business through online video platforms\, building sustainable and profitable communities\, best practices for using video to sell products and services\, and in-depth strategy discussions that will change the course for the future of online video and media in APAC in general. \nThe Industry Track Days: Thursday 19 September – Friday 20 September\nFull days packed with strategies\, tips\, and tricks of the trade!
URL:https://marketing.com.au/event/vidcon-australia-2019/
LOCATION:Melbourne Convention Centre\, 1 Convention Centre Pl\, South Wharf\, Vic\, 3006\, Australia
CATEGORIES:Conference,Content Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190911T080000
DTEND;TZID=Australia/Melbourne:20190911T103000
DTSTAMP:20260419T212432
CREATED:20190818T010305Z
LAST-MODIFIED:20191020T054325Z
UID:14091-1568188800-1568197800@marketing.com.au
SUMMARY:Email Marketing - Opportunities\, Trends and Engagement - Melbourne
DESCRIPTION:Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently\, is known for consistent response rates and allows you to talk directly to your own database. \nWhen is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience? \nAt this event\, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email\, their tips for deliverability and how they creatively find ways to engage with their customers. Plus\, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis. \nWhether you send 1\,000 emails a month or millions\, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now. \nDon’t miss this event! Book your ticket now.
URL:https://marketing.com.au/event/email-marketing-opportunities-trends-and-engagement-melbourne/
LOCATION:One Roof Melbourne\, 77-83 City Rd\, Southbank\, VIC\, 3205\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190819
DTEND;VALUE=DATE:20190821
DTSTAMP:20260419T212432
CREATED:20190622T075311Z
LAST-MODIFIED:20190622T075311Z
UID:13803-1566172800-1566345599@marketing.com.au
SUMMARY:Future Social Media Strategy 2019 Forum
DESCRIPTION:While we often get caught up in the ‘now’ of social marketing\, it’s critical to also consider the future\, and where you should be paying attention to in the months to come. \nAnd while virtual reality\, augmented reality\, hyper local social platforms are some of the answers most would revert to when thinking about the future of social\, what’s equally important is how we’ll get there – and what\, practically\, the evolution to these next stages of social communication will mean for you and your organisation. \nThis two day agenda has been curated to ensure delegates leave feeling inspired to innovate and review their current social strategy. With social opportunity rising knowing where to place your focus next is paramount to staying relevant and engaging. \nDelegates will be taken on a journey through current pioneering social success and the future landscape currently shaping the next 12 months of social innovation.
URL:https://marketing.com.au/event/future-social-media-strategy-2019-forum/
LOCATION:Bayview Eden\, 6 Queens Road\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190727
DTEND;VALUE=DATE:20190728
DTSTAMP:20260419T212432
CREATED:20190622T071513Z
LAST-MODIFIED:20190622T071513Z
UID:13781-1564185600-1564271999@marketing.com.au
SUMMARY:LAUNCH INTO DIGITAL GROWTH MARKETING
DESCRIPTION:The bedrock for the survival of a company is its ability to get customers\, grow\, and scale. By mastering a range of powerful digital tools\, individuals and businesses are able to successfully sell a product or service. \nThe ability to move customers down the end-to-end marketing funnel is vital not only to the traction and scalability of a business but also the achievement of their business objectives. \nIf you’d like to develop the skills and digital growth marketing know-how to lead your team or business to success\, then our one-day bootcamp is for you. \nOn our one-day bootcamp\, our industry experts will take you through: \n-An overview of Digital Growth Marketing — its strategies\, processes\, and what a successful growth engine looks like for your project or business\n-The ability to differentiate between traditional marketing and digital marketing\n-Strategies\, tips\, and hacks to work towards your North Star Metric and achieve traction\n-A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR)\, and how to satisfactorily attract and retain them\n-Search Engine Optimisation (SEO) and paid search\n-Data-driven marketing\n-Google\, social (Facebook\, Instagram\, and Linkedin)\n-Email\, viral\, and content marketing\n-An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions\n-Career pathways and opportunities within the valuable and in-demand field of digital growth marketing
URL:https://marketing.com.au/event/launch-into-digital-growth-marketing/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Content Marketing,Digital Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190724T180000
DTEND;TZID=Australia/Melbourne:20190724T200000
DTSTAMP:20260419T212432
CREATED:20190622T072434Z
LAST-MODIFIED:20190622T072434Z
UID:13790-1563991200-1563998400@marketing.com.au
SUMMARY:Marketing your Business: How to get it right\, first time
DESCRIPTION:How well do your potential and existing customers know what your business does?\nAn effective marketing strategy should boost your brand\, capture customers\, keep them coming back\, and ultimately save you time and money. Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that will show you how to develop a marketing action plan to keep your effort and resources focused in the right areas. \nIs this workshop for me?\nWhether you’re an established business or are just starting out\, Marketing your business: How to get it right\, first time is an essential part of your business tool kit and crucial to your success. \nYou will learn how to: \n\nSet marketing goals that work\nChoose the right activities for your business\nUse market research and maximise customer service\nMake the most of marketing processes and systems\nDevelop an effective marketing action plan\nAttract and keep customers coming back\nGet your business noticed\nMaximise social media
URL:https://marketing.com.au/event/marketing-your-business-how-to-get-it-right-first-time/
LOCATION:iHarvest Coworking Sunshine\, 301 Hampshire Road\, Sunshine\, VIC\, 3020\, Australia
CATEGORIES:Conference,Market Research,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190724T080000
DTEND;TZID=Australia/Melbourne:20190724T170000
DTSTAMP:20260419T212432
CREATED:20190622T070844Z
LAST-MODIFIED:20191020T054415Z
UID:13777-1563955200-1563987600@marketing.com.au
SUMMARY:2019 ALA Customer Engagement & Loyalty Conference
DESCRIPTION:Join your fellow Customer Engagement\, Marketing\, Data Analytics & Loyalty Professional as we take you through a comprehensive loyalty journey\, where you will hear from recognised local and international speakers\, discussing each critical stage of the loyalty journey.
URL:https://marketing.com.au/event/2019-ala-customer-engagement-loyalty-conference/
LOCATION:The Glasshouse\, Olympic Boulevard\, Olympic Park Precinct\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190724
DTEND;VALUE=DATE:20190725
DTSTAMP:20260419T212432
CREATED:20190622T070557Z
LAST-MODIFIED:20190622T070557Z
UID:13774-1563926400-1564012799@marketing.com.au
SUMMARY:Marketing Your Message in Melbourne
DESCRIPTION:We’re running a series of FREE 1-day Courses in all major cities where we’ll give you the exact steps to use for getting a flood of high-quality (and high-paying) clients. \n​Taught by Cham Tang\, the Head of Marketing for Authentic Education (BRW Fast 100 winner)\, you will learn Cham’s proven marketing methods developed over the last 9 years. \nIn fact\, Cham has spent more than $2-million in online advertising\, and has been able to refine his marketing methods down into a simple step-by-step plan anyone can use… regardless of their business or marketing experience.
URL:https://marketing.com.au/event/marketing-your-message-in-melbourne/
LOCATION:Rydges Melbourne\, 186 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190722T080000
DTEND;TZID=Australia/Melbourne:20190722T170000
DTSTAMP:20260419T212432
CREATED:20190414T011421Z
LAST-MODIFIED:20190414T031450Z
UID:13505-1563782400-1563814800@marketing.com.au
SUMMARY:Winning Sales Strategies - Melbourne
DESCRIPTION:Driving Sales – Boosting Profits\nTake your team to an explosive new level of growth and success with groundbreaking sales leadership tactics and strategies.\nInternationally renowned sales management expert\, Jack Daly brings over 30 years of field-proven experience to provide essential techniques to accelerate business growth\, drive sales and build a world-class sales organisation. \nMany sales executives understand sales skills but execute them poorly. This highly interactive seminar provides proven\, added-value strategies for productivity improvement while building long-term client relationships. \nYou Will Learn\n\nUnique strategies for capturing and closing more leads\nLow-cost tactics for increasing the value of your prospect and customer lists\nHow to drive greater sales and profits with existing resources\nLeveraging the web and social media to increase sales\nBuild a world-class sales organisation through recruitment\, empowerment\, training\, coaching & leadership and a winning culture\nSMART Selling – learn how to sell smarter through offering value and recognition systems\nCommunication – Social & Buying Styles\, Personality Profiles & The Call Critique – The Relationship Selling & Management Process\nThe Laws for Self Renewal\, Target & Personal Marketing\nEverything you need to know to Double Your Sales!\n\nWho Should Attend\n\nSales teams\nMarketing managers\nCEOs and business leaders\nEntrepreneurs
URL:https://marketing.com.au/event/winning-sales-strategies-melbourne/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Topics,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190719T090000
DTEND;TZID=Australia/Melbourne:20190719T173000
DTSTAMP:20260419T212432
CREATED:20190505T052030Z
LAST-MODIFIED:20190505T052030Z
UID:13616-1563526800-1563557400@marketing.com.au
SUMMARY:The Digital Summit - Melbourne
DESCRIPTION:Now in its seventh year\, The Digital Summit returns in 2019 as a full day event in Melbourne\, bringing the best brains in marketing together for an epic day of learning\, inspiration and connection! \nThe Digital Summit is the must-attend conference in Australia for modern marketers who want to stay up to date\, discover best practice techniques\, and connect with the brightest minds in the industry. With two international keynote speakers\, plus a stellar range of marketing leaders from across the country\, the Summit covers the latest topics and tactics that every marketer needs to know to stay ahead. \nWe’ll be discussing topics from content to data\, transformation to organisation buy-in. With presentations\, panel discussions and networking opportunities\, you’ll walk away with both validation and fresh thinking to guide your approach. \nEarly bird tickets start at just $419 and include access to all sessions across the day including two international keynote speakers\, a stellar range of marketing leaders from across the country sharing their expertise\, plus full catering and networking drinks at the end of the day! \nWith extra discounts for group bookings\, why not bring the whole team? Or access exclusive benefits and become a conference VIP! Be quick\, Early Bird tickets are available only until 7th June 2019. \nGet your ticket to the marketing conference everyone will be at this year!
URL:https://marketing.com.au/event/the-digital-summit-melbourne/
LOCATION:MAIÀ & Sumac\, Shed 14\, Central Pier 161 Harbour Esplanade Docklands\,\, Docklands\, Victoria\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190622T080000
DTEND;TZID=Australia/Melbourne:20190622T170000
DTSTAMP:20260419T212432
CREATED:20190622T071830Z
LAST-MODIFIED:20190622T071830Z
UID:13784-1561190400-1561222800@marketing.com.au
SUMMARY:CREATE MARKETING CAMPAIGNS WITH MAILCHIMP
DESCRIPTION:This workshop “Create Marketing Campaigns with MailChimp” is being delivered as part of the ASBAS Digital Solutions program. \nABOUT THE ASBAS DIGITAL SOLUTIONS PROGRAM \nThe Australian Small Business Advisory Services (ASBAS) program provides low-cost\, high-quality digital advisory services to small businesses across Victoria—and it’s come to Macedon Ranges! \nThe program is being delivered in Macedon Ranges by Melbourne Innovation Centre in partnership with Macedon Ranges Shire Council. \nThe program supports your online business needs by offering the following: \n\nGroup Workshops (like this one!)\nOne-on-one mentoring (2 hours)\nASBAS Digital Solutions portal\nInteractive Webinars
URL:https://marketing.com.au/event/create-marketing-campaigns-with-mailchimp/
LOCATION:Kyneton & Community Learning Centre\, 34 Mollison Street\, Kyneton\, VIC\, 3444\, Australia
CATEGORIES:Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190620T080000
DTEND;TZID=Australia/Melbourne:20190620T170000
DTSTAMP:20260419T212432
CREATED:20190414T010743Z
LAST-MODIFIED:20190414T031450Z
UID:13501-1561017600-1561050000@marketing.com.au
SUMMARY:IAB Digital Ad Ops Conference - Melbourne
DESCRIPTION:This half day IAB Ad Ops Conference in Melbourne on June 20 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. \nJoin us for what promises to be an engaging and educational IAB Ad Ops event. \nContact Jennifer Thomas\, IAB Head of Membership\, for information on sponsorship and speaking opportunities. \nWhere:\nPwC Australia\nLevel 19/2 Riverside Quay\nSouthbank\, VIC 3006 \nWhen:\nJune 20\, half-day \n 
URL:https://marketing.com.au/event/iab-digital-ad-ops-conference-melbourne/
LOCATION:PwC Melbourne\, Lvl 19\, 2 Riverside Quay\, Southbank\, 3006\, Australia
CATEGORIES:Advertising,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190523T080000
DTEND;TZID=Australia/Melbourne:20190524T170000
DTSTAMP:20260419T212432
CREATED:20190414T004530Z
LAST-MODIFIED:20201002T055506Z
UID:13477-1558598400-1558717200@marketing.com.au
SUMMARY:Youth Marketing Australia Conference
DESCRIPTION:Youth Marketing Australia Conference (YMA) is a two day\, thoughtfully curated event designed to help marketing professionals keep up with the fast paced demographic\, Generation Z. \nOver the past two years\, we have hosted speakers from brands such as Google\, Facebook\, MTV\, Linkedin\, BuzzFeed\, Instagram and Contiki\, just to name a few. \nThis year hear from Spotify\, UNiDAYS\, Girlfriend\, Student Edge + many more. \nDay one of YMA follows a single stream conference structure with 12 speakers allocated 25min slots. Whereas the Day Two Skills Development Workshop has been designed for marketing professionals looking to catapult their career by building up their professional & personal development. Get the edge over your peers\, whilst networking with some of the brightest minds in Australia. \nEach speaker will share their experience of recent Gen Z focussed marketing campaigns\, including any failures\, hurdles and of course\, successes! Be inspired and leave armed with actionable marketing tactics\, future proofing strategies and candid insights from real life case studies. \nJoin 200+ like-minded individuals (Marketing Directors\, Marketing Managers\, Brand Managers\, Social Media Managers\, etc) from some of the biggest brands in Australia to hear from brilliant marketers and trusted industry leaders.
URL:https://marketing.com.au/event/youth-marketing-australia-conference-3/
LOCATION:Encore\, St Kilda Sea Baths 6/10-18 Jacka Boulevard\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190515T180000
DTEND;TZID=Australia/Melbourne:20190515T200000
DTSTAMP:20260419T212432
CREATED:20190414T012538Z
LAST-MODIFIED:20190425T113130Z
UID:13518-1557943200-1557950400@marketing.com.au
SUMMARY:AWARD presents The Work Behind The Work - Melbourne
DESCRIPTION:We’ve asked some of the best in the business to come along and share their infinite wisdom. We’ll talk about process\, inspiration and the all-important client relationships. This event is about asking questions\, getting answers and having a glass of wine. \n2019 Melbourne line up\n\nMyer Christmas Bauble – Presented by Pippa O’Regan\, General Manager and Stephen De Wolf\, Executive Creative Director\, Clemenger BBDO\nAustralian Red Cross Blood Service – Presented by Johnny Corpuz\, Head Of Connections Strategy and Adam Slater\, Associate Creative Director\, Cummins&Partners\nEnter Asahi – Presented by Navin Arunasalam\, Account Director\, Hugh Gurney\, Copywriter\, Joe Sibley\, Art Director\, The Monkeys\n\n 
URL:https://marketing.com.au/event/award-presents-the-work-behind-the-work-melbourne/
LOCATION:Clemenger BBDO
CATEGORIES:Advertising,Marketing,Melbourne
END:VEVENT
END:VCALENDAR