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DTSTART;VALUE=DATE:20221202
DTEND;VALUE=DATE:20221203
DTSTAMP:20260417T141307
CREATED:20221009T000213Z
LAST-MODIFIED:20221009T002704Z
UID:22798-1669939200-1670025599@marketing.com.au
SUMMARY:HubSpot CRM Training Course
DESCRIPTION:HubSpot is a software company that provides tools for marketing\, web analytics\, and content management. HubSpot CRM is a cloud based application that enables sales teams to enhance the sales process\, synchronize communication\, and more. \nThis instructor-led\, live training (online or onsite) is aimed at business analysts who wish to create and optimize a sales and marketing process with HubSpot CRM. \nBy the end of this training\, participants will be able to: \n\nUse HubSpot meeting tools to schedule meetings.\nOptimize business operations with HubSpot CRM.\nCreate full-featured dashboards and reports for data analysis.\nAutomate the sales and marketing workflow.\n\nFormat of the Course \n\nInteractive lecture and discussion.\nLots of exercises and practice.\nHands-on implementation in a live-lab environment.\n\nCourse Customization Options \n\nTo request a customized training for this course\, please contact us to arrange.
URL:https://marketing.com.au/event/hubspot-crm-training-course/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T080000
DTEND;TZID=Australia/Melbourne:20221104T170000
DTSTAMP:20260417T141307
CREATED:20221001T020738Z
LAST-MODIFIED:20221009T002708Z
UID:22721-1667462400-1667581200@marketing.com.au
SUMMARY:Marketing Tech Symposium 2022
DESCRIPTION:Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However\, as consumer expectations continue to evolve\, and with an increased focus on customer empowerment\, brands need to differentiate effectively\, and engage with their customers how\, when\, and where they want. \nNavigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nJoin us at the Marketing Tech Symposium to: \nDiscover how to use marketing technology to better understand\, reach and engage your customers\nLearn from inspiring international keynote presentations and local case studies\nConnect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.\nLearn\, network\, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan. \nThis year’s topics include:\n– Secret showcase session: Get under the hood of one of the best\, most successful MarTech stacks in the region\n– A data science & CFO perspective: democratising data and data reflexes\, how to best action data when you’re drowning in it\n– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?\n– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives\n– Bridging the capability\, talent & skillset Gap\n– Build\, buy or hybrid and bringing your media inhouse\n– The future of MarTech: The rise and role of No-Code /Low-Code\, Headless Commerce and APIs\n– The Rise of BigOps\, MarketingOps\, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business\n– How do you assess\, benchmark\, and select the right MarTech for your corporate and marketing goals & requirements?\n– Time is your number 1 enemy\, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile\n– How much Personalisation is too much\, from a Privacy and Business Investment (Overkill) perspective?
URL:https://marketing.com.au/event/marketing-tech-symposium-2022/
LOCATION:Crowne Plaza Hunter Valley\, 430 Wine Country Dr\,\, Lovedale\, NSW\, 2325\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220504
DTEND;VALUE=DATE:20220506
DTSTAMP:20260417T141307
CREATED:20220124T071859Z
LAST-MODIFIED:20220125T072110Z
UID:21054-1651622400-1651795199@marketing.com.au
SUMMARY:The Customer Show
DESCRIPTION:The Customer Show is the largest and fastest growing Customer Experience Exhibition across Australia & NZ. Housed in the Melbourne Convention and Exhibition Centre\, it is the number one meeting place for business leaders wanting to gear their organisation towards the next frontier of CX. \n  \nJoin us from 4-5 May 2022 and be introduced to leading case studies on CX transformations\, digital innovation\, data and marketing insights from some of Australia’s leading professionals – with 3 programs running concurrently across 2 days. \n  \nBook your seat today for one of the 3 conferences at a special discounted rate! \n 
URL:https://marketing.com.au/event/the-customer-show/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Melbourne,UX
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2022/01/The-Customer-Show-750-×-500-px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220405T183000
DTEND;TZID=Australia/Melbourne:20220405T210000
DTSTAMP:20260417T141307
CREATED:20220404T115730Z
LAST-MODIFIED:20220404T120615Z
UID:21486-1649183400-1649192400@marketing.com.au
SUMMARY:SEO Collective - Matt Hodgson SimilarWeb SaaS Sales Stories
DESCRIPTION:At every SEO Collective meetup\, on the first Tuesday of the month you can sharpen your saw with the best minds and proven expertise in SEO. \nRunning sheet: \n6.30 – 7.00pm Arrive at Easy Go Gaming level 2\, 287 Collins Street Melbourne \n7.00pm Introduce SEO Collective\, Speakers \n7.05pm-8.00pm SEO news\, algorithm updates\, SERP volatility \n8.00-8.30pm Keynote Presentation \nGuest speaker:\nMatt Hodgson – Founder of Bring Digital Performance\nFormer Australia/NZ Country Manager – SimilarWeb \nTopic: SimilarWeb SaaS Sales Stories \nDescription: Matt will present a number of Software As A Services Sales Stories (SAAS) and how clients have used SimilarWeb to grow their market share. Matt will be walking through some interesting data and insights using Similarweb (Live Demo) & thread in some interesting client sales stories that he has been involved in along the way. \nMatt’s Bio:\nMatt’s career in digital media and technology has spanned over 25 years. Delivering effective SaaS business solutions proven to drive lead acquisition\, measure and optimise media effectiveness\, understand customer experience and drive sale efficiencies. \n8.30 – 9.00pm Q & A Session \n9.00pm Networking
URL:https://marketing.com.au/event/seo-collective-matt-hodgson-similarweb-saas-sales-stories/
LOCATION:Level 2\, 287 Collins Street Melbourne CBD\, Level 2\, 287 Collins Street\, Melbourne CBD\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Meetup,Melbourne,SEO
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2022/04/clean_502236481.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210525T080000
DTEND;TZID=Australia/Melbourne:20210525T120000
DTSTAMP:20260417T141307
CREATED:20210501T021044Z
LAST-MODIFIED:20210529T024128Z
UID:19257-1621929600-1621944000@marketing.com.au
SUMMARY:Level Up eCommerce
DESCRIPTION:Level Up eCommerce Event Will Teach You How To Add 50-100 Sales/Day To Your Online Store Using Tools That You Can Implement In Minutes And FINALLY Stop Wasting Money On Stuff That Doesn’t Work. \nSpend 4hrs with us an learn:\n– How To Drive Highly Lucrative Traffic To Your Store\n​- How To Avoid Gambling Online And Instead Use A Proven System That’s Guaranteed To Work\n– ​The Best Systems & Strategies that work for businesses on small budgets\n​- Why most Facebook ads don’t work and how to make them sell like hot cakes\n– ​How to DOUBLE your conversions using JUST 5-MINUTES of effort\n​- How To Get To $100k/Month Even If You’re Starting From Zero\n​- The 3 Most Effective Tools That Will Skyrocket Your Conversions And You Can Install In Minutes\n– ​​How to not just adjust but THRIVE in this new economy\n​and much more… \nWho is this for:\n– eCommerce store owners whether you’re using Shopify\, WooCommerce\, BigCartel\, Wix or any of the other major online platforms\n– Entrepreneurs who want to reach $100k/month with their online store as fast as possible\n– Anyone who’s interested in how to turn traffic to sales\n– Anyone who loved digital marketing & sales funnels and wants to learn more \nThis is an online global event with participants from multiple countries that will take place on the 25th of May 2021 from 8am AEST to 12noon AEST (Sydney\, Australia time zone).
URL:https://marketing.com.au/event/level-up-ecommerce/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Melbourne,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210422T080000
DTEND;TZID=Australia/Melbourne:20210423T170000
DTSTAMP:20260417T141307
CREATED:20201222T033427Z
LAST-MODIFIED:20210118T073243Z
UID:17967-1619078400-1619197200@marketing.com.au
SUMMARY:B2B Essentials Seminar Series 2021
DESCRIPTION:Business Essentials Seminar Series focus on trending topics and issues affecting SMEs including\, growth opportunities.\n\n\n\n\n\n\n\n\nBusiness Essentials Seminar Series focus on trending topics and issues affecting SMEs including\, growth opportunities and how SMEs can harness success in the digital economy and the challenging global market. \nThe series address key SMEs challenges and aspirations: digital disruption\, access to finance\, government grants\, marketing\, growth and profitability strategies\, exporting and more \nWith the speed of innovation and the impact of AI and new technologies\, industry experts will discuss new and critical options for business to stay ahead of the game. Other topics include the latest trends in cyber security\, how to approach business funding in the changing financial landscape and insights from our partners. \nHear from the experts\, panel discussions\, keynote speakers and case studies. \nMeet face to face with finance executives\, understand all the funding options. \n 
URL:https://marketing.com.au/event/b2b-essentials-seminar-series-2021/
LOCATION:Marvel Stadium\, Docklands\, Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210108
DTEND;VALUE=DATE:20210109
DTSTAMP:20260417T141307
CREATED:20201222T034032Z
LAST-MODIFIED:20210118T073244Z
UID:17971-1610064000-1610150399@marketing.com.au
SUMMARY:Internet Marketing Fundamentals
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics \nCertification \nOnce after the training you receive course completion certificate from Mangates \nWho Can Attend? \nAnybody who is interested in learning Internet Marketing Fundamentals Skills
URL:https://marketing.com.au/event/internet-marketing-fundamentals/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200327
DTEND;VALUE=DATE:20200329
DTSTAMP:20260417T141307
CREATED:20200222T062853Z
LAST-MODIFIED:20200808T045550Z
UID:14921-1585267200-1585439999@marketing.com.au
SUMMARY:Alibaba Ecosystem Expo and Conference
DESCRIPTION:The Alibaba Ecosystem Expo is Alibaba Group’s flagship event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in China. The event is set to attract thousands of buyers from the Alibaba ecosystem and from across the Chinese community. \nHighlights \n\nMeet and communicate with ten of thousands of buyers and cross-border e-commerce professionals\nOver 100 exhibiting brands\, distributors\, and service providers\nExciting Livestream program showcasing and selling brands’ products to millions of Chinese consumers
URL:https://marketing.com.au/event/alibaba-ecosystem-expo-and-conference/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200318
DTEND;VALUE=DATE:20200320
DTSTAMP:20260417T141307
CREATED:20200105T104052Z
LAST-MODIFIED:20200808T045551Z
UID:14766-1584489600-1584662399@marketing.com.au
SUMMARY:B2B Expo 2020
DESCRIPTION:B2B EXPO 2020 is Australia’s major business-to-business expo. Our mission to help small and medium businesses to engage\, connect and grow. Recognising the many challenges that SMEs face from increased competition\, the ability to adapt to rapidly changing market demand\, technological change\, and capacity constraints relating to knowledge\, innovation\, and creativity. \nB2B EXPO 2020 serves as a platform for SMEs to showcase products and services\, network\, forge new business opportunities. B2B EXPO 2020 provides new and innovative ideas to manage and grow their business across all industry sectors.
URL:https://marketing.com.au/event/b2b-expo-2020/
LOCATION:Marvel Stadium\, Docklands\, Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200317T080000
DTEND;TZID=Australia/Melbourne:20200317T170000
DTSTAMP:20260417T141307
CREATED:20200105T103457Z
LAST-MODIFIED:20200808T045552Z
UID:14758-1584432000-1584464400@marketing.com.au
SUMMARY:Scaling Sales with Hubspot: Inbound Sales Certification Workshop
DESCRIPTION:About This Workshop\nLearn everything you need to know about the modern sales landscape using the four-phase Inbound strategy. \nLunch will be provided including vegetarian and vegan options. \n\n\nTakeaways\nBy the end of the course you’ll be able to: \n\nUnderstand the fundamentals of Inbound Sales\nIdentify active buyers that need and want your product or service\nUse strategies and techniques to earn the attention of those buyers\nPlan and run an effective one on one call to uncover goals and challenges\nAdvise prospects as they make their decision on which product or service to move forward with
URL:https://marketing.com.au/event/scaling-sales-with-hubspot-inbound-sales-certification-workshop/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200312T093000
DTEND;TZID=Australia/Melbourne:20200312T163000
DTSTAMP:20260417T141307
CREATED:20200122T224707Z
LAST-MODIFIED:20200808T045552Z
UID:14789-1584005400-1584030600@marketing.com.au
SUMMARY:Writing for the web one-day short course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne-2/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200311T090000
DTEND;TZID=Australia/Melbourne:20200312T233000
DTSTAMP:20260417T141307
CREATED:20190818T021339Z
LAST-MODIFIED:20200808T045552Z
UID:14102-1583917200-1584055800@marketing.com.au
SUMMARY:NO/BS Conference
DESCRIPTION:NO/BS is a “Digital Reality Check”\, created out of frustration (by agency owner Jason Soultan) from attending too many conferences with weak content. NO/BS is the event that (Jason) always wanted to attend\, but never really found. A place where like-minded people can get together\, listen to some amazing stories and cut through all the…. BS. NO/BS is hosted at The Forum Melbourne March 11th-13th\, 2020.
URL:https://marketing.com.au/event/no-bs-conference/
LOCATION:Forum Melbourne\, 154 Flinders Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200310T173000
DTEND;TZID=Australia/Melbourne:20200310T193000
DTSTAMP:20260417T141307
CREATED:20200222T062504Z
LAST-MODIFIED:20200808T045552Z
UID:14919-1583861400-1583868600@marketing.com.au
SUMMARY:Women in Digital Marketing & Business
DESCRIPTION:Our speaker for March is Mariah MacInnes\, an amazing content marketer and writer who helps businesses level up and show up! \nContent marketing is growing SO much but we need to filter out the quantity and get that quality content\, especially moving into 2020. Mariah will be talking about the importance of adding value (even if it’s for free) to a target audience as well as the “four pillars of content”\, which provide a framework for creating more engaging content. \nWith the rise in Content Marketing\, this is one event you DO NOT want to miss out on!
URL:https://marketing.com.au/event/women-in-digital-marketing-business/
LOCATION:inspire9\, 41-43 Stewart St\, Richmond\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200304T120000
DTEND;TZID=Australia/Melbourne:20200304T133000
DTSTAMP:20260417T141307
CREATED:20200222T052407Z
LAST-MODIFIED:20200222T053038Z
UID:14883-1583323200-1583328600@marketing.com.au
SUMMARY:Quantum Marketing Technology - Marketing Disruption Workshop
DESCRIPTION:For CEO’s and CMO’s looking for a competitive advantage. Discover how AI/Machine learning will supersede every existing traditional marketing tactic. Understand how to track\, engage and convert clients across every communication platform. \nTurning marketing from an art into a science.
URL:https://marketing.com.au/event/quantum-marketing-technology-marketing-disruption-workshop/
LOCATION:Australian Institute of Company Directors\, Level 26 367 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200304
DTEND;VALUE=DATE:20200306
DTSTAMP:20260417T141307
CREATED:20200105T103826Z
LAST-MODIFIED:20200222T051655Z
UID:14762-1583280000-1583452799@marketing.com.au
SUMMARY:Citrus Market Outlook Forum 2020
DESCRIPTION:Event The highly anticipated bi-annual Citrus Market Outlook Forum – the only national event for the citrus industry for the year – will be held in Melbourne from 3 to 4 March 2020\, with more than 150 representatives from the growing\, packing and marketing sectors of the citrus industry expected to attend. \nOver the one and a half day program\, expert speakers and panels will explore current and future trends in the export\, domestic and juice sectors. With all the key players in the Australian citrus industry gathered in one venue\, the networking opportunities will be superb\, not only during the Forum itself\, but also during the official dinner event. Citrus Australia is committed to engaging with delegates through an energising and informative program of speakers\, and facilitating networking and business opportunities for sponsors via an interactive and dynamic Forum program. This is also an excellent opportunity for sponsors to displaying their latest technology and services to a targeted audience. More information will be available from Citrus Australia in the coming months.
URL:https://marketing.com.au/event/citrus-market-outlook-forum-2020/
LOCATION:Metropolis
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200303
DTEND;VALUE=DATE:20200304
DTSTAMP:20260417T141307
CREATED:20200107T112118Z
LAST-MODIFIED:20200222T051655Z
UID:14775-1583193600-1583279999@marketing.com.au
SUMMARY:Programmatic Summit 2020 Melbourne
DESCRIPTION:Join the sharpest minds in the industry at the Programmatic Summit 2020\, Australia & New Zealand’s #1 programmatic advertising conference. \nThe Programmatic Summit takes place in March 2020\, Melbourne (3rd March) & Sydney (5th March). Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2020-melbourne/
LOCATION:Novotel on Collins\, 270 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200224T080000
DTEND;TZID=Australia/Melbourne:20200224T170000
DTSTAMP:20260417T141307
CREATED:20200105T102414Z
LAST-MODIFIED:20200222T051655Z
UID:14751-1582531200-1582563600@marketing.com.au
SUMMARY:Grow your audience with Hubspot: Email Marketing Certification Workshop
DESCRIPTION:Join us to take HubSpot’s Academy email certification live and in person. Learn everything you need to know to develop an email marketing strategy that delivers quantifiable business results. By the end of the course you’ll be able to: – Understand the fundamentals of email marketing – Design emails that deliver the best results – Identify\, analyse and report on your most important email metrics – Segment and manage your contacts give them the best email communications experience – Develop a comprehensive lead nurturing strategy – Add a globally recognised certification to your resume and LinkedIn profile
URL:https://marketing.com.au/event/grow-your-audience-with-hubspot-email-marketing-certification-workshop/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200213T080000
DTEND;TZID=Australia/Melbourne:20200213T170000
DTSTAMP:20260417T141307
CREATED:20200105T093658Z
LAST-MODIFIED:20200222T051724Z
UID:14702-1581580800-1581613200@marketing.com.au
SUMMARY:Digital Marketing Summit (Melbourne)
DESCRIPTION:The digital marketing landscape that encompasses SEO\, social media\, PPC\, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film\, but that time is long gone. \nThere are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
URL:https://marketing.com.au/event/digital-marketing-summit-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T180000
DTEND;TZID=Australia/Melbourne:20200212T200000
DTSTAMP:20260417T141307
CREATED:20200105T104328Z
LAST-MODIFIED:20200222T051724Z
UID:14771-1581530400-1581537600@marketing.com.au
SUMMARY:Creating Killer Events With Hype and Marketing Buzz
DESCRIPTION:Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand\, organise your user base\, and impact real people in the real world. \nSo how do you create event hype and create an energy-filled event\, full of the right people? How do you craft creative marketing strategies to maximize your impact? \nHear from our panel of event experts and industry gurus about: \n\n\n\nWhat it takes to create an amazing event experience\nHow to generate a media buzz and social hype to make your event go viral\, before during and after an event\nHow to engage your audience and fill your event to capacity\n\n\n\nThis event is perfect for anyone looking to get more out of the events they are planning\, whether it be a small networking event\, a conference or a large festival.
URL:https://marketing.com.au/event/creating-killer-events-with-hype-and-marketing-buzz/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T080000
DTEND;TZID=Australia/Melbourne:20200212T170000
DTSTAMP:20260417T141307
CREATED:20200105T102217Z
LAST-MODIFIED:20201002T055001Z
UID:14749-1581494400-1581526800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research\, design\, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross\, Sprint\, Target\, and Taco Bell\, this team of subject matter experts will use real project expertise to equip you with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in product design\, service design\, marketing\, and business design.
URL:https://marketing.com.au/event/customer-journey-mapping/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200212
DTEND;VALUE=DATE:20200215
DTSTAMP:20260417T141307
CREATED:20200122T225106Z
LAST-MODIFIED:20200222T051724Z
UID:14791-1581465600-1581724799@marketing.com.au
SUMMARY:The Digital Marketers Australia Conference 2020
DESCRIPTION:Happening annually in Melbourne\, Australia\, the Digital Marketers Australia Conference is the country’s largest digital marketing and business growth conference. \nMore than 1\,000 of the top marketing professionals and business owners from around the country attend for enhanced networking opportunities and above all\, key takeaways to increase company profits. \nUnlike other start up events and social media events\, the Digital Marketers Australia Conference will be focusing specifically on digital marketing to help grow a business. \nThe conference involves 3 content-packed days featuring some of the best in the industry including Naomi Simson\, Mike Rhodes\, and so many more. \nThis year’s conference is taking place on February 12 – 14 at the Pullman Hotel\, Albert Park in Melbourne.
URL:https://marketing.com.au/event/the-digital-marketers-australia-conference-2020/
LOCATION:The Pullman Albert Park\, 65 Queens Road\, Albert Park\, Melbourne\, 3004\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200205T090000
DTEND;TZID=Australia/Melbourne:20200207T173000
DTSTAMP:20260417T141307
CREATED:20200122T225329Z
LAST-MODIFIED:20200222T051724Z
UID:14794-1580893200-1581096600@marketing.com.au
SUMMARY:Pause Fest 2020
DESCRIPTION:Pause Fest is the world’s leading independent festival for creativity and business\, and this year it is celebrating its 10th birthday. Founded by George Hedon\, Pause Fest brings together innovators from across the globe for three days of reflection\, creativity\, and ingenuity. Across the three days\, there will be plenty of opportunities for discovery\, inspiration\, learning\, and creating new connections.
URL:https://marketing.com.au/event/pause-fest-2020/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200205
DTEND;VALUE=DATE:20200206
DTSTAMP:20260417T141307
CREATED:20200105T102049Z
LAST-MODIFIED:20200222T051724Z
UID:14746-1580860800-1580947199@marketing.com.au
SUMMARY:21st Intrigue Digital Marketing Summit
DESCRIPTION:Welcome to the 3rd Annual Intrigue Melbourne taking place on the 5th of February at the beautful Jasper Hotel right at the heart of the city. This time we are taking it to the next level because of the love we have got from this beautiful city. Senior marketers and sales professionals from across Australia are expected to join the most intimate event in the world where everyone has the right to speak their hearts out. Enough of those high-level presentations that have no or negligible learning. Enough of those sessions in which you need to be a mute spectator. \nThis is Intrigue. A conference where the audience just doesn’t keep quiet. They ask questions\, debate\, disagree and give their perspective on the topic that is being discussed during the various Keynote\, Masterclasses and Panel Discussions. It is an event designed to challenge the status quo and takes a shape that the audience wants it to take.
URL:https://marketing.com.au/event/21st-intrigue-digital-marketing-summit/
LOCATION:Jasper Hotel\, 489 Elizabeth Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200201T080000
DTEND;TZID=Australia/Melbourne:20200201T170000
DTSTAMP:20260417T141307
CREATED:20200105T104207Z
LAST-MODIFIED:20200222T051724Z
UID:14769-1580544000-1580576400@marketing.com.au
SUMMARY:Product Management Essentials Introductory Bootcamp
DESCRIPTION:How can you become a mini-CEO? Learn the strategic mindset of a Product Manager – the skills that sit at the centre of all activity\, productivity\, and positive change of a physical or digital product. Product Managers understand all the inputs – using analytical skills\, optimisation techniques and data analysis to better know and understand their customers. You’ll learn how to use this knowledge to develop and execute specific improvements that positively impact the customers and business as a whole. \nSome would say the most successful tech companies leaders like Apple and Google have the best Product Managers in the world: individuals who really know how to bring the best products to market and constantly iterate on them. \nLearn how to lead and negotiate strategic discussions\, drive the product vision\, live in the mind of your customer\, and increase revenue. Whether you’ve started your journey to become a startup founder\, or you already manage products in a larger organisation\, this course will give you practical skills to use immediately.
URL:https://marketing.com.au/event/product-management-essentials-introductory-bootcamp/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200128T173000
DTEND;TZID=Australia/Melbourne:20200128T200000
DTSTAMP:20260417T141307
CREATED:20191228T055450Z
LAST-MODIFIED:20200222T051725Z
UID:14663-1580232600-1580241600@marketing.com.au
SUMMARY:How to build your CREDIBILITY online
DESCRIPTION:Get a practical plan to build your credibility online to attract the business\, customers\, and followers you want\n\n\n\n\n\n\nAbout this Event\n\n\nAre you tired of…  \n– Failing to create traction online or deliver your message \n– Spending hours creating content that don’t deliver returns \n– Feeling overwhelmed with digital marketing options \nBeing good at what you do is no longer enough. If you operate in an industry where you provide expertise or knowledge\, it can be hard for others to see the value of your time or experience and for you to explain why you are different or even better. \n Why should clients trust you? Why is your service more expensive?  \nWould you like to get a practical plan to build your credibility and manage the way people perceive you online?  \nWe are going to explore why a piece of quality video content is a priceless way to deliver your marketing message\, your value proposition but most importantly your authentic YOU. \nDURING THIS MINI GROUP WORKSHOP YOU WILL LEARN HOW TO: \n– Build confidence to step out \n– How to create the content you need to get ahead \n– Build higher engagement with your community \n– Display your brand’s human side \n– Overcome the fear of being in front of the camera \n– Film your first video post \nThe goal of the session is to review what you are currently doing to grow your business online and find ways to effectively incorporate video into your marketing strategy to get better quality clients faster.
URL:https://marketing.com.au/event/how-to-build-your-credibility-online/
LOCATION:350 Williams St\, Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200123T100000
DTEND;TZID=Australia/Melbourne:20200123T160000
DTSTAMP:20260417T141307
CREATED:20191228T051945Z
LAST-MODIFIED:20200222T051725Z
UID:14621-1579773600-1579795200@marketing.com.au
SUMMARY:Digital Marketing Bootcamp
DESCRIPTION:The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up\, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass. \nThis activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy\, what digital channels are available to you and how to use them\, and how to track and analyze all of your marketing efforts with data-driven decisions. as
URL:https://marketing.com.au/event/digital-marketing-bootcamp/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200121
DTEND;VALUE=DATE:20200122
DTSTAMP:20260417T141307
CREATED:20191228T051825Z
LAST-MODIFIED:20200222T051725Z
UID:14618-1579564800-1579651199@marketing.com.au
SUMMARY:Intro to Digital Marketing (APAC Livestream)
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing-apac-livestream-melbourne/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200119T093000
DTEND;TZID=Australia/Melbourne:20200119T163000
DTSTAMP:20260417T141307
CREATED:20191228T052349Z
LAST-MODIFIED:20200222T051725Z
UID:14623-1579426200-1579451400@marketing.com.au
SUMMARY:Instagram\, Influencers & Content
DESCRIPTION:There’s a breakfast blog in Sydney with more Instagram followers than Kia\, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible? \nShow\, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders\, commercial and not-for-profit organisations. \nThe brands who are winning new customers and social interactions are creating content to delight their audience and it’s not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation. \nWe’ll also cover every imaginable technical aspect of Instagram\, including intricacies of posting times\, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles\, Instagram paid boosting and of course\, Instagram stories. (Yes\, it’s a copy of Snapchat) \nThe presenter\, Marcus Willis\, is the force behind many wildly popular Instagram accounts\, including @MelbourneToDo\, which has amassed over 90\,000 followers. Marcus also operates the Instagram marketing agency – Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion\, hospitality\, education\, tourism and FMCG on accounts with over 500\,000 followers.
URL:https://marketing.com.au/event/instagram-influencers-content/
LOCATION:WeWork – Melbourne\, 120 Spencer Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200105T140000
DTEND;TZID=Australia/Melbourne:20200105T153000
DTSTAMP:20260417T141307
CREATED:20191228T060205Z
LAST-MODIFIED:20200222T051739Z
UID:14666-1578232800-1578238200@marketing.com.au
SUMMARY:Digital Marketing Social Networking Meetup
DESCRIPTION:his will be a relaxed and friendly meetup for people interested in digital marketing. This is the perfect opportunity to: \n✔Meet people and expand your network \n✔Learn about digital marketing \n✔Grow your business \n✔Earn backlinks\, reviews and testimonials \n✔Collaborate on projects \n✔Overcome sticking points \nPlease note that this event will recur on a weekly basis – so it’s a perfect opportunity to build relationships and skills.
URL:https://marketing.com.au/event/digital-marketing-social-networking-meetup/
LOCATION:Transit Rooftop Bar\, Victoria\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191217T080000
DTEND;TZID=Australia/Melbourne:20191217T170000
DTSTAMP:20260417T141307
CREATED:20191117T011520Z
LAST-MODIFIED:20200222T051739Z
UID:14471-1576569600-1576602000@marketing.com.au
SUMMARY:Introduction to SEO | Melbourne
DESCRIPTION:About this workshop\nSearch engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO\, including what it is and find out how you can make the most of it\, this class will give you a great start. You’ll learn what search engines are trying to achieve and why\, how they’ve developed over time\, what’s in store in their future\, what elements have traditionally been important for doing well in search results\, and what recent changes have been made that will affect the way SEO works. \n\n\nTakeaways\n\nUnderstand how your customers are searching.\nBe able to optimise your website’s on-page factors.\nLearn how to start creating a content strategy that will assist with SEO.\nFind out how crucial and connected social channels are to SEO.\nBe able to build a well-optimised\, socially shareable piece of content.\n\n\n\nPrereqs & Preparation\nPreparation: + Please bring a laptop + and write down a couple of sentences that describe you\, your current knowledge of SEO\, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).
URL:https://marketing.com.au/event/introduction-to-seo-melbourne/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,SEO
END:VEVENT
END:VCALENDAR