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BEGIN:VEVENT
DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231205
DTSTAMP:20260417T083135
CREATED:20231007T022524Z
LAST-MODIFIED:20240610T103855Z
UID:26005-1701648000-1701734399@marketing.com.au
SUMMARY:GENZA Conference - Melbourne - Youth Marketing Conference
DESCRIPTION:GENZA CONFERENCE 2023: DECIPHERING YOUTH CONSUMERS\nDive into the pulsating heart of Gen Z and Gen Alpha with the premier event dedicated to helping you fully understand tomorrow’s consumers. At GENZA 2023\, you won’t just listen; you’ll experience\, learn\, and connect. \nWhether you’re a Marketing Manager\, Social Media Maestro\, or Brand Guardian\, arm yourself with groundbreaking insights\, the latest research\, and real-world case studies tailored for your brand’s success.
URL:https://marketing.com.au/event/genza-conference-melbourne-youth-marketing-conference/
LOCATION:Mic Drop\, Level 5\, 111 Cecil Street\, South Melbourne\, VIC\, 3205\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Conference,Market Research,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231201
DTEND;VALUE=DATE:20231202
DTSTAMP:20260417T083135
CREATED:20231107T055912Z
LAST-MODIFIED:20240610T103855Z
UID:26088-1701388800-1701475199@marketing.com.au
SUMMARY:Unlocking Growth: Mastering Revenue Marketing Workshop
DESCRIPTION:Are you prepared to unlock growth and achieve remarkable results for your organization? \nJoin our exclusive full-day workshop to craft a practical revenue marketing plan for your organization. This workshop serves as your gateway to uncover the secrets of a successful growth strategy\, one that revolves around your customers and data. \nThe pressure on B2B marketing teams to accelerate revenue has never been more palpable. Core to success is the revenue marketing operations that you rely on to create customer value across revenue systems.  If you feel like your revenue process is holding you back\, you’re not alone. But what if we told you that you could unlock the secrets to B2B marketing revenue optimisation and take your game to the next level? \nDuring this workshop\, you can expect to: \n\nDelve deep into proven marketing techniques that will empower you to craft effective growth strategies and break down silos\, ultimately leading to revenue growth.\nBenefit from the insights and practical tips shared by our experienced practitioners who will draw upon their expertise.\nLearn how to optimize your marketing programs for maximum impact and harness data-driven insights to make informed decisions for attracting and retaining customers.\nConnect with like-minded professionals\, fostering an environment for exchanging ideas and building valuable industry connections.\n\nDon’t let this opportunity slip away. Elevate your marketing efforts to new heights by registering now and securing your spot at the Revenue Marketing Workshop!
URL:https://marketing.com.au/event/unlocking-growth-mastering-revenue-marketing-workshop/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231115
DTEND;VALUE=DATE:20231117
DTSTAMP:20260417T083135
CREATED:20230703T114833Z
LAST-MODIFIED:20230910T053252Z
UID:25783-1700006400-1700179199@marketing.com.au
SUMMARY:B2B Marketing Leaders Forum - Melbourne 2023
DESCRIPTION:Melbourne’s largest B2B marketing conference focused on revenue\, growth\, leadership and personal career advancement!\nThe 4th annual B2B Marketing Leaders Forum Melbourne will be held in-person on the 15-16 November 2023. \n300+ B2B marketing leaders will gather to discuss our roles as business leaders driving revenue and growth\, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers. \nTickets for the Sydney Forum in May sold out six weeks before the event so please secure your spot early!
URL:https://marketing.com.au/event/b2b-marketing-leaders-forum-melbourne-2023/
LOCATION:Crown Conference Center\, 8 Whiteman St\, Southbank\, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Conference,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231027
DTEND;VALUE=DATE:20231028
DTSTAMP:20260417T083135
CREATED:20230806T035737Z
LAST-MODIFIED:20230910T053255Z
UID:25908-1698364800-1698451199@marketing.com.au
SUMMARY:Innovation Festival 2023
DESCRIPTION:City of Casey’s Innovation Festival will be a one-day event on Friday 27th October 2023\, showcasing the City of Casey as a municipality that celebrates\, supports and embraces a culture of innovation.
URL:https://marketing.com.au/event/innovation-festival-2023/
LOCATION:Bunjil Place Library
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231016
DTEND;VALUE=DATE:20231020
DTSTAMP:20260417T083135
CREATED:20230806T035609Z
LAST-MODIFIED:20230910T053257Z
UID:25906-1697414400-1697759999@marketing.com.au
SUMMARY:Australian Cyber Conference Melbourne 2023
DESCRIPTION:Cybercon Melbourne will provide business leaders with insights and best practices taught by the industry’s top experts through keynotes\, panel discussions\, breakout sessions and live demonstrations. \n\nAttending the conference\, in Melbourne will enable you to network with these practitioners to help you better understand and manage current threats\, as well as identify and prepare to meet emerging challenges. \nAn interactive format of presentations\, workshops\, plenary sessions and the opportunity to network with expert exhibitors in the field of cyber security is a must for all organisations in the current business environment. \nAISA invites all individuals to participate in the Australian Cyber Conference 2023 – Melbourne. AISA’s focus groups\, conferences\, presentations\, and networking events\, cater to a large range of specialisations. \nPROGRAM AT A GLANCE\n\nMonday 16 October 2023\n> Exhibition and sponsor bump in\n \nTuesday 17 October 2023\n> Exhibition opens\n> Conference opening\n> Keynote addresses\, panel discussions and breakout sessions\n> Welcome Reception (served in exhibition area)\n> AISA Awards Ceremony (by invitation only) \nWednesday 18 October 2023\n> Exhibition\n> Keynote addresses\, panel discussions and breakout sessions\n> Networking Drinks (served in exhibition area)\n> Conference Social Function (Block Party)\n \nThursday 19 October 2023\n> Exhibition\n> Keynote addresses\, panel discussions and breakout sessions\n> Conference closing
URL:https://marketing.com.au/event/australian-cyber-conference-melbourne-2023/
LOCATION:VIC
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230919
DTEND;VALUE=DATE:20230920
DTSTAMP:20260417T083135
CREATED:20230703T115349Z
LAST-MODIFIED:20230910T053259Z
UID:25789-1695081600-1695167999@marketing.com.au
SUMMARY:Mumbrella Automotive Marketing Summit 2023
DESCRIPTION:The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry\, this event is a must-attend to hear the latest insights on where the industry will be at and how big name brands are managing their strategies and targets for the foreseeable future. Don’t miss out by joining your fellow marketers at the auto marketing event of the year.
URL:https://marketing.com.au/event/mumbrella-automotive-marketing-summit-2023-2/
LOCATION:Sofitel Melbourne on Collins\, Collins St\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230825T080000
DTEND;TZID=Australia/Melbourne:20230825T170000
DTSTAMP:20260417T083135
CREATED:20230703T123650Z
LAST-MODIFIED:20230910T053303Z
UID:25827-1692950400-1692982800@marketing.com.au
SUMMARY:Digital Summit: Driving regional growth & innovation
DESCRIPTION:Boasting an audience of over 300+ government leaders\, technology providers\, communities\, councils\, and other key stakeholders\, the Digital Summit will be a space for you to solve digital challenges and discuss future opportunities and investment for a digital economy in the Loddon Mallee and regions more broadly. \nDigital Summit presented by Regional Development Australia Loddon Mallee\, Regional Development Victoria\, Public Sector Network and Delos Delta \nDriving regional growth and innovation\n \nThe digital future is upon us\, and it is changing the way we live\, work and connect. \nAs we enter this future\, our regions are increasingly opened to new economic\, employment\, education and social opportunities. \nCollaboration that continues to enhance regional connectivity\, and draws on lessons and experiences of other digital regions is crucial to the success and progress of Victoria. \nRegional Development Australia Loddon Mallee are committed  to advancing digital growth and innovation by rallying partners across Australia towards a common goal at this Digital Summit \nThe Digital Summit will provide a platform for demonstrating and celebrating significant progress in digital and innovation applications in the Loddon Mallee to date\, and create a springboard for future action and investment in digital infrastructure\, skills and capability. \n 
URL:https://marketing.com.au/event/digital-summit-driving-regional-growth-innovation/
LOCATION:The Capital\, View Street\, Bendigo\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230710
DTEND;VALUE=DATE:20230712
DTSTAMP:20260417T083135
CREATED:20230703T122936Z
LAST-MODIFIED:20230910T053310Z
UID:25820-1688947200-1689119999@marketing.com.au
SUMMARY:18th ACM ASIA Conference on Computer and Communications Security
DESCRIPTION:We see a world where computing helps solve tomorrow’s problems – where we use our knowledge and skills to advance the profession and make a positive impact. \nThe 18th ACM ASIA Conference on Computer and Communications Security will be held in Melbourne\nBuilding on the success of ACM Conference on Computer and Communications Security (CCS)\, the ACM Special Interest Group on Security\, Audit\, and Control (SIGSAC) formally established the annual ACM Asia Conference on Computer and Communications Security (ASIACCS). \n 
URL:https://marketing.com.au/event/18th-acm-asia-conference-on-computer-and-communications-security/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230329
DTSTAMP:20260417T083135
CREATED:20230131T072117Z
LAST-MODIFIED:20230131T073539Z
UID:24686-1679961600-1680047999@marketing.com.au
SUMMARY:Mumbrella Automotive Marketing Summit 2023
DESCRIPTION:The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry\, this event is a must-attend to hear the latest insights on where the industry will be at and how big name brands are managing their strategies and targets for the foreseeable future. Don’t miss out by joining your fellow marketers at the auto marketing event of the year.
URL:https://marketing.com.au/event/mumbrella-automotive-marketing-summit-2023/
LOCATION:Sofitel Melbourne on Collins\, Collins St\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221206
DTEND;VALUE=DATE:20221210
DTSTAMP:20260417T083135
CREATED:20221009T000752Z
LAST-MODIFIED:20221009T002704Z
UID:22802-1670284800-1670630399@marketing.com.au
SUMMARY:CISCO Live! Melbourne 2022
DESCRIPTION:Over 200 technical and business sessions covering Applications\, Networking\, Security\, Cloud\, and more. \nIf anyone’s been ALL IN this past year\, it’s you. Keeping apps running\, connections connected\, and companies adapting and growing. And keeping everything\, everywhere\, secure. So we’d like to invite you to be ALL IN with us at Cisco Live. \nCisco Live is the place to be to meet\, greet\, learn\, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community\, share experiences\, and discover solutions. We can’t wait to see you! \nExperience Cisco Live Melbourne in person with a Full Conference or Explorer Plus pass. Or watch the event from anywhere in the world with a Digital pass. \nLimited in-person passes available.
URL:https://marketing.com.au/event/cisco-live-melbourne-2022/
LOCATION:Melbourne Convention & Exhibition Centre\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221202
DTEND;VALUE=DATE:20221203
DTSTAMP:20260417T083135
CREATED:20221009T000213Z
LAST-MODIFIED:20221009T002704Z
UID:22798-1669939200-1670025599@marketing.com.au
SUMMARY:HubSpot CRM Training Course
DESCRIPTION:HubSpot is a software company that provides tools for marketing\, web analytics\, and content management. HubSpot CRM is a cloud based application that enables sales teams to enhance the sales process\, synchronize communication\, and more. \nThis instructor-led\, live training (online or onsite) is aimed at business analysts who wish to create and optimize a sales and marketing process with HubSpot CRM. \nBy the end of this training\, participants will be able to: \n\nUse HubSpot meeting tools to schedule meetings.\nOptimize business operations with HubSpot CRM.\nCreate full-featured dashboards and reports for data analysis.\nAutomate the sales and marketing workflow.\n\nFormat of the Course \n\nInteractive lecture and discussion.\nLots of exercises and practice.\nHands-on implementation in a live-lab environment.\n\nCourse Customization Options \n\nTo request a customized training for this course\, please contact us to arrange.
URL:https://marketing.com.au/event/hubspot-crm-training-course/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T080000
DTEND;TZID=Australia/Melbourne:20221104T170000
DTSTAMP:20260417T083135
CREATED:20221001T020738Z
LAST-MODIFIED:20221009T002708Z
UID:22721-1667462400-1667581200@marketing.com.au
SUMMARY:Marketing Tech Symposium 2022
DESCRIPTION:Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However\, as consumer expectations continue to evolve\, and with an increased focus on customer empowerment\, brands need to differentiate effectively\, and engage with their customers how\, when\, and where they want. \nNavigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nJoin us at the Marketing Tech Symposium to: \nDiscover how to use marketing technology to better understand\, reach and engage your customers\nLearn from inspiring international keynote presentations and local case studies\nConnect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.\nLearn\, network\, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan. \nThis year’s topics include:\n– Secret showcase session: Get under the hood of one of the best\, most successful MarTech stacks in the region\n– A data science & CFO perspective: democratising data and data reflexes\, how to best action data when you’re drowning in it\n– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?\n– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives\n– Bridging the capability\, talent & skillset Gap\n– Build\, buy or hybrid and bringing your media inhouse\n– The future of MarTech: The rise and role of No-Code /Low-Code\, Headless Commerce and APIs\n– The Rise of BigOps\, MarketingOps\, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business\n– How do you assess\, benchmark\, and select the right MarTech for your corporate and marketing goals & requirements?\n– Time is your number 1 enemy\, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile\n– How much Personalisation is too much\, from a Privacy and Business Investment (Overkill) perspective?
URL:https://marketing.com.au/event/marketing-tech-symposium-2022/
LOCATION:Crowne Plaza Hunter Valley\, 430 Wine Country Dr\,\, Lovedale\, NSW\, 2325\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220504
DTEND;VALUE=DATE:20220506
DTSTAMP:20260417T083135
CREATED:20220124T071859Z
LAST-MODIFIED:20220125T072110Z
UID:21054-1651622400-1651795199@marketing.com.au
SUMMARY:The Customer Show
DESCRIPTION:The Customer Show is the largest and fastest growing Customer Experience Exhibition across Australia & NZ. Housed in the Melbourne Convention and Exhibition Centre\, it is the number one meeting place for business leaders wanting to gear their organisation towards the next frontier of CX. \n  \nJoin us from 4-5 May 2022 and be introduced to leading case studies on CX transformations\, digital innovation\, data and marketing insights from some of Australia’s leading professionals – with 3 programs running concurrently across 2 days. \n  \nBook your seat today for one of the 3 conferences at a special discounted rate! \n 
URL:https://marketing.com.au/event/the-customer-show/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Melbourne,UX
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2022/01/The-Customer-Show-750-×-500-px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220405T183000
DTEND;TZID=Australia/Melbourne:20220405T210000
DTSTAMP:20260417T083135
CREATED:20220404T115730Z
LAST-MODIFIED:20220404T120615Z
UID:21486-1649183400-1649192400@marketing.com.au
SUMMARY:SEO Collective - Matt Hodgson SimilarWeb SaaS Sales Stories
DESCRIPTION:At every SEO Collective meetup\, on the first Tuesday of the month you can sharpen your saw with the best minds and proven expertise in SEO. \nRunning sheet: \n6.30 – 7.00pm Arrive at Easy Go Gaming level 2\, 287 Collins Street Melbourne \n7.00pm Introduce SEO Collective\, Speakers \n7.05pm-8.00pm SEO news\, algorithm updates\, SERP volatility \n8.00-8.30pm Keynote Presentation \nGuest speaker:\nMatt Hodgson – Founder of Bring Digital Performance\nFormer Australia/NZ Country Manager – SimilarWeb \nTopic: SimilarWeb SaaS Sales Stories \nDescription: Matt will present a number of Software As A Services Sales Stories (SAAS) and how clients have used SimilarWeb to grow their market share. Matt will be walking through some interesting data and insights using Similarweb (Live Demo) & thread in some interesting client sales stories that he has been involved in along the way. \nMatt’s Bio:\nMatt’s career in digital media and technology has spanned over 25 years. Delivering effective SaaS business solutions proven to drive lead acquisition\, measure and optimise media effectiveness\, understand customer experience and drive sale efficiencies. \n8.30 – 9.00pm Q & A Session \n9.00pm Networking
URL:https://marketing.com.au/event/seo-collective-matt-hodgson-similarweb-saas-sales-stories/
LOCATION:Level 2\, 287 Collins Street Melbourne CBD\, Level 2\, 287 Collins Street\, Melbourne CBD\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Meetup,Melbourne,SEO
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2022/04/clean_502236481.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210525T080000
DTEND;TZID=Australia/Melbourne:20210525T120000
DTSTAMP:20260417T083135
CREATED:20210501T021044Z
LAST-MODIFIED:20210529T024128Z
UID:19257-1621929600-1621944000@marketing.com.au
SUMMARY:Level Up eCommerce
DESCRIPTION:Level Up eCommerce Event Will Teach You How To Add 50-100 Sales/Day To Your Online Store Using Tools That You Can Implement In Minutes And FINALLY Stop Wasting Money On Stuff That Doesn’t Work. \nSpend 4hrs with us an learn:\n– How To Drive Highly Lucrative Traffic To Your Store\n​- How To Avoid Gambling Online And Instead Use A Proven System That’s Guaranteed To Work\n– ​The Best Systems & Strategies that work for businesses on small budgets\n​- Why most Facebook ads don’t work and how to make them sell like hot cakes\n– ​How to DOUBLE your conversions using JUST 5-MINUTES of effort\n​- How To Get To $100k/Month Even If You’re Starting From Zero\n​- The 3 Most Effective Tools That Will Skyrocket Your Conversions And You Can Install In Minutes\n– ​​How to not just adjust but THRIVE in this new economy\n​and much more… \nWho is this for:\n– eCommerce store owners whether you’re using Shopify\, WooCommerce\, BigCartel\, Wix or any of the other major online platforms\n– Entrepreneurs who want to reach $100k/month with their online store as fast as possible\n– Anyone who’s interested in how to turn traffic to sales\n– Anyone who loved digital marketing & sales funnels and wants to learn more \nThis is an online global event with participants from multiple countries that will take place on the 25th of May 2021 from 8am AEST to 12noon AEST (Sydney\, Australia time zone).
URL:https://marketing.com.au/event/level-up-ecommerce/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Melbourne,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210422T080000
DTEND;TZID=Australia/Melbourne:20210423T170000
DTSTAMP:20260417T083135
CREATED:20201222T033427Z
LAST-MODIFIED:20210118T073243Z
UID:17967-1619078400-1619197200@marketing.com.au
SUMMARY:B2B Essentials Seminar Series 2021
DESCRIPTION:Business Essentials Seminar Series focus on trending topics and issues affecting SMEs including\, growth opportunities.\n\n\n\n\n\n\n\n\nBusiness Essentials Seminar Series focus on trending topics and issues affecting SMEs including\, growth opportunities and how SMEs can harness success in the digital economy and the challenging global market. \nThe series address key SMEs challenges and aspirations: digital disruption\, access to finance\, government grants\, marketing\, growth and profitability strategies\, exporting and more \nWith the speed of innovation and the impact of AI and new technologies\, industry experts will discuss new and critical options for business to stay ahead of the game. Other topics include the latest trends in cyber security\, how to approach business funding in the changing financial landscape and insights from our partners. \nHear from the experts\, panel discussions\, keynote speakers and case studies. \nMeet face to face with finance executives\, understand all the funding options. \n 
URL:https://marketing.com.au/event/b2b-essentials-seminar-series-2021/
LOCATION:Marvel Stadium\, Docklands\, Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210108
DTEND;VALUE=DATE:20210109
DTSTAMP:20260417T083135
CREATED:20201222T034032Z
LAST-MODIFIED:20210118T073244Z
UID:17971-1610064000-1610150399@marketing.com.au
SUMMARY:Internet Marketing Fundamentals
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics \nCertification \nOnce after the training you receive course completion certificate from Mangates \nWho Can Attend? \nAnybody who is interested in learning Internet Marketing Fundamentals Skills
URL:https://marketing.com.au/event/internet-marketing-fundamentals/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200327
DTEND;VALUE=DATE:20200329
DTSTAMP:20260417T083135
CREATED:20200222T062853Z
LAST-MODIFIED:20200808T045550Z
UID:14921-1585267200-1585439999@marketing.com.au
SUMMARY:Alibaba Ecosystem Expo and Conference
DESCRIPTION:The Alibaba Ecosystem Expo is Alibaba Group’s flagship event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in China. The event is set to attract thousands of buyers from the Alibaba ecosystem and from across the Chinese community. \nHighlights \n\nMeet and communicate with ten of thousands of buyers and cross-border e-commerce professionals\nOver 100 exhibiting brands\, distributors\, and service providers\nExciting Livestream program showcasing and selling brands’ products to millions of Chinese consumers
URL:https://marketing.com.au/event/alibaba-ecosystem-expo-and-conference/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200318
DTEND;VALUE=DATE:20200320
DTSTAMP:20260417T083135
CREATED:20200105T104052Z
LAST-MODIFIED:20200808T045551Z
UID:14766-1584489600-1584662399@marketing.com.au
SUMMARY:B2B Expo 2020
DESCRIPTION:B2B EXPO 2020 is Australia’s major business-to-business expo. Our mission to help small and medium businesses to engage\, connect and grow. Recognising the many challenges that SMEs face from increased competition\, the ability to adapt to rapidly changing market demand\, technological change\, and capacity constraints relating to knowledge\, innovation\, and creativity. \nB2B EXPO 2020 serves as a platform for SMEs to showcase products and services\, network\, forge new business opportunities. B2B EXPO 2020 provides new and innovative ideas to manage and grow their business across all industry sectors.
URL:https://marketing.com.au/event/b2b-expo-2020/
LOCATION:Marvel Stadium\, Docklands\, Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200317T080000
DTEND;TZID=Australia/Melbourne:20200317T170000
DTSTAMP:20260417T083135
CREATED:20200105T103457Z
LAST-MODIFIED:20200808T045552Z
UID:14758-1584432000-1584464400@marketing.com.au
SUMMARY:Scaling Sales with Hubspot: Inbound Sales Certification Workshop
DESCRIPTION:About This Workshop\nLearn everything you need to know about the modern sales landscape using the four-phase Inbound strategy. \nLunch will be provided including vegetarian and vegan options. \n\n\nTakeaways\nBy the end of the course you’ll be able to: \n\nUnderstand the fundamentals of Inbound Sales\nIdentify active buyers that need and want your product or service\nUse strategies and techniques to earn the attention of those buyers\nPlan and run an effective one on one call to uncover goals and challenges\nAdvise prospects as they make their decision on which product or service to move forward with
URL:https://marketing.com.au/event/scaling-sales-with-hubspot-inbound-sales-certification-workshop/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200312T093000
DTEND;TZID=Australia/Melbourne:20200312T163000
DTSTAMP:20260417T083135
CREATED:20200122T224707Z
LAST-MODIFIED:20200808T045552Z
UID:14789-1584005400-1584030600@marketing.com.au
SUMMARY:Writing for the web one-day short course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne-2/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200311T090000
DTEND;TZID=Australia/Melbourne:20200312T233000
DTSTAMP:20260417T083135
CREATED:20190818T021339Z
LAST-MODIFIED:20200808T045552Z
UID:14102-1583917200-1584055800@marketing.com.au
SUMMARY:NO/BS Conference
DESCRIPTION:NO/BS is a “Digital Reality Check”\, created out of frustration (by agency owner Jason Soultan) from attending too many conferences with weak content. NO/BS is the event that (Jason) always wanted to attend\, but never really found. A place where like-minded people can get together\, listen to some amazing stories and cut through all the…. BS. NO/BS is hosted at The Forum Melbourne March 11th-13th\, 2020.
URL:https://marketing.com.au/event/no-bs-conference/
LOCATION:Forum Melbourne\, 154 Flinders Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200310T173000
DTEND;TZID=Australia/Melbourne:20200310T193000
DTSTAMP:20260417T083135
CREATED:20200222T062504Z
LAST-MODIFIED:20200808T045552Z
UID:14919-1583861400-1583868600@marketing.com.au
SUMMARY:Women in Digital Marketing & Business
DESCRIPTION:Our speaker for March is Mariah MacInnes\, an amazing content marketer and writer who helps businesses level up and show up! \nContent marketing is growing SO much but we need to filter out the quantity and get that quality content\, especially moving into 2020. Mariah will be talking about the importance of adding value (even if it’s for free) to a target audience as well as the “four pillars of content”\, which provide a framework for creating more engaging content. \nWith the rise in Content Marketing\, this is one event you DO NOT want to miss out on!
URL:https://marketing.com.au/event/women-in-digital-marketing-business/
LOCATION:inspire9\, 41-43 Stewart St\, Richmond\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200304T120000
DTEND;TZID=Australia/Melbourne:20200304T133000
DTSTAMP:20260417T083135
CREATED:20200222T052407Z
LAST-MODIFIED:20200222T053038Z
UID:14883-1583323200-1583328600@marketing.com.au
SUMMARY:Quantum Marketing Technology - Marketing Disruption Workshop
DESCRIPTION:For CEO’s and CMO’s looking for a competitive advantage. Discover how AI/Machine learning will supersede every existing traditional marketing tactic. Understand how to track\, engage and convert clients across every communication platform. \nTurning marketing from an art into a science.
URL:https://marketing.com.au/event/quantum-marketing-technology-marketing-disruption-workshop/
LOCATION:Australian Institute of Company Directors\, Level 26 367 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200304
DTEND;VALUE=DATE:20200306
DTSTAMP:20260417T083135
CREATED:20200105T103826Z
LAST-MODIFIED:20200222T051655Z
UID:14762-1583280000-1583452799@marketing.com.au
SUMMARY:Citrus Market Outlook Forum 2020
DESCRIPTION:Event The highly anticipated bi-annual Citrus Market Outlook Forum – the only national event for the citrus industry for the year – will be held in Melbourne from 3 to 4 March 2020\, with more than 150 representatives from the growing\, packing and marketing sectors of the citrus industry expected to attend. \nOver the one and a half day program\, expert speakers and panels will explore current and future trends in the export\, domestic and juice sectors. With all the key players in the Australian citrus industry gathered in one venue\, the networking opportunities will be superb\, not only during the Forum itself\, but also during the official dinner event. Citrus Australia is committed to engaging with delegates through an energising and informative program of speakers\, and facilitating networking and business opportunities for sponsors via an interactive and dynamic Forum program. This is also an excellent opportunity for sponsors to displaying their latest technology and services to a targeted audience. More information will be available from Citrus Australia in the coming months.
URL:https://marketing.com.au/event/citrus-market-outlook-forum-2020/
LOCATION:Metropolis
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200303
DTEND;VALUE=DATE:20200304
DTSTAMP:20260417T083135
CREATED:20200107T112118Z
LAST-MODIFIED:20200222T051655Z
UID:14775-1583193600-1583279999@marketing.com.au
SUMMARY:Programmatic Summit 2020 Melbourne
DESCRIPTION:Join the sharpest minds in the industry at the Programmatic Summit 2020\, Australia & New Zealand’s #1 programmatic advertising conference. \nThe Programmatic Summit takes place in March 2020\, Melbourne (3rd March) & Sydney (5th March). Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2020-melbourne/
LOCATION:Novotel on Collins\, 270 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200224T080000
DTEND;TZID=Australia/Melbourne:20200224T170000
DTSTAMP:20260417T083135
CREATED:20200105T102414Z
LAST-MODIFIED:20200222T051655Z
UID:14751-1582531200-1582563600@marketing.com.au
SUMMARY:Grow your audience with Hubspot: Email Marketing Certification Workshop
DESCRIPTION:Join us to take HubSpot’s Academy email certification live and in person. Learn everything you need to know to develop an email marketing strategy that delivers quantifiable business results. By the end of the course you’ll be able to: – Understand the fundamentals of email marketing – Design emails that deliver the best results – Identify\, analyse and report on your most important email metrics – Segment and manage your contacts give them the best email communications experience – Develop a comprehensive lead nurturing strategy – Add a globally recognised certification to your resume and LinkedIn profile
URL:https://marketing.com.au/event/grow-your-audience-with-hubspot-email-marketing-certification-workshop/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200213T080000
DTEND;TZID=Australia/Melbourne:20200213T170000
DTSTAMP:20260417T083135
CREATED:20200105T093658Z
LAST-MODIFIED:20200222T051724Z
UID:14702-1581580800-1581613200@marketing.com.au
SUMMARY:Digital Marketing Summit (Melbourne)
DESCRIPTION:The digital marketing landscape that encompasses SEO\, social media\, PPC\, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film\, but that time is long gone. \nThere are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
URL:https://marketing.com.au/event/digital-marketing-summit-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T180000
DTEND;TZID=Australia/Melbourne:20200212T200000
DTSTAMP:20260417T083135
CREATED:20200105T104328Z
LAST-MODIFIED:20200222T051724Z
UID:14771-1581530400-1581537600@marketing.com.au
SUMMARY:Creating Killer Events With Hype and Marketing Buzz
DESCRIPTION:Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand\, organise your user base\, and impact real people in the real world. \nSo how do you create event hype and create an energy-filled event\, full of the right people? How do you craft creative marketing strategies to maximize your impact? \nHear from our panel of event experts and industry gurus about: \n\n\n\nWhat it takes to create an amazing event experience\nHow to generate a media buzz and social hype to make your event go viral\, before during and after an event\nHow to engage your audience and fill your event to capacity\n\n\n\nThis event is perfect for anyone looking to get more out of the events they are planning\, whether it be a small networking event\, a conference or a large festival.
URL:https://marketing.com.au/event/creating-killer-events-with-hype-and-marketing-buzz/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T080000
DTEND;TZID=Australia/Melbourne:20200212T170000
DTSTAMP:20260417T083135
CREATED:20200105T102217Z
LAST-MODIFIED:20201002T055001Z
UID:14749-1581494400-1581526800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research\, design\, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross\, Sprint\, Target\, and Taco Bell\, this team of subject matter experts will use real project expertise to equip you with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in product design\, service design\, marketing\, and business design.
URL:https://marketing.com.au/event/customer-journey-mapping/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
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END:VCALENDAR